The McMethod Email Marketing Podcast https://www.dropdeadcopy.com/ By John McIntyre, The Autoresponder Guy Fri, 03 Dec 2021 07:54:33 +0000 en-US hourly 1 yes The Autoresponder Guy The McMethod Email Marketing Podcast The Autoresponder Guy The McMethod Email Marketing Podcast https://www.dropdeadcopy.com/wp-content/uploads/powerpress/badge3.png https://www.dropdeadcopy.com/ Weekly Rob Marsh on How To Earn Double What Most Copywriters Earn https://www.dropdeadcopy.com/rob-marsh-copywriter-club/ Fri, 15 Oct 2021 05:20:30 +0000 https://www.dropdeadcopy.com/?p=6371 https://www.dropdeadcopy.com/rob-marsh-copywriter-club/#respond https://www.dropdeadcopy.com/rob-marsh-copywriter-club/feed/ 0 <p>Rob Marsh from The Copywriter Club says he’s a simple guy. Just a dad who writes words for a living. But he’s much more than that. In this episode, Rob lifts the curtain on a recent salary survey he did with his business partner Kira Hug at The Copywriter Club. They asked thousands of copywriters […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/rob-marsh-copywriter-club/">Rob Marsh on How To Earn Double What Most Copywriters Earn</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p> Rob Marsh from The Copywriter Club says he’s a simple guy.

Just a dad who writes words for a living.

But he’s much more than that.

In this episode, Rob lifts the curtain on a recent salary survey he did with his business partner Kira Hug at The Copywriter Club.

They asked thousands of copywriters to spill the beans on their income, experience, niche and more.

The weirdest thing they discovered?

Experience doesn’t matter.

What do you think makes the biggest difference in what copywriters charge?

Is it their age, gender, niche, education level, country of origin, where they live now or the language they speak?

It’s their niche.

Turns out, if you focus on ONE niche (and one niche only), you’ll make 96% more than copywriters who don’t have a niche.

Interesting, hey?

To get the full story, grab a coffee, tea or a shot of tequila and hit the play button below…

Listen To The Email Marketing Podcast on Stitcher

In this episode of the podcast with Rob Marsh from The Copywriter Club, you’ll discover:

  • The weirdest insight from Rob and Kira’s “Copywriter Salary Survey” (ignore this and you could spend 10 years spinning your wheels)
  • What factor makes the single biggest difference when it comes to pricing your projects? (if you want to earn double what most copywriters earn, this tip’s for you)
  • The hottest and most profitable niches for copywriters to focus on (no, it’s just the standard “health, wealth and relationship” niches)
  • The surprisingly simple reason why most women earn less than men when it comes to copywriting (plus, how both sexes can use this simple insight to double or triple what they currently earn)
  • The 4 things that drive your price and income (if you want to earn more as a copywriter, fix these 4 things first)

Mentioned in this episode of the Email Marketing Podcast:

Intro and outro backing music: Forever More by CREO

The post Rob Marsh on How To Earn Double What Most Copywriters Earn appeared first on Drop Dead Copy.

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Rob Marsh from The Copywriter Club says he’s a simple guy. Just a dad who writes words for a living. But he’s much more than that. In this episode, Rob lifts the curtain on a recent salary survey he did with his business partner Kira Hug at The Copywri... Just a dad who writes words for a living.
But he’s much more than that.
In this episode, Rob lifts the curtain on a recent salary survey he did with his business partner Kira Hug at The Copywriter Club.
They asked thousands of copywriters to spill the beans on their income, experience, niche and more.
The weirdest thing they discovered?
Experience doesn’t matter.
What do you think makes the biggest difference in what copywriters charge?
Is it their age, gender, niche, education level, country of origin, where they live now or the language they speak?
It’s their niche.
Turns out, if you focus on ONE niche (and one niche only), you’ll make 96% more than copywriters who don’t have a niche.
Interesting, hey?
To get the full story, grab a coffee, tea or a shot of tequila and hit the play button below…

In this episode of the podcast with Rob Marsh from The Copywriter Club, you’ll discover:

* The weirdest insight from Rob and Kira’s “Copywriter Salary Survey” (ignore this and you could spend 10 years spinning your wheels)
* What factor makes the single biggest difference when it comes to pricing your projects? (if you want to earn double what most copywriters earn, this tip’s for you)
* The hottest and most profitable niches for copywriters to focus on (no, it’s just the standard “health, wealth and relationship” niches)
* The surprisingly simple reason why most women earn less than men when it comes to copywriting (plus, how both sexes can use this simple insight to double or triple what they currently earn)
* The 4 things that drive your price and income (if you want to earn more as a copywriter, fix these 4 things first)

Mentioned in this episode of the Email Marketing Podcast:

* The Copywriter Club (Rob’s website)
* The Copywriter Club Facebook Group
* The Copywriter Club Podcast
* Women Don’t Ask by Linda Babcock
* Copy Chief
* Copyhackers
* Kira Hug (Rob’s business partner)

Intro and outro backing music: Forever More by CREO
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The McMethod Email Marketing Podcast 38:33 Listen To The Email Marketing Podcast on Stitcher
Daniel Throssell on How To Break All The Copywriting Rules And STILL Win Big (Warning: Not For The Faint Of Heart 😱) https://www.dropdeadcopy.com/daniel-throssell-on-how-to-break-all-the-copywriting-rules-and-still-win-big/ Tue, 08 Jun 2021 12:00:00 +0000 https://www.dropdeadcopy.com/?p=5870 https://www.dropdeadcopy.com/daniel-throssell-on-how-to-break-all-the-copywriting-rules-and-still-win-big/#respond https://www.dropdeadcopy.com/daniel-throssell-on-how-to-break-all-the-copywriting-rules-and-still-win-big/feed/ 0 <p>His client calls him “Australia’s best copywriter”. He’s the marketing genius behind one of the best-selling books of all time in Australia (2 million copies sold, one book in every 20 Aussie households). He’s one of the most innovative copywriters in the game at the moment (just wait until you hear me read his welcome […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/daniel-throssell-on-how-to-break-all-the-copywriting-rules-and-still-win-big/">Daniel Throssell on How To Break All The Copywriting Rules And STILL Win Big (Warning: Not For The Faint Of Heart 😱)</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p> His client calls him “Australia’s best copywriter”.

He’s the marketing genius behind one of the best-selling books of all time in Australia (2 million copies sold, one book in every 20 Aussie households).

He’s one of the most innovative copywriters in the game at the moment (just wait until you hear me read his welcome email out on the podcast – it reads like a horror movie, alongside scary music on the podcast).

He’s also one of the most down-to-earth people I’ve met – great attitude, endless passion and tons of fun to talk to.

If you want to have some fun (and maybe get a few unconventional tips too), you’ll love this podcast with Daniel Throssell, one of the “best copywriters in Australia”.

Listen To The Email Marketing Podcast on Stitcher

In this episode, you’ll discover:

  • How Daniel beat far more experienced copywriters at their own game when he won Ramit Sethi’s Sales Letter Competition – despite being a complete beginner with no experience and no clients (hint: it has something to do with how he convinced his wife to let him buy a $200 book)
  • How Daniel started with ZERO experience and NO credentials on Upwork, won paid copywriting work in his very first week and raised his rates to $200/hr within his first nine months
  • How Daniel gets insane engagement rates on his welcome series by treating it like it’s a “choose your own adventure” horror movie (I read it out LIVE on the podcast with some scary music in the background – NOT for the faint of heart 😱)
  • Why you need to STOP using the same tired, worn-out copywriting formulas that all the “copywriting hamsters” use (and what you need to do instead if you want to stand out in today’s market)
  • How robots once invaded Daniel’s copywriting lab hoping to steal his spoils of war but Daniel beat them off with the stick of P___O___I__

Mentioned:

Intro and outro backing music: Forever More by CREO

The post Daniel Throssell on How To Break All The Copywriting Rules And STILL Win Big (Warning: Not For The Faint Of Heart 😱) appeared first on Drop Dead Copy.

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His client calls him “Australia’s best copywriter”. He’s the marketing genius behind one of the best-selling books of all time in Australia (2 million copies sold, one book in every 20 Aussie households). He’s one of the most innovative copywriters in ... His client calls him “Australia’s best copywriter”.



He’s the marketing genius behind one of the best-selling books of all time in Australia (2 million copies sold, one book in every 20 Aussie households).



He’s one of the most innovative copywriters in the game at the moment (just wait until you hear me read his welcome email out on the podcast – it reads like a horror movie, alongside scary music on the podcast).



He’s also one of the most down-to-earth people I’ve met – great attitude, endless passion and tons of fun to talk to.



If you want to have some fun (and maybe get a few unconventional tips too), you’ll love this podcast with Daniel Throssell, one of the “best copywriters in Australia”.







In this episode, you’ll discover:



* How Daniel beat far more experienced copywriters at their own game when he won Ramit Sethi’s Sales Letter Competition – despite being a complete beginner with no experience and no clients (hint: it has something to do with how he convinced his wife to let him buy a $200 book)* How Daniel started with ZERO experience and NO credentials on Upwork, won paid copywriting work in his very first week and raised his rates to $200/hr within his first nine months* How Daniel gets insane engagement rates on his welcome series by treating it like it’s a “choose your own adventure” horror movie (I read it out LIVE on the podcast with some scary music in the background – NOT for the faint of heart 😱)* Why you need to STOP using the same tired, worn-out copywriting formulas that all the “copywriting hamsters” use (and what you need to do instead if you want to stand out in today’s market)* How robots once invaded Daniel’s copywriting lab hoping to steal his spoils of war but Daniel beat them off with the stick of P___O___I__



Mentioned:



* The Persuasive Page (Daniel’s website)* Ramit Sethi* The Robert Collier Letter Book* Mindless Eating: Why We Eat More Than We Think* The Age of Propaganda: The Everyday Use and Abuse of Persuasion



Intro and outro backing music: Forever More by CREO
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The McMethod Email Marketing Podcast 37:22 Listen To The Email Marketing Podcast on Stitcher
Kim Krause Schwalm on Dangerous Numbers, Personality Defects and The Coming AI Revolution https://www.dropdeadcopy.com/kim-krause-schwalm-2/ Tue, 06 Apr 2021 12:00:00 +0000 https://www.dropdeadcopy.com/?p=5821 https://www.dropdeadcopy.com/kim-krause-schwalm-2/#respond https://www.dropdeadcopy.com/kim-krause-schwalm-2/feed/ 0 <p>Kim Krause Schwalm is a hell of a copywriter. She beat the late, great Jim Rutz in a head-to-head battle. Impressive stuff. Brian Kurtz called Jim Rutz “the copywriter closest to God”. If that’s true and Kim beat Jim, what does that make Kim? In any case, Kim’s back on the podcast today to discuss […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/kim-krause-schwalm-2/">Kim Krause Schwalm on Dangerous Numbers, Personality Defects and The Coming AI Revolution</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p> Kim Krause Schwalm is a hell of a copywriter.

She beat the late, great Jim Rutz in a head-to-head battle.

Impressive stuff.

Brian Kurtz called Jim Rutz “the copywriter closest to God”.

If that’s true and Kim beat Jim, what does that make Kim?

In any case, Kim’s back on the podcast today to discuss some fascinating topics… such as what to name your upcoming mice supplement product (among other things).

Check it out if you dare.

Listen To The Email Marketing Podcast on Stitcher

In this episode, you’ll discover:

  • What is the most dangerous number in business? And what can you do about it so it doesn’t leave you dead in the water?
  • How to prepare yourself as a copywriter for the “AI Revolution” (plus, find out which copywriting jobs Kim thinks robots will NEVER be able to do)
  • When to work for a direct-response company and when to work for yourself (Kim’s answer will surprise you)
  • The personality defect that gets even seasoned copywriters into BIG trouble (This one’s extremely common but rarely talked about)
  • Simple, easy tricks to manage your money as a copywriter (so you don’t end up with a boatload of debt that acts as a prison)

Mentioned:

Intro and outro backing music: Forever More by CREO

The post Kim Krause Schwalm on Dangerous Numbers, Personality Defects and The Coming AI Revolution appeared first on Drop Dead Copy.

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Kim Krause Schwalm is a hell of a copywriter. She beat the late, great Jim Rutz in a head-to-head battle. Impressive stuff. Brian Kurtz called Jim Rutz “the copywriter closest to God”. If that’s true and Kim beat Jim, what does that make Kim? Kim Krause Schwalm is a hell of a copywriter.



She beat the late, great Jim Rutz in a head-to-head battle.



Impressive stuff.



Brian Kurtz called Jim Rutz “the copywriter closest to God”.



If that’s true and Kim beat Jim, what does that make Kim?



In any case, Kim’s back on the podcast today to discuss some fascinating topics… such as what to name your upcoming mice supplement product (among other things).



Check it out if you dare.







In this episode, you’ll discover:



* What is the most dangerous number in business? And what can you do about it so it doesn’t leave you dead in the water?* How to prepare yourself as a copywriter for the “AI Revolution” (plus, find out which copywriting jobs Kim thinks robots will NEVER be able to do)* When to work for a direct-response company and when to work for yourself (Kim’s answer will surprise you)* The personality defect that gets even seasoned copywriters into BIG trouble (This one’s extremely common but rarely talked about)* Simple, easy tricks to manage your money as a copywriter (so you don’t end up with a boatload of debt that acts as a prison)



Mentioned:



* http://copyinsiders.com/ (Kim’s mailing list w/ free resources)* https://www.kimschwalm.com/ (Kim’s website)



Intro and outro backing music: Forever More by CREO
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The McMethod Email Marketing Podcast 30:55 Listen To The Email Marketing Podcast on Stitcher
This Is How The Coronavirus ACTUALLY Unfolded In China https://www.dropdeadcopy.com/coronavirus/ Sat, 25 Apr 2020 05:19:00 +0000 https://www.dropdeadcopy.com/?p=5089 https://www.dropdeadcopy.com/coronavirus/#respond https://www.dropdeadcopy.com/coronavirus/feed/ 0 <p>Worried about the coronavirus? Don’t know if you can trust what the media says about it? Want to find out how it actually unfolded in China – from someone who’s lived there for the last 10 years? This podcast episode is for you. Brian Miller is an American entrepreneur running a company called Easy China […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/coronavirus/">This Is How The Coronavirus ACTUALLY Unfolded In China</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p> Worried about the coronavirus?

Don’t know if you can trust what the media says about it?

Want to find out how it actually unfolded in China – from someone who’s lived there for the last 10 years?

This podcast episode is for you.

Brian Miller is an American entrepreneur running a company called Easy China Warehouse.

He lives and works in China full-time so he has a unique “up close” perspective on how the coronavirus crisis actually unfolded.

Find out what happened in this juicy episode…

Listen To The Email Marketing Podcast on Stitcher

In this episode, you’ll discover:

  • how the coronavirus actually unfolded in China (from an American living in China at the time of the outbreak)
  • how the coronavirus will affect the Chinese and U.S. economy differently (and how it will probably take much LONGER for the U.S. to recover)
  • why China (and Asia) have dealt with the coronavirus so well compared with Western countries
  • how to survive and thrive the coming months and years (and what to expect in terms of marketplace conditions and recessions)
  • how to avoid getting fooled by all the B.S. coronavirus conspiracy theories floating around the web (save time and stop putting energy into stuff that doesn’t matter)

Mentioned:

Intro and outro backing music: Forever More by CREO

The post This Is How The Coronavirus ACTUALLY Unfolded In China appeared first on Drop Dead Copy.

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Worried about the coronavirus? Don’t know if you can trust what the media says about it? Want to find out how it actually unfolded in China – from someone who’s lived there for the last 10 years? This podcast episode is for you. Worried about the coronavirus?



Don’t know if you can trust what the media says about it?



Want to find out how it actually unfolded in China – from someone who’s lived there for the last 10 years?



This podcast episode is for you.



Brian Miller is an American entrepreneur running a company called Easy China Warehouse.



He lives and works in China full-time so he has a unique “up close” perspective on how the coronavirus crisis actually unfolded.



Find out what happened in this juicy episode…





In this episode, you’ll discover:



* how the coronavirus actually unfolded in China (from an American living in China at the time of the outbreak)* how the coronavirus will affect the Chinese and U.S. economy differently (and how it will probably take much LONGER for the U.S. to recover)* why China (and Asia) have dealt with the coronavirus so well compared with Western countries* how to survive and thrive the coming months and years (and what to expect in terms of marketplace conditions and recessions)* how to avoid getting fooled by all the B.S. coronavirus conspiracy theories floating around the web (save time and stop putting energy into stuff that doesn’t matter)



Mentioned:



* Brian’s company Easy China Warehouse* Brian’s LinkedIn profile* Emily Writes: Down the rabbit hole with the Covid-19 conspiracy theorists



Intro and outro backing music: Forever More by CREO
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The McMethod Email Marketing Podcast 52:22 Listen To The Email Marketing Podcast on Stitcher
Protected: Copywriting Retainers: Shiv Shetti on How To To Rapidly ‘Level Up’ And Land $3k-$5k/Month Clients On Demand https://www.dropdeadcopy.com/how-to-get-copywriting-retainers-on-demand/ Tue, 31 Mar 2020 06:21:53 +0000 https://www.dropdeadcopy.com/?p=4995 https://www.dropdeadcopy.com/how-to-get-copywriting-retainers-on-demand/#respond https://www.dropdeadcopy.com/how-to-get-copywriting-retainers-on-demand/feed/ 0 <p>There is no excerpt because this is a protected post.</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/how-to-get-copywriting-retainers-on-demand/">Protected: Copywriting Retainers: Shiv Shetti on How To To Rapidly ‘Level Up’ And Land $3k-$5k/Month Clients On Demand</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>

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The post Protected: Copywriting Retainers: Shiv Shetti on How To To Rapidly ‘Level Up’ And Land $3k-$5k/Month Clients On Demand appeared first on Drop Dead Copy.

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Episode #208 – Stephen Somers on Irish Direct-Response Strategies To Find “Boring” Pots Of Gold. https://www.dropdeadcopy.com/episode-208-stephen-somers-on-irish-direct-response-strategies-to-find-boring-pots-of-gold/ Tue, 14 May 2019 12:36:15 +0000 https://www.dropdeadcopy.com/?p=4610 https://www.dropdeadcopy.com/episode-208-stephen-somers-on-irish-direct-response-strategies-to-find-boring-pots-of-gold/#respond https://www.dropdeadcopy.com/episode-208-stephen-somers-on-irish-direct-response-strategies-to-find-boring-pots-of-gold/feed/ 0 <p>Stephen Somers was young (23) and in need of direction. He didn’t want to take the corporate job route… and wished he had an online business mentor. When his aunt introduced him to Robert… it changed his whole life. Robert was selling on different online marketplaces… and Stephen got a tried and true “in the […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-208-stephen-somers-on-irish-direct-response-strategies-to-find-boring-pots-of-gold/">Episode #208 – Stephen Somers on Irish Direct-Response Strategies To Find “Boring” Pots Of Gold.</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>


Stephen Somers was young (23) and in need of direction.

He didn’t want to take the corporate job route…

and wished he had an online business mentor.

When his aunt introduced him to Robert…

it changed his whole life.

Robert was selling on different online marketplaces…

and Stephen got a tried and true “in the trenches” apprenticeship.

Working for free for an entire year doing all the manual grunt work…

Paid off big time as he learned the ins and outs of Robert’s systems.

Fast-forward to today.

Partners in several companies who are killing it…

listen as Stephen retells the struggle and climb he and Robert went through…

to build several businesses…

include the 8-figure “Marketplace Superheroes.”

It’s a true Irish fairy-tale of sorts as Stephen regales us with everything they had to learn on the way up.

It’s a fascinating take of brute force and whip-smart strategy…

as Stephen applies direct-response principles to physical products on Amazon…

as well as a freight business..

an accountancy practice…

and more.

Listen now and keep your note-taking hand ready as Stephen drops a virtual pot of gold along the way!

The rewards are yours for the taking.

In this episode, you’ll discover:

  • Sell THESE kind of products and ditch following your passion. Contrarian advice based in real-world success.
  • Business-killing reasons why Stephen and Robert stay away from black and grey hat marketing techniques on Amazon.
  • The real question you should be asking yourself if you’re selling online. So simple and yet overlooked.
  • Simple ways to build up a business from absolute zero. Don’t reinvent the wheel – do what works.
  • Jump-start your idea machine. The intriguing “full-circle” journey Stephen and his partner went on… will get you thinking.
Email Marketing Podcast Episode 208

Mentioned:

Intro and outro backing music: Forever More by CREO

The post Episode #208 – Stephen Somers on Irish Direct-Response Strategies To Find “Boring” Pots Of Gold. appeared first on Drop Dead Copy.

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Stephen Somers was young (23) and in need of direction. He didn’t want to take the corporate job route… and wished he had an online business mentor. When his aunt introduced him to Robert… it changed his whole life.




Stephen Somers was young (23) and in need of direction.



He didn’t want to take the corporate job route…



and wished he had an online business mentor.



When his aunt introduced him to Robert…



it changed his whole life.



Robert was selling on different online marketplaces…



and Stephen got a tried and true “in the trenches” apprenticeship.



Working for free for an entire year doing all the manual grunt work…



Paid off big time as he learned the ins and outs of Robert’s systems.



Fast-forward to today.



Partners in several companies who are killing it…



listen as Stephen retells the struggle and climb he and Robert went through…



to build several businesses…



include the 8-figure “Marketplace Superheroes.”



It’s a true Irish fairy-tale of sorts as Stephen regales us with everything they had to learn on the way up.



It’s a fascinating take of brute force and whip-smart strategy…



as Stephen applies direct-response principles to physical products on Amazon…



as well as a freight business..



an accountancy practice…



and more.



Listen now and keep your note-taking hand ready as Stephen drops a virtual pot of gold along the way!



The rewards are yours for the taking.
















In this episode, you’ll discover:



* Sell THESE kind of products and ditch following your passion. Contrarian advice based in real-world success.* Business-killing reasons why Stephen and Robert stay away from black and grey hat marketing techniques on Amazon.* The real question you should be asking yourself if you’re selling online. So simple and yet overlooked. * Simple ways to build up a business from absolute zero. Don’t reinvent the wheel – do what works. * Jump-start your idea machine. The intriguing “full-circle” journey Stephen and his partner went on… will get you thinking.







Mentioned:



* Marketplace Superheroes* Stephen Somers on Facebook* Case Studies* David Allan’s Make Words Pay



Intro and outro backing music: Forever More by CREO
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The McMethod Email Marketing Podcast 30:16 Email Marketing Podcast Episode 208
Episode #207 – Nick Carpenter on Mastermind Secrets Of Companies Who Dominate Their Niche https://www.dropdeadcopy.com/episode-207-nick-carpenter-on-mastermind-secrets-of-companies-who-dominate-their-niche/ Tue, 05 Feb 2019 16:34:52 +0000 https://www.dropdeadcopy.com/?p=4607 https://www.dropdeadcopy.com/episode-207-nick-carpenter-on-mastermind-secrets-of-companies-who-dominate-their-niche/#respond https://www.dropdeadcopy.com/episode-207-nick-carpenter-on-mastermind-secrets-of-companies-who-dominate-their-niche/feed/ 0 <p>Nick Carpenter comes from a military family. He went into the air force because college had no appeal. 6.5 years later, deciding he didn’t want to go back to Iraq one more time, he got out. You have to hear his brief thoughts about the real Iraq. He decided to jump into real estate and […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-207-nick-carpenter-on-mastermind-secrets-of-companies-who-dominate-their-niche/">Episode #207 – Nick Carpenter on Mastermind Secrets Of Companies Who Dominate Their Niche</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
Nick Carpenter comes from a military family.

He went into the air force because college had no appeal.

6.5 years later, deciding he didn’t want to go back to Iraq one more time, he got out.

You have to hear his brief thoughts about the real Iraq.

He decided to jump into real estate and so picked up his license in Texas and went ot work for a large corporation.

For three years he helped people buy and sell houses.

A bad breakup had him shift to a new company and a new office where he started training and onboarding new agents.

In short order, agents recruited Nick to help open a new company.
He was now in charge of all the marketing and training.

The hoops he had to jump through to even get paid were ridiculous…

listen to his golf course story!

He heard a big mortgage company was looking to create an in-house marketing team and so with the arrival of his second child…

he joined them. Hiring web developers, graphic designers, and video editors etc.

So since 2011, Nick has worked only with loan officers.

By 2014, feeling restricted and looking for his own opportunities…

he left to start his own agency.

Listen where he took it next…

In this episode, you’ll discover:

  • 3 early “survival” steps Nick had to focus on to get his company off the ground. Listen to the number of ideas he went through.
  • The one simple change which caused potential customers to go from saying “no” to “yes”.
  • How Nick reframed his business to create a new emotional appeal.. and attract his own “congregation.”
  • One strategy Nick employs two ways to continue his rapid businesss growth. (Nick includes all the details)
  • Two massive, soul-crushing mistakes loan officers swear by. Listen to Nick and get rid of these two issues forever.

Email Marketing Podcast Episode 207

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, I’m David Allan. Happy New Year. Our first guest of the new year is a guy I’ve heard a lot about – he’s in a niche I know literally nothing about. He’s very successful and has risen up through the ranks, so to speak – I have been seeing his fabulous posts on Facebook, I’ve been hearing a lot about his results, we have a lot of friends in common – we’re in the same circles…so I would love to welcome Nick Carpenter to the show…Hello Nick!

Nick Carpenter: Hey man, thanks for having me, I’m excited to be here.

David Allan: Yeah, this is really great. Here we are, brand new year – wipe the slate clean – however, you want to say that – people tend to set new goals and put new motions into action to try to get everything rolling…

Maybe take us back, like we usually do – We like to go back and see where you came from and how you ended up where you are now…so take us back – we wanna know what got Nick into treating and serving loan officers.

Nick Carpenter: Yeah, that’s such a good question. It is definitely an interesting path you know

The post Episode #207 – Nick Carpenter on Mastermind Secrets Of Companies Who Dominate Their Niche appeared first on Drop Dead Copy.

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Nick Carpenter comes from a military family. He went into the air force because college had no appeal. 6.5 years later, deciding he didn’t want to go back to Iraq one more time, he got out. You have to hear his brief thoughts about the real Iraq. Nick Carpenter comes from a military family.
He went into the air force because college had no appeal.
6.5 years later, deciding he didn’t want to go back to Iraq one more time, he got out.
You have to hear his brief thoughts about the real Iraq.
He decided to jump into real estate and so picked up his license in Texas and went ot work for a large corporation.
For three years he helped people buy and sell houses.
A bad breakup had him shift to a new company and a new office where he started training and onboarding new agents.
In short order, agents recruited Nick to help open a new company.
He was now in charge of all the marketing and training.
The hoops he had to jump through to even get paid were ridiculous…
listen to his golf course story!
He heard a big mortgage company was looking to create an in-house marketing team and so with the arrival of his second child…
he joined them. Hiring web developers, graphic designers, and video editors etc.
So since 2011, Nick has worked only with loan officers.
By 2014, feeling restricted and looking for his own opportunities…
he left to start his own agency.
Listen where he took it next…

In this episode, you’ll discover:

* 3 early “survival” steps Nick had to focus on to get his company off the ground. Listen to the number of ideas he went through.
* The one simple change which caused potential customers to go from saying “no” to “yes”.
* How Nick reframed his business to create a new emotional appeal.. and attract his own “congregation.”
* One strategy Nick employs two ways to continue his rapid businesss growth. (Nick includes all the details)
* Two massive, soul-crushing mistakes loan officers swear by. Listen to Nick and get rid of these two issues forever.


Mentioned:

* Nick’s “Legion of Loan Officers”
* Nick Carpenter on Facebook
* Bobby Stocks
* Mitch Miller
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, I’m David Allan. Happy New Year. Our first guest of the new year is a guy I’ve heard a lot about – he’s in a niche I know literally nothing about. He’s very successful and has risen up through the ranks, so to speak – I have been seeing his fabulous posts on Facebook, I’ve been hearing a lot about his results, we have a lot of friends in common – we’re in the same circles…so I would love to welcome Nick Carpenter to the show…Hello Nick!
Nick Carpenter: Hey man, thanks for having me, I’m excited to be here.
David Allan: Yeah, this is really great. Here we are, brand new year – wipe the slate clean – however, you want to say that – people tend to set new goals and put new motions into action to try to get everything rolling…
Maybe take us back, like we usually do – We like to go back and see where you came from and how you ended up where you are now…so take us back – we wanna know what got Nick into treating and serving loan officers.
Nick Carpenter: Yeah, that’s such a good question. It is definitely an interesting path you know

]]>
The McMethod Email Marketing Podcast 27:51 Email Marketing Podcast Episode 207
Episode #206 – Chris Orzechowski On The Quick & Dirty Gateway Drug Into the World of Copywriting https://www.dropdeadcopy.com/episode-206-chris-ozechowski-on-the-quick-dirty-gateway-drug-into-the-world-of-copywriting/ Tue, 01 Jan 2019 11:00:16 +0000 https://www.dropdeadcopy.com/?p=4601 https://www.dropdeadcopy.com/episode-206-chris-ozechowski-on-the-quick-dirty-gateway-drug-into-the-world-of-copywriting/#respond https://www.dropdeadcopy.com/episode-206-chris-ozechowski-on-the-quick-dirty-gateway-drug-into-the-world-of-copywriting/feed/ 0 <p>Chris wanted to be a school teacher. It took him precious little time suffering through 12-hour workdays to understand… teaching school was NOT his future. He started online by emulating his friend and mentor Zach Evanesh… with a weekly podcast and blogging on strength and conditioning. Trying to cut down the time curve, he began […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-206-chris-ozechowski-on-the-quick-dirty-gateway-drug-into-the-world-of-copywriting/">Episode #206 – Chris Orzechowski On The Quick & Dirty Gateway Drug Into the World of Copywriting</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
Chris wanted to be a school teacher.

It took him precious little time suffering through 12-hour workdays to understand…

teaching school was NOT his future.

He started online by emulating his friend and mentor Zach Evanesh…

with a weekly podcast and blogging on strength and conditioning.

Trying to cut down the time curve, he began to focus on what he enjoyed doing best…

writing email.

The last five years he’s spent honing…

and expanding his copy skills.

Now he’s even back teaching.

Yet this time it’s email copy and client-getting skills.

He’s made all the mistakes getting his freelance copy career rolling so you don’t have to.

His students now snag retainer deals in mere weeks…

something it took him over a year to do.

Hence the value of a mentor.

It all changed for Chris when he began to place himself in the customer’s shoes.

How do you do it?

Listen now and reap the battle-tested, in-the-trenches knowledge Chris brings to this episode.

In this episode, you’ll discover:

  • 2 simple changes he made which immediately resulted in new clients. Are you making these same prospecting mistakes?
  • The “Where are they?”client advice Chris recieved from an “email guru”. You too will smack your forehead when you hear it.
  • Never be at a loss again for finding new clients when you hear Chris’ “Poconos” story.
  • Retainer deals: The ins, outs, and the number one idea behind finding one.
  • The premier win-win arrangement for copywriters and business owners. Greatest value for dollar and least hassle.

Email Marketing Podcast Episode 206

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody welcome to another edition of the podcast I’m David Allan, we have a great guest for you today especially if you’re a copywriter – a freelance copywriter.

He’s been doing this for a while now he’s had some very public things we’ll get into here shortly I think which will be
interesting…Chris Orzechowksi, welcome to the show.

Chris Orzechowski: Thanks a lot. Super pumped to be here.

David Allan: yeah it’s really great to have you I sort of probably that’s how I became aware of you I think you had sort of a a public spat if you will with another copywriter who has been on the show in the past and it’ll be interesting to delve into the mechanics
of what actually happened here I think which will be illustrative I don’t know, cuz I don’t know really know how it exactly went down myself…

And then we’regonna jump into some talk about retainer deals structuring offers if you are a freelancer so people listen to this if you’re already in this maybe you can improve what you’re doing or if you’re looking to get into it you’ll get another perspective from
somebody who’s doing it.

