Double Your Landing Page Conversion Rates

Dear Entrepreneur,

If you want to double, triple or even quadruple your website conversion rates, then here is a story about how my friend Dave did it.

And why I believe you could do the same with your website with information I’ll give to you.

Dave worked as a scuba diving instructor in Miami and a few years ago, he started selling scuba diving equipment over the internet.

At first, things were slow. It took a while to learn about SEO, HTML and CSS. It was only after 18 months busting his balls at it that the wheels really started to spin.

Around the 18 months mark, business picked up and Dave began making a decent monthly income online selling snorkels and scuba tanks.

He could almost quit his scuba diving job… but not quite.

Time flew by and Dave kept busy. He added new products to his website. He made deals with manufacturers. He even added a company blog and built a small but thriving community on Facebook and Twitter.

But all was not well…

You see, Dave had a problem and I think

It’s A Problem A Lot Of Entrepreneurs Have

They hit a wall… and they don’t know how to move forward.

If you have ever started a business, you’ll know exactly how Dave feels.



Sure, he was making money, but he wanted to step it up a notch. He wanted to make enough money to quit his job and travel the world.

What was Dave’s main problem?

Well, he had a great website and fairly steady monthly income from the site. But try as he might, he couldn’t find a way to improve it.

Dave tried a bunch of stuff.

  • He read online marketing blogs
  • He bought books on online business
  • He asked a few friends for advice

Nothing worked.

Sure… he made a few incremental improvements, but he couldn’t deny that he’d made no substantial progress whatsoever.

However, despite all this, Dave knew that there was a solution.

Dave Knew He Could Improve,
But Didn’t Know How To Go About It

He came to me one day, asking for advice. Because Dave was an old friend, I’d been following his progress from the beginning. Dave told me about how he’d tried a bunch of ways to improve… how he’d read books, studied websites and asked people for advice…

I listened and smiled.

It’s the classic “entrepreneurial rollercoaster”.

There Are Times Of Extreme Confidence…

…but other times where you feel depressed.

No one’s immune to it.

We all get it.

Dave knew this. So despite his frustration, he knew there was an answer and he was determined to find it.

I decided to try and help Dave out.

Here’s What I Did:

First, I went to Dave’s website.

It was classy. I mean, really classy. Dave’s website looked great. It loaded fast. I found products easily enough. I figured out how to order products.

After hearing that, you might think that since Dave had a great looking website, that his website wasn’t the problem.

But what you gotta understand is –

A Great-Looking Website DOES NOT
Automatically Equal Good Conversions,

You know what’s funny?

Almost no one knows this. Dave didn’t.

So people buy products like Optimize Press and Opt-In Skin, hoping that software will solve their problems.

It doesn’t.

It can help, and if you know what you’re doing, these tools can be a huge time-saver.

But most people think that throwing up a sales letter with Optimize Press or using an opt-in plugin automatically guarantees that they will get more conversions.

It doesn’t.

Don’t believe me?

Let’s take a walk down history lane.

99% Of People Don’t Understand Marketing

They haven’t put the time in to do it. And really, that’s fine, because they’re busy running their business.

But if they don’t understand it, they better hope that they know someone that does.

For example, 99% of people think that a great-looking website means great conversions.

Here’s A Quick Test –

If you had to pick between an ad with a full page of size 10 text with one picture… and an advertisement that looked fantastic, used a great photo and had a catchy slogan… which would you pick to make money more?

If you said the advertisement that looked fantastic, you’d be WRONG

Here – I’ll prove it.

See that image to the right?


And what is it?

One big page of nothing but small-size type.

I explained this to Dave, and as he listened, I saw the lightbulb go off… I saw him “get it”.

But he was still left with the problem of

“What Specific Things Can I Do To
Improve My Website And Make It Convert Better?”

Here’s what I did for Dave.

I recorded a 10-minute video and drilled down into the specific problems facing Dave. I explained exactly why he was struggling to improve his website and how he could blast through the barrier to more conversions and more money.

I even outlined an action plan that he could follow to improve it, with specific steps he could take immediately to make his website convert better.

I sent it to Dave one night, wondering if he’d find it useful.

I Didn’t Hear From Dave For Two Weeks

I started to worry… thinking that maybe he didn’t get it… when one day, he phones me up and says

“John! I smashed the barrier… I’m on the way up dude!”

I smiled.

We talked for a while and Dave told me more about what had happened.

He implemented the changes I suggested and experienced an immediate boost in his conversions.

His email sign-up rate doubled and his sales increased by at least 150%.

