Drip Review: ‘Lightweight’ Email Automation That Goes Head-To-Head With The Heavyweights
Read my Drip review to find out if this “lightweight” email automation is as good as people say it is.
When it comes to email marketing…
You want nothing but the best.
The best open rate.
The best click rate.
The best ROI… right?
And if you follow TheMcMethod…
You have access to this new-age approach to email marketing.
Out with the old, in with the new.
So if you invest time, effort, and possibly money into honing your email copywriting skills into a finely-tuned profit-machine…
Why should you let it all go to waste on an outdated email marketing service?
Here’s the deal: If your email automation service is lagging behind… so are your profits.
Wouldn’t you like a faster, more powerful, less-clunky service, without the massive fee?
Discover the new marketing automation service that is causing quite a ruckus:
Drip Review: The New Kid On The Block
You’re probably familiar with the old guys…
They do email marketing fine.
But that’s the problem. It’s just fine. Adequate. Lackluster.
They provide a basic back-end, so you can collect emails and send some broadcasts (or simple autoresponders).
But let’s be honest: They’re just not that good.
Aweber is clunky, the forms are excruciatingly ugly, and it’s slow.
Mailchimp has a better user-interface… but when you get down to performance, the important marketing automation features just aren’t there.
Think of Drip as Aweber or Mailchimp on steroids.
It’s got the killer marketing automation features you *wish* those other services had:
- Event Tracking – Track when a specific person clicks on a link, buys a product, or any other event. Then tag them for future reference.
- “If, Then” Rules – Customize your email marketing for each different segment of your audience. “If he clicks here, then add to this list.”
- Email Capture, Web Analytics, And Lead Nurturing (if you weren’t impressed yet!)
On top of that, Drip has a super slick user interface… and comes with beautifully designed popups/forms. No more fiddling around with tons of 3rd-party apps and plugins to fix your half-baked marketing service… Drip is extremely easy to integrate with your site (just a few lines of code).
In this Drip review, I want to highlight my FAVORITE part about it: the amazing customization. With a combination of event “tags” and “If, Then” rules… your email marketing turns into a machine (that feels like it’s run by artificial intelligence).
In the past, to get your hands on this level of marketing automation…
You’d have to shell out thousands for a service like Infusionsoft or Ontraport.
And then spend weeks or months implementing the service and learning how to use it effectively. (They’re really complex.) To be fair, the ‘heavyweights’ do have some additional features, like a full fledged CRM and payment integration.
But if you’re anything like me — you’d rather go for the happy medium:
Heavyweight email automation features… at a lightweight pricepoint.
Make The Move
Now, you might be wondering: “Why can’t I just wait for Mailchimp/Aweber to catch up?”
That’s a key-reason why Drip is so valuable… they aren’t playing catch-up…
In fact, Rob Walling built drip from the ground-up to synchronize with these marketing automation features.
That means Drip will always be fast, agile, and ready to evolve with the times… when the other guys need to “bolt-on” these features.
Here’s one of the coolest parts… Drip is in active development and Rob is really responsive to suggestions.
Whenever I think of a slight improvement idea for Drip, I shoot an email to Rob… and if he gives the thumbs-up… it gets implemented near instantly. Try doing that with the founder of Aweber.
In my opinion, Drip is already a step-up from Aweber/Mailchimp… and it’s only going to get better and better from here.
Get with the times… follow my advice in this Drip review: sign up to Drip and experience killer marketing automation without the hefty price tag.