What Nike Can Teach Copywriters About Writing Sales Copy

by John McIntyre

In today’s Drop Dead Copy Video Session:

00:27 – Just do it.
00:32 – When you wake up, don’t fuck around. Get to work and just do it.
01:03 – Success mostly comes down to “just do it”.
01:11 – If you’ve been screwing around, STOP.
01:18 – The marketing is one of the most important parts of your business. Don’t mess with it.

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