How To Turn Instagram Into A Lead Generation Machine

by John McIntyre

Instagram has received a lot of love from its users since its launch in 2010. It has emerged as one of the best platforms for sharing visual content.

The whole process is just very simple, you post something you like and people who have similar interest as the photo, they engage with it by liking and commenting. It’s very simple and engaging, that’s why it interests users.

Instagram is a great way to reach your target audience, and it is even an old new now. If you are familiar with marketing, you know your way around Instagram marketing. However, only a few know that Instagram can be used as the lead generation tool.

Instagram’s association to Lead Generation

The concept of lead generation is getting the potential customers to get interested in your product. The needs have aroused in the present era and people are looking up to someone who can answer their needs and solve the hectic problems. The benefit of Instagram is that it provides visual content to the customers. You can go on and on about something with plain text, but it won’t be a little effective as visual content. Customers always need to see what you are referring to; you will only make your point if you can show what you are talking about.

Here’s where you can make use of Instagram completely. Instagram lets you post visuals of your products and visuals are most effective because people can see your products and visual elements of your brand all in real time. Instagram, lets you create a community out of your audience, by sharing what exactly attracts them.

Let’s go through the step by step guide of lead generation with Instagram.

Plan your strategy

Before you do anything, you should have a clear goal in your mind. Sit down with the piece of paper and pen and decide what you need to do to achieve your goal. Set up achievable goals and strategies so you can track your progress.

Target market

Once you have cleared out your strategies for Instagram marketing, the next step is targeting the right market.

You need to find answers to questions like who is your target market or your lead. What do you need them to do with your brand, what are their values and what goals they ideally have. You need to find out about their interests about entertainment and so on.

Once you know answers to most of these questions, you will have a clearer picture in your mind about how to target these leads and how to introduce them to your products.

Just to help you a little more, there are few tools in the market that help you reach your target market, one of these is Vibbi, it helps you generate the right target market in no time.  

Optimize your Instagram account

Next step is setting up your Instagram account according to your Instagram users requirements. You need to provide value to the users who come to your Instagram account. Your Instagram account should be consistent when it comes to content, everything must be well connected and aligned.

Set up call to action

Call to action buttons are a great way of generating the right leads on the Instagram. Your customers don’t care much about your business but rather the value they are getting out of your business.

The best way you can do this is by offering them something compelling right in the start. You don’t have to be thorough about what you do, just tell your customers what you can do for them in the bio, and they are yours.


Once you have optimized your Instagram account, next step is to promote that content. The main source of promotion on Instagram is posting the relevant content. What pictures attract your customers the most, post most of them. You need to decide if you are posting photos or videos. You also have to decide whether you want to use filters or not, does your target market like filters? Use them if they do.


Hashtags are a great way to promote your content and engage with your audience. You can search the Instagram app for the keywords that are relevant to the products you offer. These hashtags will help you to engage with your target market. The posts with hashtags have better engagements than others.

Use promotional captions

You don’t have to be insisting about it, just play it cool. You know those popular sentences that hint at promote rather than saying it.

Few of such call to action sentences can be.

  • Hit like if you agree.
  • Tag the friends who need this shoes.
  • Which one do you like better?

Sharing is caring

When you find relevant content to your brand, don’t every worry to share it. These posts give you a golden chance to get your posts shared by those brands.

Engage yourself as well

If you are already a big brand, there is no need to engage that much but if you are just growing, just go like those posts, and even comment if required.

Keep track

You also have to keep a genuine look on your account analytics because if you don’t do that, you are probably just wandering around with no results. Your analytics are your key to know if you are generating any leads or not. The more people are engaging with your posts, the more you are generating leads. There are many tools that help you to have a greater look at your Instagram account analytics.

Final Thoughts

Instagram can be used as a great lead generation tool, just do the right thing at the perfect time and you are golden. Your account will flourish within days if you use the proper steps that are mentioned above. Lead generation will become the easiest process for you if you are carefully following these steps.

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