Just last night, the first Tropical MBA Conference began, with a group of entrepreneurs converging on my remote tropical island home. With all the online business dudes hangin’ about, it got me thinking about traditional internet marketing advice… Advice like “put your opt-in above the fold”. Last week, I watched a Marketing Show episode where … Continue reading
Take a look at that ad to the right. It’s an ad from the 1970s by Ogilvy & Mather. For those of you no idea who that is… David Ogilvy is a famous advertising executive. People like to call him “The Father of Advertising”. So anyway, Ogilvy knows what he’s talking about. This ad has … Continue reading
See Obama’s landing page in action: https://www.barackobama.com/ (you may need to clear your cookies if you’ve been to his site before) The 5 Lessons Your logo is probably not important. Unless you’ve got some brand recognition, leave it off the page. If you have to leave it there, make it small to maximize on-screen space for … Continue reading
The main area of improvement – there is no clear offer. The offer is the single most important thing in marketing and sales. With a good offer, your copy can suck and you’ll still make sales. So for the Foolish Adventure, there needs to be a clear offer. Once a clear offer has been chosen, … Continue reading
You know some that’s really frustrating? All the people out there using Optimize Press, thinking that it’s going to be the magic thing that makes their product sell. Sorry dude. Not true. Let’s talk about something even stranger – the “magic bullet” phenomenon. This is seriously hilarious… especially in the health and weight loss niche. … Continue reading
Yesterday, Matt Hooper from TheWPCourse contacted me about a landing page review. This is his landing page review. First, I noticed he was using Optimize Press. Ya know, a lot of people use Optimize Press, expecting it to do the heavy lifting for them. It doesn’t. It makes a “pretty page”, that’s it. And in … Continue reading
Since the release of OptinSkin and Welcome Gate, the web is alive with chatter about opt-ins and software to get more subscribers. While both of these WordPress plugins work, I think a lot of people are missing the point. The most important thing is your offer. It’s not OptinSkin or Welcome Gate. It’s not a lightbox … Continue reading