Stop Asking People To Opt-In – It’s Hurting Your Conversions
Take a look at that ad to the right. It’s an ad from the 1970s by Ogilvy & Mather. For those of you no idea who that is… David Ogilvy is a famous advertising executive. People like to call him “The Father of Advertising”. So anyway, Ogilvy knows what he’s talking about. This ad has … Continue reading