In today’s Drop Dead Copy Video Session:
00:32 – Claude Hopkins pioneered the money-back guarantee.
00:43 – A guarantee is no longer unique.
01:27 – We don’t expect a 110% or 200% money back guarantee.
01:44 – People think a bigger guarantee means you lose money. It doesn’t.
02:00 – A 200% money back guarantee tripled sales.
02:40 – Do as a long of a guarantee as possible.
What’s your guarantee mate?
The McIntyre Method was 110% money-back guarantee, but had to switch to 100% to get it approved on Clickbank. Anytime I can, I avoid 100%. 100% used to be a unique selling proposition, but no longer.
Damn clickbank. I’ve had problems with the 110% as well (you know the product). My merchant account only allows me to refund 100% of it via the card. So I’ve had to go around that by having someone in the US mail an actual check from my business for the extra 10%. As a bonus few people ever actually cash that extra check.