I’m a dummy.
Srsly.
I fell for the “time management trap”.
Here’s how it went down:
About 3 years ago, I read a neat
book called Getting Things Done
As soon as I finished, I revised my personal organization system.
If you ask any of my friends, they’ll tell you I’m one of the most organized people they know.
I can tell you what I’m doing today and every day this week.
I can tell you what I’m doing this month and for the next 6 months to a rough degree.
At different times during the past year, I’ve planned out my days – hour-by-hour
I’m talking… painstakingly organization.
All without a secretary or assistant too.
And you know what?
I’ve gotten a helluva lot done over the last few years.
But… it ain’t all sunshine and roses.
Because here’s the thing – while I got a lot of “stuff” done… all too often it wasn’t the right stuff.
Case in point: I recently redesigned
my website MYSELF
I’m NOT a web designer and I DID NOT need to do it.
While I DO enjoy coding up a website, I think the real reason I did it myself was because it gave my ego a boost (it allowed me to feel like I was super productive… a real hustler).
That’s what designers are for.
My job is not to design websites… it’s to find and exploit new profit centers in the marketplace.
Another example:
Way back when I was in the SEO game, I wrote hundreds of articles for a blog network (to get high PR links).
I did this IN SPITE of the fact that I could have hired someone to write these articles for me for less than $5 each.
So at that time of my life (thankfully, it was a long time ago), I literally valued my time at less than $20 an hour.
Tell me –
What sort of marketer or entrepreneur values their time at less than $20 an hour?
A whipped, tire-kicker of an amateur… that’s who.
Anyway…
Things have changed around here.
$20 an hour?
Pshhhhh….
If you want to consult with me, 1 hour will cost you $500 an hour.
Why?
That’s because I can make $500 an hour doing other things… so the price to get me to re-allocate “1 hour of my time” from the “other things” to you is $500 an hour. (Consulting info here.)
Now – the point of this email is to GET YOU TO THINK DIFFERENTLY.
See – right now,
a TINY amount of your time is creating
the MAJORITY of your results
That’s right.
Of the hundreds of items on your to-do list, only a FEW matter.
This applies to everyone: freelance copywriters, marketers, entrepreneurs, employees, the rubbish collector…
Here’s the kicker..
Imagine –
what would happen if you could re-allocate your resources (in this case, the resource is time) from the MANY tasks that produce FEW results to the FEW tasks that produce MOST of the results
Let’s do the math –
We’ll use the classic “8020” rule for illustration sake.
Right now, 20% of your to-do items is creating 80% of your results.
The converse is true: 80% of your to-do items is creating 20% of your results.
This is where it gets interesting:
If you simply doubled your investment of time into the 20% that’s getting 80% of your results, you could hypothetically work 2 days a week and achieve 60% more
For example:
20% of your time creates 80% of your results.
So if you doubled the 20% of your time investment to 40% in those high-impact areas, you would get double the results – in this case 160%.
You could effectively work 2 days a week (40% of the week) and create 60% MORE than you’re creating right now (80% x 2 = 160%).
ARE YOU AS EXCITED ABOUT THIS AS I AM?
I hope so.
This type of thinking is called “8020” thinking.
It is the fundamental rule of entrepreneurship – move resources from a lower area of yield into a higher area of yield.
He shifts economic resources out of an area of lower and into an area of higher productivity and greater yield.
Once you “get it”, everything changes…
Get it from Amazon now: https://www.amazon.com/80-20-Principle-Secret-Achieving-ebook/dp/B004H4XBJ2/
FYI – that link is an affiliate link.
John, The Autoresponder Guy
P.S. What does this mean for email marketing?
This:
Subject lines, perfection, open rates, clicks, and all that vanity stuff, doesn’t matter much.
It’s LOW IMPACT.
It does not create the majority of your results.
Here’s what DOES matter:
Understanding your target prospect better than they understand themselves.
Creating a plan for your autoresponder sequence that is based on the problems your prospect has.
Writing the emails – not to be perfect – but to tap into your prospect’s pain points and encourage him to take action on your solution.
THAT IS IT.
Pay a tech guy to set everything up in Aweber.
This is where the McIntyre Method comes in – it gets you focused on ONLY the things that matter… instead of the myriad of things that don’t matter.
Get started –
https://www.mcintyremethod.com/
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