Now, I can’t mention specifics, but you can be sure that

Dave Added A Substantial Amount Of
Cash To His Bottom Line and
His Net Profits Went Up Considerably

All this happened a few months ago.

Just the other day, I got an email from Dave.

He’d quit his job and he now lives the location independent lifestyle. In his email, he mentioned that he’d just arrived in Bangkok for a 6-month trip around South East Asia.

How did it all happen?

What was the “kicker” that took his business to a whole new level, allowing him to quit his job and travel the world?

Specific Actionable Advice Related To His Business
About How To Improve Conversions

Let’s clear one thing up.

This isn’t about getting more traffic. It’s not about SEO, PPC or social media marketing.

This is about

Leveraging What You Already Have
To Increase Your Income

Whether that means getting more email sign ups or increasing your sales.

I want to make sure you “get this”.

Often, to make more money and get more success in business, you DO NOT need more traffic. What you need is a specific plan on how to leverage what you ALREADY HAVE.

Now, before we go on, let’s review

4 Common Landing Page Mistakes
and How To Avoid Them

#1: Sell the transformation, not the ebook

Stop trying to convince people to download your ebook. They don’t want it.

They want a result… a transformation.

For example, change “Download my 73-page weight loss ebook” to “Lose 10 pounds in a week with this one-page checklist of fat-burning foods”

#2: Put your opt-in box above the fold.

Look, if you hide your opt-in box at the bottom of the page, you’re conversions are going to suffer, there’s no two ways about it.

Yet I see smart people doing this every day.

If you’re selling something online, your “most wanted response” is a purchase. In this case, your “buy now” or “add to cart” button needs to be above the fold for maximum conversions.

#3: Use a proven call to action

Don’t say something boring like “submit”. That’s not getting anyone excited.

Use something like “Download the Free Report” or “Free Instant Access”.

This will cause more people to click the all-important button.

And last but not least…

#4: Simplify your bribe

A 73-page ebook is a pain. Who wants to read a 73-page ebook to get the transformation you are offering?

No one.

I want to get the transformation you’re offering with the least effort possible. So compress your book into a one-page report. Give me the top 5 things I can do RIGHT NOW that will cause my body to burn fat faster than ever.

Got it?


Ok, so we’ve reviewed 4 common landing page mistakes and how to avoid them. If you actually use the tips above, you will see an instant boost in conversions.

But if you’re anything like Dave, you would benefit from advice specific to your business. It’s one thing to read general marketing principles like the ones above… and quite another thing to actually apply them to your website.

Maybe you don’t have the time. You’re busy. You’ve got customers and clients to deal with and the last thing you want to do is spend hours trying to improve your landing page. Or maybe you’re just not interested in figuring it out.

Sure, you could do it yourself, but that’s time consuming and ineffective. Reading marketing books and blogs isn’t your idea of an exciting day’s work.

What If You Could Get Actionable Advice Specific To Your Business?

Wouldn’t that be useful?

You could get back to business, serving your customers or clients. Or hell, maybe you just wanna get back in the pool with a beer. Whatever.

After seeing the measurable improvement Dave made in his business after implementing my advice, I began to think:

If this review helped Dave, maybe it would help other entrepreneurs too.

Imagine This –

You Receive A 10-Minute Video With
Concrete Steps You Can Take To Improve Your Website.
You’ll Discover The Problems And Get Actionable Tips And Insights
That You Can Use TODAY To Improve Conversions

Would that be great?

So here’s the deal:

I’ll record you a 10-minute landing page review, just like I did for my friend Dave. I’ll take your landing page and pull it apart like a mechanic. I’ll tell you where it’s working… and where it’s failing abysmally. A word of warning – if your landing page sucks, I’ll tell you, so don’t come looking for an ego boost because you ain’t gonna get it.

Whether you are trying to get more email sign ups or make more sales, you will be able to use this to break through the barrier and continue getting bigger, better and more badass.

Think 10 minutes is a short time?

If you buy an ebook, you’ll be reading for hours. But what an ebook cannot deliver is specific solutions related to your problems. That’s what I’m here for. You’ll get solutions related to your problems and your website.

Do you think you’d get more value from a general ebook about marketing that leaves you not knowing where to start, or from specific, actionable advice related to your website that has you racing out the gate like a rocket?

If you said “specific, actionable advice”, here – take a gold star soldier.

No vague ideas – just

Specific Actionable Solutions For Your Website

Look. Generic marketing advice has it’s place, but there are already tons of books, blogs and products already devoted to this. If you want general advice, go read them. But if you want actionable tips related to your specific website, you need this landing page review.

