Ever seen the movie Ratatouille? This gorgeous animated movie from Pixar follows the story of Remy, a rat who wants to be a chef. There’s this great scene where Remy is trying to explain to a friend what the big deal is about food and cooking. First, Remy takes a bite of some cheddar cheese … Continue reading
Say this out loud: “95% of sales coming from email marketing“. Has an amazing ring to it, doesn’t it? Shayna Oliveira was able to achieve this with an English language teaching and translation business. Her approach is unlike ANYTHING you’ve ever heard before. It’s a unique system with even LESS content. Saving time and increasing … Continue reading
After writing 80 books and spending 30 years in a business, you’d probably know your stuff too. That’s Bob Bly. Bob has written copy for over 100 companies. He’s seen every mistake in the copywriting world. And chances are, you’re making most of them right now. And chances are, they’re costing you big. In fact, … Continue reading
AppSumo has become one of those iconic companies in the online space. At first glance, it could be said that they’ve got a focus on only the NERDosphere. That’s why AppSumo makes for an interesting case study. They went from ZERO customers to 500,000 customers… …in just 18 months. And guest what? Email marketing played … Continue reading
Tune into Episode 7 of the Email Marketing Podcast and discover the three ways to grow a business. Most people focus on #1. Big mistake. In this episode, Derek explains why focusing on traffic can mess you up (and cripple your business). You’ll find out what not to focus on (and more importantly, what TO … Continue reading
If you’d like to know how to become a copywriter (with no experience), you’ve come to the right place. In this post, I’ll share a bit of my story, and explain exactly how to get started copywriting. In October 2012, I quit my job and became a freelance copywriter. While things moved slowly at first, … Continue reading