Have you ever thought, “This person gets me”? You know… that special moment when someone understands you perfectly… that moment when you feel completely and utterly understood, when you don’t have to explain a thing, when you feel totally accepted and appreciated… Feels good, doesn’t it? This feeling is the magic ingredient of great marketing. … Continue reading
Obama has a rockin’ marketing team behind him. Who would’ve thought it, right? A president that understands internet marketing… better, it seems, than most internet marketers. Hell, his landing page is probably better than yours. Good for him. Whoever’s behind his marketing shiz should get a pay-rise. Or better than that, they should quit their job, … Continue reading
Formulas are great, aren’t they? A plus B equals C. When it comes to be a copywriting, you don’t need to a copywriting genius – you just need a good formula! They are simple to use, even if you have never studied copywriting. It’s not an exaggeration to say that you can Instantly improve your … Continue reading
A few months back, I signed up for Mixergy’s copywriting course. If you’re interested, you can check it out here. While it wasn’t groundbreaking, it provided a super simple framework for improving your copy. There’s a bunch of tips inside the course (which is why you should sign up), but I wanna reveal just ONE … Continue reading
Most people suck at writing headlines. First, let me tell you a few quick things about where the title for this post came from. I stole it from a famous book called Scientific Advertising by a friendly chap named Claude Hopkins. If you’re interested in marketing your product and you haven’t read it yet, go grab … Continue reading
Just last night, the first Tropical MBA Conference began, with a group of entrepreneurs converging on my remote tropical island home. With all the online business dudes hangin’ about, it got me thinking about traditional internet marketing advice… Advice like “put your opt-in above the fold”. Last week, I watched a Marketing Show episode where … Continue reading
Take a look at that ad to the right. It’s an ad from the 1970s by Ogilvy & Mather. For those of you no idea who that is… David Ogilvy is a famous advertising executive. People like to call him “The Father of Advertising”. So anyway, Ogilvy knows what he’s talking about. This ad has … Continue reading
See Obama’s landing page in action: https://www.barackobama.com/ (you may need to clear your cookies if you’ve been to his site before) The 5 Lessons Your logo is probably not important. Unless you’ve got some brand recognition, leave it off the page. If you have to leave it there, make it small to maximize on-screen space for … Continue reading
The main area of improvement – there is no clear offer. The offer is the single most important thing in marketing and sales. With a good offer, your copy can suck and you’ll still make sales. So for the Foolish Adventure, there needs to be a clear offer. Once a clear offer has been chosen, … Continue reading
You know some that’s really frustrating? All the people out there using Optimize Press, thinking that it’s going to be the magic thing that makes their product sell. Sorry dude. Not true. Let’s talk about something even stranger – the “magic bullet” phenomenon. This is seriously hilarious… especially in the health and weight loss niche. … Continue reading