Chris let’s just jump in with your origin story or your superhero origin story tell us how you got into email copywriting and so forth
and just where you were before…

Chris Orzechowski: Yeah, absolutely. so I like everyone else to know as a copywriter I actually started off as a teacher I wasn’t really sure what I wanted to do I was a wrestler in
college.

and I knew I want to coach

wrestling so I was like okay I’m just

gonna go be a teacher I’ll coach

wrestling and let’s do that so as soon

as I started teaching I very quickly

realized that it wasn’t for me and I say

very quickly I realize like the very

first day I was like oh man I’ve made a

mistake I don’t know if I want to do

this I think I forgot something else to

do and at the time I had this guy that I

worked for on the side this guy’s a

Kevin Nash he was kind of like my mentor

growing up he’s a strength coach one of

the early publishers of strength

conditioning you know infoproducts of

courses and those kind of things and I

remember like watching him as I kind of

like grew up you know going to his gym

and like seeing all the stuff he was

doing online and he was like making

money on the internet I was like how the

hell does that work I was like what you

know what is this like how come this

dude just makes so much money like

selling all these things I was like what

you know I gotta learn more about this

whole world because I’m so enamored by

it so um I started kind of studying what

he was doing I actually started like

blogging and trying to do a very similar

like strand condition type thing like he

was doing you know using him as like my

model and it was kind of hard you know

it was very hard to get traction is very

hard to get started this is this years

ago but uh you know I started doing this

wrestling website and I have like this

weekly podcast on wrestling coaches

those articles I had an email list those

are any emails every single day and I

was like trying to sell affiliate

products know do all the stuff I wasn’t

really great at it I’m you know starting

to build a following get some traction

but after late you know eight months of

doing that not really making any money I

said okay this is taking a whole lot of

time um I think maybe what I should do

this whole online thing is pick the one

thing I like the most and that gives me

the most energy and just focus on that

and so I started looking all the

different options of the online

marketing landscape and the one thing I

really did enjoy the most was writing

emails to my list and the whole copy

aspect of it so I started doing some

research and apparently there’s these

people called copywriters who get paid a

shit ton of money to put words onto a

Google Doc and then saw about to a

client and I was like this is

unbelievable

like I can’t believe this is a real

thing like I can just write words and

then get paid for it get paid pretty

well for it so obviously we know it’s a

little bit more nuanced than that but I

was just so like intrigued by this idea

I said I’m gonna go super deep and just

become really really good at this one

thing and the reason I kind of chose

email marketing and email copywriting

was because out of all the different

types of copy that I could write you

know as a someone who had a day job you

know when I started off as a school

teacher I was doing my 12-hour days that

first year I was coming in two hours

early I was staying two or three hours

later I was also coaching wrestling so

like I didn’t have a huge amount of

mental bandwidth to sit there and be

like okay I’m gonna work on this 97 page

sales letter

you know like for some of these super

competitive spots right I just want to

write like 200 300 more emails and you

know I’ll do like one or two or three of

those every day and I’ll be good to go

so that’s kind of what I started doing

and past you know five five and a half

years that’s really what I put my focus

into that’s that’s very interesting

because that’s right around

I started as same time and listened to

your story is almost like staring into a

mirror for me slightly different sort of

origin story I did not have anyone to

model but you know I sort of uh I guess

I did in a way because I sort of found

out Gary Halbert it sold sold me

something something he wrote sold me so

he became sort of my model I guess in a

way but it’s fascinating to I’ve heard

of Zac of course anyone who’s been in

online marketing probably heard of him

before so that’s interesting that was

your your origin now we said we were

gonna talk about you know maybe we’ll

start with the offeror thing so when you

became a freelancer

I know I’ve always sort of like gone

back and forth on this what sort of ways

at the beginning did you try to offer

your services and and how has that sort

of evolved up until now

well it’s gotten a lot better and the

reason I say that is because I was just

not good like I sucked and I’m not

afraid to admit that I mean it took me a

very very very long time to figure out

how the structure offers how to pitch my

services I don’t even find the right

people and I shouldn’t talking to um you

know it took me probably a year and a

half of really like focused effort to

get that first paying client and then it

took me you know a long time after that

to really get steady work and it’s funny

there’s now like I you know I coach a

handful of freelancers people reach out

to me and ask me probably advertise it

but um you know I they get results in

like you know seven weeks one guy that

I’m working with got a retainer and in

like seven weeks another guy got one in

like twelve weeks I’m like Jesus Christ

I’m so jealous you guys because like you

know all my mistakes but I kind of just

did everything wrong like what I was

doing was I was you know sending direct

mail to local businesses which are just

do that to some you know get it by a

list and write a sales letter and send

to local businesses and I was sending

it’s like to look like each fax and like

you know the local pizza place like

these people don’t even know what the

hell a copywriter is what alone are they

gonna be willing to pay like five or ten

grand to someone you know so I just

wrong I was called emailing I was even

cold calling and that was humiliating as

I got the phone slammed on me like

dozens of times it just sucked like it

was just a grind because I just listened

to all these people who were using these

methods you know some of these methods

people talk about it might work if

you’re you know later on in your career

and you have experience and samples and

all these things but I I just tried

everything and learned tried everything

I rejected so many times and then

finally I started to meet people who

knew what the hell they were talking

about it kind of guided me in the right

way

so when I started doing once I started

going after number one people who knew

what a copywriter was number two who

actually wanted help with copy those are

like you know the two like stupidest

simple things but they made all the

difference in the world and then after

that it was just a matter of really you

know and this is kind of a latter part

of my journey I’ve just really got a

brand new earth understand that what are

these people’s problems and how can I be

the person that goes and it solves those

problems right because what I found is

you know before you make any kind of

offer you structure any type of deal it

always has to start with that problem

much like any sales letter any piece of

copy s to start with the problem right

like we’re always looking okay like what

problem does this product solve and

that’s where we start all over our

research and that’s what we based its

our hook around for ourselves our sales

letter our email or VSL or webinar

whatever we’re doing but then we’re

copywriters and we go and approach a

client we just say hey you want to pay

me to write copy and then like know that

sounds a burly shitty experience right

like who actually wants to go and pay

some writer that they’ve never met

thousands of dollars to get a Google Doc

with words on it like no one wants to do

that that’s not you know that’s not like

an attractive offer and that’s what

happens as most writers approach it that

way but what I and I did that for a long

time so I’m not saying I’m like there’s

only one I just figured this out after

failing so many times but I figured out

it’s like hey why don’t we just find out

what their problems is let’s look for

their pain points and figure out ways to

solve those problems and if we can solve

those problems usually when you solve

those problems they’re very profitable

experience to these clients and if we

could solve a problem make them a lot of

money then them turning around and

giving us money to do that the first

time then do that again again again make

you know it’s it’s a win-win situation

for both parties involved so that’s kind

of like the evolution of how I started

to think about all of these things

that’s that’s interesting I know I feel

the same way and that’s a great great

way you’ve put it because it’s true like

you know these are the things you learn

when you become a copywriter but often

they’re not you don’t apply them in the

same way as you’d apply them for

somebody who’s not yourself and so

things like what you’re gonna say who

you’re gonna put it in front of and

stuff is off them like the mistakes that

you make as a copywriter when you’re

trying to sell your own services yeah

and it’s funny actually got that from

then settle I was a member of his

newsletter and I you know one of the

perks of being a members newsletter

where you could ask them questions so I

reached out was like hey man like who

should I go after if I want to be an

email copywriter and he replied back and

he was like look for people who are

sending a lot of emails and I was like

Oh duh like yeah that makes sense right

like find someone if they’re doing this

you know they’re either doing a good job

or a bad job most companies they want to

approve everything that they want to do

anyway so that was very sage advice from

him which I’m very thankful for that

really you know kind of helped me pivot

in the right direction but um yeah it’s

one of those things like it’s just a

matter of finding people who have a

problem offering them you know what I

like to call a dream come true result

and then proving that you could actually

do it and then after that making it as

easy as possible to get started look if

you can you know identify all four of

those phases of your marketing you’ll

never go hungry you’ll have clients

lined up but it’s it’s at the beginning

and you don’t know I mean you’re

starting out it’s very hard to figure

out those things especially if you don’t

have a model to follow or especially if

you’re following the wrong advice or if

you’re going into your facebook newsfeed

to find value bombs and try to piece

together your marketing education that

way I’m very against that whole

philosophy I believe in you know finding

people who are at the top of their game

and learning from them and that’s what

I’ve tried to do on this I still

continue to do so I’m very big on that

yeah I think that’s a very important

point you’re making there’s like I’ve

always considered myself to a student of

students of students so it’s like you

got to put the your ego aside and

attempt to learn and they because you

can learn from base every situation

whether that’s a positive outcome or a

negative outcome in then you have to use

those almost like little mini parables

for yourself to move forward yeah I mean

I know for me personally I can only

speak for myself but I feel like the

deeper and deeper I go into this whole

copywriting marketing thing the less and

less I know you know it’s like more like

you you become aware of everything

around here like I know so little you

know but it’s a cool thing because

there’s just there’s there’s so many

thanks to the internet and thanks to

where the world is now there’s just so

much you know ability that you have such

an ability to learn so many different

sources and to really you know

it’s kind of cool like going from the

public education sector to what I would

now considering it’s like the private

education sector with you know a lot of

the clients I work with we we sell

information you sell coaching yourself

expertise we sell those kind of things

it’s really cool to see that you can pay

you could learn whatever you want right

like whatever skill you want to learn

you know you have an opportunity to buy

that knowledge and to apply that your

life and to transform your life that’s

kind of what I’ve done I have invested a

lot and uh that’s something I’m also a

huge on but yeah I mean that’s that’s

kind of what it takes now yes so like

maybe speak to like something else that

I get a lot of questions about that and

I’ve have my own opinions but what do

you say to people like I’m sure you get

the same questions which was like should

I knees down what me should I go after

these kind of nice questions that’s a

good question you know I’ve heard

arguments on both sides and it really

imma give it crap the answers say it

depends you know personally I know for

me my evolution I was like a general

copyright or I was like hey you pay me

and I’ll write your copy and then I was

like maybe I’ll just focus on emails

because that’s what I really like and it

seems like there’s a need for that and

once I started doing that jobs that

easier and easier and then I kind of

switched my niche to you know I started

getting an ex to do LAN launches and I

became this like a lunch operator that’s

still kind of what I do a lot now and

then you know all my clients to me the

launch is also started you never green

stuff so I’m starting to become known

now someone who could turn launches and

evergreen stuff so like I think number

one it’s a matter of picking something

and then just being okay with that

evolving over time because I know a lot

of people I know even for me now some

days when like oh I’m thinking about how

i market myself I’m kind of scared to be

like oh I’m gonna be the you know the

person who specializes this because as

soon as you say that to yourself you

start to think oh that’s the only thing

I can do and I can never do anything

else what if I six months down the road

I hate this and I want to change and you

sort of freak yourself out right and I

think a lot of people have that fear and

have that someone blocked but the way I

look at it it’s like it’s okay to pick

something start doing it and if you love

it then you’ll keep doing it and if you

don’t love it you’ll probably find a way

to pivot to something that you like a

little bit more in terms of the actual

nitty-gritty of like finding what you

want to do I’m a big believer and this

is just my personality everyone is not

like this so you don’t have to take this

advice but me personally I was always a

big believer that’s a lot easier to sell

when you niche down by

medium of what you’re selling rather

than the industry you know some people

like oh I write alternative health copy

and if you’re one of those a-listers

you’re at the top of the game and you

know there’s 10 or 12 companies and they

pass you around you just write controls

rolling them like yeah that’s probably

pretty cool but I knew for me starting

out I didn’t have this connections I

don’t have that experience so what I

said was I’m gonna niche down by the

medium I’m gonna become really good at

email that’s one thing right this one

kind of project because it’s very easy

for someone who’s a business owner to

turn around and you know I don’t know if

every business owners like man I really

wish I could find a writer who

specializes in you know I guess I guess

they do right like if someone’s like oh

you know I have a software business I

really wish I could find a copywriter

specialized in software and people

definitely say that I’m not saying they

don’t it’s probably pretty common they

say that but I think it’s also pretty

common that people say man our emails

really suck we need to find some look at

help this or man you know our web copies

just terrible does not think the kid I

rested at all we need to find some that

would help us with this so I almost felt

like it was easier for me to grasp to

kind of get started marketing myself

if I choose chose a medium and then I

could go really deep in that one

specific medium and the thing is it’s

like even with that you know people

still might have the fear of like oh I’m

just gonna do this one thing and what if

I want to write a facebook ad or what if

I want to write a video script like you

could do that stuff too

but I’ve always found this like yeah I

specialized an email and then clients

hire me to do that and they say hey can

you help us to and I say absolutely I

can

and then there’s project number two

number three number four number five

yeah I agree I agree completely because

I think that’s why I started with email

and continue to love to do email

probably the most is because it’s kind

of like I think of it as like a gateway

drug you’re a drug dealer you know it’s

like because email still has the highest

ROI there’s cost nothing to send an

email really but also it’s like a lot of

people are neglecting that side of

things and then it leads to

conversations about bitter things that

they may be neglecting or that aren’t

honed in sharply oh yeah – like with

email that by the way email the gateway

drug would be a great I also think I

mean I just know for me like I

especially when I started to shift my

focus to wanting retainer clients where

I get paid month after month after month

I knew that okay all these clients like

what’s the one thing they’re going to

always need right like they might have a

webinar that converts or a control ad

that converts and/or for their main

products right and maybe they make small

changes but they’re not overhauling that

but the one thing they’re always going

to need month after month probably we

have to read sometimes day after day is

they’re gonna need more emails right

and they’re probably not gonna want to

write them all themselves and sometimes

it’s a matter of they don’t know how to

do it themselves so they need to bring

in you the specialist or sometimes it’s

they need an ass in the seat because

they don’t have the bandwidth to do it

themselves and they need someone to fill

that role

so yeah just like you’re saying I always

found that was my way to get the foot my

foot in the door and that’s kind of like

one of my first retainer clients that’s

how I started I started just doing email

stuff I started like rewriting affiliate

emails for our list and it was kind of

like you know the grunt work but then

there was another copy right in front of

me there’s one company and he ended up

leaving to pursue some other some other

things in life and they were like oh we

need to find something to write all the

front-end front-end acquisition stuff

and I was like hey I can do it I know

this company I know the market you know

I know the products me and then I

started to write to be a script the

sales pages working the webinars and I

started working the Facebook ads and all

the other stuff so yeah it’s the perfect

gateway because people that’s a need

that they will always have and he knows

never gonna go away I don’t care what

anyone says it’s just not even if they

put computer chips and our brains I

don’t think it’s right there’s some

place where that’s private that’s your

own stuff that you sign up for you know

it is the perfect gateway you know most

people most business owners because they

have their what they do best they’re

they’re usually especially if they’re

serious they’re usually good at like

delegating to something that somebody

else does best and they want like the

best you know they want to form a team

of like best at certain things and they

don’t want to waste their time doing

what they’re not the best at let’s talk

more about retainer deals and stuff

because now I’m certainly like that now

and it sounds like you are maybe let’s

talk a bit about how you go about doing

that the way you sort of present it and

so forth yeah absolutely so real quick

the way I define a retainer is you know

just a job where you get the point to

say yes one time and they keep paying

you over and over again and I’ve really

started to shift my business toward that

model not for every client you know

was obvious I’m always evolving and

Everett operators in the bobbum but when

I was trying to leave my teaching job I

realized that I needed recurring income

because you know I had a mortgage I had

a life

I couldn’t just be like hey I’m just

gonna take this big risk and hopefully I

get some gigs you know it’s like no I

needed to check at least one check

coming in every single month and you

know it’s just nice to have that

stability so what I started doing was

saying how could I be the person who

fulfills that role on the team and how

could I be the person who doesn’t have

to how do I be that kind of copywriter

who every time I do a project I don’t

have to spend hours and hours and hours

of research and learning a new market

and learning a new company structure and

learning about the client their origin

story and learning all about the

business right because that’s that’s the

most exhausting part for most writers

like that’s the part a lot of people

like is the research stuff right about

what happens when you’re doing just

one-off gigs over and over and over

again is that you know half of your time

to spend doing all the administrative

onboarding off-boarding stuff it’s been

doing the market research and doing all

those other things with retainer client

you even spend most of your time writing

which is what most of us got into this

game to do anyway right everyone wants

to write they want to get results they

want to test campaigns they want to try

all that cool stuff but it’s very hard

to you know wedge yourself into a

company like that if you’re only gonna

stick around for a week to do a job and

then you’re out so I started really just

focusing on getting those kind of

clients and I found is number one the

people who are ready to hire a retainer

client you usually make more money and

you know some people reach out to me and

they say hey you know I got this client

you know I want to pitch then a retainer

what should I do I say okay let’s look

at the numbers right like how much

revenue is this client making and they

say although client was making you know

three hundred fifty grand a year

I say well they’re not how much they’re

gonna pay you right like what I’m gonna

pay you five grand a month I can pay you

you know one sixth of their Copland

pre-tax pre expense revenue like of

course not all right so the numbers just

don’t work out there so you start to

think okay who are the companies that

have will hire writers on retainer and

what I found it’s not a blanket

statement I’m sure there’s someone we’re

not an example right but I’m just

generally speaking usually they’re gonna

be a seven eight nine figure company

right those the kind of companies who

have the resources they have the

infrastructure and and more importantly

they have

proven offers right to get to that level

right company can’t just be like hey we

got this thing selling well and I hope

it works next month but we don’t you

know like a company by that time they’re

proven they know they’re things selling

right and they know that they’re scaling

up they’re optimizing they’re doing all

my doing

you know CRO they might be split testing

they’ve been doing all the stuff and now

they need someone to fulfill that role

because maybe that was the CEO before

maybe that was the marketing manager and

me now they’re growing the team so those

kind of clients are the best for me I

think that’s a perfect example is going

about going after the right people it’s

like who can afford to pay your retainer

deal I mean that’s a big deal you can’t

find just like Joe Blow local guys that

probably got hakama before that unless

they’re like to say making over seven

eight nine figures and so you got to be

smart about who you target and yeah I’m

with you on the starting from scratch I

mean you’re trying to catch lightning in

a bottle and I’ve done that myself and

people you know some people I think are

delusional when they come to you they

thinking I mean there’s so much that

goes into that it’s not just as simple

as like you’re gonna write the copy

we’re gonna run some Facebook ads and

it’s like tada all this is gonna work

out for everybody you know yeah they’re

like lottery captive clients you know

they’re the ones who come to you and say

they and a lot of time when they’re good

people obviously like I’m not knocking

them but what their worldview or their

beliefs they over that well I understand

the important copy everyone tells me

conquer is important they’ll hear these

stories like I always you know there’s

that story about Jean Schwartz the guy

who found a boardroom a camera one’s

name is but he hired Jean Schwartz and

you know Jean wrote in this letter and

it launched this huge company that you

know it’s still around today and like

it’s a nice romantic story that doesn’t

happen every day right yeah definitely

happens but that’s lighting a bottle and

it’s very hard to do that very very hard

because it’s not just about the sales

lending right it’s not just about the

launch campaign it’s about the ability

for the owners of that company to have a

growth mindset and to have all the

infrastructure and the team and the

finance and all that stuff in place and

so it’s a much bigger equation than just

the copy so that’s why you know I’m just

so big on goat you know fishing in the

stock lake you know my my

family we used to have the Poconos and

there was this lake I remember and every

year we try to catch fish and there were

like there was like no fish in this lake

I eventually found out years later I

don’t get so pissed off for myself the

best of my dad just like listened me

like he’s like next year they’re stock

in the labor in catch some fish we did

right but all those years I was getting

so angry myself because we were going up

there and for hours I’d be standing out

there with my pole trying to catch fish

and there’s no fish in the freaking lake

right so people do that copiers do that

to themselves they get pissed off

because they’re like man I can making

Steel’s work I’m like look who you’re

talking to right like you’re talking to

people with no money and it’s not that

you know it’s nothing wrong I’m sure

they’re great people but if they don’t

have money to pay you then you’re

wasting your time talking with them

unless you’re you have got like

copywriting abilities and can make money

appear and I literally appear out of

thin air then yeah that can be a

profitable relationship but otherwise

you got to go to people who have money

and who want to hire someone who want to

pay someone to fill those roles now as

we wind down here let me give people

ways they can get touch with you work

with you you know what’s the best

situation in touch with Chris or

Zukowski yes so you can check out my

website it’s WWE male copywriter comm

and the reason I chose that is because

or Zukowski it’s kind of a nightmare to

spell and you know my website so I chose

the email copywriter calm yeah

so I’m actually publishing a book on

email marketing should be done that’s a

couple weeks but that’ll be my new lead

magnet so if you have my list I’ll make

sure you get that

yeah but uh-oh than that that’s what I

got awesome man you know I want to

really thank you for coming on the show

and we had a delay getting you on I’m

glad we were able to do it the next day

you’re a real attribute to the

profession I would say and I enjoy

reading your emails and your and your

posts and I want to thank you for coming

on the show thanks Dave I will

appreciate that I had a lot of fun and

we’ll appreciate you having me for

everybody else we’ll be back again next

week hopefully someone is insightful fun

and argumentative maybe that’s or is it

Kowski until then

The post Episode #206 – Chris Orzechowski On The Quick & Dirty Gateway Drug Into the World of Copywriting appeared first on Drop Dead Copy.

]]>
Chris wanted to be a school teacher. It took him precious little time suffering through 12-hour workdays to understand… teaching school was NOT his future. He started online by emulating his friend and mentor Zach Evanesh… with a weekly podcast and blo... Chris wanted to be a school teacher.
It took him precious little time suffering through 12-hour workdays to understand…
teaching school was NOT his future.
He started online by emulating his friend and mentor Zach Evanesh…
with a weekly podcast and blogging on strength and conditioning.
Trying to cut down the time curve, he began to focus on what he enjoyed doing best…
writing email.
The last five years he’s spent honing…
and expanding his copy skills.
Now he’s even back teaching.
Yet this time it’s email copy and client-getting skills.
He’s made all the mistakes getting his freelance copy career rolling so you don’t have to.
His students now snag retainer deals in mere weeks…
something it took him over a year to do.
Hence the value of a mentor.
It all changed for Chris when he began to place himself in the customer’s shoes.
How do you do it?
Listen now and reap the battle-tested, in-the-trenches knowledge Chris brings to this episode.

In this episode, you’ll discover:

* 2 simple changes he made which immediately resulted in new clients. Are you making these same prospecting mistakes?
* The “Where are they?”client advice Chris recieved from an “email guru”. You too will smack your forehead when you hear it.
* Never be at a loss again for finding new clients when you hear Chris’ “Poconos” story.
* Retainer deals: The ins, outs, and the number one idea behind finding one.
* The premier win-win arrangement for copywriters and business owners. Greatest value for dollar and least hassle.


Mentioned:

* Chris Ozechowski’s website
* Chris Ozechowski on Facebook
* Zach Even-esh
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody welcome to another edition of the podcast I’m David Allan, we have a great guest for you today especially if you’re a copywriter – a freelance copywriter.
He’s been doing this for a while now he’s had some very public things we’ll get into here shortly I think which will be
interesting…Chris Orzechowksi, welcome to the show.
Chris Orzechowski: Thanks a lot. Super pumped to be here.
David Allan: yeah it’s really great to have you I sort of probably that’s how I became aware of you I think you had sort of a a public spat if you will with another copywriter who has been on the show in the past and it’ll be interesting to delve into the mechanics
of what actually happened here I think which will be illustrative I don’t know, cuz I don’t know really know how it exactly went down myself…
And then we’regonna jump into some talk about retainer deals structuring offers if you are a freelancer so people listen to this if you’re already in this maybe you can improve what you’re doing or if you’re looking to get into it you’ll get another perspective from
somebody who’s doing it.
Chris let’s just jump in with your origin story or your superhero origin story tell us how you got into email copywriting and so forth
and just where you were before…
Chris Orzechowski: Yeah, absolutely. so I like everyone else to know as a copywriter I act...]]>
The McMethod Email Marketing Podcast 26:44 Email Marketing Podcast Episode 206
Episode #205 – Jeff Kronenberg On How To Set Yourself Free With A Tax-Exempt Retirement https://www.dropdeadcopy.com/episode-205-jeff-kronenberg-on-how-to-set-yourself-free-with-a-tax-exempt-retirement/ Tue, 04 Dec 2018 18:17:16 +0000 https://www.dropdeadcopy.com/?p=4598 https://www.dropdeadcopy.com/episode-205-jeff-kronenberg-on-how-to-set-yourself-free-with-a-tax-exempt-retirement/#respond https://www.dropdeadcopy.com/episode-205-jeff-kronenberg-on-how-to-set-yourself-free-with-a-tax-exempt-retirement/feed/ 0 <p>Straight out of college… Jeff wanted to dive into the lucrative field of pharmaceutical sales. Then he discovered the only people they were taking back then… despite committing himself to two summers of internship… were “very attractive women”. Reaching out to his network, he pivoted to a career in financial services and the world of […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-205-jeff-kronenberg-on-how-to-set-yourself-free-with-a-tax-exempt-retirement/">Episode #205 – Jeff Kronenberg On How To Set Yourself Free With A Tax-Exempt Retirement</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
Straight out of college…

Jeff wanted to dive into the lucrative field of pharmaceutical sales.

Then he discovered the only people they were taking back then…

despite committing himself to two summers of internship…

were “very attractive women”.

Reaching out to his network, he pivoted to a career in financial

services and the world of Wall St.

14+ years later, he’s here to deliver some very good news.

You can set aside your worry, stress, and the paralysis of thinking about your retirement.

You can have your cake and eat it too.

Jeff helps people take their assets…

whether a mountain of treasure or a hill built up from years of

back-breaking work…

and shield yourself from future pain by showing you how to get

your retirement…

TAX- EXEMPT.

So if you’re worried what kind of shape your in financially because you’re in your later years…

or you’re young and the importance of setting yourself up right for

the future is beginning to dawning on you…

listen to this podcast now as Jeff has what amounts to a life-saving message.

Wouldn’t you agree your future and your family is more than worth it?

In this episode, you’ll discover:

  • Why is it all the financial advice is about how to amass a mountain of assets? THIS is every bit as important. (9:34)
  • What gets Jeff super-jazzed about people finding this retirement solution.
  • Are you in your 40’s and haven’t checked “under the hood” at your numbers? Listen here (14:29)
  • 40% of people will run out of money during retirement with their current plan…is this you? (What to do about it NOW – 10:57)
  • The history of taxes and tax rates. How deferring your taxes could kill your retirement and your family’s future (19:01)

Email Marketing Podcast Episode 205

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody – welcome to another edition
of the podcast, I’m David Allan – we’re back and today we’ve got an exciting guest because this is something I don’t think many people like to really think about but it is one of the most important things that you will encounter probably going forward in your life especially if you’re in business and if you’re a copywriter like a lot of our listeners are this is something that involves a little bit of planning perhaps which most people may not want to think about but we have an excellent retirement planner on a show today he’s got kind of a very interesting story and he’s got a very interesting offer that I think you’ll appreciate once you hear him – Jeff Kronenberg welcome to the show…

Jeff Kronenberg: David thank you great to be here.

David Allan: Yeah, it’s nice to have you on the show, man. I think this is one of these things that people are sort of like you know talk about and whispers maybe or don’t like to think about but it’s super important and you’re an expert in this field and you’ve been doing this for like you said the better part of like 14 years or sometimes right mm-hmm so this will be interesting I want you to sort of start though by taking us back like
we like to do on this show we like to go back to see sort of how you progressed into where you’re at today so take us back into the early life of Jeff and sort of what led you to this…

