Optimize Press Does NOT Make You A Copywriter

You know some that’s really frustrating? All the people out there using Optimize Press, thinking that it’s going to be the magic thing that makes their product sell. Sorry dude. Not true. Let’s talk about something even stranger – the “magic bullet” phenomenon. This is seriously hilarious… especially in the health and weight loss niche. … Continue reading

Pretty Pages Don’t Sell – TheWPCourse.com Landing Page Review

Yesterday, Matt Hooper from TheWPCourse contacted me about a landing page review. This is his landing page review. First, I noticed he was using Optimize Press. Ya know, a lot of people use Optimize Press, expecting it to do the heavy lifting for them. It doesn’t. It makes a “pretty page”, that’s it. And in … Continue reading

Why Your Opt-In Plugin Isn’t Working

why-your-opt-in-plugin-isnt-working

Since the release of OptinSkin and Welcome Gate, the web is alive with chatter about opt-ins and software to get more subscribers. While both of these WordPress plugins work, I think a lot of people are missing the point. The most important thing is your offer.  It’s not OptinSkin or Welcome Gate. It’s not a lightbox … Continue reading