In today’s Drop Dead Copy video session: 00:15 – Most people get attention WRONG. 00:26 – People think any attention is good attention. 01:21 – Any attention is NOT good attention. 01:46 – Get the attention of the people that count. 01:53 – Tell people what they’ll get from opening the email, thread, or reading … Continue reading
In today’s Drop Dead Copy video session: 00:20 – Positioning is the closest thing to magic I’ve ever seen. 00:32 – With the click of a button, positioning can transform a “nobody” into “somebody”. 00:52 – Classic positioning example, Hertz and Avis. 01:37 – Avid used positioning when they said “we try harder”. 02:28 – … Continue reading
In today’s Drop Dead Copy video session: 00:19 – Use the strategy of preeminence to increase your impact. 00:39 – It’s not what most people do. 01:25 – Most businesses aren’t interested in taking care of the prospect. 01:42 – You have to become the “most trusted advisor” of your prospects. 01:50 – You have … Continue reading
I recently did a landing page review for the team over at Primal Pal. In today’s landing page review: 01:37 – I don’t know why I need this software. 02:01 – What painful problem do I have that I need your software for? 03:03 – How to survey your audience. 03:25 – How to sum … Continue reading
In today’s Drop Dead Copy video session: 00:15 – Stop telling people to opt-in. 00:22 – Opt-in forms are EVERYWHERE. 00:34 – People are sick of opt-in forms. 00:47 – When you stop asking people to opt-in, it’s a pattern interrupt. 01:20 – Stop being insecure. 01:31 – Focus on storytelling… on clearly conveying your … Continue reading
In today’s Drop Dead Copy video session: 00:35 – Is design useful? 00:43 – Design is a supporting factor. 00:54 – What sells people is what comes out of your mouth 01:21 – A salesman’s clothes are the equivalent of “design”. 01:36 – What sells people are the words that come out of this salesman’s … Continue reading
In today’s Drop Dead Copy video session: 00:18 – Why you should put your opt-in below the fold. 00:39 – My friend did what most people do. 01:15 – They had to take two-steps to opt-in. 01:24 – The landing page had 1000 words of content. 02:18 – The gurus give you bad advice. 02:24 … Continue reading
In today’s Drop Dead Copy video session: 00:17 – Most people suck at writing emails. 00:53 – It’s gonna take a while to get really good at this. 01:18 – In almost every case, write conversationally. 01:35 – Why you shouldn’t capitalize the first letter of each word. 02:15 – How to create a personal … Continue reading
In today’s Drop Dead Copy video session: 00:22 – Email autoresponder providers. 00:40 – What software works for me. 00:49 – Why I like Aweber. 01:08 – What is a broadcast email? 01:15 – What is a followup email? 02:02 – Why Office Autopilot beats Aweber. 02:29 – Why segmenting is amazing (and how it … Continue reading
In today’s Drop Dead Copy video session: 00:18 – Should your autoresponder be 5 emails, 10 emails or 20 emails? 00:31 – What does an email sequence do? 00:48 – You don’t keep in touch with friends for 30 days only. 01:05 – Some customers won’t purchase for months. 01:26 – The autoresponder should be … Continue reading