Jeff Kronenberg: Yeah, thanks

so you know I when I got out of college

actually what I wanted to do was be a

pharmaceutical sales rep and that was

kind of the hot job at the time so when

I got out of college I had done this

internship at a pharmaceutical company

and they wouldn’t hire me and I’m like

what are you kidding me of intern for

you for two summers and you know for

free and then I came to realize that

well I was not a pretty girl and

therefore they weren’t gonna hold me

because that was the description of what

they were looking for in that industry

at the time so here I was getting out of

college and I thought oh my gosh you

know I’m gonna do this and it’s a great

job but a great career and all that and

you know I was like disqualified right

away

that’s okay I kind of just fell into the

industry that I’m in I met a guy that

knew a guy and know another guy and I

started my journey in the financial

services industry in New York City

downtown downtown off Wall Street and I

yeah thinking back to one of the first

training classes that I had and I

remember you know the line of expertise

that I have is very out-of-the-box stuff

you know we’re helping people

essentially get their assets tax exempt

so although retirement planning is kind

of a boring subject when you say to

someone you know they say what do you do

and you say well I’ll show you how to

get your wealth tax exempt their ears

perk up because let’s face it it’ll

definitely yeah no one wants to have to

pay more in taxes than then they’re

required to you’ve got to pay the income

tax once but after that it’s really your

choice as to what you want to do with

your money I really just got lucky in

terms of meeting the right people I

think very very early on that were con

ahead and and you know that were headed

and heading in the right direction in

terms of you know the knowledge they had

in the information and the strategies

that they shared with clients so I’ve

been doing this work from the get-go

obviously it’s progressed over time I’m

still learning to this day so it’s kind

of how it all it was just by chance

so that’s fascinating I mean it says

like you said I think it’s kind of an

unsexy topic to talk about retirement

and protecting your assets and stuff

like that but it’s really one of the

most important things I mean he doesn’t

take much of a Google search to find out

plenty of horror stories and stuff of

people who have not fought ahead to to

their retirement or to you know other

people passing away in their family and

coming into assets and so forth that

aren’t necessarily yours to begin with

but that you’ve been left from other

people and so forth totally I think that

you know for the most part if you

picture a mountain as an example well we

learn about all we hear about is how to

get up the mountain how do we invest our

money how do we get rates of return that

are really good and this and Adam we

hear oh you have to take a lot of risk

on in order to grow your wealth but the

reality is is that if you understand how

the how money really works what’s more

important than acquiring a large

treasure chest of assets at the end of

the day if we’re saving for one day when

we’re not gonna work anymore we need to

know how to get off the financial

mountain so to speak in other words

we’re never learning or hearing about

how to spend our money in retirement you

know and so I use the mountain analogy

because I forget the statistic but I

heard about 70 percent of the deaths um

that occur on Mount Everest occur on the

descent right that’s the great that’s

great well yeah you’re right you know so

if if I was a Sherpa you know knowing

that you’ve got a much greater

probability of dying you’d probably hire

me as the Sherpa to get you down the

mountain than the one that gets you up

right yeah absolutely

so what I’m helping people with is not

just the accumulation of their assets in

a much safer fashion without risks and

without taxes but we’re also taking that

to the next level and saying hey we need

to also show you how to spend your money

at retirement and if it’s done the right

way and you can have your assets tax

exempt that therefore then means that

your cash flow coming off the mountain

is also tax exempt so when you study it

you’re gonna have a heck of a lot more

cash flow and if you don’t do it this

way and people love hearing that and

they love seeing it you know it’s it

it’s a game changer really a game

changer and a life changer it’s freedom

that’s totally true I would totally

believe what you’re saying I mean a lot

of people of course in the latter stages

of their lives that may be listening to

this and they’re also worried about you

know what they’re gonna leave behind or

what they’re worried about their family

or their family members and so forth and

so with the services program that you

provide it’s going to

ease those worries so those those latter

years are stress-free which is super

important as you get older yeah I mean I

I have this kind of you know I guess you

would maybe call it a spiritual view on

money or whatever word you want to use

but you know what at the end of the day

money is a fake thing you know human

brilliant human beings we were able to

create this system of currency in this

world here and it’s it’s really really

interesting when you look at it from

that standpoint like money runs our life

some of us yeah yeah I mean it’s kind of

silly when you take a step back because

it’s like where did this all Evan come

from and so my view is like you know

it’s super easy for me to help people

get what they want with their money and

get what they want it retirement but

what really jazzes me is seeing the

smiles on their faces when that fear

about how they’re gonna do it dissipates

when they’re pumping their fists because

you know they realized wow I just

reached freedom I just reached that

pinnacle of financial freedom that gets

me going because what we’re doing is

we’re saving people’s lives and they’re

able to live a happier healthier less

stressed-out life and then we reclaim

control of not just their money but the

way that they’re gonna live and enjoy

those latter part of the years without

having to worry and without having to

have the sense of confusion and without

having to know that you know there’s a

risk right around the corner whether

it’s the tax rates going up and changing

or the stock market taking fifty percent

of their money you know when you don’t

have those concerns you can now live

life on your terms and that’s uh and

it’s a beautiful thing to see it’s a

beautiful thing to know that you’re

impacting you know your your fellow

brothers and sisters in such a way you

know we’re all connected at the end of

the day yeah I think it’s one of those

things that’s so nice to see because

especially people of like my you know

I’m in my 40s now my parents

my deaf father as in his 70s maybe sort

of a lot of those that day and age a lot

of people were like living that sort of

like deferred life plan work a certain

amount and then you’re gonna save up

like you’re saying and you’re acquire

all these treasure chest of assets and

then you’re gonna stop working one day

and you’re gonna try to enjoy this stuff

and people like to you know travel or do

whatever they want to do and it’s a lot

of people have found out that that’s not

the case the way the world has gone and

the economy has shifted here and there

and maybe they’ve been burned a couple

times and now their nest egg or whatever

is not as large as I’d hope it would be

and maybe some of those dreams are no

longer attainable with something like

you offer I mean it’s it makes that

process so much more reassuring and

worryfree totally and I can give you a

really simple example as to kind of the

issue that I think people are facing but

then an alternative because at the end

of the day what you described there is

person a let’s say and person a retires

and they have let’s just say three

million dollars and that million dollars

gives them let’s just call it a hundred

and thirty thousand dollars a year

taxable for life or and that may work

out for them or it may not most of the

time it’s not working out you have three

million dollars you’ve got to get a

return on that money but also make sure

that you don’t run out of money and so

there’s this thing called a withdrawal

rate I don’t want to get too hyper

technical here but the withdrawal rate

of your money so that you have a 60%

chance of not running out of money is

around 3% why on earth would you ever go

for a plan and go and and strategically

move yourself towards a situation where

you have a chance 60% chance of not

running out of money because to me that

means 40% of the time you will it makes

no sense

that’s output so that’s why people can’t

retire is they’re literally just setting

themselves up wrong but they don’t we

don’t know alternatives

because person a with three million and

a buck thirty of income as an example

may or may not be attainable let’s just

say it is I could make somebody or I

could show them how they can make

themselves be person B but person B has

one point five million dollars and a

hundred thousand dollars of cash flow

tax exempt the who would you rather be

at the end of the day knowing at in at

the end when you’re retired it’s all

about maintaining your lifestyle it’s

all about cash flow that’s a person

person be easy choice yeah easy choice

so therefore would dad said that means

that the folks out there who have

acquired a treasured treasure chest have

asks us but maybe it didn’t go as they

had planned if they could just become

person B and get those assets to spend

as if they’ve got two times as much

they’re gonna be okay and that’s what I

help people do it’s powerful super

powerful and of course we you know we

probably all have people in our lives

that have experienced some of those

horror stories and we probably even

listening to this when this comes out

people will be thinking oh if only you

know if only had known this sooner or my

uncle Nick had known about this or

whatever you know and it’s one of those

things that like nobody likes to talk

about because it is kind of scary I

think too there’s like you know

trepidation that comes along with

thinking about being older especially if

you’re younger you know and and often if

you’re quite young then you’re not

thinking about it at all because you

feel like you’re impervious you’re

focusing on your career and your family

perhaps and it just doesn’t seem like

something that’s like that’s super

important because you figure you got the

whole life to figure it out but I mean

the sooner you get started the better

yeah I mean it’s it’s certainly easy to

procrastinate on it and it’s not as fun

as going to a basketball game or a

football game or skiing or sitting at

the beach that’s for sure but admit when

when people I found gets started on it

you know younger and let’s say their 40s

or something like that

stead of their 50s or 60s it

allows them to relax more and then go

enjoy the things that you know they and

they like to do and then subconsciously

in the back of their head they don’t

have this worry like shoot am I actually

gonna be able to like not have to go to

this job I don’t like

or run this business that I don’t really

want to run anymore or am I gonna have

to do this forever and so when they what

I found through experience is that when

people get started younger and they know

they’re headed in the direction that’s

going to work a hundred percent of the

time versus sixty percent of the time

just better quality of life overall

you’ve this subconscious worry is now

gone yeah and then and then the

trepidation and the fear perhaps of like

I think I think that’s one of the things

to which experienced people who were

over 40 to is like you’re also thinking

you know like you almost don’t want to

know what you’re up against so you put

it off because you’re just like I don’t

if I’d actually check the numbers or do

it it’s gonna be a rude awakening oh

yeah yeah totally and and and when they

start digging under the hood it’s

actually worse I’ll give you an example

most people have their money in these

retirement plans right but right thing

is though is that when we do these we we

do them because we want to not pay taxes

on our money today so we’re deferring

paying the tax right but we’re also

deferring the tax calculation right so

we don’t really know what tax rates we

will be in in the future but you know

here’s the question you know do you

think that it’ll cost more or less to

run the government in ten twenty and

thirty years that’s a pretty easy one

I’d say yeah so we know what we know

it’ll cost more therefore how do they

how does the government make money to

function they raise taxes so you could

be putting money into one of these

vehicles and then just setting yourself

up to pay more on your money in the

future in which case you’re doing

reverse tax planning so you know no one

would ever want to do it

good news is is that if you get it it

soon enough and you realize this soon

enough and you address it soon enough

you can reverse it that’s the good news

I just as rebels and for anybody

listening to this I mean to sort of

encounter that is like yeah that’s a

mistake a lot of people have made is

like to defer all that stuff to later

and I have family members going through

that right now where they’re like trying

to get that taxation stuff out of the

way now when they’re in their early 40s

because of because of that because of

that you’re unsure what kind of rage and

it’s funny though if you study taxes you

know if you look at where they’ve been

at between let’s just go back to mid

ronald reagan became president taxes

were between seventy and ninety four

percent but it’s the highest bracket i

mean that’s you know those are big

numbers tears well really even before

they stayed between 73 and 70 or the way

up until around 1980 so then they came

down but you know we’ve got we’ve got

Wars like the Gulf War to still pay for

we got we have all this stuff you know

we we have to pay for it at some point

we’re so high is that you know during

those that period of time from let’s say

say nineteen eighteen or nineteen twenty

whatever however you want to look at it

up until the carter administration then

reagan we used to pay we used to fight a

war that actually pay for it you know

really they allow companies and pay for

it or do we would pay for the things

that we did for the citizens so we

haven’t been doing that for a very long

time

but at some point we’ll have to and then

therefore in order to be an informed

consumer or an informed citizen it’s

just important to understand where

things were because it kind of gives you

an indication of where things could go

right now even though it’s think we’re

taxed at such a high rate historically

speaking we’re really not right good

point Lee so that’s why it’s important

to address it now before it’s too late

I think you’re that’s a very good point

and that’s some interesting historical

facts are bringing to bear there it’s

very interesting to me to how little

people prepare for this kind of stuff I

mean some people do and I try to slander

everybody here today but it’s a subject

that you know prevention is such a slow

thing to sort of take hold in people’s

lives because wherever they’re at in

their life they probably feel good maybe

about especially if they have some money

and they’re like not particularly

they’re worried about it and it’s

usually like you said people get started

like way way late or that they figure

they’ve got it handled but they aren’t

gonna end up paying big on the back end

and when the tax rate perhaps may be

higher you know obviously you’ve

encountered a lot of these people and

horror stories and stuff over your 14

year career in this maybe some of the

listeners would benefit from maybe a few

stories of people who were able to

reverse it and sort of what ages they

were at and so forth and sort of what’s

city of the main names obviously but

some sort of situations that people

think themselves out of because of your

expertise mm-hmm yeah sure so if we take

the person a in person be example I had

this client come in the door about five

years ago and at the time he was 56

years old and he wanted to retire in

eight or nine years was his goal so when

he looked at what he had and he looked

at a projection of where he thought he

could go let’s just say he had $500,000

I’m just making the numbers part of it

up because it’s kind of irrelevant what

he actually had but let’s just say he

had $500,000 and he wanted or he thought

he could get that 500 to become a

million in eight or nine years okay but

the thing was is that when he count

all right I stopped working and I’ve got

a million dollars and I can get let’s

just say four person on my money or five

percent of my money well then I’ve got

to pay taxes on that so my let’s just

say it’s five percent my five percent of

my million my fifty actually gets taxed

huh

and my social security I get is also

taxed so he calculated for himself if he

could even get five percent which is a

whole nother story what he calculated

when he came into my office was I’m a

millionaire but I’m not going to be able

to live even close to the way I want to

live I’m not gonna be able to travel to

see my kids when they have their own

children which they have or what she

thinks they’re gonna do now at the time

he hung bright whose kids were younger

um but he you know

that was a hope every parent wants their

their kids to have kids you know so he

calculated out that he wouldn’t be able

to travel he wouldn’t be able to

maintain a Country Club membership he

wouldn’t be able to do the things that

he wanted to do and so you know it’s sad

to see people come in who they’re

working hard they’re running businesses

whatever they’re doing and they’re

trying to do all the right things but

the system just has them set up to be

set up wrong you know we just basically

switch things around what made him

person B and as a result of that he had

much stronger cash flow

he’s currently is set up to have much

stronger cash flow and will have it

throughout retirement and he’ll be able

to you know he’ll be able to live the

life that he wants to live and that’s

that’s the cool part about it is five

years have passed a lot of time has

passed he’s happier now as a result of

this the worries gone and then when he

does get into retirement he’ll be good

the reality is is that you can get your

money working more than once for you

doing multiple jobs for you and when you

do that you can accomplish both of the

is that all of the things whether it be

paying for your daughter’s wedding

paying for college buying cars buying

real estate retiring all those things

can really be accomplished using the

same buck and we don’t need to segment

it into a B dot this dollar for this I

me need this dollar for that that’s the

wrong way to look at money um so you

know that’s a whole nother conversation

just about efficiency but did that

coming in to your question about yeah

yeah I think that’s a very good answer

and man as you shared with us here today

I’ve just been like outstanding just a

real sort of fresh perspective I think

one that people need to hear and people

need to consider that it’s not as scary

perhaps as they first thought and then

there are people like you out there Jeff

that are can make things quite simple

and straightforward yeah you know it is

simple it’s not easy but it’s simple and

we make it easy and we make it simple

but it certainly also doesn’t have to be

as scary you know people listening like

you don’t have to be scared you just

have to you know work with someone that

does the right things that can validate

and improve it to you that’s also

important so no I’m glad that this

hopefully this shed some light for the

listeners and viewers for sure

absolutely

now if people want to get ahold of you

personally Jeff where’s the best place

to go how do they get in touch or get

involved with you yeah so they can just

go right to my website it’s wwm ajan

wealth coach ENCOM forward slash apply

and I would suggest going and and going

going there watching the video that I’ve

got up it’ll give you some great

information we’ll expand even further on

the things that we talked about today

amen and do that go there now check it

out check it out now and then go to the

apply page and apply and book a call I

mean we’re here

only so many hours in a day and the

scheduled debt does get filled up

quickly but go there go there now go to

WWF coaching calm forward-slash apply

and pick your time for a breakthrough

call and it’ll be the best 45 minutes

when you book that call will get on and

it’ll be the best 45 minutes you’ve

spent talking and planning your

retirement talking about in planning

your retirement you have ever had and

will ever had frankly awesome awesome

great advice I really want to thank you

for coming on the show today you really

give me food for thought and I know the

people listening this will be perhaps

reconsidering the trepidation and so

forth with getting involved with getting

a head start and for the younger people

to get on it now so that you can take

advantage of that compound interest

curve yeah

thanks for coming on the show man it’s

been a real pleasure listen it’s been my

pleasure was really great speaking with

you and uh you know to all the listeners

out there thank you for tuning in and I

hope everyone has a safe and healthy and

blessed day

thanks awesome and for everybody else of

course hopefully we’ll be back again

with somebody next week who’s as

knowledgeable and thoughtful and

informative as our friend Jeff here

The post Episode #205 – Jeff Kronenberg On How To Set Yourself Free With A Tax-Exempt Retirement appeared first on Drop Dead Copy.

]]>
Straight out of college… Jeff wanted to dive into the lucrative field of pharmaceutical sales. Then he discovered the only people they were taking back then… despite committing himself to two summers of internship… were “very attractive women”. Straight out of college…
Jeff wanted to dive into the lucrative field of pharmaceutical sales.
Then he discovered the only people they were taking back then…
despite committing himself to two summers of internship…
were “very attractive women”.
Reaching out to his network, he pivoted to a career in financial
services and the world of Wall St.
14+ years later, he’s here to deliver some very good news.
You can set aside your worry, stress, and the paralysis of thinking about your retirement.
You can have your cake and eat it too.
Jeff helps people take their assets…
whether a mountain of treasure or a hill built up from years of
back-breaking work…
and shield yourself from future pain by showing you how to get
your retirement…
TAX- EXEMPT.
So if you’re worried what kind of shape your in financially because you’re in your later years…
or you’re young and the importance of setting yourself up right for
the future is beginning to dawning on you…
listen to this podcast now as Jeff has what amounts to a life-saving message.
Wouldn’t you agree your future and your family is more than worth it?

In this episode, you’ll discover:

* Why is it all the financial advice is about how to amass a mountain of assets? THIS is every bit as important. (9:34)
* What gets Jeff super-jazzed about people finding this retirement solution.
* Are you in your 40’s and haven’t checked “under the hood” at your numbers? Listen here (14:29)
* 40% of people will run out of money during retirement with their current plan…is this you? (What to do about it NOW – 10:57)
* The history of taxes and tax rates. How deferring your taxes could kill your retirement and your family’s future (19:01)


Mentioned:

* Imagine Wealth Coaching
* Jeff Kronenberg on Facebook
* Schedule a Breakthrough Session with Jeff
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody – welcome to another edition
of the podcast, I’m David Allan – we’re back and today we’ve got an exciting guest because this is something I don’t think many people like to really think about but it is one of the most important things that you will encounter probably going forward in your life especially if you’re in business and if you’re a copywriter like a lot of our listeners are this is something that involves a little bit of planning perhaps which most people may not want to think about but we have an excellent retirement planner on a show today he’s got kind of a very interesting story and he’s got a very interesting offer that I think you’ll appreciate once you hear him – Jeff Kronenberg welcome to the show…
Jeff Kronenberg: David thank you great to be here.
David Allan: Yeah, it’s nice to have you on the show, man. I think this is one of these things that people are sort of like you know talk about and whispers maybe or don’t like to think about but it’s super important and you’re an expert in this field and you’ve been doing this for like you said the better part of like 14 years or sometimes right mm-hmm so this will be interesting I wan...]]>
The McMethod Email Marketing Podcast 28:52 Email Marketing Podcast Episode 205
Episode #204 – Steve Sipress On Stepping Out On A Limb. How to Attract Business To You With Authenticity https://www.dropdeadcopy.com/episode-204-steve-sipress-on-stepping-out-on-a-limb-how-to-attract-business-to-you-with-authenticity/ Tue, 27 Nov 2018 18:07:55 +0000 https://www.dropdeadcopy.com/?p=4594 https://www.dropdeadcopy.com/episode-204-steve-sipress-on-stepping-out-on-a-limb-how-to-attract-business-to-you-with-authenticity/#respond https://www.dropdeadcopy.com/episode-204-steve-sipress-on-stepping-out-on-a-limb-how-to-attract-business-to-you-with-authenticity/feed/ 0 <p>His father left a sales job to start a business of his own. His mother was a school teacher… who made him promise if he ever learned anything… he had to teach it to someone else. In his last year of law school, he turned a hobby into a multi-million dollar business. Largest in its […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-204-steve-sipress-on-stepping-out-on-a-limb-how-to-attract-business-to-you-with-authenticity/">Episode #204 – Steve Sipress On Stepping Out On A Limb. How to Attract Business To You With Authenticity</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
His father left a sales job to start a business of his own.

His mother was a school teacher…

who made him promise if he ever learned anything…

he had to teach it to someone else.

In his last year of law school, he turned a hobby into a multi-million dollar business.

Largest in its industry.

With the taste of entrepreneurship…

he has never looked back.

He started into consulting to help others who asked.

40 years later a lot has changed by the principles are the same.

Coming from the Dan Kennedy school of “straight-talk”…

he lets loose on what it takes to win at business.

I know after listening to Steve, you will no longer make excuses for why you’re not killing it…

with YOUR marketing.

Listen now.

Then take MASSIVE action.

The Steve Sipress way.

In this episode, you’ll discover:

  • Steve’s simple advice for 99.9999% of business owners regarding todays technology to build your business
  • The “30 days of suck” strategy for sharpening your video skills
  • Steve’s “Warts and All Strategy” of putting yourself out there. Drive new business to you like Steve with this authenticity “hack”.
  • Simple “tells” a business is on the verge of disaster. Is your business in danger?
  • Secrets of the celebrity marketing elite. Discover the techniques of Donald Trump and the Kardashians now

Email Marketing Podcast Episode 204

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, we’re back with another edition of the podcast and we have a great guest here again today I’ve been looking forward to interviewing this person for some time yeah he’s done multiple podcasts over time and it’s fascinating to listen to some of them even had a Trump cast for a while which was hilarious and Steve Sipress, welcome to the show.

Steve Sipress: Thanks for having me, pleasure to be here and by the way we still do have the lessons learned from Donald Trump podcast – we’re on episode 131 and still going strong.

David Allan: Wow I wasn’t aware of that so I can’t even anticipate a time when there will not be lessons to be learned. I wouldn’t think so one of the fascinating things I learned about you is like you’ve had multiple podcasts of course in the past pertaining to sort of marketing you had – an interesting origin story – this interesting book that I’ve never eard of actually before and so maybe take us back into like where you were where you came from it was your origin a superhero or origin story.

Steve Sipress: Well it’s pretty simple and maybe pretty familiar to people my mom was a schoolteacher and my dad was a salesperson and later on and life became
left the sales – left the company became a business owner and so I’m basically the
combination of the two. My mom had a saying when we grew up that we had an obligation that if we learned something we got a teacher to somebody
else so I’ve always been a teacher and a leader in that way and since my dad was
extremely successful in sales and business he always taught me a lot of
business lessons and sales lessons and how to deal with people and took me
along on sales calls and and to meet all of his associates and stuff so I was
deeply embroiled in the world of business from young age and helping my
dad out do whatever I could do and also always had an eye towards whatever I
learned I got a teach and lead others and so I guess I went the usual route of
going to school and thinking you know go to college and get a job and do all that nonsense and I was lucky enough or fortunate enough to turn my hobby into a business during my last year of law school and that business very quickly became a multi-million dollar business and became the numberone largest in its industry.

