Fred Smith started shipping packages with FedEx in 1973 right as the oil embargo began.
The oil embargo meant rising fuel costs - not the best time to start an overnight shipping company.
It’s no wonder Fred almost went bankrupt in the years following.
But partly thanks to his ad campaign - FedEx: when it absolutely, positively has to be there overnight - by 1980, profits hit $38.7 million.
History is filled with inspiring stories like this.
Recessions, oil embargos, stock market crashes and pandemics aren’t the problems you think they are
In fact, they bring immense opportunities for growth and success - if you play your cards right
Steve Jobs launched the first-generation iPod in October 2001 in the wake of the dot-com bust of 2000 - but that didn’t stop him from making it wildly successful.
IBM began in the middle of the 1911 two-year stock market panic.
Brothers Walt and Roy Disney incorporated Walt Disney Productions right as the almost 4-year Great Depression was kicking off.
Look, I get it -
For many people, the last year has been one of the most chaotic, unpredictable and painful years of their entire lives.
We've had 180,748,982 coronavirus cases...
...and 3,915,541 deaths...
...and the numbers continue to rise.
It’s a heartbreaking tragedy on a massive scale.. and we're swimming in fear, uncertainty, doubt and confusion as a result.
But that doesn’t mean there’s no opportunities to move forward and grow.
Some of the best opportunities you’ll ever see (maybe in your entire life) are right in front of you at this very moment...
You just need to know where to look.
That’s where this bundle comes in.
It's 15 interviews with some of the world's top copywriters and marketers - all on the topic of what's working now in copywriting.
The interviews were recorded in May or June 2021 so it’s probably the most up-to-date training in the world on what’s working now in copywriting (as of this writing).
Each interview runs for 30-50 minutes and carries a gold mine of the latest insights and ideas that copywriters can use to get more clients, make more money and build a better life.
It’s for smart, ambitious copywriters who see opportunities where others see only problems.
Copywriters who believe - just as I do - that fortunes are made in uncertain times like these.
Copywriters who want to create their own luck by making the best of a tough situation.
Copywriters who want to use the fear and chaos of the last 18 months to come out ahead... stronger, wealthier, wiser and more free.
If that’s you, join me in these interviews and find out what’s working NOW in copywriting