Ok, so if you’re an ecommerce store owner, you probably know you should setup sort sort of email marketing campaign.
But…
it’s complicated, overwhelming and well, for whatever reason, you just haven’t gotten around to it.
That’s not good.
Because depending on who you ask –
email marketing can generate
10 to 30% of your revenue
So if you have a store doing $100,000 a year in sales and you’re not using email marketing, you’re missing out on an additional $10,000 to $30,000…
…EVERY YEAR!
Here’s what’s great:
While it might be a pain in the ass to setup initially, it’s generally set-it-and-forget-it (some exceptions).
And that means,
email marketing is literally an
automatic sales machine that can
generate 10-30% of your revenue
Now – since you’ve reading these emails, you’ve learned a lot about email marketing.
But I’ve never specifically talked about email marketing for ecommerce stores.
Today is the day that that changes.
3 things you can do to crank up
your ecommerce email marketing
#1 – Setup a cart abandonment sequence
99% won’t buy on the first visit.
Of those who don’t buy, 25% leave with no intention to return while a full 75% abandon with the intent to return. Except… without an abandonment email sequence, they won’t return.
A cart abandonment sequence typically brings back 3 out of 10 people who wouldn’t have bought otherwise – and gets the sale.
#2 – Install a popup script
3 in 10 people visit just one page of a store (30% bounce rate).
Popups are annoying but they work. Sure, you’ll drive a few people away… but you’ll capture your most interested prospects.
#3 – Write a pre-purchase content sequence
Thanks to your nifty popup, you’ve got a list of cold prospects.
Now what?
These people are warm. They’re interested. But they don’t want to buy yet.
Well, if you stay top of mind, you’ll be their retailer of choice when they finally your product. If you don’t contact them, they’ll forget about you and buy from someone else when the time comes.
. .
There you go…
3 things you can DO TODAY to crank
up your ecommerce email marketing
Remember: email marketing can make up 10-30% of your revenue… so if you have a 6-figure store and you don’t do this… you’re missing out on at least $10,000 a year in revenue.
THIS is one of those “small tweaks” that can produce MASSIVE results in your business.
But you gotta do it.
These 3 tips are part of my 6-step email for ecommerce checklist. Get the full checklist here (includes step-by-step instructions): https://www.dropdeadcopy.com/email-for-ecommerce/
John, The Autoresponder Guy
.
.
.
.
.