and I was

off and running into the world of

business ownership and pretty much never

looked back

and after a that very quick and meteoric

success I had lots of people asking me

what to do had to do that can you help

me and I was de facto kind of consulting

with people until somebody said you know

you ought to start charging for that

because people will pay for that

consulting so I became a paid consultant

to help other small business people have

massive success and I’ve been doing that

for coming on about four decades now and

enjoying it now more than ever yeah I

think you have like a really fascinating

I was reading some of the testimonials

on your website and I’ve listened to

many many of your sort of daily video

Facebook live things you have some sort

of things for various days of the week

that you talked about what was that

first sort of like you were just doing

it for free it seems like at first like

just helping other people out like you

said following what your parents had

told you to sort of share what you’ve

learned and then what was it like you

know did you get out of that other

business and into consulting sort of

right away or how did that work well

that first multi-million dollar business

I got out of it because they screwed it

up and so that you know wasn’t I didn’t

make a choice I missed the chance had an

offer from an investor to invest and

then possibly take it public but back in

those days I didn’t know what the hell I

was doing I didn’t know anything about

business and so I said no to that offer

thinking you know hey they wanted to

give me 1.75 million for 45% of the

company and I was like well you know

that makes it worth a little more than

three and a half million in just about

three years so in ten years it’ll be

worth 10 million and why would I want to

give away 45% of that so that was my

dumb thinking

and I had a sort of assorted other dumb

mistakes that now the beneficiary that

is my clients or anyone that like you

said listens to my various podcast or

sees me on TV or radio or reads my books

or watches my daily Facebook live videos

they just passed my one and a half year

anniversary of doing a Facebook live

video every single day and everyone else

can benefit from I can see the warning

signs of a business about to go on the

wrong track fail get overwhelmed go

under and I can spot those and they can

help people to avoid them before they

happen like they did with me okay so

let’s let’s delve into a few of those

because now before we even get to that I

mean you’ve had a long history of doing

sort of a you know you were podcasting

daily for a long time now you’re doing

the daily Facebook videos maybe talk a

little bit about that where people out

there who have a business or business

people and maybe they’re not you know

they’re sort of scared to get on video

or they think it’s very problematic to

put together something like a podcast

maybe talk to some of that and sort of

your history with that stuff oh yeah

that happens a lot now it’s extremely

common and people do ask me that all the

time the good news is asking that

question about 10 20 years ago very

simple answer you want to you know

disseminate videos or audios very simple

you have to convince a TV or a radio

station to have you on or pay lots of

money to someone that has all the

equipment to come out and interview you

and edit out the video and and then you

can you know put the video wherever you

want put it onto cassettes or whatever

you had to do back then and mail them

out and all that kind of stuff nowadays

thanks to technology you know like I I

I’m fond of saying we own the technology

now we don’t need to convince a TV

station I got something to say please

have me on the air so I can get a

recording of the video and then send it

out the prospects

I got YouTube it’s free I got Facebook

it’s free now LinkedIn you can do live

videos you can do you know tape videos

and upload them to to all the different

social media sites and web video hosting

site

and everyone’s got a pretty high-quality

video camera walking around in their

pocket all day long so pretty much since

we already own a cell phone it is free

to record a video and you can get free

editing software usually comes with most

computers you can find it somewhere on

the computer on the internet and then

you can upload it for free and it’s

hosted for free and then you can promote

it for free by sending it out on social

media and stuff so oh my goodness if

that doesn’t overcome all the excuses I

don’t know what does I mean cuz the

alternate is hey just come up with about

few people I know that own film

producing companies and they’ll come out

with all the big equipment and they’ll

help you what to say and they’ll you

know get the right lighting and the

right angle and the right everything to

make it look all slick and professional

and and but who the heck why invest I

mean I know there’s reasons why to

invest in that stuff to really do

first-class filmmaking but for I’d have

to say 99.99999% of business owners just

take out your phone and put it onto

video

pointed out yourself start talking and

if you can’t I always say if you can’t

talk about your own business for about

four hours you’re in the wrong business

like just stop and do something else

because you’ve got to be able to answer

questions all the time maybe just to get

started how about this you write down

the ten most frequently asked questions

that people ask you and for thirty

seconds or one minute each you’re gonna

give the answer well there’s your first

ten videos now you take those and you

put them on YouTube you put them on your

website put them on Twitter Facebook

Linkedin wherever you want to put them

you got ten videos ask to the people

that say oh gee I’m not comfortable

doing video well no kidding like yeah

whoo-hoo you know I I’ve been doing like

you said I’ve been doing a daily podcast

for about five six years a daily or the

daily podcast about three years the

daily blog is about five or six years

old I’ve got a publish a monthly

magazine that’s about six years old

I’ve been doing a Facebook live video

almost 600 of those every single day and

that’s one way to do it if you go back

and you could find it on any of those

sites I just talked about my blog my

podcast LinkedIn Twitter Facebook

whatever but maybe YouTube’s the easiest

you just scroll back and go to the first

ones of my daily Facebook live videos

they absolutely suck sure they’re the

most embarrassing ridiculous terrible

things but here’s the news it takes and

you know this David it takes 10 20 30

how many it takes to start becoming good

I don’t know any one that became good on

the first one so people that are sitting

there with you know letting themselves

fall prey to their own nonsense excusive

I don’t feel country of course you don’t

but you’ve got to get through the first

feeling comfortable and start getting

good so how soon you want to do that if

you want to be good 30 days from the

hell start doing it now and just suck

for 30 days here’s the really good news

if you can do a facebook live video on

video record the whole thing and then go

on and delete it so you can do first 30

days of sucking and no one will ever

even see him other than the people who

were on live you can even just record

him with your own video camera for 30

days or record 30 in one day or whatever

you want to do till you get good and

then start publishing him to other

people but here’s the thing

I get a lot of connection from people

that say man I was nervous just like you

I saw some you’re nervous things or I

heard about how you messed up that

multi-million dollar business I did too

or heard about you made these mistakes I

did too or you know I did had a paper

route when I was a kid or I messed up my

first gum you know be people connect

through shared experiences so I’m not

afraid to share all my experience is

good bad ugly and different share them

all because that’s how people feel

comfortable connecting so yeah and

here’s an example let’s say you’re

watching a you know one of these

late-night TV shows where the actors

come on and it’s a it’s a it’s an actor

who makes 5 10 million dollars a movie

is a big movie star he’s promoting the

biggest new movie and the host will

sometimes mess them up by going you know

what we went in the archives

we found this really obscure commercial

you did when you were 16 and invariably

if you seen that what what does the

guests do they’re like oh no don’t show

that that sucks

that’s embarrassing I was terrible or

they find their first ever appearance on

TV or or their if they’re a comedian

here’s your first thing on HBO’s young

comedian sir here’s the first film role

you were in and they’re like oh my

goodness I look terrible I sound

terrible I was terrible that’s

embarrassing but here’s the news they

did what the listener asked that

question doesn’t feel like doing is they

did it and then you get over it so

action cures fear just take the action

and get overnight and I don’t go with

the saying of like act as if you’re not

afraid no you’re afraid you have fear do

it anyway

feel the fear but do it anyway don’t

feel like oh I’m gonna act like I’m

confident like you don’t act anyway just

do it and you’ll be like that that movie

star you’ll be like the band I mean

whatever your favorite musical band is

go back and listen to the first album

it’s act or go if you can get some kind

of bootleg recording or when they were

just playing at their high school prom

and they were doing all cover songs cuz

they couldn’t write a song they couldn’t

play a song they couldn’t sing a song

they were terrible like no kidding but

they got out there and they did it and

now they’re millionaires and having fun

and doing it so that’s how I did it I

don’t have any advice on how to do it

perfectly the first time I guess my

advice is just get out there stumble

bumble fumble and do it and eventually

you’ll need a quick or you’ll get good

there you go yeah I think that’s a very

important point you made there to where

you said earlier about connecting with

people how you share all your foils and

your successes and everything that’s

something I think we both have shared

perhaps because we were both sort of

fans as is probably everybody in

marketing of Dan Kennedy and that’s the

first place I heard him somebody talk

about that was his magnetic marketing

speech where he talked about there was

all these instances he had interwoven

into that speech so that people had a

place to connect and relate to him as a

human being

and therefore he no longer seems special

and that they too can do it

well you mentioned Dan Kennedy and and

you know I know if you were people know

but then it’s my number one mentor and

direct response marketing once I figured

out it had a name directs months mark

and I had been using it for decades

before I guess that was even a heads up

a lot kind of a leg up I we didn’t the

first thing ever read from him I was

like yep that works yep that works yep

he’s right yeah that works but I also at

the same time was going oh crap I never

did that oh crap that’s a good idea

oh crap look how much money I left on

the table because I knew that if since

most of what he was talking about it I

already experienced and and used it to

build my companies and knew it worked I

was like holy crap look how much money I

left on the table by my not doing the

rest of this stuff where was this guy of

course it’s not about where was he it’s

where was I

the same as you have a listener today

going wow where was this Steve Cyprus

Kevin well I’ve been around I’ve been

around for decades but you finally

opened up to saying I’m looking for help

and I’m looking for the right guy and

maybe that’s me so maybe you found me so

I found Dan Kennedy and I actually

became one of Dan Kennedy’s independents

Dan Kennedy certified whatever he call

the business of Brian the largest I

built the largest Dan Kennedy

independent advisor chapter whatever

they called it back in those days and

that was my claim to fame for a while I

any time I went and spoke at events or

even attended or wherever I went it was

like oh you’re that Dan Kennedy guy so

you know other than you know 99% of his

personality I was a Dan Kennedy guy even

though I haven’t been the you know

stuttering alcoholic gone bankrupt a

couple of times and all that kind of

stuff I got my own foibles and screw-ups

and messes to share and you’re right

then is forthright about that and

happens all the people all the time

after I speak or even on a video or a

podcast or whatever and then I get the

private messages or people coming up to

me going yeah you know I had that too or

me too so just another thing to get you

started like we’re all human I don’t

know a single human his life has gone up

business has gone up on a straight line

from left to right all the way up from

broke to riches like we all know it’s a

rollercoaster we go up and down life

throws us curveballs there’s all kinds

of twists and turns and social media

especially is somewhere where there’s a

lot of fakeness going on there’s a lot

of people hiding behind they only post

great things that happen and Here I am

an exciting place and I’ve even read

about or seen heard about something like

this there’s cases of depression of

people spending too much time on social

media because they keep scrolling

through all their friends stuff which

everyone’s happy and they’re not and I’m

like well you know what comes scroll

through mine because I’m gonna tell you

that I make an and and since I do these

live videos every day and I’m I’ll drop

the camera I’ll like you know I’m not in

the focus in the thing and then I’m

forget you’re gonna I do have that

happen to you must be talking about one

over two weeks ago

your are the two things I’m known for

one and then I get all off track and I

say hello to everybody in this and that

and whatever and I’m sure I have more

excuses and I’m sticking to all of them

and then I stopped the recording I hit

end and then I’m like holy crap you know

what I didn’t even say the second one so

I was like hey Bravo light bulb I got

the subject of tomorrow’s video perfect

and so I stepped on tomorrow’s video I

turn on the camera hey say hey hello

it’s Steve and my screw-up of the day

yesterday was I said two things that I

got to secret so I’m gonna share only

shared one so I’m a total screwup and

the good news is today I’m gonna share

the other one it’s perfect I mean pretty

simple

this is the idea sort of – and you’re I

think you’re very good at this

everyone the better people I’ve ever

seen do this because you do you just

plow forward you’re taking that

imperfect action you’re not afraid to

you know it’s like you said to drop the

camera or maybe what people would call

look bad yeah because then people would

say oh you should you should hit that

you should stop it and and delete it and

start over and whatever and I’m like

don’t be ridiculous

yeah it’s unnecessary because you’re

gonna do another one tomorrow no you

know I know for a long time I’ve been

known as straight talk Steve and I’ve

been known as a no BS guy and speaking

of Dan Kennedy that’s his brand the no

BS friend

so I remember telling some people I was

thinking of becoming one of these Dan

Kennedy no BS advisers and people like

that’s perfect for you you’re no BS

that’s right Steve that’s right up your

alley

it’s so straight talk no BS means when I

make a screw up you see it I make a

screw up there’s no hit the edit button

and start over and oh I’ll tell you when

I have to start over I don’t start over

but when I start again cuz once in a

while I’m out and I’m recording it while

I’m driving or walking or somewhere or

whatever and it’s got a bad connection

and it just cuts off in the middle that

just I just lose the internet and I’m

like holy crap I’m in the middle of this

thing and so I don’t want to start over

so I just go on again and I go part two

here’s part two I’m back again is anyone

still with me I guess not I screw the

whole thing up and Here I am and then

when I I take that video and then I put

it on to YouTube Twitter or LinkedIn my

podcast my blog my facebook page my dis

that and remember all the places I put

it and I’m like all pain in the butt I

need to first go online to the free

editing to videos together paid software

thing download and I get to put these

two together and what a waste the time

when much rather and put the whole thing

up warts and all

right because I news flash I’m a human

being so there’s warts and all and a

second of all if anybody has any fear

about recording in the video you know go

to Steve Cypress on Facebook and take a

look at me guys not afraid the short

bald guy with the glasses and you know I

hate shaving and I wear a stupid ugly

red Hawaiian shirt every day like you

get what you get

you don’t get me looking good and and

whatever and this and that none of that

crap so now I I will one caveat because

when sometimes when women are gonna say

you know gee I don’t like the way I look

on video I am a more sympathetic to

women because they will say I got to do

my makeup my hair every I don’t feel

like about that I unders

damn guys were more like you know

whatever goes Oh like me I can roll out

of bed and you know Here I am I look the

same as if I just came out of the beauty

parlor if is if I ever went in a

beautiful nine years of door-to-door

sales I went into beauty parlors but

otherwise or or hanging out waiting for

my wife and my mom when I was a kid in

the beauty parlor but otherwise this is

what you get but I do make that

exception sometimes women feel well I

got to do a little bit to do my hair my

makeup or whatever okay very good but I

will tell you and if you see and even

this goes for movie stars movie stars or

the car – and you know it’s one reason I

know people don’t like to hear it but

the Kardashians are brilliant marketers

and perhaps everything we just talked

about is the biggest reason why you see

warts-and-all

and people got to have no talent they

have no skill that’s true

but they do have something other people

don’t have they have the willingness to

invite the entire world into their

entire life works warts and all and let

me ask every single person who says oh I

have no respect the Kardashians will you

do that would you invite an

international camera crew to come in and

film you 24 hours a day good bed and

different everything that’s going on and

put that out for the whole world to see

the answer is no you won’t and therefore

you don’t get 50 million dollars a year

or whatever the heck they all make so

they’re willing to bare their soul and

so all of us on a much smaller scale

least to begin with if we bear our soul

well no pun intended because that’s how

Kim Kardashian get started right she

bared a little more than her soul but

you’re inviting people into the most

intimate embarrassing parts your life

she willingly did it and she doesn’t

have to have any skilled talent or

anything else she laughs all the way to

the bank does whatever she wants marries

a super-duper recording superstar and

has a great life and or as whatever life

she wants makes a lot of money everyone

at home it says you know we also you

know another one again like them hate

them ever there’s not much in between

but like we have a president now here in

the US and the White House

who is pretty much the same way that’s

why nothing can stop I’m in every real

politician or in a normal human being

would of course drop out of the race on

any number of a dozen ridiculous

embarrassing stupid things he said or

done or been uncovered and he just keeps

plowing along as he goes I don’t care I

mean just look at the way he combs his

hair I mean he clearly does not give a

crap what anyone thinks about him and

you can reveal this and that and I just

love what me

criticizes other people for doing this

stuff he does like Harvey Weinstein

slept with some women you know that’s

outrageous I’m like really now you just

said that or you know me by American

made in America I’m like really none

your stuff this mean it’s just amazing

like in nothing to all drama Kings not a

war hero I’m like yeah but you were

you’re a draft dodger I mean it’s just

it’s amazing so the guy bares his soul

becomes a billionaire gets to be

President Kardashian’s Trump a whole

bunch of others me I’m not putting

myself in the same scent but in that

vein you know well I’m gonna hate him or

whatever all we do is go out there and

say Here I am

that’s the important part which is

putting yourself out there and like you

said warts and all and if you’re looking

at the various people you just talked

about including yourself

guess what works well in my line my line

I used for years never works but it

doesn’t work anymore because thanks to

Trump thanks a lot Trump because people

used to say man you should run for

office and I always had an easy answer

that the truth is of course I have no

interest in running for office like I

like give me a break but but but I used

to say man I got so many scaled into the

closet I could never run for office that

Trump has to come along me wrong I’m

like holy crap I don’t think I’ve had

many skeletons of closet but even if I

do clearly it doesn’t matter anymore so

I’m off of that one and now I just got

to say I don’t want to do it so let’s

shift gears a bit now than Steve let’s

you mentioned earlier in the show that

you have a you know you had this long

history of helping small business owners

you could sort of foresee I’m sure it’s

much like you know as a copywriter I see

the same problem same mistakes being

made over and over again I’m sure just

like with you you see the same mistakes

being made over by business owners and

running their business into the ground

or whatever what are some of these big

obstacles business owners don’t see

coming and and sort of what do you do

about these things well here’s the

biggest one people well there’s a few

big one here’s one big one is business

owners get way too carried away with the

what of all about themselves and what

they do and their product or their

service and always tweaking and

improving it and making it better and in

my experience you know you get to a

point and there’s diminishing returns I

mean your product the service let’s take

a

well you mentioned copy rose take a

copywriter copywriters are pretty darn

good copywriter he can write stuff that

sells and so he can go out and you know

apprentice under the Great’s and study

ten more courses and and hand write 30

more long-form sales letters by hand ten

times each over and over every weekend

for a year and he’s gonna get a little

bit better but come on now you’re pretty

much and the same goes for a dentist or

a doctor or a lawyer whatever you know

you reach the boy you have an excellent

product service and now really that’s

what I call the ante to get in the game

but now start playing the game and the

game is sales and marketing that’s where

all the money comes from so you know we

just mentioned some people we do you

know Donald Trump is he the the greatest

real estate person of all time or the

smartest businessperson of course not

is he the smartest a greatest politician

of all of course not like is Kim

Kardashian the smartest the greatest I

don’t know they owned a clothing store

or a– or or having sex yeah put on a

sex tape was she the greatest sexual

performer of all time or was she the

biggest celebrity that ever have a sex

tape probably neither I never seen it

but I’m guessing neither so it’s not

about being you know going overboard to

being the best in it and outrageously

working on what you do start working on

the marketing I’ll bet that she marketed

that sex tape more than anybody ever

marketed a sex tape in fact she marketed

herself didn’t she get her start by just

being like Paris Hilton’s friend or so

yeah she marketed the heck out of that I

have a feeling that Paris Hilton had

other friends and not to not to make

this all about the Kardashians but I

read something about

a couple of months ago that one of the

Kardashian sisters who give me a like

you couldn’t pay me enough to know their

names but one and I know they all start

with the same letter for crying out loud

so one of these sisters with the letter

starting K I’m sure is now set to be or

already as the youngest self-made

billionaire in the history of the world

and they have all these naysayers who

already nay say everything like I just

said it about the Kardashians who are

they’re not you know they can’t do

anything they were like she’s not

self-made she’s a Kardashian I’m like

get a hold of yourself aren’t there

other Kardashians are every one of them

a billionaire before they’re 20 the

answer is no so there is something she

did she had a good jumping-off point I

guess is that what you’re saying she

which makes sense she was probably on

that TV show from when she was 10 or 12

or 15 or 8 or I don’t know what but I

think she has other sisters who were the

same age or two years old or younger or

whatever so not all of them are

billionaires so yes there’s something

she did herself self-made and became a

billionaire so instead of all the

naysaying and going I feel I’m high and

mighty because I have such an excellent

product to service and these other

people and Steve snipers are all talking

about these people that are not great at

what they do or they’re not great people

or Trump is you know not ethical

whatever you know whatever but the guy

gets out there he takes massive that’s

you know nobody can deny the guy takes

massive action I mean he’s tweeting 24

other guys you know yeah right will you

like anyone he takes a break and they

criticize all ways playing golf all the

time like well you know I counsel my

clients to play golf I don’t know if you

don’t want to quiet a certain point

there’s a point where the doing of the

business of putting out the marketing is

not going to attract the top connections

and relationships you want to make and

those are done by attending high-end

mastermind events or playing golf with

movers and shakers of the world getting

out on the yacht where the top movers

and shakers are and so Trump alright

last I heard I’m not sure if you could

ever say Trump played a round the golf

alone he certainly not since he’s been

present so he strategically

way over the head or I don’t even know

things I think there’s a lot of people

understand that but they’re disingenuous

and they just still put forth their

anti-trump or whatever always playing

golf

yeah but he’s playing golf with the

president here and the president of

there and I’m sure they even got a got

to have a translator along right cuz

he’s playing with the Korean guy in the

Japanese the Chinese and the distant

that or whatever so things are getting

done he’s connecting with Phoebe’s

getting what are you doing are you

working on your gizmo or you practice

you know getting your you know that you

can pull a teeth bet to pull a tooth

better or if you teach more martial arts

you can break a board better or if

that’s not it the money’s in the

marketing the money’s in the connections

get it out there and make more and

better connections and do more and

better marketing get more and better

people doing your marketing doing your

sales putting the systems together

getting you in the right rooms to

connect with the right people I mean how

about this one here I am speaking to

David Allen’s audience connecting with

David Allen how did this connection

happen was it because you I think you

told me you you watch yeah or you heard

a podcast you watch one of my videos or

something you say like I couldn’t be

speaking to this audience right now and

hopefully helping somebody out if I

wasn’t out there and put myself in the

higher circles and I’ll be in attending

an event next week and whenever I speak

in attend events I tell people when I

first was attending and speaking of

conferences and seminars and events I

was taking notes and sitting there up in

the front row and paying attention and

then over time I realized you know

pretty much number one they’re all kind

of the basics of the basics number two

the top speakers are the celebrities

they got all their talks in their speak

there’s the tux they’re all on YouTube

where they’re on a TED talk somewhere

else and so when I go to events now I

almost never even go into the room we

hang out with the top sponsors the

speakers and certainly the host of the

meeting and I’m gonna be making those

connections indeed damn right I’m gonna

be playing golf and out on yachts and

doing all these things that maybe you

know naysayers are gonna go oh he’s not

working well Kardashian’s never look

like they’re working Donald Trump never

looks like he’s working

I probably never look like I’m working

but I know what I’m doing I’m making

strategic connections so that I connect

those people with my clients so they can

make those strategic connections and

things are getting done systems are

getting into place things are happening

and I’m bringing people along two levels

of success they never dreamed of well

you have delivered and you know every

every instance of that word you have

delivered Steve now if people want to

get in touch with you they want to hear

more of your ramblings and your daily

Facebook live and stuff where can people

get a hold of you where should they well

Facebook lies you go to Facebook but I

am serious with people’s time when it’s

serious so you can go to help from Steve

calm and you can get help for me now

warning though especially when I do

these and I speak and whatever there’s I

do have a waiting list there’s a there’s

a pileup of people so I don’t you know I

have I have a life I have a wife I have

clients I have things to do and so I

don’t get to as many in a day as I

should so there is a waiting list if you

put on there something like you know her

John David Allen or uh I liked your dumb

joke about that give me some reason or

you know some exciting goal you have or

some reason to kind of move you up on

the list when I look through them

because I I gotta say you know I’m just

again I’m no BS I’m just gonna tell you

I look through room all and I’m like

boring boring boring boring give me

something new fun interesting a big goal

give me some reason to really talk to

this guy and I’ll move you up on the

list because just like the the way I

disjointedly haphazardly did this

interview it’s the same way I go through

my waiting list I don’t it’s not first

in last out I mean can I’m in charge

here I look at the list and I go that

one looks interesting let’s get on the

phone with him or her so help from Steve

calm you I think I ask you a couple of

questions and then you can get a link

right to my personal calendar pick a

time we get on the phone and my

guarantee is I guarantee to find you at

least $25,000 in your business in one 25

minute phone call so there won’t be a

lot of rambling and messing around there

I’ll be asking key questions getting

right to the point and giving you way or

ways to make a lot of money in a short

amount of time because when it comes

right down to it I’ve had a lot of fun

here but actually when it’s serious

that’s what I do

right awesome awesome way to deliver you

heard it you need help from Steve you go

to help from Steve comp and you’ll find

him and you can definitely I recommend

checking out his Facebook live videos

there they’re funny they’re super

informative and you get to see what cool

Hawaiian shirt he’s gonna do

Steve Cypress everybody he has just

knocked it out of the park

he came in swinging he never let up he’s

tireless and Steve I really want to

thank you for coming on the show I can’t

thank you no for having me this is a lot

of fun I can’t think of anything I’d

rather do for the last hour since I

don’t know what channel the Kardashian

shows for everybody else we’ll be back

hopefully with somebody next week who’s

even 1/2 or 1/4 of the energy and

knowledge of Steve Cypress until then

The post Episode #204 – Steve Sipress On Stepping Out On A Limb. How to Attract Business To You With Authenticity appeared first on Drop Dead Copy.

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His father left a sales job to start a business of his own. His mother was a school teacher… who made him promise if he ever learned anything… he had to teach it to someone else. In his last year of law school, His father left a sales job to start a business of his own.
His mother was a school teacher…
who made him promise if he ever learned anything…
he had to teach it to someone else.
In his last year of law school, he turned a hobby into a multi-million dollar business.
Largest in its industry.
With the taste of entrepreneurship…
he has never looked back.
He started into consulting to help others who asked.
40 years later a lot has changed by the principles are the same.
Coming from the Dan Kennedy school of “straight-talk”…
he lets loose on what it takes to win at business.
I know after listening to Steve, you will no longer make excuses for why you’re not killing it…
with YOUR marketing.
Listen now.
Then take MASSIVE action.
The Steve Sipress way.

In this episode, you’ll discover:

* Steve’s simple advice for 99.9999% of business owners regarding todays technology to build your business
* The “30 days of suck” strategy for sharpening your video skills
* Steve’s “Warts and All Strategy” of putting yourself out there. Drive new business to you like Steve with this authenticity “hack”.
* Simple “tells” a business is on the verge of disaster. Is your business in danger?
* Secrets of the celebrity marketing elite. Discover the techniques of Donald Trump and the Kardashians now


Mentioned:

* Carlos’ Steve Sipress online
* Steve Sipress on Facebook
* Lessons Learned from Donald Trump podcast
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, we’re back with another edition of the podcast and we have a great guest here again today I’ve been looking forward to interviewing this person for some time yeah he’s done multiple podcasts over time and it’s fascinating to listen to some of them even had a Trump cast for a while which was hilarious and Steve Sipress, welcome to the show.
Steve Sipress: Thanks for having me, pleasure to be here and by the way we still do have the lessons learned from Donald Trump podcast – we’re on episode 131 and still going strong.
David Allan: Wow I wasn’t aware of that so I can’t even anticipate a time when there will not be lessons to be learned. I wouldn’t think so one of the fascinating things I learned about you is like you’ve had multiple podcasts of course in the past pertaining to sort of marketing you had – an interesting origin story – this interesting book that I’ve never eard of actually before and so maybe take us back into like where you were where you came from it was your origin a superhero or origin story.
Steve Sipress: Well it’s pretty simple and maybe pretty familiar to people my mom was a schoolteacher and my dad was a salesperson and later on and life became
left the sales – left the company became a business owner and so I’m basically the
combination of the two. My mom had a saying when we grew up that we had an obligation that if we learned something we got a teacher to somebody
else so I’ve always been a teacher and a leader in that way and since my dad was
extremely successful in sales and business he always taught me a lot of
]]>
The McMethod Email Marketing Podcast 37:13 Email Marketing Podcast Episode 204
Episode #203 – Scott Ayres On Killer Social Media. Opinion-Free Practices Based On Testing & Data https://www.dropdeadcopy.com/episode-203-scott-ayres-on-killer-social-media-opinion-free-practices-based-on-testing-data/ Tue, 13 Nov 2018 18:41:25 +0000 https://www.dropdeadcopy.com/?p=4589 https://www.dropdeadcopy.com/episode-203-scott-ayres-on-killer-social-media-opinion-free-practices-based-on-testing-data/#respond https://www.dropdeadcopy.com/episode-203-scott-ayres-on-killer-social-media-opinion-free-practices-based-on-testing-data/feed/ 0 <p>Scott has had a diverse career. From a minister… to shipping cars purchased online… to a bounce house/waterslide business… he’s experienced in many fields. He became the top user and most knowledgeable about one of his favorite online products. When gas prices hit the roof, the owner of the company brought him onboard full time. […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-203-scott-ayres-on-killer-social-media-opinion-free-practices-based-on-testing-data/">Episode #203 – Scott Ayres On Killer Social Media. Opinion-Free Practices Based On Testing & Data</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
Scott has had a diverse career.

From a minister…

to shipping cars purchased online…

to a bounce house/waterslide business…

he’s experienced in many fields.

He became the top user and most knowledgeable about one of his favorite online products.

When gas prices hit the roof, the owner of the company brought him onboard full time.

He helped drive their blog to among the very top social media blogs.

He co-authored the Facebook All-In-One book for the famous “Dummies” series.

In January of 2017, he came on board at Agora Pulse to start the Social Media Lab.

They get to the bottom of social media tactics and strategies…

taking on gurus and “best practice”advice all over the interwebs.

Today, Scott is bringing what they have found here…

to the McMethod Email Marketing Podcast.

Are you committing these social media SINS?

In this episode, you’ll discover:

  • Will using a LinkedIn hastag get you more impressions? Scott put it to the test.
  • How to figure out exactly where your audience hangs out.
  • Scott destroys what Instagram goo-roos have been teaching for year? Have you been a victim of this advice?
  • Compelling data from Scott’;s (former) bounce house/inflatables business.
  • The social media success story of Gerald and the Colossus pizza.

Email Marketing Podcast Episode 152

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, we’re back for another edition of the podcast I’m David Allan – it’s probably been a while like you’re
listening to this I won’t get into that right away but today we got an exciting guest who’s gonna talk a lot about social media his name is Scott Ayers from the social media lab and the parent company Agora pulse Scott welcome to the show.

Scott Ayres: Hey thanks for having me on.

David Allan: Yeah I think this is gonna be exciting because
as people will find out it’s been a little hiatus here for the – you know
marketing podcast and we’re getting back at her and you’re the first guest to sort of restart things post summer and so maybe let’s give a little your backstory. How did you get into social media and sort of you know take us – take us up to where you’re at now.

Scott Ayres: Man, it depends on where we start I think when social media first came out back and held myspace days I was addicted to MySpace and then from a business perspective you know I I guess this was probably on a 2007 2008 I started working in the auto transport business I moved cars for a living mainly like people who bought in sold cars on eBay or auctions and stuff and a guy named Gary Remy who I still remember I lived in Houston at the time he came in our office was hoping it was the SEO and stuff he’s like hey you guys got to sign up for this site called LinkedIn and we’re like what is that and he’s like sign up for and you get tons of customers from it you just got to connect with people and so I sign it for LinkedIn and sure enough I got addicted to it I mean this is so cool because iPhone I can talk to people and I can get a lot of business from I saw the business value of it and then fast forward about a year and a half and I started my own transport business from home you know shipping cars you know instead of having the split Commission’s kept it all myself but got all the headaches so and so I dove in completely with Facebook and Twitter because nobody in that niche was really doing much in that and discovered that I could get more than 50% of my clients via Twitter and Facebook and not to spend any money on that was just connecting with people and through that process the fun thing was and how I kind of moved over from the transport business into this I started creating there was a product called fanpage engine back in those days that was if you familiar with Facebook pages a usability those custom tabs they called them they had his product that was real simple didn’t require any coding you could create these customized pages for people to have on their business page so I started using their tool to make my own pages on my own my
Facebook page and then started selling I’m like doing the service for people and started doing blogs and videos and tutorials about how to use their product and they got David Foster on the company
he reached out to me is like man you know more about our app than we do and he said can you write some blocks for Zoar and then can you do some training videos for so for a couple months I
started doing training videos for him and blogs for him and then he’s like hey you want to help out with customer support and like yeah sure you know I’m doing some side during that run of my
shipping business I think it caught the economy collapsed and that’s when that’s when fuel prices went to like I’m in Texas and so for us normal fuel price was like two dollars a gallon went to like four-and-a-half five dollars a gallon and no one was buying cars for
one and nobody we could get them shipped either and so it right about that time you know they was like hey once you come work for me full time and somebody sure I didn’t know what that minute I’ve been the typical you know have a nine-to-five kind of a job and for all my life and so I started doing social media for them it started being their guy to blog and in

within a couple of about a year so our

blog went to the top 10 list for social

media examiner’s top social media blogs

which was a big deal and so through that

process I worked for them for a couple

years and then I’m working for another

app company called post planner I’m

doing the same sort of work you know the

the blogging that I must have written

face book all-in-one for dummies through

that process and got our blog at the top

of social media examiner’s lists again

and then about a year and a half ago or

so January 2017 I came on board at Agora

pulse just to do this project we call

the social media lab it’s pretty

interesting yeah I could go even further

about what I’ve done before that which

would blow your mind but

and for this we’ll leave it at that yeah

former minister turns social media so

this is where you’re at now you came on

board with Agora pulse at the Social

Media Lab and this is the constant mag I

get questions being in marketing I get

questions about social media all the

time and I don’t really consider myself

even that well qualified to answer some

of them beyond my rare few exploits on

my own maybe start talking about what

should people be doing I mean it’s

constantly it seems like a constantly

shifting sand you know of like what’s

hot what’s what’s not and the different

algorithms are changing constantly of

course and you know what should people

be doing if you’re there this is a small

business owner listening to this right

now or should they start on what sort of

shot stuff should they be looking to do

well that’s that’s a convoluted question

right you know for one for what we do at

the lab just to kind of throw it out

there we knew our goal is to go out

there and and test all the different

social media tactics that we hear from a

lot of the Guru’s a lot of brands are

trying or just people questioning

wondering if this works or not

we can’t test everything there’s some

things that you can’t quantify and get

good data on so we don’t bother testing

a lot of stuff on based on sentiment or

real hard to test right but I can go out

there and run a test like I just

published a test today on LinkedIn

hashtags dude does those using a hash

tag at least one on a LinkedIn post gets

you more impressions and our results

came back yes they do

compared to the same exact link post

they got about twenty nine percent

higher impressions when we added last

hashtag to it which tells me people are

using hashtags on LinkedIn right and so

there’s stuff like that we can test that

are pretty I would say use is they’re

very time-consuming like right now I’m

working on a test on Twitter on about

five different Twitter accounts it’s

gonna end up being about fifteen hundred

tweets I’m gonna have got a schedule and

go through into the process sometimes

too daunting but our whole goal is just

to try to figure out ways to you know

bus those missed and talked about those

things that people are saying is true

and sometimes they’re not and then given

data to back it up and try to pull out

opinion as much as I can which is really

hard for an opinionated person like

myself but I try to pull it out on all

the blog posts where we want to say this

is the data and sometimes we’re shocked

by it and sometimes I’m absolutely wrong

on my hypothesis right and I have to

kind of you know eat crow and say well

that didn’t work but and that’s it and

here’s the data and the science says and

I think that’s a better way for a small

business to go back to your question you

know I think for one you you’ve got to

figure out and this isn’t something you

know I’ve tested because it’d be hard to

test could your business gonna be

different but you need to figure out

where your audience is if your audience

is not an Instagram audience don’t be on

Instagram if they’re not a Twitter

audience don’t be there they’re not a

Facebook audience so don’t be there heck

your audience might be on Google+ still

who knows and so you’ve got to find out

what that is for you I think most

businesses feel the the obligation to

hop on every social platform there is

and they run themselves ragged trying to

keep up and they end up doing a poor job

with all of them instead of just being

really good at one of them so that’s the

first thing I was saying you would test

that probably by doing zip if you’re a

local business do the zip code search on

the different sites see how many users

are in that area or try to run an ad on

one of those sites and see what kind of

target market you get when you do your

whatever your perfect target market

looks like that’s how you’re gonna know

if it’s the right platform to you so you

want to look at that and then you know

from there it’s just it’s trying

different things to see what works what

kind of what sort of content resonates

with your brain it’s not gonna be the

same for every brand like for example I

for the last five years I had a side

business running do it written bounce

houses and water slides and stuff cool

in Texas because that was written him

anyway right but it was kind of funny to

do that process I did it for five years

acts they just passed the business over

three weeks ago to my brother he’s been

working with me the entire five years

and it made sense to finally just move

on from it let him run it

and so I noticed through that though

that you know there were certain things

on social media that worked for me that

didn’t work on other sites like for

example on that bounce house business

posting links to my product was horrible

no one cared no one clicked on them you

know I didn’t get any traffic attending

engagement but boy I post a picture of

some kids smiling on a water slide the

thing would go viral in my world but I

do the opposite software the links are

do great for us photos are just kind of

me sometimes

you know on Facebook you know people go

like well okay great yeah you posted a

photo of your team good for you you know

it’s not it’s not as there’s not that

close of a connection for agar for a

company like that so you got to figure

out what that is for you and then kind

of run with it from there like Instagram

for example and we get a some data set

from the second but on Instagram for

that local bounce house business I even

though I had 5,000 or so followers on

this account I worked really hard on it

for five years I didn’t get any business

from it at all I mean it’s just I got I

got some you know vanity metric likes

you know and some ancillary type

engagement but no one was you know

messaging me or calling me from

Instagram saying I want to rent a bounce

house but about 80% of my business and

we did six figures a year eighty percent

of our business was coming from Facebook

and so the rest of it was google it so

meant when I passed the business on my

brother the other day I’m like for one

you’re not yeah I’ll give you the

Facebook page which has you know six

seven thousand likes and I spent a lot

of money to get to that a small town

it’s only eight thousand people get that

many likes I said yeah I’m not giving

you the Instagram account though for one

it’s a waste of your time and two I want

to use it for something else

so I stole it and change the name to

something else so I could continue to

use it for testing so yeah that was a

fun little experiment so that that whole

thing for me it’s been an experiment the

entire five years kind of see what works

what doesn’t work what I’ve found for a

local business I don’t know if you’re

mainly your listeners or local

businesses or our small businesses or

what I’m finding that that Facebook live

is is gold for a local business

and a real prime real-life example and I

talk about this guy all the time a

friend of mine named Gerald owns a pizza

joint in my town and he created this 28

inch around Pizza called the Colossus

giant pizzas literally literally the

blur the Box barely fit in the back of

my suburban that shows you how big it is

and so he said I know exactly and it’s

about seven pounds just with pepperoni

and cheese on seven pounds and he said

he wanted to do an eating contest and

see if somebody could eat that pizza in

an hour and if they did they got the

pizza for free they got a t-shirt they

got their picture on the wall blah blah

blah and the pizzas about 60 bucks and

and still Mike Jarrell dude you got to

go you gotta go live on Facebook he’s

like I don’t know how to do that I mean

he’s a guy that was annoyed with

Facebook you know he didn’t want to pay

for ads and I was sure I might you’ve

got to run a Facebook live so I’m

literally like 30 minutes before this

starts I’m texting him how to go live on

Facebook and so he hops on his phone

goes live on Facebook and if for his

pages got about 22 hundred likes kind of

put it in perspective and he’ll get

decent and gave me you know 30 40 likes

on post that sort of thing and in 13

minutes maybe 50 or 60 of us were

watching it I was watching from home it

was like 7 8 o’clock at night and all of

a sudden after about that 15 20 minute

mark you know there’s a hundred people

there’s 200 people 300 people 400 all

set it jumps like a thousand I think the

max live was about 2,500 people watching

it Wow

and they were watching it from around

the globe it wasn’t just locally there

was people from France from from Ireland

from the UK all around the United States

watching this guy and this little podunk

town in Texas try to eat this giant

pizza so the right people saw it and

somehow Facebook’s algorithm saw that

and notice hey this is trendy and it’s

just hot and so they started showing it

to more people the cool part of the guy

didn’t eat the pizza he ran off camera

with like a minute left and no vomit

look who that wasn’t on camera and

Gerald’s phone died

you know right after that he was texting

me later like this was awesome the video

get about I think total about 12,000

views

was massive for a little brand like that

but where’s the ROI in that yeah it’s

great didn’t people watched it the next

day the local news station contacted him

and said hey can we send out one of our

reporters and do a live remote during

our morning show for two hours and let

him try to eat that pizza massive free

advertising I mean massive free

advertising form the guy and of course

he got he ain’t less of the pizza in the

our former former football player he

couldn’t he couldn’t but the thing I

told gentlemen you got him now he keeps

doing him he does those lives every time

he doesn’t get 10,000 12,000 views every

time but he’s got a couple hundred a

couple thousand and it’s kind of created

this you know momentum for him now that

he sells that pizza like crazy and it

all started because he did that Facebook

live he pushed the button went like I

didn’t know what he was doing didn’t

cost him a single penny you know to do

it and now he’s seen you know huge

dividends on doing that one little Act

so that’s I mean I haven’t that’s not

even a test on the lab but that’s just a

little personal thing that I’ve seen you

know real life happened that went golly

I wish would I’m pulling his dad

actually to look at and see what it’s

done to his page because I am actually

an admin on his page I said you guys

make me an admin your page so what

should maybe you do well let’s talk

about Instagram if you don’t mind like

I’d like to talk about Instagram because

I have another business myself and I use

Instagram I’ve tried to start my page

and just I had a page but I did like you

know put some work into it here the line

over the summer and I’d love to hear

more about Instagram it seems it is you

know it’s one of those things where you

know the the avid user the typical user

and Instagram has been younger or people

who just want to post you know their

coffee and their lunch and you know

activities and all that stuff but

there’s tons of stuff on the business

perspective that you know are huge value

Instagram stories are awesome especially

if you gather your audience as

Millennials you want to leverage stories

like crazy but some things that we

tested that you know all the

quote-unquote gurus have been teaching

we’re pretty interesting first one that

was probably the biggest one that I had

to

and that really was scared to publish

this it all got done cuz a lot of my

friends in marketing have been teaching

this for years and I even reached out to

him today so you know I’ve tested this

and I you know this isn’t working and so

what a lot of marketers have been

teaching a lot of people over the years

is when you use hashtags put them in the

first comment instead of leaving them in

the post because it makes the original

post look kind of ugly you know because

you’ve got too much text and people

don’t want to see the hashtags I know

you’re being you know mr. spammy

marketer by using the hashtags so they

people have been struck people for years

to kind of hide those in the comments

hide those in the comments and there’s

even apps out there that you know

circumvent instagrams official API and

we’ll put the first comment in for you

even though they’re breaking instagrams

API by doing it right and so a lot of

people been doing it for you I used to

do it I’d always go back and put it in

the comments because you know you want

to look pretty in a sense you know on

for two users and so we tested 30

hashtags you know in the original post

and in the same 30 hashtags in the

comments would you know on different

posts to kind of see which one you know

might do better in the end and here’s

the interesting here’s here’s the data

likes were 9.8 4% higher when we put the

hashtags in the original post so right

there alone the engagement was tired

when I just left them in the post and

then the here’s a more important part I

thought reach or impressions or however

you want to call it on Instagram was

twenty nine point four one percent

higher when we just simply put the

hashtags in the original post instead of

going back and putting in the comments

yeah it’s 129 percent mass if it had

just been like H percent I’ve been like

well that’s almost a wash but 29

percents a big deal and so I mean I went

back and tested it twice just to make

sure because I mean I literally I won’t

name their names but there was couple

people on like God is influential is

gonna be ticked off at it because

they’re friends of ours but they have

courses on this stuff and I’m like okay

but it’s yeah it’s true and you got to

go with the data on

anything in life you got to go by what

the data says not your opinion on it and

so what happens here and the reason this

became a thing is a couple of reasons

you used to be you saw a lot more of the

text when you’re thumbing through

Instagram on your phone right now you’d

only see about three lines and then it

goes to the dot dot dot more and you

have to tap on the more to open up the

rest of the post so you don’t see the

ugly block of someone’s texts because

Instagram isn’t want that user

experience they want you to focus on the

photo not necessary the text so that’s

changed for one so if you put it far

enough down below the fold if you will

you know what no one will see it anyway

the second thing was you know you rewind

a couple years ago instagrams algorithm

you know on the explore option with the

hashtags

if you if you did whenever you put your

hashtag in is it would show back up at

the top of that explore option so if I

posted something you know right now and

then let’s say 30 40 minutes out our two

hours I don’t know what the time would

have been you later I come back in and

post bunch of hashtags in the comments

boom that post gets surfaced back at the

top of the Explorer option for that

hashtag I mean that is a Instagram

realize it’s like every other social

platform they realize that marketers

like me have you know trying to or

getting around their algorithm and they

said oh wait a minute

let’s don’t do it anymore so now it that

explore option on your on Instagram is

based on the time the post was made and

so it doesn’t matter when you put that

hashtag in it’s not going to push it

back up to the top like it used to so

it’s when you put that post in so you

want to get it out there as soon as you

can and then and make sure it shows up

in that explore option that someone’s

searching for you know pizza is in

Dallas or something I don’t know it’ll

show up now I got pizza on the brain

right I say that with my chick-fil-a so

I mean that’s how that Explorer feed is

working now and I think that’s why we

saw the results we did because there in

a sense you’re penalized if you try to

go back and do it later because you’re

getting around the algorithm you’re

working around it are trying to so now

you’re not rewarded

for that the other thing to think about

too with hashtags this and we’ve done a

lot of tests on hashtags because it’s

such a people know they’re good but they

don’t know what to do is I’m a lot of

times hashtags are not for your existing

followers so it doesn’t matter if you

use it for your existing followers are

going to see your content based on it

they’ve engaged with you before or not

so if they’re engaging with you it

doesn’t matter what the content part of

it says the hash tag is not going to

resurface it for them hash tags or on

any of the site where it’s LinkedIn

Facebook Twitter or whatever hashtags

are for people searching with that hash

tag to hopefully find your content and

get exposed to it may become like you

follow you whatever so you got to kind

of keep that in mind with the hashtags

and your strategy on them so you know

the whimsical ones are funny maybe but

they don’t do any good hash tag that was

fun there’s no one searching that was

there searching you know social media

SAS tech marketing tips you know they’re

searching for that sort of stuff you

know motivational whatever it might be

they’re searching those hashtags so

that’s what those hashtags are for and

so you got to use those right so that

was a big one on Instagram that I mean I

tell you what I got so many I got a

couple of the emails going are you sure

yeah wish it was different but it’s not

but it makes it interesting well that’s

so that’s important part though I mean

that like as people listening to this

podcast a lot of people are freelance

copywriters and people who employ

freelance copywriters and you know in

the direct response world this is

exactly the important part yeah media is

like we want to know not what we think

works we want to know what actually

works yeah and you can only get that

through testing exactly I mean if you’re

not testing you know you’re just you’re

taking the advice and it’s just advice

from someone else who maybe it worked

for them but it is it’s not gonna work

for everybody so that’s why it’s what’s

been really cool with this project is

and I call it project it’s my full-time

job so it’s not going away but but the

lab that the cool the cool part of it

that’s for my boss the way he didn’t say

why was he on that podcast

but the thing with the lab we try to do

is not just test on you know a software

company’s page we’re testing on a bounce

house business we’re testing on a

personal profile we’re we’re testing on

you know a pizza business or you know

someone who’s selling digital products

we’re testing on multiple kinds of

accounts and then averaging those

numbers together that kind of give us a

trend otherwise what happens in a lot of

those tests that I’ve seen other people

do you know let’s and I’m not picking on

anybody I’m just saying like so say

HubSpot while your users pretty

listeners probably know HubSpot yeah

let’s say they run a test on just their

account and it gets some really cool

data maybe it’s you know hundreds of

pieces of data but it was only on their

type of business so unless you you are

that sort of you know inbound marketing

type company it may not apply to you all

right that’s real important kind of for

me to always have that cross section of

different types that way I can give an

average and then kind of go from use it

average for my conclusion so that’s

that’s a really big deal for me so tell

people you know as we wind down here

tell people how to get a hold of you and

like maybe you know where to go to

listen to the social media lab and

here’s some more this fantastic data

that you are accumulating yeah anywhere

you listen to podcast is search for

social media lab you should find us

we’re on all the different you know

podcast platforms as far as our website

you can go to

gora pulse comm forward slash social

media lab we kind of decided beginning

not to do a separate brand we think of

this for us the social media lab is all

about you know getting out some great

content and but see somebody’s missed

but it’s also a branding move for us so

we kind of by word I kind of equated

till we get a room in the house a small

room on the house and Agora polls so

Agora pulse com4 slash social media lab

you can see all the different

experiments based on the topic so you

can go directly to the podcast from

there and anywhere on social we’re

basically at Agora polls and if you

tweet us it’s always me pretty much that

does offer social media because I’m also

a social media manager

awesome that’s usually me that’s

engaging and if anybody has you know

some sort of dying question or something

they’d love is he tested we’re always

open to taking you know ideas from

people and if we run with one of them

we’ll always mention you in that test or

have you do it along with us

that’s excellent excellent think you’ve

given out just pounds of valuable

content and you busted some you know

some myths that have been perpetuating

this industry for a long time which I

really enjoyed and it’s been a real

pleasure having you on Scott thanks for

coming on the show yeah thanks for

having me on and a good talking to you

we’ll have to circle back you know maybe

you’ve got something you want me to test

and we’ll circle back on it yeah

absolutely and for everybody else listen

to this and you know welcome to the

email marketing podcast which is started

again after the lazy summer so to speak

and we’ll be back again with another

exciting guest hopefully someone is

insightful and as scientifically driven

as Scott

The post Episode #203 – Scott Ayres On Killer Social Media. Opinion-Free Practices Based On Testing & Data appeared first on Drop Dead Copy.

