When I started my career as a freelance copywriter, I struggled for a long time because I didn’t explain what made me special.
I was one copywriter among thousands... competing not just with other freelance copywriters, but also digital marketing agencies with far bigger budgets and marketing teams.
I was outgunned and outmatched... and yet not only did I manage to survive in this crowded field, I thrived.
I had a 6-figure business in less than 12 months, one of the most popular email marketing podcasts on iTunes (now with more than half a million downloads) and became a “mini celebrity” within my niche.
I even spoke at some of the biggest marketing conferences in the world (such as Traffic and Conversion Summit and Fusion Dojo)...
How did I do it?
Instead of competing directly with all the other players in the space by calling myself a “copywriter”, I chose to niche down onto one specific copywriting skill:
Email marketing and autoresponders.
I then went further and gave myself a branded name...
The Autoresponder Guy
Notice the language...
“The Autoresponder Guy” not “an autoresponder guy”.
If you wanted an email autoresponder for your business, who would you rather hire...
A generic copywriter or digital marketing agency that did everything (ie. jack of all trades but master of none)...
THE Autoresponder Guy
Easy choice, right?
What if you were at a conference and you met someone who said they needed an email copywriter or someone to create an autoresponder...
Would you tell them to hire any copywriter or agency or would you refer them to THE Autoresponder Guy?
Wouldn’t it make you look better if you referred THE Autoresponder Guy?
This is what happens when you explain what makes YOU special.
What made me special is that I focused exclusively on email marketing and autoresponders.
This led to 10x more experience with email copywriting...
...which made me 10x better at it than most copywriters and agencies...
...which made me 10-100x more valuable to any companies that wanted help with email marketing..
...which allowed me to charge 10x what my competitors did.
My business hit 6-figures in the first 12 months, I became a “mini celebrity” within my market and I was invited to speak at some of the best marketing conferences on the planet.
What People Say About Me
John McIntyre easily nets me a few hundred thousand dollars a year. That’s more money than some of my friends make even though they have 10x more leads.
The Rapid Growth Guy
1 phone call with you lead to $13,500 in sales within a month. In the end, you got me 16 conversions dude! Roughly $24k off of one funnel in only 10 days. Good stuff!!
Hey John! Your emails worked like magic. We've already pulled in $52,575 from your campaign, and we're continuing to run advertising, so the sales will only increase. You were the perfect guy for the job. Thanks for delivering for us on such a tight schedule ????
Last month - 12 PAS posts in my Facebook group gained me $21,000 in contracts booked!!! Thanks John McIntyre!!!
Live Rich. Spread Wealth.
You rock! Thank you, John! Thanks to you, and mostly you alone, I've pulled in -- as of today -- over $76K in LESS than 6 months! That's about $15K/month over the first 5 months of the site's existence. I have nothing but high praise for you, my friend! You freakin' rock in my book!! If you EVER need me to vouch for you and/or your email copywriting podcast or even be a guest, I'll lay it all out there. The proof is in the numbers.
Your email copywriting course was one of the very first email courses I bought, and I was finally able to quit my job this past year and be a full-time freelancer.. Your course played a HUGE role in my development and I'm thankful I found it.
Want to work with me?
If you want to do it yourself and write your own emails, start with my free webinar here.
If you'd rather pay me to write emails for you, click here to read about my email copywriting services.