In today’s Drop Dead Copy video session:
00:17 – Most people suck at writing emails.
00:53 – It’s gonna take a while to get really good at this.
01:18 – In almost every case, write conversationally.
01:35 – Why you shouldn’t capitalize the first letter of each word.
02:15 – How to create a personal connection.
02:21 – Why you should delete full stops and commas.
02:52 – One word paragraphs.
03:10 – Write like you’re talking to a friend.