]]>
Scott has had a diverse career. From a minister… to shipping cars purchased online… to a bounce house/waterslide business… he’s experienced in many fields. He became the top user and most knowledgeable about one of his favorite online products. Scott has had a diverse career.
From a minister…
to shipping cars purchased online…
to a bounce house/waterslide business…
he’s experienced in many fields.
He became the top user and most knowledgeable about one of his favorite online products.
When gas prices hit the roof, the owner of the company brought him onboard full time.
He helped drive their blog to among the very top social media blogs.
He co-authored the Facebook All-In-One book for the famous “Dummies” series.
In January of 2017, he came on board at Agora Pulse to start the Social Media Lab.
They get to the bottom of social media tactics and strategies…
taking on gurus and “best practice”advice all over the interwebs.
Today, Scott is bringing what they have found here…
to the McMethod Email Marketing Podcast.
Are you committing these social media SINS?

In this episode, you’ll discover:

* Will using a LinkedIn hastag get you more impressions? Scott put it to the test.
* How to figure out exactly where your audience hangs out.
* Scott destroys what Instagram goo-roos have been teaching for year? Have you been a victim of this advice?
* Compelling data from Scott’;s (former) bounce house/inflatables business.
* The social media success story of Gerald and the Colossus pizza.


Mentioned:

* Agora Pulse Social Media Lab
* Social Media Lab Podcast
* Scott Ayres on Facebook
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, we’re back for another edition of the podcast I’m David Allan – it’s probably been a while like you’re
listening to this I won’t get into that right away but today we got an exciting guest who’s gonna talk a lot about social media his name is Scott Ayers from the social media lab and the parent company Agora pulse Scott welcome to the show.
Scott Ayres: Hey thanks for having me on.
David Allan: Yeah I think this is gonna be exciting because
as people will find out it’s been a little hiatus here for the – you know
marketing podcast and we’re getting back at her and you’re the first guest to sort of restart things post summer and so maybe let’s give a little your backstory. How did you get into social media and sort of you know take us – take us up to where you’re at now.
Scott Ayres: Man, it depends on where we start I think when social media first came out back and held myspace days I was addicted to MySpace and then from a business perspective you know I I guess this was probably on a 2007 2008 I started working in the auto transport business I moved cars for a living mainly like people who bought in sold cars on eBay or auctions and stuff and a guy named Gary Remy who I still remember I lived in Houston at the time he came in our office was hoping it was the SEO and stuff he’s like hey you guys got to sign up for this site called LinkedIn and we’re like what is that and he’s like sign up for and you get tons of customers from it you just got to connect with people and so I sign it for LinkedIn and sure enough I got addicted to it I mean this is so cool because iPhone I can talk to people and I can get a lot of business from I saw the business value...]]>
The McMethod Email Marketing Podcast 27:57 Email Marketing Podcast Episode 152
Episode #201 – Erik Stafford On Overcoming The “Secret Sadness” of Business. https://www.dropdeadcopy.com/episode-201-erik-stafford-on-overcoming-the-secret-sadness-of-business/ Tue, 14 Aug 2018 12:17:10 +0000 https://www.dropdeadcopy.com/?p=4576 https://www.dropdeadcopy.com/episode-201-erik-stafford-on-overcoming-the-secret-sadness-of-business/#respond https://www.dropdeadcopy.com/episode-201-erik-stafford-on-overcoming-the-secret-sadness-of-business/feed/ 0 <p>I conducted this interview with Erik back in November of 2016. Intended to release it under the Takeover Tuesday banner, I held it back when I came over to the McMethod. It is a very important episode and one every entrepreneur should listen to. A great many of you will have experienced exactly what Erik […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-201-erik-stafford-on-overcoming-the-secret-sadness-of-business/">Episode #201 – Erik Stafford On Overcoming The “Secret Sadness” of Business.</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
I conducted this interview with Erik back in November of 2016.

Intended to release it under the Takeover Tuesday banner, I held it back when I came over to the McMethod.

It is a very important episode and one every entrepreneur should listen to.

A great many of you will have experienced exactly what Erik speaks of.

The “secret sadness”.

He has had this particular “sadness” inflict itself on his life three times.

Each of these events spiked with a “harajuku” moment.

A realization which said he could not move further down the path.

Erik admits much of this is painful to state.

Vulnerability is not seen as an admirable business trait.

By talking about this though it will shift into the open.

Freeing others to talk about it too.

What impact does this have on your life?

Your family?

Your clients?

Erik goes into painstaking detail about this most intimate subject.

This is a superb episode.

In this episode, you’ll discover:

  • The stunning “kids and I will be homeless” email he woke up to one morning.
  • The truth behind the 5 options you have of dealing with your “harajuku” moment.
  • A little-known secret can steer you through these type of events with confidence.
  • How to avoid falling into the “prostitutes, drugs and alcohol” scenarios.
  • The “seat-belt” moment which instigated Erik losing 60 pounds.

Email Marketing Podcast Episode 201

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody today on the show we have Eric Stafford. I think I first heard about Eric from buddy of mine
Colin Theriot, and you guys are good buddies Eric?

Erik Stafford: We are. I’ve known Colin for a number of years he’s a very good dude.

David Allan: Now you come from an advertising and design background you’ve won a bunch of awards and you’ve been a serial
entrepreneur, product creator and soforth lending your expertise to multiple businesses over time how did you get into the, you know, the advertising world and maybe take us through your sort of
superhero origin story about how you got into all this.

Erik Stafford: No sure absolutely so on you know I guess you could probably say gave that my life has been a series of realizations and moments where I just you know sort of was like well this just isn’t gonna cut it anymore and I’m not sure if you could say that’s true about everyone but I think that’s probably true about most people I thinkmost people you know when they look back on their life with a critical eye they can kind of see where they had these very specific moments where they just decided look something’s got to change
right and I know that I’m a marketing wonk so I read a lot of books I know that Malcolm Gladwell called this a Harajuku moment. A moment… a defining moment right? And I think Tim Ferriss may
have had stolen that from him and used it and what his folks as well but the first one that I can think of specifically as it relates to busines was you know I had two young kids and we had built a very successful advertising agency here in Southwest Florida but I
was working 80-hour weeks and I just you know I just one morning realize look you know I can’t do this I can’t do this forever you know I I will work my way into a grave and my kids will be you
know grown and gone and I won’t I will never know them and you know it’s a painful realization because my entire life I had wanted growing up to be a creative director in an ad agency right and so I you know I out there and I got to that point and realized well you know I’m not happy and you know we were winning all these

incredible awards addy awards and Art

Awards and um we’re even featured in all

sorts of press we’re doing incredible

work for clients that really inspired me

but it just it just wasn’t sustainable

as far as I was concerned and so I

realized I had to make a change and so

you know I majored in fine art grew up

got to the position that I wanted to be

in in sort of the creative world I was

running an ad agency the creative to the

creative department of an ad agency and

so I realized something had to change

and so I started researching different

businesses that I may start and that led

me into internet marketing and led me to

creating my first products and things of

that nature and I developed a bunch of

digital products I hadn’t built an

incredibly successful business and then

one morning woke up and realized that I

was unhappy with that business and I

understand right now that I’m probably

coming across as the most ungrateful

turd on the planet but but that’s

literally what happens to me yeah

well that’s exactly why I wanted you on

the show I’d seen a video yours I think

you went on so Facebook live or

something and you were talking about you

know how you woke up one day and just

realized and it sounds like for the

second time or more that this wasn’t

what you wanted to be doing and you know

I have definitely felt that way for sure

I definitely instantly related to that

I’d started other businesses in the past

and and gone on for some cases years and

then realized this is just not what I

thought it would be and definitely don’t

want to do this anymore and you know I I

would just outright just quit like that

day basic right as if as if I was never

interested in it at all and so that’s

that’s so maybe talk about that I mean

I think it takes a while to get to that

point to that maybe people don’t even

realize because I know I didn’t yeah I

mean it depends you know I tend to think

that entrepreneurs are wired a little

bit differently than the normal people

and you know most entrepreneurs myself

included aren’t willing really so much

to settle and so even if I were willing

to settle I don’t think the universe is

willing to let me settle and so that’s

the whole reason that I quote-unquote

quit my job to begin with was because I

just didn’t didn’t feel that working

that many hours and missing that much of

my kid’s life was something that I could

put up with right and so that’s why I

quit my job to begin with and so when

this happened the second time in my

business when I fast forward from you

know from the early two-thousands to

like 2008 and this happened in my own

business it was a very sort of similar

thing it was like you know I’ve woke up

and realized I hated my business but it

was quite a bit it was quite a bit

harder for me to get my head around and

it was quite a bit harder for me to

stomach but it’s it’s a very similar

feeling it’s like right well you know

I’m not willing to do this anymore this

just doesn’t work for me anymore but

when you’re an entrepreneur and it’s

your own business and it’s something

you’ve built with your own two hands

from scratch especially you know when

you’re in an industry you know sort of

similar to the industry that I was

working and at the time you know is

working in sort of like personal

development online marketing digital

digital product development things like

that it’s very difficult it’s very

difficult to admit and and I think this

may be true for a lot of business owners

difficult to admit that you’re unhappy

when you’ve worked so hard to build

something that on the surface appears to

be going so well right right and so you

know at the time I was spending all the

time in the world that I wanted with my

kids my wife and I were extremely happy

I built an engineer to life that I

really wanted but I really had always

envisioned but the physical act of doing

the work that it took to live that life

I hated it

and it’s it’s tough to admit that you

know there’s people that subscribe to

entrepreneurial style followings there’s

a lot of talk about being grateful and

about gratitude and about abundance and

so it’s very difficult you know to say

that you’re unhappy you can be grateful

and yet I’m happy but I didn’t quite

understand the distinction at the time

and so I just remember a very long

period of time

of me sort of thinking myself like Eric

what’s wrong with you man why are you so

on the motivated are you say depressed

like look at you know look at the money

you make and look at how you get to live

your life like if you told any of your

friends that you felt this way they

would they would laugh at you they would

think you’re in it but I couldn’t hide I

couldn’t hide from those feelings I you

know I I clearly was not happy and so

it’s a very difficult thing when you’re

an entrepreneur to sort of own that and

separate it from thoughts of like not

being grateful or not feeling fun the

secret sadness it is yeah it’s sort of

this painful solo you know journey that

entrepreneurs have to take and you know

I’ve not heard anyone else talking about

this and yet I know it to be true for a

lot of my peers and my colleagues and my

friends and you know I’m I’m grateful

that when I went through this process

and as you said I’ve gone through this

process three times now but I’m grateful

that uh you know I kept the rails on

somewhat for each of those three

transitions right but you know I know a

lot of people where this process is led

to you know heavy heavy alcohol abuse

and heavy drug abuse and lots of you

know trips to Vegas and full of spending

of money interactions with prostitutes

cheating on spouses even in some cases

suicide and it’s just it’s a it’s a

secret sadness that not many

entrepreneurs are really able to talk

about or discuss and an own you know

it’s really difficult to aim the lens at

yourself and I certainly know I didn’t

feel like I could talk with my wife

about this you know my wife just wanted

to know that

everything was gonna be fine and that we

would still be able to get Evan the

private soccer lessons and that we’d

still be able to take the summer road

trip and um you know so I very much felt

alone in this journey I didn’t feel like

I could speak with any of my colleagues

or peers I didn’t want anyone to

perceive me as being weak and so it just

was that sort of thing I just sort of

sat with yeah I think that’s uh that’s

I’ve seen that I think I saw it until we

started talking here just recently about

this I you know I sort of reflected

knowing that you were coming on the show

just kind of like you know where have I

seen this elsewhere you know and I was

just like yeah you know I can pinpoint a

few other people where I just like they

said things to me at the time which

didn’t really register and I thought to

myself probably what you like you were

saying about your friends how they would

have judged you I think I probably I

never said it to their face but if I

judge a thing like man you know talking

about but I was just kind of like oh man

I’m sure it’ll pass kind of thing you

know and then and then I had it happen

to me in at least one occasion where I

was just like man I just don’t want to

do this I just and I think it was a sort

of multifactorial problem that sort of I

came into and that I really just wasn’t

what I thought it was I didn’t really

want to do it anymore because I aspect

of it but not the other six you know

yeah I could I remember thinking myself

like really I worked so hard for this

and it’s finally I was finally going

successful yeah but you could see that

it was going to be so for you and you’ve

done this now three times where did you

start with at first did you realize like

I got a I mean obviously quit but but I

mean did you have a specific plan of

action that you were gonna take or did

you later come into that well I mean I

think it all starts with that sort of

harajuku moment that moment where you’re

like shit what have I done like a moment

that moment where you go how did I how

did I get here you know and it’s funny

because you know I can track moments

like that throughout my life

now that I know what to look for in

terms of you know relationships or in

terms of my health you know if if you’re

overweight you know you you will never

lose the weight that you want until you

have that moment no amount of your

spouse beating on you you know I speak

from experience I lost 60 pounds over

the last several years and it wasn’t

easy yeah yeah thank you man I

appreciate it it wasn’t easy but it

became so much easier once I had that

moment and that moment in terms of my

weight loss was I actually was flying

somewhere and couldn’t get a seatbelt

around right and the stewardess said to

me do you want a seatbelt extender which

apparently in America is a thing which

is even creepier but but anyway that was

the moment dude where I was like this

has to change this this this is

embarrassing this is shocking this is

shin I hate this this has to change and

so it starts with that moment and the

moment with the ad agency with with my

sort of first career was I lived about

about a 20 mile drive from the office

but during season you know Florida’s

very seasonal during seasons sometimes

that drive could take upwards of two

hours and so during season I would I

would try and go to the office really

early to avoid traffic and then come

home either early in the day if possible

which never happened or late at night

and one night I was driving home late at

night and I started to fall asleep at

the wheel and I opened my eyes and

snapped out of it and realized I was in

the middle of a red light and so I

slammed on the brakes and my Jeep sort

of fishtailed and did this earth thing

and I stopped at 2:30 in the morning in

the middle of a red light with no other

cars around anywhere if there had been a

car there I would have been killed and

that was the moment where I was like

yeah I got to do something about this

and so it starts with that moment and

it’s funny dude you had said you know

that you know there’s been a couple

times in your life where you found

yourself in situations where you’re like

yeah right this doesn’t work for me I’m

blowing this up I’ve done and that

certainly is you know one of the op

in my experience when this happens

there’s there’s four options the first

option is to ignore it and do nothing

which we’ve talked about a little bit I

don’t know for most people especially

entrepreneurs I don’t know that that’s

really an option right I don’t think

entrepreneurs are really wired that way

and I think you know we might be able to

ignore for a little while because we

like you know we like giant incomes and

we like being able to have that car or

we like being able to live the life we

live or whatever but right I don’t I

don’t think for most of us we can ignore

it forever so I don’t really see the

first option as an option the second

option is to quite simply get fed up and

blow it up and just walk away again I

don’t know that that’s the best option

but again we’re finicky beasts us

entrepreneurs and sometimes we’ve just

had enough and that’s it right so um

that certainly is what happened in 2010

or so with the first internet business

that I had built I woke up one morning I

received an email from a customer a guy

that had purchased one of my courses in

the middle of the night and he emailed

me and said hey bro I bought your course

in the middle of the night it really

needs to work for me because if it

doesn’t I need to make five grand by

this might even three grand I need to

make several grand by this weekend

otherwise my kids and I will be homeless

Wow and I was like yep I’m done you know

because my sales letters never promised

any sort of money from the sky or any

other yeah but at the time you know it

was 2010 and the the housing crisis was

becoming a very real situation that the

banking collapse was looming and it was

just a very difficult time for a lot of

people and my systems and my lead

generation systems my affiliate stuff

was geared to bring me those people and

I didn’t realize it until that moment

and and at that point I blew that

business up I literally uh I logged in

oh my god I can’t believe him tell

people I logged into autoresponder I

deleted 75,000 people from my email us

Wow and then I logged into my CMS or

whatever and I deleted all of my monthly

members I had over a thousand people

paying us $50 a month for a monthly

membership for training and stuff and I

logged into my FTP client deleted all my

websites and I basically blew it up I

blew it up and I walked away and I like

to tell people that you know I had

sunglasses on I was walking slowly it

was exploding behind me it was very cool

there were kittens involved like it you

know that’s but no in truth told brother

it was extremely painful I spent I spent

a long time right it’s just not

understanding what had happened how I

built a business I hated and not

understanding what to do next

worried about my family and not sleeping

it was a terrible time when I felt like

a failure dude because you know who he

does that right and so I think the first

step is that Harajuku moment of

realizing that you are no longer

comfortable where you’re at and you’re

no longer willing to settle with where

you’re at and then the second step is

understanding that it’s okay and

understanding that all businesses go

through silence and that all

entrepreneurs shift and change goals

shift and change a good example of that

being Netflix you know your your your

longer in the tooth like I am you

remember when Netflix used to just be a

DVD company they would send you DVDs in

the mail and they transitioned from that

to being an online service and now

they’re transitioning from that into

being a movie studio yeah right and so

on

you know this stuff it when you

understand that this stuff is inevitable

and that it’s natural and it doesn’t

mean that you’re a failure then you can

start to look at other options besides

the first two which are to ignore it or

to blow it up right okay you see a lot

of people serve and that maybe that’s

exactly why is you know you see people

pivoting their businesses and so forth

and you think to yourself oh this guy’s

just being very clever

trying to get into something new but I’m

thinking about it now I’m probably sure

there’s a lot of those scenarios with a

person well that’s how they got out of

where they were yeah if they’re smart I

mean it it definitely takes a lot of

self-awareness and it takes a lot of a

willingness to really aim the lens at

your own self which can which can be

painful it’s it’s not always been an

easy process but but I you know I will

say that when you understand that this

sort of thing happens you know I was

chatting I was chatting with one of my

favorite authors a guy named Marty

Neumayer who wrote a book called the

brand gap and he wrote also called zag

which are incredible marketing books but

I was chatting with him once and and I

was explaining this to him and he goes

oh yeah dude like that’s happened to me

like six times in my life that happens

to me like every two years

and I was like shut up really I don’t

hear about this on you know on podcaster

in the interview I don’t hear anyone

talking about this and he’s like now

dude it’s totally natural like you know

everyone pivots my first business was

designing software boxes there’s not

even software boxes anymore let alone a

computer stores to buy software and I

had changed my business and I was like

oh wow shit and so um yeah I mean

understanding it and owning it allows

you to look at like you had just

mentioned the other two options which

are you know to remove yourself from

your business you know methodically

remove yourself whether it’s something

as simple as just starting to outsource

some of the things that make you the

most unhappy document what you’re doing

and outsource it or hire someone to come

in and and do those tasks so that you

don’t have to and you can focus on other

more more liberating and more more soul

filling tasks in your business or you

know to go as deep as to remove yourself

completely you know to hire an

Operations Manager and pay him a large

salary and just take a smaller

percentage of the business and let

someone else run it or even sell your

business right that’s certainly an

option and then you know the fourth

option is to realign your business which

you had mentioned it’s to sort of pivot

and and move

your business back into alignment with

your ethics and with with you know where

you’re at and what your goals are right

you’ve seen that over time with a few

I’m trying to think it doesn’t matter

even to mention you know names but you

certainly have seen that in the internet

marketing thing over time you’ve seen a

few people go through that where they

chose to rely in they’re there for

ethical issues or whatever their reasons

were you can sort of see you know coming

up born-again marketer almost of thing

right that yeah it’s tough man it’s

tough to separate it’s tough to separate

the reality from the chaff because you

know I know certain markers who have a

retirement sale every year right so I

mean it’s um it’s a very strange place

it’s a you know it’s not an

entrepreneurial it’s not commonly seen

to be an entrepreneurial trait to be

vulnerable right and to be open and to

be shamelessly honest with yourself

everyone needs to appear bullet right

and so it requires a certain level of

vulnerability to really look at where

you’re at and say you know look I’m

grateful I’m grateful but I’m unhappy

there’s a big big difference the most

recent time that this realignment

occurred for me was at the beginning of

the summer and at the time you know I

loved everything about my life except

what I had to do to live it that was

super happy we were making great money

I was never wearing shoes I was working

on my lanai in the beautiful Florida

weather I was working out at the gym a

lot I was going to yoga a lot I was

eating lunch with my friends almost

every day I was watching a ton of

European soccer yeah life was a really

good man but you know I would open my

laptop in the morning and just go oh

like really I got to do this today

yeah well that’s interesting too because

from seeing like you know we’re friends

on Facebook and so forth you know just

watching you

from a distance and that’s what was

probably you know real surprising to me

when you put up the video and I thought

okay well that’s interesting because I’d

see your stuff popping up you know you

would take your family to Vegas in the

Pacific Northwest and so forth and you

look like you’re just living the life

you know and again that’s part of that

you know no one I would have never

suspected for a second that you weren’t

happy with what you were doing because

you know you get the suppression of

people based on a series of photos

videos or snapshots on the internet or

whatever yeah yeah for sure I mean I

don’t feel that I was intentionally

deceiving people I think I was deceiving

myself yeah because I didn’t want to

admit it I didn’t want to look at it I

didn’t want to cast the lens at myself

and and like I had said you know I loved

almost every aspect of my life during

that time except one and so for me too

for me to go really am I gonna I gonna

blow something up again or am I gonna I

gonna do this again

really but like I had said you know as

I’ve done this now several times it’s it

I will say to those of you listening

that it gets less painful every time and

it takes less time every time and at

least for me it’s been a less radical

shift every time so this last time that

this happened it was a a slight

realignment that really has brought me

immense pleasure and happiness and

working again that’s great to hear man

yeah that sounds like you’ve learned

lessons of course from the previous

realignments if that’s the term we’re

going to use

and so yeah the fact that happens

quicker and stuff it’s not such a

colossal ordeal where you have all these

doubts cuz you’ve had these things

before and you realize what it is yeah

yep yeah the first time it happened I

switched entire careers right right and

the second time it happened I blew

everything up and started over the third

time it happened it was merely a

realignment a slight adjustment in my

path based on my shifting goals okay so

let’s take you back to begin let’s take

it back to the beginning of the summer

what was your business then and what did

you realign so I had built I had built a

business where I was doing conversion

consulting based on my experience in in

in the agency world and also in

participating in a lot of high-end

launches launching my own product split

testing a lot of my own pages and a lot

of my own assets and then working with

clients for so many years but I built a

business where I was just consulting and

helping other entrepreneurs with their

conversions and it was it was a great

business it was a really really

lucrative business we charged a $2,500 a

month flat retainer and we would meet

with our clients once a week or twice a

month depending on what suited them and

you don’t need a whole lot of clients at

$2,500 a month to live a very good life

but what had happened is a couple of

things the first thing that it happened

was I let I let some of my clients

readjust our arrangement to better suit

them and I loved I loved all of the

people that I was working with at the

time and I don’t think it was malicious

but I do think it’s human nature to try

and get as much as you possibly can out

of any situation that’s why people eat

at buffets right and so could you know a

couple of my clients one of them in

particular they were like oh well you

know we fired our in-house team and so

is there any way that you could just

update all the split tests this week and

and because I love watching European

soccer and going to yoga and hanging out

with my kids I said yeah sure no problem

and suddenly I was doing all of the

implementation instead of consulting

which is how I’d originally envisioned

isness right and so there was a lot of

school

creep there and there was a lot of extra

hours that were happening suddenly there

and I just didn’t have the balls to tell

them no because I loved everything else

about my life and so that happened with

a couple of my clients one of them

I went from consulting to actually

writing their emails okay and part of

this also is you know I feel a strong

sense of responsibility and I wanted my

clients to get results and a lot of

times I would just say to myself look

you know this this guy that’s working

for my client is an idiot I’m just gonna

do it like just tell your guys to leave

this alone I got this yeah because I

wanted my clients to get results right

and so the business sort of crept up on

the intern into something where I was

back to doing a lot of pixel pushing and

a lot of copy writing and a lot of

implementation which is not how I had

envisioned the business right another

one of my clients landed their dream

contract and literally got so busy that

they were no longer able to get on the

phone with me right and so you know I

would I would send them all my

recommendations I would send them my

conversion on it and I would say hey man

look let’s get on the phone next week

and they go yeah yeah definitely and

then we just never would and so you know

man just send the invoice it’s all good

we’re just slam and I just I was feeling

these people $2,500 a month and

literally doing nothing for right it

just didn’t sit well with me you know it

was minor things and again I understand

that I sound like the world’s biggest

herb for for being unhappy right to kill

someone for doing nothing I you know but

but again I mean you only live this life

once I think that when you can build a

business that’s in such alignment with

who you are and with your passions and

your goals that it literally is seamless

and you show up you know for your wife

the same way you show up for your kids

and the same exact way that you show up

for your clients it is so integrated

with how you want to live your life and

how you want to show up that there is no

distinction that that was my goal and

and so I had I had to I had to change it

so you made these so this sort of

as you were going along and then and

what way did you decide okay this is the

buck stops here we’re doing this from

now on yeah so what happened what

happened at the beginning of the summer

was that as soon as I sort of realized

that I was no longer able to deal with

this I think it became very apparent and

the work that we were doing for our

clients they were still getting results

but our heart wasn’t in it within a very

short period of time I gently let go of

or was let go of by almost all of our

clients within the space of six weeks we

sort of separated and went our separate

ways from nearly all of our clients

within six weeks within eight weeks all

of them were gone Wow and I tell you

what though dude

like no joke it was the most liberating

feeling in the world because it created

space for me to really spend some time

over the summer sitting and reflecting

on what that ideal business might look

like and where I might transition to to

fill me up and to make me happy does

sound liberating and I could tell just

by the way talked about it that it was

like this yeah it’s so true and you know

it’s an emotional thing for me to

discuss because you know I’d said

earlier that each time that I’ve gone

through this process it’s taken less

time and it’s become easier and it’s

also it’s also become more liberated and

more free and you know I I quite

honestly I never I never really thought

that it was possible to build a business

that I enjoyed so much I never thought

that it was possible to do something to

where I felt in alignment with with

really what I feel I do best for people

and how I want to show up and and the

results that I get for people the

Japanese have a a term for this actually

it’s called I key guy i ki GA I I

believe but it basically means your

reason for being and it’s a combination

between that which you love to do and

that which the world needs and that

which you are very good at and when all

of

those are in alignment with that which

makes you money then you have found your

IQ guys according to the Japanese you

found your reason for being I found mine

I found that yeah it’s no it’s like I

don’t know I feel like that scene in the

matrix right where every morning I wake

up and I grab my bulletproof coffee and

it’s like I see the code Wow check this

out

very cool that’s the slight real in a

long roundabout way I’m sorry I didn’t

answer your question but the sly tree

line that I made was I realized that the

best way for me to serve my clients and

the thing that I am best at and that

which inspires me is to help businesses

through this process it’s to help

entrepreneurs build businesses or

recreate or reinvent their businesses

into something that not only makes them

more money but also makes them happy

right that’s great ma’am it sounds like

you really have found that that

intersection people need and obviously

what you want to do so that’s that’s a

great realization

thanks man yeah it feels very good so

what is the immediate future hold for

Eric Stafford are you going to it’s it’s

not a sort of situation where it’s like

great let’s build a sales team and I’m

gonna build a webinar we’re gonna we’re

gonna blow this up and you know like

like I had mentioned I’m really quite

happy with every other aspect of my life

and so for me it’s just a matter of

putting that intention out there and

understanding that this message will

resonate with the right people and if if

that looks like a great fit for us to

work together then I’m certainly open to

that and if it isn’t then it isn’t and

that’s just out of this and again it’s

just super liberating to not feel tied

to those outcomes it’s just liberating

to know that I’m doing what I’m what I’m

here to do and so the clients the

clients understand and the right people

have showed up and I’m working several

clients and

and it’s incredibly rewarding now if

people do want to get a hold of you and

they listen to this and they they feel

like they may be in this or quagmire

were there you know secretly sad but the

what what they want and they’re thinking

about pivoting or blowing it up or we’re

just suffering and needlessly in

desolation that how do people get a hold

of you so the best way to reach me you

can certainly find me on Facebook I’m

guessing if you’re listening to this we

probably share some similar friends you

can find me on Facebook Eric Stafford on

Facebook or you can check out Stafford

marketing.com

or Eric Stafford calm those are my

websites awesome this is something that

virtually nobody talks about I’ve never

heard another not listen to every

podcast on earth but I’ve certainly

listened to a lot of the major ones and

I’ve never heard anyone I’m really

delving into this this is something I

think that exists probably in a much

greater number than anyone wants to talk

about or even understands kind of the

tip of the iceberg idea there but you

have some real good strategies and I

haven’t gone through it yourself Eric it

sounds like you got a grip on this thing

well thank you very much man I

appreciate you having me and uh and I

respect what you do so I’m proud to be a

part of it thanks a lot Matt and we’ll

be back again to the next episode and

hopefully we’ll have someone as real and

authentic and as kick-ass is Eric

The post Episode #201 – Erik Stafford On Overcoming The “Secret Sadness” of Business. appeared first on Drop Dead Copy.

