Copywriting Is Like Cooking

by John McIntyre

Ever seen the movie Ratatouille?

This gorgeous animated movie from Pixar follows the story of Remy, a rat who wants to be a chef.

There’s this great scene where Remy is trying to explain to a friend what the big deal is about food and cooking.

First, Remy takes a bite of some cheddar cheese and says “one flavor here…”.

After finishing the cheese, he takes a bite of a tomato and says “another flavor here…”.

Finally, he takes a bite of both at the same time and says:

“But together, you have a
new flavor entirely…”

This is like copywriting.

Look at the following headline:

Get My Checklist For Ecommerce Store Owners

That’s ok…

…but let’s do a bit of “cooking”:

Get My 6-Step Checklist For Ecommerce Store Owners

Better!

Notice how adding “6-step”
improves the punch?

Let’s continue…

Get My 6-Step Checklist On Email Marketing For Ecommerce Store Owners

Now we’re getting somewhere.

Who’s going to be interested in this headline?

You guessed it – ecommerce store owners who want to start doing email marketing (the EXACT prospect I want – more on this below).

You can take this as FAR as you want

Watch:

This 6-Step Checklist Shows Ecommerce Store Owners How To Boost Their Revenue

This Simple 6-Step Checklist Shows 6-Figure Ecommerce Store Owners How To Boost Their Revenue

Want To Boost Your Revenue By 10-30%? This 6-Step Checklist On Email Marketing For Ecommerce Owners Shows You EXACTLY How To Do It…

Pay attention to how each headline has slightly different “feel”.

THIS is how you take average copy and make it SIZZLE and POP.

THIS is why copywriting is like cooking…

Each word is an ingredient.

Each word creates it’s own “feeling” inside the head of your reader.

You can use words on their own… or you can mix and match to create something much more powerful (just like Remy did with the cheese and tomato).

Cool, eh?

THIS is what I do with my VIP Coaching Clients:

I go through their copy – word-by-word – and show them exactly how to improve it… just like I improved the headline above.

This sort of realtime feedback is invaluable.

It’s one of the most effective ways to
turn an average copywriter into a powerful
persuader with skills to turn even the
coldest prospects into buyers

If you want the same kind of one-on-one realtime feedback, apply for my VIP Coaching Program below.

https://www.dropdeadcopy.com/get-coaching/

John, The Autoresponder Guy

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