Zach Grove is a FAST-rising email copywriter. He writes SIZZLING hot autoresponders. His emails impress clients. …how do I know? ‘Cause he learned from the best ; ) Zach applied to write copy for me in late 2013. Back then, I thought I needed a few emails… …Turns out, the McMethod is growing faster than … Continue reading
In this episode, you’ll discover: 00:23 – the K.I.S.S. approach to writing email copy 00:50 – what my typical autoresponder looks like (and when it’s OK to break the rules) 00:58 – how to use SPEED as a weapon in your copy 01:07 – one factor that nearly FORCES prospects to click your sales … Continue reading
You may not have heard of David Deutsch. He’s a Hall-of-Fame copywriter. David’s been writing ads for decades… He’s sold millions of dollars of clients’ products. From copywriting at legendary agency Ogilvy & Mather on Madison Avenue – …to penning direct mail pieces for giants like Maxwell House Coffee. These days, David’s a HIGHLY-SOUGHT consultant the PROS … Continue reading
In this episode, you’ll discover: 00:26 – why you should NEVER worry about writing good copy 00:29 – my unusual background that might surprise you 00:46 – why formal credentials DON’T matter 00:59 – the reason your copy don’t need perfect grammar! 01:07 – why having no “formal writing training” might be an advantage … Continue reading
In this episode, you’ll discover: 00:25 – a surefire way to LOSE profits 00:43 – why RELATIONSHIPS form the foundation of your marketing 00:51 – the coveted answer – how long should your sequence really be? 00:56 – why your prospect must “buy or die.” 01:17 – one habit you NEED to be doing … Continue reading
In this episode, you’ll discover: 00:27 – the mind-blowing way most entrepreneurs leave money on the table 01:15 – how often you should email your list (you have a few choices…) 01:33 – the Marketing 101 basics that “social media gurus” WON’T tell you 01:53 – your prospect’s most private, sacred space online – and how … Continue reading
In this episode, you’ll discover: 00:18 – how you can PROFIT from defying this status quo of email marketing 01:02 – the truth about marketing “gurus” and vanity metrics 01:34 – one metric you can bank your business on (HINT: it’s NOT conversion rate) 01:47 – the surprising reason some internet marketers can make $10 … Continue reading
What can a musician-turned-copywriter teach YOU about email marketing? Spencer Shaw is a reformed rock star who writes copy for BIG businesses. Real big. Like, Y-Combinator startups negotiating $500,000,000 exits big. And in this episode, Spencer spills all his copywriting secrets. What’s the “rock star guide” to writing SIZZLE HOT copy – …and getting prospects … Continue reading
In this episode, you’ll discover: 00:51 – how to start the very FIRST email in your autoresponder 01:00 – 3 questions you MUST ask your prospects to gain extreme empathy 01:50 – how to set the stage for what’s coming up – and get readers HOOKED 02:00 – the reason you should tease prospects…and never … Continue reading
You read that right. Michael Silk writes email copy for high 7-figure and 8-figure products. Michael has discovered a way to get prospects CRAVING his next email – and whipping out their credit cards. It’s all about keeping your copy F.U.N. He believes that everyone – including your prospects – has a favorite sender. You get EXCITED when … Continue reading