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I conducted this interview with Erik back in November of 2016. Intended to release it under the Takeover Tuesday banner, I held it back when I came over to the McMethod. It is a very important episode and one every entrepreneur should listen to. I conducted this interview with Erik back in November of 2016.
Intended to release it under the Takeover Tuesday banner, I held it back when I came over to the McMethod.
It is a very important episode and one every entrepreneur should listen to.
A great many of you will have experienced exactly what Erik speaks of.
The “secret sadness”.
He has had this particular “sadness” inflict itself on his life three times.
Each of these events spiked with a “harajuku” moment.
A realization which said he could not move further down the path.
Erik admits much of this is painful to state.
Vulnerability is not seen as an admirable business trait.
By talking about this though it will shift into the open.
Freeing others to talk about it too.
What impact does this have on your life?
Your family?
Your clients?
Erik goes into painstaking detail about this most intimate subject.
This is a superb episode.

In this episode, you’ll discover:

* The stunning “kids and I will be homeless” email he woke up to one morning.
* The truth behind the 5 options you have of dealing with your “harajuku” moment.
* A little-known secret can steer you through these type of events with confidence.
* How to avoid falling into the “prostitutes, drugs and alcohol” scenarios.
* The “seat-belt” moment which instigated Erik losing 60 pounds.


Mentioned:

* Stafford Marketing
* Erik Stafford on Facebook
* Erik Stafford’s blog
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody today on the show we have Eric Stafford. I think I first heard about Eric from buddy of mine
Colin Theriot, and you guys are good buddies Eric?
Erik Stafford: We are. I’ve known Colin for a number of years he’s a very good dude.
David Allan: Now you come from an advertising and design background you’ve won a bunch of awards and you’ve been a serial
entrepreneur, product creator and soforth lending your expertise to multiple businesses over time how did you get into the, you know, the advertising world and maybe take us through your sort of
superhero origin story about how you got into all this.
Erik Stafford: No sure absolutely so on you know I guess you could probably say gave that my life has been a series of realizations and moments where I just you know sort of was like well this just isn’t gonna cut it anymore and I’m not sure if you could say that’s true about everyone but I think that’s probably true about most people I thinkmost people you know when they look back on their life with a critical eye they can kind of see where they had these very specific moments where they just decided look something’s got to change
right and I know that I’m a marketing wonk so I read a lot of books I know that Malcolm Gladwell called this a Harajuku moment. A moment… a defining moment right? And I think Tim Ferriss may
have had stolen that from him and used it and what his folks as well but the first one that I can think of specifically as it relates to busines was you know I had two young kids and we had built a very successful advertising agency here in Southwest Florida but I
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The McMethod Email Marketing Podcast 35:22 Email Marketing Podcast Episode 201
Episode #200 – James Schramko On Super Fast Five-Year Update. Evolved Email Strategy You Can Use Now https://www.dropdeadcopy.com/episode-200-james-schramko-on-super-fast-five-year-update-evolved-email-strategy-you-can-use-now/ Tue, 31 Jul 2018 16:17:11 +0000 https://www.dropdeadcopy.com/?p=4573 https://www.dropdeadcopy.com/episode-200-james-schramko-on-super-fast-five-year-update-evolved-email-strategy-you-can-use-now/#respond https://www.dropdeadcopy.com/episode-200-james-schramko-on-super-fast-five-year-update-evolved-email-strategy-you-can-use-now/feed/ 0 <p>It has been five years since James was last on the show. After recently catching up with John on his own podcast, he’s here to share what’s working now. You can find James revealing other juicy business ideas on Episodes #4 and #47 (worth a listen for sure). Since then, he has sold his SEO […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-200-james-schramko-on-super-fast-five-year-update-evolved-email-strategy-you-can-use-now/">Episode #200 – James Schramko On Super Fast Five-Year Update. Evolved Email Strategy You Can Use Now</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
It has been five years since James was last on the show.

After recently catching up with John on his own podcast, he’s here to share what’s working now.

You can find James revealing other juicy business ideas on Episodes #4 and #47 (worth a listen for sure).

Since then, he has sold his SEO business.

Sold his website design business.

He’s ramped up his coaching business, wrote a book, and now works less and makes more cash-eesh.

He’s employing some new tools.

After coaching Ryan Levesque of ASK Method fame through his huge growth phase…

James understood the value of segmentation.

He’s employing segments right at the top of his funnel and it has made everything so much more efficient and valuable…

for both his clients and himself.

Super relevant.

The right support at the right time wherever business owners are on their journey.

Email wise, he’s been focusing on list health.

Deliverability and reputation. And killer email copywriting.

Listen to how he’s grown.

What he’s changed to make everything more effective and efficient.

In doing so he has found the sweet spot in his business.

The people he can get the best results for and are easy to work with.

James also talks about the effect his first, best-selling book has had on his business.

And what he’ll spill in his upcoming second book.

You should be able to take this quick, action-packed episode…

and make money with it immediately.

It’s that good.

In this episode, you’ll discover:

  • Should you be doing live events for your business? James gives two powerful reasons you can’t do without.
  • The game-changing effect James’ first book has had on his business.
  • Email secrets of the P.S. and Dean Jackson’s “super signature”. Are your offers converting?
  • The ways James is segmenting people entering his business. How he makes sure people see only what will help them now.
  • One big email metric James looks at which always leads to more sales month after month.

Email Marketing Podcast Episode 200

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody we’re back for another edition of the podcast and today we have a very special guest, he’s actually been on two previous times – episodes number 4 and 47, he’s a fan favorite of our audience and I’m sure you’re going to like what he had to say today because we’re bringing it back full circle as he was last on the show quite a few years ago as it turns out and James Schramko is back! James, welcome to the show…

James Schramko: Hey, it’s really good to be back I was just catching up with John on my own podcast and we thought it would be fun to bridge our little five-year gap since the last time I was here or the time before that. Certainly a lot…

David Allan: Yeah…I think this is really going to be exciting today because we’re going to talk about…dun…dun…dunnnn…email marketing, which is what this podcast is really about and you’re going to share something you’re doing with your own business and we’re going to bring it down to the technical side, we’re going to bring it down to what the emails actually contain – if you will divulge – and we’re just going to get into this right away. If people want to learn more about James we’re going to provide that near the end of the show but if you go back to the two earlier episodes you will hear more of his life story and what he offers through his SuperFast Business…business. James… let’s talk some email. Where do you want to start? This about you and what you want to share with our audience so where do you want to start?

The post Episode #200 – James Schramko On Super Fast Five-Year Update. Evolved Email Strategy You Can Use Now appeared first on Drop Dead Copy.

]]>
It has been five years since James was last on the show. After recently catching up with John on his own podcast, he’s here to share what’s working now. You can find James revealing other juicy business ideas on Episodes #4 and #47 (worth a listen for ... It has been five years since James was last on the show.
After recently catching up with John on his own podcast, he’s here to share what’s working now.
You can find James revealing other juicy business ideas on Episodes #4 and #47 (worth a listen for sure).
Since then, he has sold his SEO business.
Sold his website design business.
He’s ramped up his coaching business, wrote a book, and now works less and makes more cash-eesh.
He’s employing some new tools.
After coaching Ryan Levesque of ASK Method fame through his huge growth phase…
James understood the value of segmentation.
He’s employing segments right at the top of his funnel and it has made everything so much more efficient and valuable…
for both his clients and himself.
Super relevant.
The right support at the right time wherever business owners are on their journey.
Email wise, he’s been focusing on list health.
Deliverability and reputation. And killer email copywriting.
Listen to how he’s grown.
What he’s changed to make everything more effective and efficient.
In doing so he has found the sweet spot in his business.
The people he can get the best results for and are easy to work with.
James also talks about the effect his first, best-selling book has had on his business.
And what he’ll spill in his upcoming second book.
You should be able to take this quick, action-packed episode…
and make money with it immediately.
It’s that good.

In this episode, you’ll discover:

* Should you be doing live events for your business? James gives two powerful reasons you can’t do without.
* The game-changing effect James’ first book has had on his business.
* Email secrets of the P.S. and Dean Jackson’s “super signature”. Are your offers converting?
* The ways James is segmenting people entering his business. How he makes sure people see only what will help them now.
* One big email metric James looks at which always leads to more sales month after month.


Mentioned:

* James Schramko’s Super Fast Business
* James’ “Work Less, Make More” book
* John McIntyre on James’ SuperFast Business Podcast
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody we’re back for another edition of the podcast and today we have a very special guest, he’s actually been on two previous times – episodes number 4 and 47, he’s a fan favorite of our audience and I’m sure you’re going to like what he had to say today because we’re bringing it back full circle as he was last on the show quite a few years ago as it turns out and James Schramko is back! James, welcome to the show…
James Schramko: Hey, it’s really good to be back I was just catching up with John on my own podcast and we thought it would be fun to bridge our little five-year gap since the last time I was here or the time before that. Certainly a lot…
David Allan: Yeah…I think this is really going to ...]]>
The McMethod Email Marketing Podcast 27:06 Email Marketing Podcast Episode 200
Episode #199 – Gabriella Rapone On Get Into The Inbox. Secrets Email Service Providers Will Never Reveal https://www.dropdeadcopy.com/episode-199-gabriella-rapone-on-get-into-the-inbox-secrets-email-service-providers-will-never-reveal/ Tue, 10 Jul 2018 17:02:11 +0000 https://www.dropdeadcopy.com/?p=4562 https://www.dropdeadcopy.com/episode-199-gabriella-rapone-on-get-into-the-inbox-secrets-email-service-providers-will-never-reveal/#respond https://www.dropdeadcopy.com/episode-199-gabriella-rapone-on-get-into-the-inbox-secrets-email-service-providers-will-never-reveal/feed/ 0 <p>I first heard about Gabriella Rapone on a Facebook comment. It was a thread involving two friends, marketers and former guests… Justin Goff (Episode #158) and Dave Miz (Episode #145). She is an inboxing and email copywriter expert… having worked in some shadier areas of email in her past. She talks about how she got […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-199-gabriella-rapone-on-get-into-the-inbox-secrets-email-service-providers-will-never-reveal/">Episode #199 – Gabriella Rapone On Get Into The Inbox. Secrets Email Service Providers Will Never Reveal</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
I first heard about Gabriella Rapone on a Facebook comment.

It was a thread involving two friends, marketers and former guests…

Justin Goff (Episode #158) and Dave Miz (Episode #145).

She is an inboxing and email copywriter expert…

having worked in some shadier areas of email in her past.

She talks about how she got into the email game.

How she helps business owners get their email game on point.

It’s a free-flowing conversation we jumped into so pardon the lack of the usual intro.

She drops a ton of knowledge.

Such as how to correct any problems you’re having getting your email delivered to the right place.

A lot of ideas and “behind the curtain” knowledge about Email Service Providers.

Authentication.

Triggers.

Writing emails.

We move fast through many issues and ideas in this short but action-packed interview.

I know it will help our listeners.

Whether getting your emails into your people’s inboxes…

or correcting the simple errors a lot of small business owners are making to boost your response…

Gabi delivers the goods.

In this episode, you’ll discover:

  • The one mistake even experienced brands and businesses make in every single email.
  • Email Service Providers. The good, bad and ugly. Who shoudl you be using?
  • Why THIS email myth pushed by so many “experts” is dumb, dumb, dumb and what your emails should doing instead.
  • GDPR mania. “Behind the curtain” truth on how it should have gone down.
  • How to “gauge” when your business needs to “go it alone”. Have you reached this income level with your email?

Email Marketing Podcast Episode 199

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: If people are having some of these issue or they’re thinking about this and they’re brand new even and they’re looking to set themslevs up for success. What re some of the ESP’s you love and also if they’re starting from scratch what steps should they take to be proactive about avoidng problems?

Gabriella Rapone: That’s a great question. So that’s one of the two questions I always get. Which ESP should I be picking, which, you know, is a valid question because people want to know what is quick and easy.

Do I have a favorite one? It really comes down to what tools you need to make your business successful and I actually ahve this cheat sheet that I give to people that actually lists the priorities so that you know…OK lets say that you need 24 hour support. Right? email is a 24/7 game, its not a 9-5 game right? And we all know the problems never happen 9-5. They happen at 5:05 – so that’s it, depending on your business you know this is why I ahve this checklist because it really depends on what you need.

I often say I need 24/7 assistance. I need to know if there is a problem I can pick up the phone or I can speak to someone via chat and I can get it resolved.

Because If I am not emailing I’m not making money.

And if I’m not making money I don’t need a service provider.

So this is why it really comes down to why “this is what you need”.

Of course, you want to keep things a s simple as possible when you start because that’s what kind of intimidates people. A lot of people are intimidated by email because they think there’s a lot of setup that needs to be done. There isn’t much setup to be done but you do need to be aware of what will set you up for success.

The post Episode #199 – Gabriella Rapone On Get Into The Inbox. Secrets Email Service Providers Will Never Reveal appeared first on Drop Dead Copy.

]]>
I first heard about Gabriella Rapone on a Facebook comment. It was a thread involving two friends, marketers and former guests… Justin Goff (Episode #158) and Dave Miz (Episode #145). She is an inboxing and email copywriter expert… having worked in som... I first heard about Gabriella Rapone on a Facebook comment.
It was a thread involving two friends, marketers and former guests…
Justin Goff (Episode #158) and Dave Miz (Episode #145).
She is an inboxing and email copywriter expert…
having worked in some shadier areas of email in her past.
She talks about how she got into the email game.
How she helps business owners get their email game on point.
It’s a free-flowing conversation we jumped into so pardon the lack of the usual intro.
She drops a ton of knowledge.
Such as how to correct any problems you’re having getting your email delivered to the right place.
A lot of ideas and “behind the curtain” knowledge about Email Service Providers.
Authentication.
Triggers.
Writing emails.
We move fast through many issues and ideas in this short but action-packed interview.
I know it will help our listeners.
Whether getting your emails into your people’s inboxes…
or correcting the simple errors a lot of small business owners are making to boost your response…
Gabi delivers the goods.

In this episode, you’ll discover:

* The one mistake even experienced brands and businesses make in every single email.
* Email Service Providers. The good, bad and ugly. Who shoudl you be using?
* Why THIS email myth pushed by so many “experts” is dumb, dumb, dumb and what your emails should doing instead.
* GDPR mania. “Behind the curtain” truth on how it should have gone down.
* How to “gauge” when your business needs to “go it alone”. Have you reached this income level with your email?


Mentioned:

* Gabriella’s website
* Gabriella’s Email Maverick Facebook group
* Secrets To Inboxing course
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: If people are having some of these issue or they’re thinking about this and they’re brand new even and they’re looking to set themslevs up for success. What re some of the ESP’s you love and also if they’re starting from scratch what steps should they take to be proactive about avoidng problems?
Gabriella Rapone: That’s a great question. So that’s one of the two questions I always get. Which ESP should I be picking, which, you know, is a valid question because people want to know what is quick and easy.
Do I have a favorite one? It really comes down to what tools you need to make your business successful and I actually ahve this cheat sheet that I give to people that actually lists the priorities so that you know…OK lets say that you need 24 hour support. Right? email is a 24/7 game, its not a 9-5 game right? And we all know the problems never happen 9-5. They happen at 5:05 – so that’s it, depending on your business you know this is why I ahve this checklist because it really depends on what you need.
I often say I need 24/7 assistance. I need to know if there is a problem I can pick up the phone or I can speak to someone via chat and I can get it resolved.
Because If I am not emailing I’m not making money.
]]>
The McMethod Email Marketing Podcast 22:07 Email Marketing Podcast Episode 199
Episode 198 – Matt Yanofsky On The Truth Behind The World’s Most Taboo Industry https://www.dropdeadcopy.com/episode-198-matt-yanofsky-on-the-truth-behind-the-worlds-most-taboo-industry/ Tue, 26 Jun 2018 15:43:05 +0000 https://www.dropdeadcopy.com/?p=4556 https://www.dropdeadcopy.com/episode-198-matt-yanofsky-on-the-truth-behind-the-worlds-most-taboo-industry/#respond https://www.dropdeadcopy.com/episode-198-matt-yanofsky-on-the-truth-behind-the-worlds-most-taboo-industry/feed/ 0 <p>He was 16 when he started getting the marketing bug. He attained a bachelor’s degree in marketing and found his way into Reitmans… Canada’s largest women’s clothing specialty chain. Then a company approached him and wanted him to interview. It seemed secretive and unusual. Curious, he took the interview and found something surprising. The company […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-198-matt-yanofsky-on-the-truth-behind-the-worlds-most-taboo-industry/">Episode 198 – Matt Yanofsky On The Truth Behind The World’s Most Taboo Industry</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
He was 16 when he started getting the marketing bug.

He attained a bachelor’s degree in marketing and found his way into Reitmans…

Canada’s largest women’s clothing specialty chain.

Then a company approached him and wanted him to interview.

It seemed secretive and unusual.

Curious, he took the interview and found something surprising.

The company recruiting him was PornHub.

With their 70,000,000 website visits and offering him a great budget and creative freedom…

they wanted to integrate into the mainstream.

He never thought he’d be working for a porn company, given his marriage and coming from a”nice Jewish family”.

Almost immediately he attended the adult industry’s version of the Academy Awards.

To quote Matt, it was a _____ ____.

Jump in and listen to what is one of the most intriguing interviews I’ve (David) ever been privy to.

His answers may surprise you.

The way you look at the industry may change.

Either way, you’ll leave this interview with some fresh ideas…

and an insight or three into what your neighbors are up to 🙂

In this episode, you’ll discover:

  • What was it like to go from a “normal” company and into the world of adult entertainment? Matt explains a little culture shock.
  • The surprising epicenter of the porn world. (Hint: It’s not in California).
  • The honest, “no bull crap” statistics and insights about what people are up to every day. (Including hilarious Super Bowl data).
  • The realities of making money in the adult industry. What “stars”make and do to make ends meet.
  • How did Matt take his experience at Pornhub and transition to something new?

Email Marketing Podcast Episode 198

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, I’m David Allan coming at you from Boulder, Colorado. We have an interesting entrepreneur on the show today who was recommended to me by another guest, Matt Yanofsky, how are you?

Matt Yanofsky: Yes sir, I am doing well how are you?

David Allan: I am fantastic. I’m up in the mountains, the air is nice, the weather is fantastic and the day ahead of me today will be tubing the rapids apparently.

Matt Yanofsky: Alright. Similar type scenario to where I am located in Montreal, Canada and we have our mountains close by as well. Weather is pretty good but if you call me in six months I will definitely be complaining about the cold.

David Allan: Well, I’m from Winnipeg, Manitoba so I know all about freezing cold weather – which is part of the reason I’m here now.

Matt Yanofsky: My dad actually used to own a business in Winnipeg on Jarvis street.

David Allan: Get out of here! That’s awesome.

Matt Yanofsky: There ya go. There’s a Winnipeg connection and I went to a Blue Bombers game once.

David Allan: Sorry to hear that (laughing). Hopefully, it was in the 80’s.

Matt Yanofsky: No, I’m not that old, unfortunately.

David Allan: Alright, let’s just dive right in and what we normally like to do I start with your superhero origin story. Now you were referred by Brian Swichkow…

Matt Yanofsky: Sorry to cut you off but it’s always interesting to me when someone gets in touch with me depending on who they’ve been referred by…I can only imagine what experience they told you about or who my connections are and what I’m into and the way you’re laughing I have a feeling I know where this is going but go ahead…

David Allan: Brian…he didn’t really give me too many of the details because I think he wanted us to explore what you’re into. But, basically, he said you were into some very interesting work in some interesting markets so maybe give us the backstory on how you became an entrepreneur and where you started and lead us up to where you are today.

The post Episode 198 – Matt Yanofsky On The Truth Behind The World’s Most Taboo Industry appeared first on Drop Dead Copy.

]]>
He was 16 when he started getting the marketing bug. He attained a bachelor’s degree in marketing and found his way into Reitmans… Canada’s largest women’s clothing specialty chain. Then a company approached him and wanted him to interview. He was 16 when he started getting the marketing bug.
He attained a bachelor’s degree in marketing and found his way into Reitmans…
Canada’s largest women’s clothing specialty chain.
Then a company approached him and wanted him to interview.
It seemed secretive and unusual.
Curious, he took the interview and found something surprising.
The company recruiting him was PornHub.
With their 70,000,000 website visits and offering him a great budget and creative freedom…
they wanted to integrate into the mainstream.
He never thought he’d be working for a porn company, given his marriage and coming from a”nice Jewish family”.
Almost immediately he attended the adult industry’s version of the Academy Awards.
To quote Matt, it was a _____ ____.
Jump in and listen to what is one of the most intriguing interviews I’ve (David) ever been privy to.
His answers may surprise you.
The way you look at the industry may change.
Either way, you’ll leave this interview with some fresh ideas…
and an insight or three into what your neighbors are up to 🙂

In this episode, you’ll discover:

* What was it like to go from a “normal” company and into the world of adult entertainment? Matt explains a little culture shock.
* The surprising epicenter of the porn world. (Hint: It’s not in California).
* The honest, “no bull crap” statistics and insights about what people are up to every day. (Including hilarious Super Bowl data).
* The realities of making money in the adult industry. What “stars”make and do to make ends meet.
* How did Matt take his experience at Pornhub and transition to something new?


Mentioned:

* Matt Yanofsky on Twitter
* Alix Lynx
* Amanda Cerny
* David Allan’s Make Words Pay
* Brian Swichkow on Takeover Tuesday

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, I’m David Allan coming at you from Boulder, Colorado. We have an interesting entrepreneur on the show today who was recommended to me by another guest, Matt Yanofsky, how are you?
Matt Yanofsky: Yes sir, I am doing well how are you?
David Allan: I am fantastic. I’m up in the mountains, the air is nice, the weather is fantastic and the day ahead of me today will be tubing the rapids apparently.
Matt Yanofsky: Alright. Similar type scenario to where I am located in Montreal, Canada and we have our mountains close by as well. Weather is pretty good but if you call me in six months I will definitely be complaining about the cold.
David Allan: Well, I’m from Winnipeg, Manitoba so I know all about freezing cold weather – which is part of the reason I’m here now.
Matt Yanofsky: My dad actually used to own a business in Winnipeg on Jarvis street.
David Allan: Get out of here! That’s awesome.
Matt Yanofsky: There ya go. There’s a Winnipeg connection and I went to a Blue Bombers game once.
David Allan: Sorry to hear that (laughing). Hopefully, it was in the 80’s.
Matt Yanofsky: No, I’m not that old, unfortunately.
David Allan: Alright, let’s just dive right in and what we normally like to do I start with your superhero ori...]]>
The McMethod Email Marketing Podcast 33:23 Email Marketing Podcast Episode 198
Episode #197 – John McIntyre On The Silent “Cancer” Ruining Your Dream Life https://www.dropdeadcopy.com/episode-197-john-mcintyre-on-the-silent-cancer-ruining-your-dream-life/ Tue, 12 Jun 2018 13:00:54 +0000 https://www.dropdeadcopy.com/?p=4542 https://www.dropdeadcopy.com/episode-197-john-mcintyre-on-the-silent-cancer-ruining-your-dream-life/#respond https://www.dropdeadcopy.com/episode-197-john-mcintyre-on-the-silent-cancer-ruining-your-dream-life/feed/ 0 <p>For the last few years, McMethod founder John McIntyre has been on a journey. He hesitates to call it a spiritual journey, but rather a journey of self-discovery. He’s been learning to work with his own emotions. Years ago, fresh off a Richard Branson event on Necker Island, he appeared to be living his best […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-197-john-mcintyre-on-the-silent-cancer-ruining-your-dream-life/">Episode #197 – John McIntyre On The Silent “Cancer” Ruining Your Dream Life</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
For the last few years, McMethod founder John McIntyre has been on a journey.

He hesitates to call it a spiritual journey, but rather a journey of self-discovery.

He’s been learning to work with his own emotions.

Years ago, fresh off a Richard Branson event on Necker Island, he appeared to be living his best life…

Penthouse apartment with a great view.

making great money.

Tropical location.

Yet, while he wasn’t depressed he wasn’t happy.

He spent five or six years going in circles by trying to “throw his brain” at the problem.

Finally, he uncovered the secret.

He learned to FEEL is feelings.

Sounds weird, right?

It was an epiphany.

So why should YOU care?

Simple…

…it has taken John’s performance in all aspects of his life to a new, unimaginable level.

The best part is, he doesn’t TRY anymore.

It’s automatic!

Sound like something you might want in your life?

Listen to John break it all down now.

In this episode, you’ll discover:

  • Do certain situations stress or “trigger” you? Find the root cause why you react this way now.
  • How John’s “ideal life” made his situation worse and could be doing the same to you.
  • Plagued by negative thoughts surrounding your dreams and goals? Remove THIS, and like magic, you move forward.
  • Are you one step removed from your feelings? Take the “pizza test” and find out today.
  • Discover the “surgery” that will save you the next 20 years of your life.

Email Marketing Podcast Episode 197

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody, we’re back with another edition of the podcast and today we have someone who hasn’t been on the show in a while – John McIntyre, he started this podcast and he’s back on the show and he has some very interesting things to say. John, welcome to the show.

John McIntyre: Thanks for having me Dave, it’s good to be back.

David Allan: Yeah it’s good to have you brother, it’s always fun when you’re on the show, we always have a good time, and something we’re going to talk about today I think is very important because this affects a lot of people not just of course in the marketing game but in all aspects of life all walks of life. And, this is a journey you have been on for a couple of years and I’m just going to let you take it away and tell us what you’ve been up to and what you have discovered.

John McIntyre: Ah, yeah man, where to start, where to start. So I emailed you and said let’s do a podcast on something that no one is really talking about. Not funnels and copywriting and of course o this podcast it’s all about emails and copywriting and freelancing, how to get clients and things like that. But what journey I have been on the last few years – I don’t want to call it a spiritual journey because that word is so loaded

The post Episode #197 – John McIntyre On The Silent “Cancer” Ruining Your Dream Life appeared first on Drop Dead Copy.

]]>
For the last few years, McMethod founder John McIntyre has been on a journey. He hesitates to call it a spiritual journey, but rather a journey of self-discovery. He’s been learning to work with his own emotions. Years ago, For the last few years, McMethod founder John McIntyre has been on a journey.
He hesitates to call it a spiritual journey, but rather a journey of self-discovery.
He’s been learning to work with his own emotions.
Years ago, fresh off a Richard Branson event on Necker Island, he appeared to be living his best life…
Penthouse apartment with a great view.
making great money.
Tropical location.
Yet, while he wasn’t depressed he wasn’t happy.
He spent five or six years going in circles by trying to “throw his brain” at the problem.
Finally, he uncovered the secret.
He learned to FEEL is feelings.
Sounds weird, right?
It was an epiphany.
So why should YOU care?
Simple…
…it has taken John’s performance in all aspects of his life to a new, unimaginable level.
The best part is, he doesn’t TRY anymore.
It’s automatic!
Sound like something you might want in your life?
Listen to John break it all down now.

In this episode, you’ll discover:

* Do certain situations stress or “trigger” you? Find the root cause why you react this way now.
* How John’s “ideal life” made his situation worse and could be doing the same to you.
* Plagued by negative thoughts surrounding your dreams and goals? Remove THIS, and like magic, you move forward.
* Are you one step removed from your feelings? Take the “pizza test” and find out today.
* Discover the “surgery” that will save you the next 20 years of your life.


Mentioned:

* That Which Is Aware
* The Presence Process by Michael Brown
* “The Work” documentary
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody, we’re back with another edition of the podcast and today we have someone who hasn’t been on the show in a while – John McIntyre, he started this podcast and he’s back on the show and he has some very interesting things to say. John, welcome to the show.
John McIntyre: Thanks for having me Dave, it’s good to be back.
David Allan: Yeah it’s good to have you brother, it’s always fun when you’re on the show, we always have a good time, and something we’re going to talk about today I think is very important because this affects a lot of people not just of course in the marketing game but in all aspects of life all walks of life. And, this is a journey you have been on for a couple of years and I’m just going to let you take it away and tell us what you’ve been up to and what you have discovered.
John McIntyre: Ah, yeah man, where to start, where to start. So I emailed you and said let’s do a podcast on something that no one is really talking about. Not funnels and copywriting and of course o this podcast it’s all about emails and copywriting and freelancing, how to get clients and things like that. But what journey I have been on the last few years – I don’t want to call it a spiritual journey because that word is so loaded

]]>
The McMethod Email Marketing Podcast 30:48 Email Marketing Podcast Episode 197
Episode #196 – Reekita Gala On The New Marketing Tsunami Crashing Down On Your Business https://www.dropdeadcopy.com/episode-196-reekita-gala-on-the-new-marketing-tsunami-crashing-down-on-your-business/ Tue, 05 Jun 2018 15:33:33 +0000 https://www.dropdeadcopy.com/?p=4540 https://www.dropdeadcopy.com/episode-196-reekita-gala-on-the-new-marketing-tsunami-crashing-down-on-your-business/#respond https://www.dropdeadcopy.com/episode-196-reekita-gala-on-the-new-marketing-tsunami-crashing-down-on-your-business/feed/ 0 <p>In 8th grade she made her intentions known. She told her father she wanted to leave India and go to America. Her father became more confused later why she didn’t focus on one discipline. Reekita though knew the link between psychology and advertising, so she studied both. When she couldn’t stay in the U.S.A. any […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-196-reekita-gala-on-the-new-marketing-tsunami-crashing-down-on-your-business/">Episode #196 – Reekita Gala On The New Marketing Tsunami Crashing Down On Your Business</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
In 8th grade she made her intentions known.

She told her father she wanted to leave India and go to America.

Her father became more confused later why she didn’t focus on one discipline.

Reekita though knew the link between psychology and advertising, so she studied both.

When she couldn’t stay in the U.S.A. any longer, she longed for a way to get back.

She wished she could “teleport” back there.

It was then she learned of Microsoft HoloLens.

This began her climb down the extended reality rabbit hole.

She has been waiting for a long time for 2018 to come and these technologies are now in full emergence.

Now she’s helping business owners use these amazing tools for their business.

In this episode, you’ll discover:

  • Why augmented reality is the first step for your business into extended reality.
  • An intriguing presentation of virtual reality from a magician’s conference.
  • Why extended reality is the perfect medium if you know why people REALLY buy.
  • The fastest known way to use this techniology in your business now.
  • The “hidden” benefit augmented reality provides to your customers. This will make your business addictive.

Email Marketing Podcast Episode 196

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody we’re back with another
edition of the podcast I’m David Allan from makewrodspay.com and we’re here with a very special guest today I’ve been talking with her a lot recently before we did this podcast and she’s got some very interesting things that she’s into which are rapidly exploding onto the scene – Reekita Gala welcome to the
show!

Reekita Gala: Thank you so much hello everybody.

David Allan: Now this is gonna be a very interesting podcast I think because these are some new technologies but they’re sort of they’ve been around for a while but now they’re finally, sort of getting into the hands of “regular people” right it’s getting past the stage of creation and development and stuff and it’s getting to actually start making an impact in the real world for real people’s businesses but let’s go back when you were slightly younger tell us how you got into all this virtual reality extended reality type technology stuff.

