Do you write marketing emails for your business? You shouldn’t. You should pay me instead. In this post, I’ll explain why. If you’re a fledgling copywriter, keep reading. You’ll find out how to get paid $100 per email. Let’s begin… Email autoresponders. It’s what I do. I’ve built a business around writing emails. Not just […]
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If you’d like to know how to become a copywriter (with no experience), you’ve come to the right place. In this post, I’ll share a bit of my story, and explain exactly how to get started copywriting. In October 2012, I quit my job and became a freelance copywriter. While things moved slowly at first, […]
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Do you know how to write sales copy? You’re probably doing it all wrong. In this post, you’ll learn how to write sales copy that converts. Last week, I answered the question “What is marketing?” with one word. That one word was empathy and if you understand that word, your marketing will work like magic […]
Continue readingHave you ever thought, “This person gets me”? You know… that special moment when someone understands you perfectly… that moment when you feel completely and utterly understood, when you don’t have to explain a thing, when you feel totally accepted and appreciated… Feels good, doesn’t it? This feeling is the magic ingredient of great marketing. […]
Continue readingObama has a rockin’ marketing team behind him. Who would’ve thought it, right? A president that understands internet marketing… better, it seems, than most internet marketers. Hell, his landing page is probably better than yours. Good for him. Whoever’s behind his marketing shiz should get a pay-rise. Or better than that, they should quit their job, […]
Continue readingFormulas are great, aren’t they? A plus B equals C. When it comes to be a copywriting, you don’t need to a copywriting genius – you just need a good formula! They are simple to use, even if you have never studied copywriting. It’s not an exaggeration to say that you can Instantly improve your […]
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A few months back, I signed up for Mixergy’s copywriting course. If you’re interested, you can check it out here. While it wasn’t groundbreaking, it provided a super simple framework for improving your copy. There’s a bunch of tips inside the course (which is why you should sign up), but I wanna reveal just ONE […]
Continue readingMost people suck at writing headlines. First, let me tell you a few quick things about where the title for this post came from. I stole it from a famous book called Scientific Advertising by a friendly chap named Claude Hopkins. If you’re interested in marketing your product and you haven’t read it yet, go grab […]
Continue readingJust last night, the first Tropical MBA Conference began, with a group of entrepreneurs converging on my remote tropical island home. With all the online business dudes hangin’ about, it got me thinking about traditional internet marketing advice… Advice like “put your opt-in above the fold”. Last week, I watched a Marketing Show episode where […]
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Take a look at that ad to the right. It’s an ad from the 1970s by Ogilvy & Mather. For those of you no idea who that is… David Ogilvy is a famous advertising executive. People like to call him “The Father of Advertising”. So anyway, Ogilvy knows what he’s talking about. This ad has […]
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