In today’s Drop Dead Copy video session: 00:22 – Clients pay me $100/email because I get results. 01:03 – Don’t do an ebook. 01:09 – Most people don’t think about the prospect. 01:38 – These approaches are ALL wrong. 01:45 – Think with empathy. 02:02 – What does the prospect and marketplace want? 02:30 – … Continue reading
In today’s Drop Dead Copy video session: 00:18 – Most people think headlines are about being catchy. 00:26 – Headlines aren’t about being clever. 00:39 – Is any attention good attention? 01:01 – You don’t want just “anyone’s” attention. 01:09 – There is a very specific segment of people that you want. 01:20 – When … Continue reading
Sales letters are OUT… autoresponders are IN. The traditional sales letter is over 100 years old. It was created by business people who needed to move large amounts of product. Robert Collier was one of the pioneers (his book tells the story). In the typical scenario, a manufacturer was overstocked. He had too many yellow … Continue reading
Look who sent it. Apple… one of the biggest companies in the world. Unfortunately for them, Gmail automatically blocks images. Makes me wonder… how many “@gmail.com” email addresses do they have in their database? Millions? Tens of millions? Because with this (and many other emails), they essentially sent a blank email to millions of subscribers. … Continue reading
I’m gonna let you in on one of my big secrets… This secret is the reason clients pay me thousands of dollars to write their emails. It’s the secret of why people get that tingly feeling when one of my emails lands in their inbox. Let’s start with your autoresponder. Chances are, if you have … Continue reading
Ebooks suck. Offering an ebook to prospects who subscribe to your list is a BAD idea. Want proof? When was the last time you read a PDF ebook from front to back? If you’re like most people (including myself), it’s been a while. In fact, I’d hazard a guess that most people have NEVER read … Continue reading
It’s not about you. Or me, for that matter. It’s about our brothers and sisters. It’s about our families. Our cities. Our state. About our countries… It’s about humanity. The men, women and children of the world. It’s about the animals. It’s about… everything that exists. Understand? I’d stop writing here… but I’d hate to leave … Continue reading
Do you write marketing emails for your business? You shouldn’t. You should pay me instead. In this post, I’ll explain why. If you’re a fledgling copywriter, keep reading. You’ll find out how to get paid $100 per email. Let’s begin… Email autoresponders. It’s what I do. I’ve built a business around writing emails. Not just … Continue reading
If you’d like to know how to become a copywriter (with no experience), you’ve come to the right place. In this post, I’ll share a bit of my story, and explain exactly how to get started copywriting. In October 2012, I quit my job and became a freelance copywriter. While things moved slowly at first, … Continue reading
Do you know how to write sales copy? You’re probably doing it all wrong. In this post, you’ll learn how to write sales copy that converts. Last week, I answered the question “What is marketing?” with one word. That one word was empathy and if you understand that word, your marketing will work like magic … Continue reading