In today’s Drop Dead Copy video session:
00:18 – Most people think headlines are about being catchy.
00:26 – Headlines aren’t about being clever.
00:39 – Is any attention good attention?
01:01 – You don’t want just “anyone’s” attention.
01:09 – There is a very specific segment of people that you want.
01:20 – When writing headlines, forget about being catchy.
01:39 – The people that matter are the people that will buy.