In today’s Drop Dead Copy Video Session:
00:23 – The average person thinks sales is bad and sleazy.
00:39 – It depends upon the salesman.
01:10 – I think of sales is a noble profession.
01:19 – It’s NOT about getting people to buy crap they don’t need.
01:31 – What we do, it’s a noble, amazing profession.
01:41 – We are in the business of helping people achieve their goals.
02:34 – The goal of selling is to make someone buy because you know your product is going to help them.
02:58 – If you don’t go to every effort to make them buy, you are partly responsible for the problem, since you have the solution but haven’t given it to them.
03:23 – You have a noble goal.. a noble profession.
03:34 – Think of marketing as an amazing, incredible thing that we can use to help people.