Blog - Page 16 of 18 - Drop Dead Copy

How To Write Your Emails

In today’s Drop Dead Copy video session: 00:17 – Most people suck at writing emails. 00:53 – It’s gonna take a while to get really good at this. 01:18 – In almost every case, write conversationally. 01:35 – Why you shouldn’t capitalize the first letter of each word. 02:15 – How to create a personal […]

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How To Choose Email Autoresponder Software

In today’s Drop Dead Copy video session: 00:22 – Email autoresponder providers. 00:40 – What software works for me. 00:49 – Why I like Aweber. 01:08 – What is a broadcast email? 01:15 – What is a followup email? 02:02 – Why Office Autopilot beats Aweber. 02:29 – Why segmenting is amazing (and how it […]

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How Long Should Your Autoresponder Be?

In today’s Drop Dead Copy video session: 00:18 – Should your autoresponder be 5 emails, 10 emails or 20 emails? 00:31 – What does an email sequence do? 00:48 – You don’t keep in touch with friends for 30 days only. 01:05 – Some customers won’t purchase for months. 01:26 – The autoresponder should be […]

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How I Write Autoresponders

In today’s Drop Dead Copy video session: 00:22 – Clients pay me $100/email because I get results. 01:03 – Don’t do an ebook. 01:09 – Most people don’t think about the prospect. 01:38 – These approaches are ALL wrong. 01:45 – Think with empathy. 02:02 – What does the prospect and marketplace want? 02:30 – […]

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The Science Of Headlines

In today’s Drop Dead Copy video session: 00:18 – Most people think headlines are about being catchy. 00:26 – Headlines aren’t about being clever. 00:39 – Is any attention good attention? 01:01 – You don’t want just “anyone’s” attention. 01:09 – There is a very specific segment of people that you want. 01:20 – When […]

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Autoresponders Are The New Sales Letters

Sales letters are OUT… autoresponders are IN. The traditional sales letter is over 100 years old. It was created by business people who needed to move large amounts of product. Robert Collier was one of the pioneers (his book tells the story). In the typical scenario, a manufacturer was overstocked. He had too many yellow […]

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Why I NEVER Send HTML Emails

Look who sent it. Apple… one of the biggest companies in the world. Unfortunately for them, Gmail automatically blocks images. Makes me wonder… how many “@gmail.com” email addresses do they have in their database? Millions? Tens of millions? Because with this (and many other emails), they essentially sent a blank email to millions of subscribers. […]

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How To Structure An Autoresponder To Get INSANE Open Rates

I’m gonna let you in on one of my big secrets… This secret is the reason clients pay me thousands of dollars to write their emails. It’s the secret of why people get that tingly feeling when one of my emails lands in their inbox. Let’s start with your autoresponder. Chances are, if you have […]

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Ebooks Suck: Why Offering An Ebook Is A BAD Idea

Ebooks suck. Offering an ebook to prospects who subscribe to your list is a BAD idea. Want proof? When was the last time you read a PDF ebook from front to back? If you’re like most people (including myself), it’s been a while. In fact, I’d hazard a guess that most people have NEVER read […]

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It’s Not About You

It’s not about you. Or me, for that matter. It’s about our brothers and sisters. It’s about our families. Our cities. Our state. About our countries… It’s about humanity. The men, women and children of the world. It’s about the animals. It’s about… everything that exists. Understand? I’d stop writing here… but I’d hate to leave […]

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