In today’s Drop Dead Copy video session:
00:15 – Stop telling people to opt-in.
00:22 – Opt-in forms are EVERYWHERE.
00:34 – People are sick of opt-in forms.
00:47 – When you stop asking people to opt-in, it’s a pattern interrupt.
01:20 – Stop being insecure.
01:31 – Focus on storytelling… on clearly conveying your value.
02:01 – When you’re good, people will find a way to stay in touch.
02:13 – Focus all of your energy on being the best you can be.
02:22 – Aim to be the best in your marketplace.
Hey it’s John, the Autoresponder Guy, coming to you from themcmethod.com for another video session.
Today is a real quick one. I want to talk about stop telling people to opt in.
You see it everywhere, all over the Internet. There are opt-in forms everywhere, on every single site, in the sidebar, in the footer and at the top. They’re offering e-books. They’re offering courses. They’re offering all sorts of stuff if you sign up to their list.
But you know what? Most people are sick of it. They wouldn’t tell you this, and they might not consciously be aware of it. But I’ll tell you, they are sick of it. They are so sick of it that they are desensitized to it to the point where when you stop asking people to opt in, it’s a pattern interrupt. They start to think, “Why isn’t this person asking me to opt in to their email list? Don’t they want me?”
They start to get insecure. So it’s like a pick-up artist. Always asking people to opt in is like being a very insecure guy trying to ask a girl out on a date. If a girl really wants to go out with you, you shouldn’t need to ask her over and over again. It’s going to happen. One way or another you’re going to find a way to spend some time together.
That’s what I really want you to keep in mind.
Stop being an insecure pick-up artist
or an insecure little kid who always has to ask, ask, ask, ask, ask in the desperate hope that they’re going to sign up. I want you to instead focus on storytelling, on clearly conveying and articulating a message to the marketplace. So on your blog, on your website, in your advertisement, take the time to really articulate what value you bring to the marketplace.
That applies to your opt-in pages, to your about pages, to your home page. People will see that value, and then they will proactively look for ways to stay in touch with you, because if you’re really good, that’s very rare. When people find someone like that, they’re going to find a way to stay in touch, and they’re going to find a way to do business with them.
So instead of focusing on things like telling people to opt in, opt in, opt in, stop doing that. Instead, focus all of your energy on being the best you can be. Jay Abraham would call this the strategy of preeminence, where you become the most trusted advisor of your marketplace. Aim for that. That should be your goal. Not what conversion tactics you can use to tell people to opt in or force them to do that.
This has been a quick one. Stop asking people to opt in. That sums it up right there. This is John, the Autoresponder Guy, from themcmethod.com. I will see you next time for another video session.