In today’s Drop Dead Copy Video Session:
00:34 – Most people try to plug tactics into their sales letters.
00:48 – Great copywriters understand the flow.
01:49 – If it’s a cold prospect, don’t go straight into the pitch.
02:06 – Meet the prospect where they’re at.
02:14 – Once you’ve told them that, what’s the next step?
02:32 – This is how you make a sales letter flow.
02:39 – There is a natural evolution as the sales letter flows from one thing to the next.
03:41 – You build a bridge.
03:45 – Turn the prospect into a customer.
03:55 – This goes beyond a copywriting checklist.