Reekita Gala: I think when I was in eighth grade I had told my father that I I belong

from India by the way so when I was in

eighth grade I do not father I do not

want to stay in India

I want to go when settled in America

what do you know what America is like I

want to go and settle in America I

didn’t know anything to be honest okay

we’ll see when you grew up what you want

to do went on so and I was very sure

that I want to settle in America that’s

it and what I wanted to do and all those

things were not such but I always wanted

to do a business and do something

different than what everybody is been

doing

eventually I took my masters I mean I

took my bachelor’s in psychology and I

also took another bachelor’s in

commercial arts and advertising okay so

my father’s like why are you doing two

things like just focus on one thing I

was like I know what I am doing because

I always believed psychology and

tink goes hand-in-hand so I was like I

am going to do this so he’s like fine go

ahead and do it and I was also working

with all the different businesses doing

my internships and also that was like

you know at a stretch eight years of

full to colleges and work and I didn’t

have any time so then one fine day my

father he asked me okay so we are

starting to look for guys for you do you

have anybody in mind like I don’t have

anybody you go ahead and find whomever

you want to find but I’m not settling in

India like how you serious like why like

I were to go and settle in u.s. you

still have that dream well I guess I so

he itv found me somebody in u.s. and I

am settled in Boston now that was a

major change in my life because I came

on dependent visa and at that time in

fact now also we all know on dependent

visa an immigration visa

you cannot work and that was a big

change because when I came here after

three months my grandmother she had

cancer my father she called me like a

hawk grandmother has cancer and I could

not go back at all like there was

something which really frustrated me

like I wanted to go back so badly I say

looking for me is how I can go back and

started reading about you know the laws

and oil and one fine day I just randomly

type how can i telephone and I still

remember that day and microsoft hololens

pigeon came up reading like okay what is

it all about like how could you teleport

[Laughter]

teleport into Google and oh my god is it

possible like there are patents so

reading reading reading out of curiosity

and I got so much deeper into it so

there I took my masters in project

management but I still kept reading all

about mixed reality because microsoft

hololens is about mixed reality where

you can virtually teleport

and you know you can have your life

holograms in some other place wherever

you are P at three different places at

one time

Wow so that was really amazing and that

curiosity helped me get the point to

this field and I started reading all

about mixed reality virtual reality here

again today and that time there were no

articles or you know some courses around

I kept reading patents patents patents

and when I came to patents then slowly I

started understanding the concept of all

these technologies and at that time it

was bored at early stage it’s like six

years back so it was more on the

earliest stage and eventually the market

started developing like you know people

started you know

launching their products and hardware’s

and so that was 2016 when oculus they

had launched their own device we are

device right and that was around the

same time when I was doing my master and

I had a kid and again that same process

so I kept reading reading reading for

two three years till the time like that

product was launched so when the

hardware was launched I decided that I

don’t want to take up a job and I want

to develop a software or a platform

where users will be able to use you know

or that not cat form to integrate it for

their business or marketing so that’s

how I got into this entire technology

and I am still working on my platform

and as of now I am working also as a

consulting and trainer and helping

businesses to integrate marketing and I

mean integrate augmented reality into

their marketing and businesses because

this is something which you can start

implementing now and you you just need a

mobile phone to use a our experience you

don’t need any and if we are device

anything so I mean that’s very yeah

that’s a great I mean that’s a great

story that’s a pretty pretty unique

thing to have happen to tell type in you

know to be frustrated with the

immigration process to type in how can i

teleport to the USA

give a hug to my grandmother yeah

literally type like how can I just

teleport and that patron oh my god

totally it changed your whole life right

just that and that’s a power of ideas

you know you’re looking for something

maybe a little fantastical but then you

know it leads you down a path you never

and that urge of you know going to us I

don’t know like it was destiny of what

because like the way things suck I

started following you like flowing from

eighth grade I wanted to go to us and I

came to you I said I could not go back

and then it was like I want to teleport

and I had something new so I started

focusing on creating all together

something you wish nobody has done no

yeah and that’s what the rest of this

podcast is going to be about so you’re

currently consulting and helping people

build out some AR and VR stuff for their

for their businesses and this is you

know this is what’s coming I mean if

people are listening to this I know John

and I have talked about this off the air

too you know about how this is gonna

impact the world he’s into this as well

and what’s strange about this is like

this has been brewing for a while a guy

I mentioned to you last week or

something that you know I attended a

conference people who listen to the show

know of course that I’m in addition to

being a freelance marketing consultant

also a professional magician and I

attended a magic conference here a

couple of years ago where they had this

company demonstrate the development of

one of their virtual reality it was like

almost like a box that you got into they

were creating like a whole world inside

like a telephone booth essentially and

they were just changing the walls around

and stuff inside so that it would you

know as the person went and it was

something that they hoped as and I mean

they were developing developing it for

entertainment they were hoping to put it

like on street corners or something you

know like out in the public as you could

access it and it was so cool because I

remember that the power of the

demonstration that

the guy telling us that they had an

elevator a virtual elevator in this

simulator and they were wondering if

this was gonna work and the guy that

they had wearing the goggles and

everything going through the the virtual

reality he got into the elevator and

pressed down and he you know supposedly

went down but he was just standing you

know a couple feet from the creators and

then when they said to him you know over

the intercom or whatever you know what

do you think he like look they still and

it was such a funny moment I remember

because it was like I mean and he put

his hands like he was gonna yell you

know like he’s yelling up a shot you

know

so yeah you had tricked your brain into

believing it was real yeah I mean in

reality you actually feel you actually

somewhere else and that’s the power of

virtual reality and in augmented reality

you you can actually overlay digital

information into your real environment

and mixed reality is all about totally

immersive and have Holograms so you

cannot see around like you know things

around you but you can see the hologram

of I mean you can obviously see things

around you it depends how he wanted but

you can see like Holograms overlaid so

that’s totally different experience and

I had read once people buy three things

they don’t buy your goods or services

but they buy your magic your stories and

your relationships and these

technologies are all about that it’s

magic it’s about building the

relationship and creating story no

that’s something that’s really amazing

yeah one of my favorite quotes

personally is I believe it’s attributed

to Maya Angelou where she said you know

people never remember what you said or

what you did only how you made them feel

and this and this applies to doing magic

and it applies to you know virtual

reality extended reality because it is a

form of magic I mean you watch some of

the videos and we’ll conclude these in

the show notes you watch some of the

videos and like I

you can go now and shop like you were

showing me on Amazon where you’re just

like taking a lamp and you’re actually

putting it in your house to see what it

looks like you need to leave the house

and the companies like Amazon I care

Wayfarer lorry and Mabley yeah I mean

there are so many brands who started

like you know they’ve already integrated

augmented reality into their websites

and apps and if you don’t even need to

leave the house anymore you just do

whatever you have to shop online and

there it is in front of you you can try

the product before buying so yeah I

imagine I imagine eventually we’ll get

to a point very quickly since this is

already being done where not only you

take that let’s say it’s a lamp you take

a lamp you put it on your table

virtually – let’s see what it looks like

with the rest of your furniture or

whatever people do and then you know you

if you create something in 3d and you

like that thing you go ahead and do 3d

printing in fact now there are 40 prints

it’s very fast

I saw a 3d printer the other day where

they were printing houses for land for

your way on top of this stuff then

you’re you’re you’re all you’re all in

so let’s let’s let’s cover some of the

ways in which you think you know small

businesses medium-sized businesses

businesses that perhaps our audience

either owns or the freelancers that

listen to this show interact with some

of the you know the direct applications

the uses of this that people can plug

into their business immediately and

start seeing results right so for small

businesses like let’s start with

augmented reality because I think

everybody has a phone right now in their

hands like oh they may be having two

phones – I mean you don’t need any other

additional device like you know we are

plus when I said before so AR is

something which you can easily integrate

like immediately and that

as sewers will also be willing to use

that so the benefit of augmented reality

is let’s say they have their e-commerce

Tilghman or you know they are into some

kind of retail or real estate business

yes let’s say they have an online store

their retail business but they also have

online right so what happens is when you

are online you see some product which is

like you know that you see like

different 50 different products when you

are online but in augmented reality what

happens is people have used I mean it’s

something that once you scan or you know

you see a picture you scan that picture

or you want to show something in

augmented reality you will be able to

just see those products what you want to

show like let’s say you have four

different products and you want to show

them just three three products like

let’s say you have a shirt you have

jeans you have some kind of caps or XYZ

product and the customer is looking for

only t-shirts so when you are online you

will see all the four categories let’s

say but you want to just find t-shirt

and show only t-shirt so in augmented

reality you can actually show them a

shirt and let them try that t-shirt with

all the different colors or you know

different types of t-shirt so they are

not going to be seeing all those other

tee I mean pants and all those kind of

things so it helps them to make up their

mind when they try the product also when

they have visually seen something it’s

very it helps them to make up their

decision whether they want to buy or

they don’t want to buy the product like

obviously then you go to a retail store

you will try like 50 different t-shirts

and you will land up not buying the

product right yeah so when you have

tried something and you like you know in

augmented reality or when you try

something and experience something you

will have a larger impact on your brain

and you will remember that for longer

time let’s say let’s say you’ve tried

that product in augmented reality and

you’ve just gone on another website and

you’ve tried you just see in random

product so the one that you’ve tried you

will actually go ahead and buy that

because you you’ve tried you see how it

looks and you like the feel of it so you

will just go ahead and okay fine let it

went by so the it helps for retaining

the

and recalling what you have seen before

and try other than that it also helps

the users to visualize and you know it

helps them to understand how look like

you know what is the final output so if

you are into e-commerce there are many

times that you know we buy something but

then we don’t like it so we want to

return it back right so then again it’s

an additional cost on the e-commerce

store oh it’s a long supply on to again

get back the product and send a new

product but if the users have already

tried the product before they buy so it

helps them to reduce the cost of refunds

and returns because they know exactly

what they’re going to buy and what is

the final outcome yeah so this is like

it just being like way more immersive so

yeah you know one of the things you said

to me before we did this podcast was

that one of the advantages of having

this is like people going directly into

your store directly into your stuff and

it’s it’s more immersive and it’s like

also to the exclusion of other options

yeah it just cuts all the noise around

your audience or your customer like you

know there is nobody in that augmented

reality world except except for you your

brand and your products and your

customer so you build a personal

relationship kind of personal

relationship too because then there is

nobody it’s something that is very

personal

yes and that and that’s all about

building a brand I mean that’s creating

that relationship you could do so much

now with of course with videos and stuff

I mean all that stuff can now be

integrated altogether I’m there with you

like you know in your house that’s the

personal thing like you know wherever I

am right in front of you in the same

environment it’s something really

personal I mean imagine how like if you

go to a website you will see different

things on the website but it’s on your

phone but when you have that product

right in front of you in your house it’s

personal yeah yeah because you’re

literally trying it all

and it’s yeah and there and that’s

enough that’s an interesting thing

you’re saying there because it’s also if

you take that let’s say we go back to

the lamp example and you’re putting that

lamp on your table not only can you see

what it looks like with the rest of your

stuff but also in some way you’ve

already purchased it in a way it’s

already part of your environment yeah

that may sound a little Machiavellian to

a few people out there until you don’t

try what is augmented reality you will

never know what it is my first dinner

yeah my first encounter with it I think

was probably I guess Pokemon yeah it was

the first time I was even aware that

people I never played Pokemon I don’t I

don’t know anything about it but I

happen to be traveling at the time that

that thing went live and people were

walking around you know bumping into

things looking at their phone and you

know looking at this augmented reality

of collecting these poking these

creatures so you know but but just the

just that experience of watching people

do that I mean it was so big like I was

in a very small town at the time and I

and people like all the people downtown

were doing it and I was like million

downloads in just about three days yeah

that’s what I had heard about they

ending in fact were number one app in

the entire US and they created a record

like you know record yeah I believe it

because like everyone and I was in

Wichita Kansas the day that it landed

which is like and part of me for people

that live in Wichita but I mean it’s a

middle of nowhere people everyone

downtown was like I’m not I’m not

talking about children I’m talking about

husbands wives children like everybody

was on people were like you know in the

age group of 50s to 60s we’re also using

it so yeah it had a big impact yeah

that’s sort of one of the first sort of

really big

you know public that made its way into

the public you know it’s like this is

something now people want to get hold of

you

kita what are some of the places that

can best contact you they can actually

connect with me on Facebook or and they

can find Ricki Tarr Galah or they can

actually or try to find my group that is

augmented reality marketing so that’s

that’s the best way to connect with me

and I also train people in fact there is

nobody in the industry whose training on

this program like how you can integrate

AR for your business and marketing so if

that’s something they would be

interested they can always find me and

yeah you can help them learn how to use

it and integrate it into their in fact

you’re gonna come out you have a course

you’ve been putting together that is

going to teach people I use it for their

business many people have been telling

me oh my god there is nobody whose truth

teaching us how can we do that I would

like okay fine let me just create a

course and from it can help you get

started with like you know how to get

started on your yeah absolutely well

it’s really been a pleasure having you

on the show I mean you hear very

knowledgeable about this you’ve been

waiting for this you know this time in

history to arrive you know like I said

it’s a tsunami of different realities

are upon us and I really want to thank

you for for coming on the show and

explaining this to our audience thank

you so much for having me and I really

hope that it helps your audience to

understand the difference and why they

need to adapt now because it’s really

important for them to me adapt now and

be heard of competition yes absolutely

and by the time this goes live we’ll

probably have some sort of way you can

get some immediate assistance through

Rokita and myself and take on the future

immediately I would love to help your

audience so if you have anything for me

you can always ask awesome awesome and

for everybody else hopefully we’ll be

back again next week with another guest

as exciting as Reekita Gala.

The post Episode #196 – Reekita Gala On The New Marketing Tsunami Crashing Down On Your Business appeared first on Drop Dead Copy.

]]>
In 8th grade she made her intentions known. She told her father she wanted to leave India and go to America. Her father became more confused later why she didn’t focus on one discipline. Reekita though knew the link between psychology and advertising, In 8th grade she made her intentions known.
She told her father she wanted to leave India and go to America.
Her father became more confused later why she didn’t focus on one discipline.
Reekita though knew the link between psychology and advertising, so she studied both.
When she couldn’t stay in the U.S.A. any longer, she longed for a way to get back.
She wished she could “teleport” back there.
It was then she learned of Microsoft HoloLens.
This began her climb down the extended reality rabbit hole.
She has been waiting for a long time for 2018 to come and these technologies are now in full emergence.
Now she’s helping business owners use these amazing tools for their business.

In this episode, you’ll discover:

* Why augmented reality is the first step for your business into extended reality.
* An intriguing presentation of virtual reality from a magician’s conference.
* Why extended reality is the perfect medium if you know why people REALLY buy.
* The fastest known way to use this techniology in your business now.
* The “hidden” benefit augmented reality provides to your customers. This will make your business addictive.


Mentioned:

* Reekita Gala on Facebook
* Reekita Gala’s NEW podcast
* Jay Abraham
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody we’re back with another
edition of the podcast I’m David Allan from makewrodspay.com and we’re here with a very special guest today I’ve been talking with her a lot recently before we did this podcast and she’s got some very interesting things that she’s into which are rapidly exploding onto the scene – Reekita Gala welcome to the
show!
Reekita Gala: Thank you so much hello everybody.
David Allan: Now this is gonna be a very interesting podcast I think because these are some new technologies but they’re sort of they’ve been around for a while but now they’re finally, sort of getting into the hands of “regular people” right it’s getting past the stage of creation and development and stuff and it’s getting to actually start making an impact in the real world for real people’s businesses but let’s go back when you were slightly younger tell us how you got into all this virtual reality extended reality type technology stuff.
Reekita Gala: I think when I was in eighth grade I had told my father that I I belong
from India by the way so when I was in
eighth grade I do not father I do not
want to stay in India
I want to go when settled in America
what do you know what America is like I
want to go and settle in America I
didn’t know anything to be honest okay
we’ll see when you grew up what you want
to do went on so and I was very sure
that I want to settle in America that’s
it and what I wanted to do and all those
things were not such but I always wanted
to do a business and do something
different than what everybody is been
doing
eventually I took my masters I mean I
took my bachelor’s in psychology and I
also took another bachelor’s in
commercial arts and advertising okay so
]]>
The McMethod Email Marketing Podcast 23:35 Email Marketing Podcast Episode 196
Episode #195 – Joel Ray On The Magic Of Direct Marketing Fundamentals https://www.dropdeadcopy.com/episode-195-joel-ray-on-the-magic-of-direct-marketing-fundamentals/ Tue, 15 May 2018 16:13:24 +0000 https://www.dropdeadcopy.com/?p=4524 https://www.dropdeadcopy.com/episode-195-joel-ray-on-the-magic-of-direct-marketing-fundamentals/#respond https://www.dropdeadcopy.com/episode-195-joel-ray-on-the-magic-of-direct-marketing-fundamentals/feed/ 0 <p>Joel began to wonder early in his life… …what separates people who make a living doing magic and those who do not? They work more. Period. His father was not as enthusiastic and ordered Joel to get an education. “If you’re going to be a bum, at least be an educated bum.” What was the […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-195-joel-ray-on-the-magic-of-direct-marketing-fundamentals/">Episode #195 – Joel Ray On The Magic Of Direct Marketing Fundamentals</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
Joel began to wonder early in his life…

…what separates people who make a living doing magic and those who do not?

They work more.

Period.

His father was not as enthusiastic and ordered Joel to get an education.

“If you’re going to be a bum, at least be an educated bum.”

What was the answer to fulfilling his goal of turning pro?

Marketing.

From an excellent professor in his college marketing classes to the works of Dan Kennedy…

…Joel accumulated marketing knowledge and savvy and took the most important step…

He put it into action.

Soon he was performing often for birthday parties.

Then preschools.

Summer camps.

He even sold Santa Claus.

Sit back and listen.

Joel’s been making a living using classic direct marketing techniques for a long time.

A return to fundamentals is always like re-reading a good book.

Sometimes you lose your way with all the newfangled media.

He drops some excellent knowledge in this episode.

In this episode, you’ll discover:

  • The number one method Joel uses to go into the many markets he works. (Is your small business using this?)
  • The allied arts to magic are many (ventriloquism, mentalism, pick-pocketing etc.). Do you know THESE allied marketing arts?
  • The way Joel stands out from other magicians when he enters a market and how you should do the same.
  • Joel’s honest, “no bull crap” advice about testimonials and social proof.
  • Clear and straightforward practical psychology of attracting work to you.

Email Marketing Podcast Episode 195

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody – we’re back again for
another edition of the podcast I am David Allan and today we have a very interesting guest is personal friend of mine who I have become closer here in the last couple months because I’m in New Orleans visiting and I have another magician friend of mine
works in an entirely different venue – in fact several venues and he does a lot of marketing. His marketing skills go back
decades and so I would like to welcome Joel Ray to the show, how are you?

Joel Ray: I’m fine and I like how you worked in that I’m an old guy and my marketing skills go back many decades or as the
director of my TV show used to tell his parents – not his parents his daughters, just to say that Joel is as old as dinosaur dung.

David Allan: Well your social insurance number was like three
right?

Joel Ray: Yeah but that’s our little secret Dave thank you for telling everybody and ruining it.

David Allan: Now take us back because you’re a full time magician that’s what you do this for a living here…

Joel Ray: Right, yeah I don’t have a real job…

David Allan: Yeah you don’t have like another day job

Joel Ray: Right people ask me that what’s your day
job? I go this is my day job, my night job, my all the time job…

yeah so take us back to

the beginning of all this how did you

get into magic and then how did you you

know transition into the venues that

you’re in now okay I’ll make it short

and how I got into magic because this is

a marketing podcast sir I’ll get heavily

into the marketing really quick briefly

how I got into magic is a cliche thing

like most people I got interested as a

kid I was six years old

I got interested in magic at six so I

guess I was maybe six and a half at that

time you know I was in my sixth year and

for my eighth birthday I got a magic set

and I’ve been doing it ever since so 10

years now 10 years so that’s a joke you

folks can’t see me but I’m well over I’m

well over 18 I that’s a joke yeah I got

into magic I got a magic sense when I

was 8 and I’m doing it

use them your ways that the first in

seven years your life yeah thank you

thank you thank you know I’m 60 years

old so that’s why when people see me

they get the joke absurd said the sort

of a visual component of that joke but

the important thing from a marketing

standpoint is that I wanted to be a

magician for a living when I was say

about 14 is when it really hit me and I

was uh well really even earlier than

that in junior high but I would say

somewhere in high school I really wanted

to be a magician for a living and I’m

thinking to myself how can you do that

and I realized the difference between

somebody who makes a living as a

magician and somebody who doesn’t is

they work more right and usually the

overhead isn’t much because you can be a

professional magician out of your house

or your apartment in other words you

don’t need a separate office or a

warehouse so the overhead isn’t what

kills you it’s you don’t get enough work

you don’t have enough revenue coming in

so then I just sat down and thought

about it almost commonsensical II I said

to myself well how do you get work and I

just at that level I knew I wasn’t gonna

get an agent or anything and also I grew

up in Louisiana so they weren’t big-time

theatrical agents I realized it would be

up to me so how do you get work and then

I realized well through marketing at

first I did just advertising but then I

learned about marketing as an entire

concept not just advertising a publicity

PR all aspects of promoting yourself and

so I studied marketing on my own mostly

now my dad made me go to college I

wanted to become a professional magician

right out of high school and that would

have probably not been my best move you

know he had the greater maturity of get

a good education my dad used to tell

people you can be a bum if you want to

be but you’re gonna be educated right so

I tell people that’s what I became an

educated bum but bless you for laughing

at the jokes Dave thank you

so then what I got interested in magic

um excuse me in marketing say both M

words magic in marketing I was already

instituted magic and I got interested in

marketing and I got really serious about

it a little in high school but in

college and got really serious about it

I took some marketing classes and I had

a wonderful marketing professor in

particular that opened up some doors for

me and mentally doors and then whatever

I really learned marketing and probably

like most of the people listening to us

right now is self-study right you know

reading everything I get my hands on I

go back to when also when you got

courses in marketing they were on

cassettes I said right and I always had

a manual and audio cassettes they can’t

wear those foam like foaming past I like

things that clip together absolutely

going way back yes and and I’ve read all

of the the major marketing minds that

I’m sure you know everybody listening

has I guess Dan Kennedy everybody is a

disciple of Dan Kennedy’s and we always

show we’ve said in the past and many

people say elsewhere that all roads lead

to Dan Kennedy yes that’s that that says

it very well because for instance Dave D

has taught a lot of people but he

learned through Dan and has been other

marketers who’ve learned through Dan but

I read everybody uh you and I had dinner

tonight we’re talking about a recent

trout dinner right also that’s another

thing too

Dave is visiting me at my home this is

his first time here and I showed him my

you know book collection on marketing

books but I’ve also read a lot and I I

want to put this here on the podcast

because I think it would benefit your

listeners Dave what I call the Allied

Arts to marketing see and magic we have

allied arts like ventriloquism juggling

you know the other variety arts balloon

twisting I mean you know the other

variety artists are allied to magicians

well in marketing I would say the Allied

Arts are like you’re gonna study

Blissett II persuasion negotiation

these are charisma yes I’m reading some

excellent books on charisma and I read I

had a a course in charisma again

audiocassette course I think might be it

might be CDs and remember but all these

things would be allied to marketing you

know because you persuasion goes hand in

hand with marketing negotiating um you

know charisma I mean if if everybody’s

repulsed by you how effective is your

marketing gonna be right you know if you

can’t write effective marketing like you

work a number of different will call

venues mm-hmm for the uninitiated so

this would be different places you do

you magic right so this is like

restaurants preschool shows for toddlers

summer camps as big you do summer camps

yeah so you know how did you initially

get the first few gigs that you were

paid for like what how did you find

those and then take us through the

evolution of like your system that you

can acquire work well going way back I

just did birthday parties been going

back to when I was in high school I did

almost exclusively birthday parties I

didn’t even know of other venues then

occasionally things would fall in my lap

I did a breakfast with Santa Anna

McDonald’s and I opened for Santa Claus

and ironically something like thirty

years later I put together a package

where I worked with another magician of

a retired magician dick Aslan who I’ve

mentioned he played Santa Claus and I

opened for Santa Claus and I sold it as

a package to daycares and preschools

during the holiday season and so you

know Santa’s the bigger star so I did an

abbreviated 15 to 20 minute magic show

then I bring Santa Claus on yes and and

he would do the usual thing

you know he listen to what they want for

Christmas that kind of thing how I get

the the engagements I get now the

methods very one of the most effective

methods for me or postcards right I use

postcards in in most of the markets I

pursue um and the reason I use postcards

is as you know the challenge of a

regular mail is getting the envelope

opened right and a lot of people see the

return address and they put it in a

circular file the garbage can attract so

postcards why use postcards that are

already open they’re less expensive to

mail at the time we’re we’re doing this

postcards a thirty-five cents and

first-class mail is 49 cents so and that

matters when you start mailing out

hundreds and hundreds well that little

does you know that fourteen cent

difference adds up correct so for every

hundred years saving fourteen dollars by

sending postcards as a pass to first

quest ma’am also I’ve structured my

postcards to where almost all of them

are three paragraphs with a picture and

a caption and those of you that know

marketing know you should always include

a picture and if you include a picture

you always include a caption also I the

reason my postcards tend to be three

paragraphs is I’ve timed that you can

read the postcard in 20 seconds and what

that does for me is since they’re

already open and you can read them in 20

seconds I get in your head even if

you’re not interested when you look at

it you have got my message through to

you also I use the dual track method for

people that just read headlines and

captions and look at pictures and then

the other track would be people to read

every word so postcards are big for me

I’m trying to think of other marketing

methods I use postcards are really

really strong for me oh I have a Booker

who telephone solicits for me she calls

this yes yes and somebody’s gone back to

past engages people have engaged you in

the past

correct now it’s it’s cold calling from

the recipient standpoint but she’s

working from a list in other words she’s

not working from the phone book or

something she’s working from a list of

camps or list of restaurants or whatever

now with restaurants she tries to just

get me an appointment and I go close in

person that’s another thing I would say

that’s an allied art to marketing is

selling in my life I’ve done some well

more than some a lot of what they call

belly-to-belly selling and Dan Kennedy

touches on importance of that so does

exude was correct so I can also

belly-to-belly sell I can close I can

sell and my friend Dave here was asking

me how you get restaurants and there’s a

slow way in a fast way the slow way is

to send postcards over a long period of

time

for instance every three weeks for a

year and they know who you are and then

when you go in and talk to them they’ve

heard of you and a fast way is to just

go into the restaurant and break out a

deck of cards and show your waitress

some card tricks and then she wants to

show whether we’re spectacles

exactly and then the manager comes over

what’s this about and you impress

everybody in sight and that you never

the key there those never ask for a job

where they suggest that maybe you do

some magic there at their restaurant

right but that’s the quicker way right

it’s like it’s like bolder yet more

subtle in some ways yes because you’re

not asking all right for a job you’re

kind of saying oh this is a nice place

you know I used to do this you fudge a

little on me well in my case now other

used to do it is a bill Malone wine in

my case I would say that I do it now but

I do it somewhere else right but I take

still the bill Malone approach

psychologically in that I come off as I

don’t need any more work right look you

said lassic you know if you don’t need

it people chase you mm-hmm

chase what moves away from them all

those kind of ideas the key is to I

would say if you’re gonna use that

technique to never ask for a job I think

it’s really hard to go into a restaurant

cold or even with an appointment say you

met you phoned and make it and made an

appointment and to to pitch yourself

because you and that’s can be one of the

weaknesses of selling in general outside

sales where you go and solicit you know

not where they come in to you is you

there’s a sort of a psychological

standpoint of you you’ve got your

hat in your hands so to speak yes and

you’re asking them for a job with them

to buy your products they just walk in

off the street and I’m selling bottled

water

just some to grab my Hatton in my hand

you know please buy what I’m selling

right now are there other ways in your

marketing that you try to set up that

you know we’re talking about positioning

over dinner you know there are other

psychological things you’re doing

amongst your marketing to sort of give

that impression maybe that you are the

hand and a hand guy even though you’re

out reaching with the postcards and so

forth because yeah and I think I could

answer this partially for you because I

mean you have a TV show yes you have

other things that go on let me tell you

real quick yeah this keeps me from

appearing to have my hat in my hand and

again it’s sort of I don’t know people

want to work with you when you don’t

appear to need the work

but one of the things that a lot of

marketing books will tell you to do is

to offer social proof that you’re good

and this doesn’t have to just do with

magic anything you know the product I

sell and it could be say I’m selling

like Ginsu knives or something else and

mrs. such-and-such says it’s the best

knife she ever used or mrs.

such-and-such says he’s the best

magician I’ve ever seen you see what I’m

saying you get they say get testimonials

as social proof I think just for me now

because I know everybody out there can’t

have their own TV show but for me the TV

show is stronger social proof that I’m

good at what I do are unqualified than a

testimonial I personally don’t like

testify testimonials because and you

could call me a cynic here but there

there are things where a cynic could

could dismiss the testimony I’ll give

you for instance Dave you’re a friend of

mine so let’s say you say in a

testimonial David Allen says the Joel

raised great he’s the best catalyst

thing best ever saying well you’re a

friend doing me a favor okay so that

could be a cynical view let’s say it’s a

legitimate testimonial your David Allen

your

vice-president of so-and-so you know and

you’re saying you had me at a corporate

function and I was great yeah and it’s

legitimate again how does the cynic know

it’s legitimate right you say okay so

first I can think you’re a friend number

two it could be legitimate but I’m

dismissing it because I have doubts um

number three oh and it’s another thing

too it is legitimate but I don’t know

you right so I don’t care what mr. vice

president says you say so many testimony

and then the third one is and this is

the worst when they think this it’s made

up right just totally made up there is

no davidow and I made you up yeah they

make the mistake of putting like you

know D Allen oh that’s another thing too

yeah with a testimonial ad I couldn’t

track you down

if I wanted to verify it you know if I

say David Allen vice president of Exxon

Northeast region based on the USA Bible

I could yes if somebody really wanted to

we could find you in the New York City

office but yeah if I just say D Allen of

of New York State says yeah yeah no not

good but I just think even legitimate

testimonials are largely worthless but

my TV show well you can find my TV show

you’re watching yes yeah it’s it’s it’s

it’s real and it’s proof and also it’s

more rare than having housewives and in

corporate vice president’s say you’re

good yeah that’s that’s common in it for

instance if you can’t get corporate vice

presidents or housewives to say you good

you can make it up right yeah it’s

almost like so commonplace that people

dismiss it yes it’s a popular way to do

it of course but like you said you know

another way to do the testimonials too

of course which is to have which I

believe I first heard from John Carlton

which is to have the testimonial

specifically tailored you’re gonna have

testimonials haven’t specifically

tailored to these specific objections

you know this person let’s say

it’s a magic let’s say you’re you know

it’s a family friendly show so the

objection might be the last magician we

hired for a little Timmy’s birthday

party he worked kind of on the fringe of

good taste

mmm let’s say please because your

testimony says no we had Joel ray to our

party and he is the most family-friendly

kid-friendly show in Louisiana yeah that

helps a bit spits right to the point

it’s overcoming that specific objection

what what I what I wanted to say about

though still what I would advise your

your listeners to do if they can is to

do their own version of what I’ve done

where my TV show is my social proof and

it’s better than testimonials for

instance what I would advise you to do

is if you could get a picture with a

celebrity and get them to give you a

testimonial so say Brad Pitt the movie

star says you know he saw you work and

you were great and he’s got you’ve got a

picture of you with Brad Pitt so that

they know who that’s another thing see

they don’t know who misses such and such

a housewife that says you’re great is

and they don’t know that the corporate

vice president is but they know who Brad

Pitt is so there’s your real strong

social proof and and he just packs

weight because he’s a major celebrity

I don’t care what your politics are

maybe you like the president or maybe

you don’t but you’ve got a picture with

the president and the president says

you’re good yeah you know or I mean it’s

also a matter of the president knows

it’s like it’s the idea that these are

the president of the United States it’s

not you know your politics this one you

know well also movie stars as people

that would like for instance Brad Pitt

and people who don’t but he’s got the

cachet of Brad Pitt and a major movie

star said I’m good if you can and also

maybe you can think up a way of of

social proof that’s not the normal

testimonial as I’ve done with the TV

show think up your own way but something

that surpasses the average testimonial

is social proof one other thing I wanted

to touch on you were talking about

giving an exam

Belov you know the testimonial being

customized to the event like it was a

great children show I was wholesome and

or it was the best corporate write

presentation we’ve seen okay in my

marketing and this is advice I could

give to your listeners I custom tailor

all my marketing to the different I used

the term venue I tend to use the term

market for instance summer camps are a

market for me restaurants or a market

for me but this is the point I wanted to

make here and it and I hope you guys are

listening and girls listening to this

would do this with your marketing if

you’re going to market to a certain

market make it look like that’s what you

do for instance and that’s all you do

for instance the the restaurant that get

my postcards it appears that I’m a

restaurant magician and that’s how I

make my living solely I only work

restaurants daycares and preschools that

get a postcard for me it looks like I’m

a day care preschool magician and that’s

all I work the summer camps they don’t

even know what other things I do but

I’ve got a summer camp show I call it

the summer fun magic show the point is

people hire specialists what really

makes you look bad and it’s not just in

magic it’s in any area like say you’re a

marketing consultant really to claim

you’re a marketing expert in every area

in radio TV print internet come on

well it’s the same thing with magic I do

kids parties and everything else know

you know you know see now by the way

since I mentioned working different

markets it may seem like I’m

contradicting myself I’m not I work the

family market I worked the the g-rated

you know mom-and-pop in the kids market

so I do very little corporate in a when

I do the mom-and-pop in the kids market

I do it as a character called doctor

magic when I work strictly for adults in

a coat in time I’m Joel Ray but see

that’s again what I’m talking about I

separate the markets right you’re

telling everything

for that means correct correct you can’t

people don’t like a jack-of-all-trades

they really don’t yes maybe their master

of nothing them correct and even in a

g-rated mom-and-pop market they only

know me for the specific sub market I

guess you would say that I mean right

because I mean your postcard say stuff

like you know verbiage is like the

world’s greatest preschool magician or

something or the world’s greatest

restaurant you know the Civic League

tailor it’s like you seem like you’d

that’s like you said they it’s all

exactly all you do and you’re the best

at this one thing even though you do all

these market they’ll know that right you

know so because they’re hiring a

specialist so how people gotta hope you

if they want to well it depends if you

want family type entertainment you you

can learn about me at dr. magic world

come I always abbreviate the doctor so

that’s dr Magic normal Spelling ma GIC

world normal spelling all run together

cuz it’s a website dr. magic worldcom

that’ll tell you all about me I have a

number of websites for dr. magic that’s

my main booking site if you’d like to

look at my TV show it’s dr. magic show

dot-com right now that’s mainly you’re

gonna see my TV show and it’s a kid show

I gotta warn you you adults out there

it’s a kiddie show that I have a fansite

dr. magic minions calm again abbreviate

dr. normal spelling on magic normal

spelling on minions dot-com and that’s

my fansite because a dr. magic fan is a

magic minion right a Grateful Dead tube

and the Grateful Dead have the deadheads

I have the magic minions and that’s a

fansite now for you adults listening on

dr. magic minions there’s a internet

only show

besides my over-the-air TV show see on

dr. magic show calm it’s my over-the-air

half-hour show just on the Internet

those episodes are a half-hour on dr.

