In today’s Drop Dead Copy Video Session:
00:22 – Most people get testimonials wrong.
00:41 – You’re not going to read a big scary paragraph of text.
00:53 – Write the testimonial for the customer.
01:13 – Get the customer to sign off on it.
01:29 – You need a testimonial headline
01:47 – The headline needs to be about something that the product did for the customer.
02:03 – Include a photo next to each testimonial.
02:19 – Don’t do what other people and copy and paste a big block of text.
02:32 – Highlight the benefits.