Look who sent it.
Apple… one of the biggest companies in the world.
Unfortunately for them, Gmail automatically blocks images. Makes me wonder… how many “@gmail.com” email addresses do they have in their database? Millions? Tens of millions?
Because with this (and many other emails), they essentially sent a blank email to millions of subscribers.
The money they left on the table would be enough to feed a small country.
This is why I never send HTML emails.
There’s too much room for error.
Sure, your email may look nice, but nice-looking emails don’t sell (especially when they don’t look nice after all).
The lesson?
Send text-based emails. Always. Every time. No exceptions.
Apple can get away with it because they’re one of the biggest companies in the world.
You can’t.
Happy Monday!
John – The Autoresponder Guy