Episode #29 – Kevin Davis on Achieving Insane Conversions Using Retargeting, Segmentation and More
When a listener writes in and BEGS me to interview someone because of the massive value they provided in a FACEBOOK post, you know they have to be awesome. That’s what happened with Kevin Davis.
Kevin’s been in the game since the 2004 AdSense “gold rush”, and he’s realized that the most important metric is conversions.
Because that’s the MONEY METRIC.
An 80% open rate doesn’t mean jack if NOBODY BUYS.
That’s why he’s on this episode – he’s got some killer insights into how to turn your email marketing into a converting machine using sophisticated methods like retargeting and segmentation, as well as refining your split testing and email analytics
In this episode, you’ll discover:
- how to get clients with BOTH inbound AND outbound marketing (and how I do it)
- getting good clients on a LONG TERM basis through insane demonstrated value
- when you should reach out to clients who have unsubscribed
- an autoresponder outline example for three different markets
- the McIntyre Method HIPS Framework and how it can create KILLER success
- why you can’t afford not to use paid traffic
- how incredibly STUPID it is to not consider the lifetime value of your customers
- the two different types of systems for email marketing software
- what list segmentation means to your ability to target customers based on their ACTIONS
- best segmenting practices when you’re just STARTING without worrying about BURNING your list
- what it means when someone opens an email, and when they click through, and when they buy
- text or html based emails? (you’ll be surprised to hear the differing results)
- how to retarget an audience who has completed certain actions using Facebook ads
- want your emails tested BEFORE you send them out? how about AUTOMATIC OPTIMIZATION?
- how to improve your delivery rate using simple text links
- Kevin Davis’s websites: Business Growth Podcast | Youtube Channel
- Perfect Audience
- Email On Acid
Intro and outro backing music: Forever More by CREO
This podcast is edited and produced by Authority Engine. Learn more at AuthorityEngine.com.