Attention 7-Figure Ecommerce Store Owner:
How Much Is This Ecommerce Mistake Costing You?
Suppose your store generates $1,000,0000 revenue per annum.
Unless you’ve set up a well-executed email marketing campaign, you’re bleeding cash…
You’re losing $100,000 to $300,000 per year.
Ouch!
Maybe you know this.
Maybe you’ve thought about setting up a cart abandonment sequence…
Or adding product suggestions to your emails…
Or capturing email addresses to stay in touch with one-time browsers before they leave your store…
You’ve heard about the simple, revenue-boosting power of email.
But you haven’t done anything about it.
Why?
Because…
It’s Too Damn Complicated!
You’re an entrepreneur.
You’re not a copywriter, marketer or tech guy.
You don’t know how to set up an email marketing campaign for your store.
You’re busy running your business.
You don’t have time to write copy and learn about email marketing software.
Well, like I said…
…if you have a 7-figure store –
You’re Losing $100,000 to $300,000…
…EVERY YEAR
Now – people are visiting your website and buying stuff.
But the majority of people come and DON’T buy anything (more on this below).
What are you doing about THESE people?
They WANT to buy your products.
They’re checking out your store.
Even placing products in their cart to buy…
…but you aren’t keeping in touch to get the sale.
Have you ever asked yourself…
How Many Sales Have You Lost Already?
Maybe you sell items for people’s homes…
Turns out, online stores in home retail, on average, are losing 72.4% of cart abandons1 (customers who put an item in their cart before leaving).
Or maybe you sell fashion products…
Online fashion stores are losing 69.8% of customers at checkout1.
Even worse, some customers visit your store and don’t go beyond the homepage.
Did you know that, on average, 3 in 10 people only visit one page of an online retail store before leaving?2
…IF ONLY you had a way to keep in touch with them, eh?
Say…
What if there was an easy, automated way to capture some of these people leaving your store?
What if there was a strategy that could invite them back to your store automatically – and add to your bottom line?
Turns out, there is!
It’s called email marketing.
Email Marketing Is Your
24/7 Customer Ambassador…
For People Who Wouldn’t
Have Bought Otherwise
So how does email marketing touch base with customers and make you more money – 24 hours a day, 7 days a week?
There are a million systems you COULD use.
But by far,
one of the most powerful tactics to
boost your annual revenue is the
cart abandonment sequence
Here’s how it works:
When people leave your shopping cart without buying (i.e. cart abandonment), a good email campaign can automatically trigger an “Order Reminder.”
This email goes to a shopper’s inbox right after they leave their cart:
Hey, we saw you left without checking out!
Did you have any trouble with your order?
Just want to remind you that you can finish your order here.
A simple abandonment sequence typically brings back 3 out of 10 people who wouldn’t have bought otherwise1 – and gets the sale.
A cart abandonment sequence is one of many tools that work 24/7 to boost revenue.
Another tool in your email marketing toolbox is the follow up sequence.
Why you need a follow up sequence
When customers buy from you, they expect an order confirmation.
When you ship their order, they want a shipping confirmation.
Open rates for confirmation emails are especially high.
People read emails labeled “Order Confirmation”…and you’re sending these already with every order.
That’s why your follow up sequence is a great opportunity to suggest other products.
You can optimize your confirmation emails by adding links to your store, plus 3-4 popular products that customers may also like.
This alone can boost your revenue.
The fact is, your best new customers are your current customers.
“…your best new customers are your current customers.”
They like buying from you.
A follow up sequence with sales emails, linking to your most popular products and telling your company’s story, will entice customers to buy even more.
…But what about customers who HAVEN’T bought yet?
For prospects that need “warming up”…
there’s the Pre-Purchase Sequence
When you capture emails of browsers on your store, you have a list of people interested in your stuff, but who haven’t yet bought.
The pre-purchase sequence works 24/7 to help you close the deal.
Rather than hard selling, a pre-purchase sequence gives prospects content they can enjoy.
This includes articles…
Videos…
Stories…
Opinions…
Anything related to your product.
If you sell high-end jewelry, for example, your audience is women – who would love an article with 5 tips for matching their jewelry with outfits to look good.
Selling outdoor gear? Send a video teaching prospects about the world’s best peaks to climb.
Pre-purchase content emails show prospects that you are human.
This content reaches buyers who don’t know you…and starts a relationship around your products.
At the end of content emails, mention related items you sell and link to your store.
Your prospects – and your bottom line – will thank you for it.
Make more year after year
with a “Re-mail” calendar
By now, you know it’s important to stay in touch.
Holidays are a great time to send a broadcast email – a message to your whole list selling products for the special day.
December 18th? Tell customers why your products make perfect Christmas gifts.
Father’s Day? Send a sales email with all of your manly products.
Black Friday? Offer a discount and watch the sales roll in.
Smart e-commerce entrepreneurs know the power of having a holiday email calendar…
It’s automatic.
Once you write “evergreen” emails, say, two holidays per month…
You set them to “re-mail” again and again on these dates…and they add to your profits for YEARS to come.
There are so many freaking EASY wins it’s incredible that ecommerce store owners like you don’t take advantage of them.
Anyway, that’s where my Email for Ecommerce Checklist comes in.
Get My Email for Ecommerce Checklist
And Start Capturing All Those
People Leaving Your Store
My Email for Ecommerce Checklist will make it damn easy for you to get this stuff done.
In my checklist, you’ll discover:
- A “cut-and-paste” Cart Abandonment email script that converts
- My favorite tool for capturing pre-purchase emails
- 4 “set it and forget it” items you MUST include in your Shipping Confirmations
- 3 ideas for evergreen content emails you can write today
- My month-by-month calendar for picking your holidays and writing your Re-mail sequence
