The Art Of Storytelling

Marketing is so simple… You connect a person with a pain point to a product that solves the issue. In a way, you’re problem solving. You find problems, and you offer to fix them. As simple as that, right? Well… At the same time, marketing can be so complicated. People get caught up with – … Continue reading

From Ogilvy: How To Write Copy That Sells

It’s so simple. And yet so powerful. This technique is the key to successful marketing. Seemingly pioneered by the mind of David Ogilvy… During the inception of modern advertising. It’s a strategy that is massively powerful for connecting with, convincing, and converting an audience… Yet almost no marketers are taking advantage of this right now. … Continue reading

Episode #85 – Bret Thomson on Hard-Work, Persistence and RESEARCH As Traits That Will Always Keep You Up Top

There’s no such thing as an overnight success. Whether success came fast or slow, There’s usually always a backstory. …one that includes lots of hard work, determination, and a bullheadedness that leads the way. Bret Thomson knows that type of success. He’s currently one of the highest paid conversion strategists and direct-response copywriters in Australia. And he attributes this success to his … Continue reading

How The Strategy Of Preeminence Applies To Email Marketing

The man. The myth. The LEGEND. Jay Abraham is arguably the most successful business consultant in the world. He takes struggling businesses and transforms them into profit-laden empires. And you know what… There’s no secret to his success. In fact, he gives out the vast majority of his knowledge for free… And- It all comes back to one fundamental … Continue reading