Pretty Pages Don’t Sell – Landing Page Review

Yesterday, Matt Hooper from TheWPCourse contacted me about a landing page review. This is his landing page review. First, I noticed he was using Optimize Press. Ya know, a lot of people use Optimize Press, expecting it to do the heavy lifting for them. It doesn’t. It makes a “pretty page”, that’s it. And in … Continue reading

Why Your Opt-In Plugin Isn’t Working


Since the release of OptinSkin and Welcome Gate, the web is alive with chatter about opt-ins and software to get more subscribers. While both of these WordPress plugins work, I think a lot of people are missing the point. The most important thing is your offer.  It’s not OptinSkin or Welcome Gate. It’s not a lightbox … Continue reading