Yes, I will use general marketing principles.

But here’s what’s great:

I apply the principle to your website and explain how you can use it to make SPECIFIC changes to your website. So not only will you get great tips,

You’ll Also Get A Lesson In Marketing

Now, what if you have questions at the end?

Great – send me your questions and I’ll answer them publicly on the Drop Dead Copy blog. You’ll get your questions answered and a bunch of free exposure to boot.

You Don’t Need To Go Anywhere

There’s no shipping. No handling. I ship these videos right to your inbox. That reminds me…

You Don’t Need To Make Notes

Your landing page review will be packed with actionable advice. I’ll be talking fast to fit everything in, and you’ll be hard-pressed to take notes without pausing the video multiple times

That’s why I include my personal notes I made for your website.

You don’t have to make any notes, because I’ve already done it for you.

Get Your Review In 48 Hours

Because I hate waiting as much as you do, I’ll get your landing page review to you within 48 hours.

Right now, you’re motivated to improve your landing page. I want you to maintain the momentum, and with a short turnaround time, your motivation will stay strong. You’ll be pumped to get started making changes immediately after receiving your landing page review.

Featured On The Drop Dead Copy Blog

I post most landing page reviews on the blog.


First, to give you a little extra exposure and value from the deal. In other words, you’ll also get eyeballs on your website and yes, I’ll probably link to your site from within the blog post.

Second, because I want other people to be able to learn from the videos too. I’m creating a resource, for people like you, that want to get more leads, sign ups and sales.

How Much Does Something Like This Usually Cost?

Let’s talk about the typical cost of marketing advice.

Personal consulting call with a top marketing guru like John Carlton? Starts at $2000.

GENERIC marketing and copywriting course or ebook purchased online? Starts at $47 (Mixergy’s course is $48.12)

If you get personal consulting with a pro, you’re paying thousands.

If you try and do it yourself with books, you’re spending almost $50 PER BOOK.

Edmund says:

John is one of the best copywriters I’ve met. Not only did he help my website convert at a higher rate – he has a great understanding of internet marketing, and marketing in general. The screencast is a great value, because he provides actionable feedback you can use to immediately improve your website.”

– Edmund,, Incorporation and Passport Services

Here’s The Deal:

You’ll receive a specific action plan to improve your landing page.

I’ll record a 10 minute video where I drill down into the specific problems on your landing page and outline specific solutions you can use to instantly improve conversions and make more money.

You’ll get all this is just 48 hours.

And if you don’t get at least 10 TIMES the value of what you spent, send me quick email and I’ll refund 110% of your money.

In other words, there is NO RISK.

How Much Is It?

You’ll find out how to double, triple or even quadruple your conversions for just $97.

And you thought you’d have to pay thousands…

Way cheaper than personal consulting and less than a marketing or copywriting course.

Why Is It So Cheap?

I’m doing this for TWO reasons –

  • Value for you, because you get actionable tips
  • Value for me, because I get to hone my skill of finding specific marketing problems

So if you’re wondering what do I get out of the deal? I get the experience and the practice of reviewing your landing page and this is invaluable to me.

In other words, it’s a win-win

Click the button below and let’s get started.

About That 110% Money-Back Guarantee…

Look, we all know that there are idiot people in the world.

That’s why I’m offering a 110% Money-Back Guarantee.

If you don’t get at least 10 TIMES the value you paid for it, I’ll personally refund 110% of your money. You can rest easy knowing that you’ll either get actionable advice for your website, or your Money-Back.

I want you to walk away from this video, buzzing with specific steps you can take TODAY.

At the end of the video, you will be able to immediately make some changes and IMMEDIATELY see an INSTANT improvement in conversions. It’s that simple.

So sign up now and

Get A Specific Action Plan To Improve Conversions, Boost Sign Ups, Increase Sales And
Make More Money With Your Website

Don’t forget, you’ll have your landing page review within 48 hours.

This is a no-brainer. Great advice, specific to your website, or your money back.


P.S. Remember – my 110% Money-Back guarantee means that there is NO RISK and you’d be smart to sign up now. You’ll get at least 10 times the $97 you pay for it. Click here to get your landing page review.

P.S.S. This is specific, actionable advice you can use TODAY on how to improve your landing page.

If you’re serious about “this online thing”, then you better be serious about getting expert advice. Because you can’t do everything. You can’t be everywhere. You either don’t have the time to fix your marketing or just can’t be bothered. It doesn’t matter.

You need help and I’m willing to give it to you.

So be a success-driven entrepreneur and get your landing page review today.

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