Use This Simple Trick To Improve Email Open Rates

by John McIntyre

In today’s Drop Dead Copy Video Session:

00:21 – When you’re sending emails, people are going to build a relationship with YOU.
00:32 – If people like you, they’re going to open the email regardless of what the subject line is.
01:06 – If they like [DDC] emails, they’re going to open them regardless of what the subject line is.
01:22 – Abbreviate your business name and put it at the front of your emails like this “[DDC]”.
01:45 – It makes it easier for your prospects to consume the content you create.

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