In today’s Drop Dead Copy Video Session:
00:25 – Most people think tactically. This is bad.
00:47 – Strategies is more important than tactics.
01:01 – If you understand the overall strategy, you can plug tactics into the system.
01:14 – I want you to understand the overall strategy of marketing.
01:20 – Relationships.
01:29 – The businesses that will succeed will be the ones who are the best at building relationships.
01:45 – Derek Siver’s special request form.
02:42 – Seth Godin and Jay Abraham talk a lot about relationships.
02:52 – The money is in the relationships.
02:59 – Stop thinking tactically.
03:05 – How can you create a stronger bond with your market?
03:44 – Use theatre in your marketing.