In today’s Drop Dead Copy video session:
00:22 – Clients pay me $100/email because I get results.
01:03 – Don’t do an ebook.
01:09 – Most people don’t think about the prospect.
01:38 – These approaches are ALL wrong.
01:45 – Think with empathy.
02:02 – What does the prospect and marketplace want?
02:30 – When someone feels understood, they feel amazing.
03:24 – With three questions, I had an intimate understanding of my niche.
05:01 – What does the market want?
05:41 – Outline the autoresponder based on your prospects’ problems.
05:53 – Watch emails conversationally.
06:05 – Use open loops to make people open your emails.
06:55 – Don’t pitch in the first email.