In today’s Drop Dead Copy Video Session:
00:24 – Most people do what everybody else does.
00:38 – Your price should be based on the ROI it delivers.
00:48 – If it costs me $100, will I get $100 worth of value back from it?
02:11 – I usually think about the benefits of the products I buy.
02:23 – The Amazon Kindle is one of the most valuable things I’ve purchased in the past year.
03:05 – You want to price based on ROI.
04:26 – Think about the ROI that someone will get from your product. The money it generates, or the value that they’ll get from it.