magic minions calm there’s a show called

moments with dr. magic that’s internet

only each episodes only 10 minutes long

about

and there’s three questions and three

magic tricks there’s no commercials it’s

made for the Internet there’s no TV

commercials on and what I do is I answer

questions about magic that people have

asked me over the years I’m sure you’ve

gotten these questions Dave do magicians

use their sleeves right modern magicians

was Houdini the greatest magician of all

true and I when I asked what I’m working

I might give a flip or a joking answer

on the show I give an honest answer a

straight answer

and in between I do a magic trick so I

answer a question do a magic trick

answer a question do a magic trick I do

three questions three tricks and a

show’s over that’s why it’s ten minutes

so for you adults doctor magic minions

is the website and in moments with dr.

magic is the TV show or the Internet

only show and you might enjoy that more

than the doctor magic show which is a

kiddie show those are three ways to in

it and all the websites have how to get

in touch with me now if you would like

to have Joel Rey that’s my real name

entertain at an adult function say a

cocktail party with classical music in

the background and we’re sipping wine

and it’s also sophisticated it’s also

sophisticated where I’m wearing a coat

and tie and I’m not dr. magic you would

go to magic Joel comm again normal

spelling on magic normal spelling on

Joel Jo al magic Joel comm and that’s my

website for adult functions and doesn’t

I type stuff so that’s how you can get

in touch with me very nice very nice

this hour has literally flown by

Joel’s dropped all sorts of great

marketing knowledge and I wanted to

stuff that’s like fundamentals that are

good to review too because people you

know you’re gonna start to keep the

fundamentals sharp and keep those things

rollin and Joel has made his whole

career you know of taking these now very

simple but often overlooked and under to

utilize things like postcards and stuff

to keep his magic revenue streams

cranking in his

it shows you know coming in by the

truckload and Joel it’s been a pleasure

to have you on the show thank you thank

you it’s been a pleasure being here and

for everybody else we’ll be back again

next week hopefully with somebody as

semi good-looking and knowledgeable as Joel

The post Episode #195 – Joel Ray On The Magic Of Direct Marketing Fundamentals appeared first on Drop Dead Copy.

]]>
Joel began to wonder early in his life… …what separates people who make a living doing magic and those who do not? They work more. Period. His father was not as enthusiastic and ordered Joel to get an education. “If you’re going to be a bum, Joel began to wonder early in his life…
…what separates people who make a living doing magic and those who do not?
They work more.
Period.
His father was not as enthusiastic and ordered Joel to get an education.
“If you’re going to be a bum, at least be an educated bum.”
What was the answer to fulfilling his goal of turning pro?
Marketing.
From an excellent professor in his college marketing classes to the works of Dan Kennedy…
…Joel accumulated marketing knowledge and savvy and took the most important step…
He put it into action.
Soon he was performing often for birthday parties.
Then preschools.
Summer camps.
He even sold Santa Claus.
Sit back and listen.
Joel’s been making a living using classic direct marketing techniques for a long time.
A return to fundamentals is always like re-reading a good book.
Sometimes you lose your way with all the newfangled media.
He drops some excellent knowledge in this episode.

In this episode, you’ll discover:

* The number one method Joel uses to go into the many markets he works. (Is your small business using this?)
* The allied arts to magic are many (ventriloquism, mentalism, pick-pocketing etc.). Do you know THESE allied marketing arts?
* The way Joel stands out from other magicians when he enters a market and how you should do the same.
* Joel’s honest, “no bull crap” advice about testimonials and social proof.
* Clear and straightforward practical psychology of attracting work to you.


Mentioned:

* The World of Dr. Magic
* Joel Ray – The Gentleman Magician
* Dr. Magic on Facebook
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody – we’re back again for
another edition of the podcast I am David Allan and today we have a very interesting guest is personal friend of mine who I have become closer here in the last couple months because I’m in New Orleans visiting and I have another magician friend of mine
works in an entirely different venue – in fact several venues and he does a lot of marketing. His marketing skills go back
decades and so I would like to welcome Joel Ray to the show, how are you?
Joel Ray: I’m fine and I like how you worked in that I’m an old guy and my marketing skills go back many decades or as the
director of my TV show used to tell his parents – not his parents his daughters, just to say that Joel is as old as dinosaur dung.
David Allan: Well your social insurance number was like three
right?
Joel Ray: Yeah but that’s our little secret Dave thank you for telling everybody and ruining it.
David Allan: Now take us back because you’re a full time magician that’s what you do this for a living here…
Joel Ray: Right, yeah I don’t have a real job…
David Allan: Yeah you don’t have like another day job
Joel Ray: Right people ask me that what’s your day
job? I go this is my day job, my night job, my all the time job…
yeah so take us back to
the beginning of all this how did you
get into magic and then how did you you
know transition into the venues that
you’re in now okay I’ll make it sho...]]>
The McMethod Email Marketing Podcast 28:06 Email Marketing Podcast Episode 195
Episode #194 – Lauren Delaney George On Tiny Steps To Online Business Success https://www.dropdeadcopy.com/episode-194-lauren-delaney-george-on-tiny-steps-to-online-business-success/ Tue, 01 May 2018 12:29:03 +0000 https://www.dropdeadcopy.com/?p=4515 https://www.dropdeadcopy.com/episode-194-lauren-delaney-george-on-tiny-steps-to-online-business-success/#respond https://www.dropdeadcopy.com/episode-194-lauren-delaney-george-on-tiny-steps-to-online-business-success/feed/ 0 <p>Lauren went to school in NYC for costume design. When she finished, she found no one was beating down her door job-wise. She had many elaborate scenes found within her imagination… …and decided to express them in a way that didn’t break the bank. By making tiny worlds. She threw up a few of her […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-194-lauren-delaney-george-on-tiny-steps-to-online-business-success/">Episode #194 – Lauren Delaney George On Tiny Steps To Online Business Success</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
Lauren went to school in NYC for costume design.

When she finished, she found no one was beating down her door job-wise.

She had many elaborate scenes found within her imagination…

…and decided to express them in a way that didn’t break the bank.

By making tiny worlds.

She threw up a few of her creations on Etsy and when people snapped them up it surprised her.

Pretty soon her hometown newspaper was clamoring to get a story.

Then she woke up to find out she was in the New York Times.

She hit the “circuit”, meeting other miniature conventioneers ad customers purchasing her creations.

Her love for research and reproducing authentic historical documents and other pieces…

…extended to helping with an Escape Room.

She has a keen designer’s eye and her work is nothing short of exquisite.

Listen for yourself as her and I delve into some of the products she offers.

Explore the ways she is selling to her awesome fans.

I’m sure your creativity will jump into high gear too!

In this episode, you’ll discover:

  • How one “mix-up” lead to even more intrigue and mystery amongst her customers.
  • Can you offer your products and services in similar creative ways? (The haunted dollhouse is GOLD.)
  • The clever way Lauren’s “persona” is facilitating all her products.
  • Story-telling ideas abound in this episode. Can you take one and put it in place right now in your business?
  • Listen to her discuss design and now take a look at your logo…your graphics…your products.

Email Marketing Podcast Episode 194

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody, we’re back for another edition of the podcast and today I have Lauren Delaney George on the show a longtime friend of mine I haven’t seen in like a couple years…

Lauren Delaney George: way too long

David Allan: I met you through another magician friend
of mine right and you actually took a picture of us that’s still floating around if ypou remember and you are… would you
call yourself a miniaturist? Is that

Lauren Delaney George: That’s pretty good

David Allan: I was thinking about that on the way over… she makes miniatures that are miniatures…

Lauren Delaney George: I guess so yeah it’s always hard to explain to people what it is that I do. I get some interesting looks…

David Allan: Yeah and I’ll put the Instagram in the links and stuff to people to check it out but you have some of the most
fascinating little scenarios and scenes set up in your Instagram and your Facebook posts and stuff which you know these tiny little well it’s dollhouse furniture yeah but you create these
magnificent worlds I would say that feel…because the quality of your work they feel real it’s you know I got grew up in
Canada and I don’t know if Americans can will relate to this but like Friendly Giant was a big show in in Canada I think it’s like a British show or something but he would come in the giant this one called regular-sized person who’s playing a giant would come in and then you saw this little dollhouse castle as they
panned in and it the drawbridge came down and you went in and then there was like a little these chair high back chairs next to a fireplace you know it was all that doll sized furniture yeah II would say a little chair curl up and then there was almost a little verbiage that used to introduce the channel
I’ll put a link in the show notes for the thing if I can find it on YouTube or something but that you know when I first saw your stuff you were making tiny little books not being a book lover
myself that sort of intrigued me because there were so photo-realisticso maybe get into something like whoa I mean when I first met you you’re already doing this stuff yeah but go back even further than that and talk about like how you got into making tiny world…

Lauren Delaney George: Yeah when I first met you I just moved to New Orleans with my little business I’ve been living in New York for six years had gone to school there for costume design and this had been kind of a side hustle making miniatures anyways I guess it was appealing to me in grad school I went for design it was apealing because I could create these worlds that were
existing in my mind and imagination – I could create them you know on my desktop with minimal material yeah just a small
budget it was more about you know finding garbage and finding a way to make it look matte you know magic or look like something it wasn’t so it’s really it was I think a lot of it was
about controlling the environment and you know kind of economy of scale being able to to realize some of these grander
scenes that I had in my mind because when you when you’re at that level in production design you don’t have people
coming to you and saying oh you know Lauren I have this million dollar …this is a way of getting at that because the reality you have you know other student directors coming to you and they’re like okay we’re doing a Civil War era battle all
correct uniforms here’s a budget of $50 you know by the way you have a cast you know they’re all gonna be the wildest
body types you ever see…

David Allan: I love like people who want to be doing copywriting

they’re like yeah we went to sales page

or the landing page with my bunch emails

let me have $50 yeah go make the magic

happen just kind of maybe read like a

channel for that remuneration mm-hmm

it’s like I’ll show you I’m gonna make

something am I done yeah yeah so I

started doing it when I was lefty was

right before I started graduate school

and it was just a couple of odds and

ends I put on Etsy money the first time

I ever had any sales I was really

surprised that there were people out

there is weird

right and be willing to pay money for

you have people are scouring in that for

majors like I was I was honestly really

surprised yeah and then I remember I

went off to school and I was still kind

of continuing it’s just a little a

little thing and I got a call from our

local the Kalamazoo Michigan Gazette

right that’s my home that’s where you’re

from

yeah and they were doing they were

running a series on Etsy artists and

they were like oh you know we’d like to

do an article about you as part of our

series and I was just like oh my gosh

you can when you make these things and

you photograph them you put them online

just kind of like you’re putting it out

into the void right and so again like

when when somebody interacts with yeah

they’re surprised yeah it’s always time

and it’s like oh that’s part of the

equation

yeah so that was surprising and exciting

and it’s also kind of like why it’s like

who cares you know just with my heart

and my room yeah so let’s see and then

and then like once I was in New York and

I woke up and I had a couple messages

from couple Etsy customers and they’re

like hey congrats on the mentioned in

the New York Times and there was like

what mentioned in the New York Times and

after it this it happened a couple of

time they’ve got a couple messages like

this I was like okay it’s not just a

crazy person something to it and I was

able to search and I had just the

briefest mentioned was it a miniature

article oh it was I think what’s called

a hobby best kept small and it’s about I

think this woman I’ve seen that oh your

website yeah it’s on my website and this

woman she’s a New Yorker had a really

tiny apartment and was kind of like you

know but moaning the fact that she

couldn’t have her dream furniture net so

she got into she bought like being in a

fit of frustration frustration she

bought like a miniature

shez or something on eBay

you know a polar bear oh yeah so then no

you have like a miniature castle so she

was just kind of writing you know

laughingly about this hobby and how she

got sucked into it and she was listing

you know different vendors and how weird

it is that you could get miniature parts

of soap and a little Playboy magazine

like anything you can think of you know

in a larger town yeah so that was fun

and what else so yeah so those weren’t

be sort of big we started going to like

you started going to like conventions oh

yes yeah and I haven’t done that in a

while but I for a while I was really

active on this circuit there are these

miniature shows where it’s like a whole

like yeah this whole niche that people

are really into and it seems to cross

over generations you know like I mean

how big that yeah handed down that

grandparents will buy dog houses for

their kids or their grandkids and a lot

of times I think what happens with my

female customers is that maybe they’ll

be really into the dog house when

they’re a kid and then they’ll go

through a phase where they’re not into

it and then they’ll come back into it

you know make America charities they

reconnect or I have this woman who came

in today and she was saying that she

bought a dollhouse for her daughter and

she’s like I’m the curator basically

she’s stolen her daughter she’s taking

it over yeah yeah yeah so but the

conventions are really fun because

there’s this model meet the people yeah

and it’s like you know there aren’t too

many people it’s a small niche and

really no pun intended I was trying to

figure out a way to say that

um but you see see the same people at

the shows like there’s a really big one

in Chicago I get really big one in

Philadelphia and you just it’s like the

same people you see you don’t travel

they try people travel from all over the

world come to let go rabid people yeah

and my things are more modestly priced

you know I make the tiny dogs but my

first big show that I did we had our

table across from the table of his

artisan who makes miniature armoires

and furniture and the craftsmanship is

just unreal and they go for like twelve

hundred dollars add us I mean it’s more

money than I’ve ever spent on any piece

of real furniture like this is so cool

yeah and what you’re doing it with

minimal materials yeah it doesn’t it’s

just a really at the time yeah the time

and the attention to detail yeah yeah

it’s so cool when I watch your posts I

see your tiny little books and you

create these scenes or just whimsical

and and they started and you’ll know

more about this tonight because I have

so this one picture of how things went

baby and it’s probably not accurate but

you started doing these like these

mailing products where you are sending a

series of things I didn’t even realize

that was a thing until I saw you getting

into it now I sort of read a little bit

about it and found out that several

other companies yeah they’re doing this

yeah you know where you sign up I guess

it’s kind of a subscription or

leadership and then you get monthly or

every couple weeks boxes then it’s kind

of a I maybe talk about that because

that’s a fascinating aspect of this like

yeah it’s kind of fun

I mean escape rooms it’s sort of like an

escape from the grind to you – yeah

right where you have this mystery yeah I

work

Herman Orleans and I loved it so much

fun yeah and it was all about like

creating the puzzles and putting them on

old hotel stationery right you know and

I love that like yeah like authenticity

yeah you have a good eye for that yeah

and you can I mean usually I think

what’s what I was thinking about this

actually originally recently the thing

you know it’s probably true of

production design and miniatures is I

think the real talent is like you know

when you’re making a miniature version

of a you know historic like in our

abandoned built or whatever I mean it’s

almost like you’re distilling down to

the essence like what are the parts of

that that make it what it is like the

way the light falls just away the grime

has distributed throughout the

caricature of a person you’re sort of

enhancing maybe just don’t knows and

they’re cheering a few things yeah

let’s say it’s that I’m you can

instantly recognize yes exactly and

you’re like you’re trying to figure out

what those are because there is a

language right of that and I think you

know when you see it and it’s successful

and then I think you know when you see

and you’re like something was kind of

off and I and I really love to play this

game or and I’m trying to think of an

example of like what I do it with but

like looking at really anything like a

marketing yeah you know if it’s an

advertisement or if it’s what you know

just working wasn’t yeah and looking at

anything like okay what is oh yeah that

we see CDI in a movie and it’s like the

lights not hitting things clear right

yeah yeah and you it’s funny because I

couldn’t necessarily replicate it right

you know but you know just know it’s on

your eye

just like that’s not real right I like

that challenge of like you know figuring

out what like kind of trying to boil

down what is that what are those

elements right and like what when you

hold an old letter in your hand or an

old boom page like what is it that like

whatever its character what’s experience

yeah like how the texture may be or the

way the color so I think that’s really

fun yes so the my my most successful I

would say my most popular and honestly

the one I’m most excited about was the

haunted doll house movies so that is my

series of five packages okay and you

each week it’s it takes place over like

a month or two or you can buy it all at

once right on one package um but how it

works is that you receive these these

packages and they’re like chapters in

the story okay you open it and inside

there are you know old letters old diary

pages you know like historic documents

old newspapers but then they’re also the

pieces of this dollhouse that you’re

assembling and it’s a miniature crime

scene so all these miniatures

murder mystery combined with building a

doll yeah exactly and you’re

reconstructing and it took place in the

dollhouse were created by this inmate at

New Orleans it’s got a whole back story

– yes a whole back story they come from

the New Orleans it like insane asylum

they’re gonna criticize this inmate who

is put in there for it was a really

violent murder and she’s telling her

story through the miniatures and you’re

to piece it together and figure out like

what’s what so I’ve gotten great

feedback on like amazing like one of the

Testaments to its success is that I look

at where my traffic is coming from but

it’s like almost all word-of-mouth

referrals I’ve done Facebook advertising

I do weekly newsletters you know I do a

lot of Instagram posts and Facebook I’m

active on all social media right

platforms with the exception of Twitter

I’m not really good yeah I like the

visual and I just don’t just haven’t

really advertise there all of those

different things but the biggest like

when I’m asking people how did you find

me

most more often than not it’s from word

of mouth very simple yes that’s a great

compliment I feel like not you’re not

gonna recommend something that you don’t

think is worth the value of the product

one thing moving for it I would love to

learn how to better harness is the power

of that referral right you know like how

do you it maybe in some observer there’s

a talk about it or I haven’t cracked

that egg yet yeah that’s something to

think about

yeah there’s lots of good ways to get

people to look for definitely and that’s

that’s such a cool product

to be involved with I’m sure it’s really

fun not to you where do you start with

like a obviously you you know you’re

gonna make a doll house let’s say cuz

this is kind of what you do anyways but

then do you come up with the story

yourself do you research I love to read

and I’m gonna teak story right and I

find so much inspiration in those places

my house is filled with weird antique

yeah so all that stuff really speaks me

and I think one thing that’s really

interesting with history is how like

you’re never gonna know the full story

like they’re always gonna be holes you

know you’re never gonna know like a good

mood yes yeah right like it’s like you

could just keep researching you and it

just leads to more rabbit hole right

like it’s it’s so maddening

yeah you know and so with the Haunted

doll house part of what was fun about

exploring that was you know creating

that from the other end like you know

the allusions to maybe stories that

played out in a different write series

of mysterious Melrose which was kind of

fun and weaving and I have these

documents on my computer that are just

like timelines you know like I can’t get

that I can’t get the dates because I

have people

scouring them and I’ve got a couple of

funny stories about that but like people

will tell me when they play this game

that they will have notebooks fill the

hub you know pages for each character oh

wow so they can tell you when they were

born a bola and I’m like okay cuz I have

so one a funny example the very first

mailing of the Haunted doll house I

guess you could call my beta testing but

it wasn’t really um I don’t know this

yeah so each character has it has their

own handwriting got a very distinct

handwriting and there were two dots so

they’re in boos okay so before you

continue into the so yeah you hadn’t

writing all this stuff oh well I mean

the characteristic you know free website

right and and you can find their

websites that are like specifically you

know you can use them for commercial

some some are really expensive to do

this but you can find like free you

don’t use require so much okay yeah and

that’s really helpful but I one of the

documents I mixed up one of the

characters hands right hand dry day okay

and so I had all these people there’s

this gaming forum that was falling and

it like threw everybody fairly it was

like this is something else right this

is a forgery they were like oh but it is

it could it be visit this purpose

because you don’t wanna and your dislike

I knew no but you never say you never to

reveal no no you know and so you just

say like well that’s a really mysterious

I’m not really sure yeah what you know

I’m not really sure how that’s really

you know there might be saboteurs that

weren’t right it could be a mix-up in

the archives it could be some strange

forgery this is a very interesting

aspect of what you do because not only I

think you know obviously as you’re

talking are just very rich environments

that you build and you’ve scale out and

and get the backstory to and always

character but you yourself are a

character you know drawing this along

you know you’re like character you know

your own personality on steroids yeah

and so which again you’re playing a role

at the facilitate all these different

levels

yeah it’s really fun and it’s like my

life does mirror I mean in some ways it

is really true do i life in other ways

though you know i’m i don’t know it’s

not right so it’s kind of funny even

myself kind of puzzling over yeah but i

don’t know it is a certain way like you

talk and certainly know yeah and you

want it to be true yeah because it is an

art as much yeah performance right it’s

a character would you say it that way

it’s a this right exactly like you have

very strong ideas about how these people

should speak or and sometimes I keep

hearing I went to see George Saunders

speak mmm is author oh my gosh

couple weeks ago alive did you see it I

was there in the body yeah yeah yeah I

didn’t I couldn’t find you I didn’t see

okay cuz I yeah that’s what I’m talking

about I walk about in a few days yeah

I mean I just in context for Lincoln at

the Bardo yeah oh my gosh that book yeah

it just was so good yeah he’s beautiful

and but he I think he was talking about

how God should not have completely lost

my train of thought something about

writing oh I know what it is okay so

I’ve heard this from George Saunders and

I’ve heard it from someone else then

when young writers are starting out

they’re like imitating the people that

they really like right maybe not even

consciously but maybe you’d be really

like em anyway so they feel like they

have to write they’re like trying to

emulate that style of writing yeah

there’s some very famous stories of

Hunter s Thompson copying out Hanway

books work for work interesting you get

that and copy writing actually what they

tell you to do is there’s some popular

advice that you hand copy out sales

letters and stuff I believe to get that

rhythm that’s a turbine Jesse yeah that

person’s thinking organized

it’s like sketching an object you’re up

stand it better cuz you might know like

you know what a tree looks like yeah but

it forces you to observe and notice like

you’re saying about the design aspect of

like what makes this thing represents

this to us where we know it’s that

because of these certain factors right

right that’s the same the same thing

applies across the board but yet

continues yeah like how much could you

strip away or and it’s still the same

you know like paragraphs like on

Facebook you’ll see us often the publish

whole paragraphs where there’s a bunch

of typos or the words around we just man

yet your brain can compute that yeah you

know and you can read it and so there’s

like something in there about what your

brain is doing and what your brain

assumes is there yeah like there’s a you

know there’s a very famous sort of I

don’t know scan I guess it is a scam but

it you know there’s a book you can make

a bike it’s a bicycle so that you have

to ride it in the opposite way that you

normally write it like so when you turn

left it goes right and stuff

that’s right these are famous like

carnival carnival games that people will

play it’ll say you know I bet you can’t

ride this bike down around this pile on

and you have to put 20 bucks up to win a

hundred or something

and then nobody can do it right unless

you’ve actually practiced it religiously

for many many weeks you can’t actually

ride a bike do that because it’s it your

brain just won’t function and it’s hard

to try people to watch people try yeah

but what’s interesting though is I think

there was a TED talk or something maybe

a TEDx event where some guy had done

this and then when he went back to rider

he learned how to ride know the weird

bike when he went back to write a

regular bike he couldn’t anymore

interesting this is brain and like shift

it was very hard he couldn’t come a

little while from to get back to you

yeah your brain just changed in the West

you know but yeah it’s the same thing I

think with people writing and stuff is

like yeah you’re imitating before you

find your own yeah right and I think

it’s really useful and a magic that’s

that’s the same way – people often take

the routine straight out of the media

that they learned it in and they do than

that person’s style and with the advent

of video and you can see it a lot more

because you can say oh I know exactly

what video that person was watching yeah

yeah that’s interesting so going forward

you got it you’ve got this subscription

things now that was just the haunted

doll house the Haunted doll house is the

one that is both artifact and document

made so it’s more expensive than my

monthly subscription but you get a lot

more you know at the end you have this

little doll house and with their

furniture and there’s furniture and

artifacts inside of it and then the

other monthly subscription that I do

along those same lines is called letters

from dead people where the first year

has been exploring it’s basically you’re

getting documents from this case file

okay on this woman who moves who appears

in New Orleans in the 1920s claiming to

be a spirit writer a spiritualist

um claims to communicate with the dead

and so so you’re sorting through all

these documents surrounding her

appearance and then her subsequent

disappearance and she’s challenged by

Houdini oh it’s big so uh he was a

famous debunker yes and I love that

story about Houdini how he and Houdini

like fervently wanted to believe there

is truth to those that friend here did

stuff anything like oil and somehow

interests the fairies and whatnot yeah

yeah and there’s a famous story about

she was I think she was like the blonde

which of Lime Street or something good

something Crandon anyway this kind of

it’s like famous hit antagonism between

Houdini and this spiritualist and she

had pulled the wool over like members of

the Scientific American panel of

scientists who had been sent to debunk

her yeah it was because purportedly she

would often perform in the nude like she

was this you know a mystery woman and

yeah the Scientific American magazine

and I think this still stands to this

day offers a reward a cash reward for

anyone who can prove under you know

scientific scrutiny beyond reasonable

devs yeah it you know the James Randi

prize the reference yeah right um

and nobody has claimed it there are a

number of prizes like that it’s like if

you get on Wikipedia list of prizes

you’re offered to people your purse

suppose it’s like in millions

unclaimed you’re all unclaimed yeah and

I think Houdini was really disgusted by

the exploited exploitative nature taking

advantage of people their weakest money

yeah ulnar above human moment you know

right maybe you’ve lost you’ve lost a

family member and you are looking for

some hope and so I know that Houdini

felt really passionate about this and

was so infuriated and he rated with his

you know colleagues on a scientific but

it’s this great story yes definitely

worth looking up and that was a big

inspiration for you know my own story

set in New Orleans yeah so that so the

first year is actually about to drop to

a close the entire case file will be

available on my website and on so you

can you know get all 12 guns and then

after that it’s gonna shift into a

slightly different format where I’m

going to be more featuring like actual

letters from dead famous Ebola okay

every month you’re gonna get a one-month

you’ll get a letter from me Abraham

Lincoln okay a real true variable

primary school days you know pretty fun

yeah you know some cool parchment paper

or whatever but it’s gonna shift to a

more historical less story right telling

more I need a different kind of story

yeah you know because that is still a

really can be a beautiful window into a

different time so that’s so that’s

that’s the other you know

the other subscription that I work on

and uh when I started that that was yeah

that was last year it would have been in

June and so now yeah we’re coming up on

a year and I I do that through great joy

I did have like the PayPal reoccurring

payment setup but it was a hot mess

today okay it was not useful I mean I

think for some things it would be but

not her physical fulfillment yeah it was

no and so I’m like I’m and now that it’s

gotten bigger and I have all these

subscribers I just need to streamline it

and create joy until I can get my own

website it’s really it’s yeah it’s been

useful and they’re all great at

responding and great joy has yeah

they’ve got good customer service and

it’s nice because it shows me exactly

what I need ship it it’s that’s good for

like a small mid-level subscription or

small subscription but it’s good it’s a

useful tool yeah and you have to pay you

know they obviously they got a good but

looks cool to get your toe in the game

it’s so what’s a typical day for your

life like when you got these things

rollin like a oh that’s a really good

question I would say there’s not really

a typical day oh yeah in my life is

influx kind of right now because I just

moved my studio I’m sitting in my home

and then out of the back of this

beautiful magical vintage clothing store

called century girl on Magazine Street

in New Orleans love it and love it it’s

a great place I just needed a little

more room and so I moved all of my

materials my making materials my

shipping materials everything is now in

this one room and I’m gonna give I’m

gonna give a try like it having a more

of a normal schedule a quote-unquote

normal like showing up having hours yeah

you know from Dada I’m gonna have a

retail store yeah I’m gonna have a

little retail section where people can

come and visit me and also I’ll do on my

online fulfillment here and then have

like you know a small little showroom

space but I’m kidding you see I’m gonna

be a fun experiment and it honestly it

just kind of I put out to the universe

that I was looking for a place like this

right and eventually the universe came

through as it does and it’s perfect it’s

within walking distance of my house

it’s like the lighting is really I mean

it’s really I’m really excited to be

here I mean I should say I’m in the back

of this candy shop matter of the air

candy shop all French candy amazing yeah

and they’re gonna be changing their name

to I think the petit Parisian market so

if you look a lot of year depending on

when you come to Nora it might might be

changed so you know in that case look

for lip petite Parisian market it’s a

beautiful space though I’m excited to be

here now people want to go learn more

about you and go to your social media

and stuff of course will include the

links but what are some of the websites

they should be checking out if they’re

interested in here this loads um my

website which sort of forms the umbrella

for everything like it’s the launch pad

you can go and find my Etsy and you can

find the subscription links and you know

the press whatever if you know whatever

you are interested in all right you can

give me your email address WWL ad

Delaney calm so that’s kind of the

umbrella just hugged silence – yeah yeah

that’s great well it’s been great

talking it’s so excited good to see you

again for such a couple years and I’ve

got an amazing place here if you people

listen to this eventually though they’ll

come back here know how’s your store

come visit me know get some good stuff

that’s awesome okay there’s no it’s

awesome

The post Episode #194 – Lauren Delaney George On Tiny Steps To Online Business Success appeared first on Drop Dead Copy.

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Lauren went to school in NYC for costume design. When she finished, she found no one was beating down her door job-wise. She had many elaborate scenes found within her imagination… …and decided to express them in a way that didn’t break the bank. Lauren went to school in NYC for costume design.
When she finished, she found no one was beating down her door job-wise.
She had many elaborate scenes found within her imagination…
…and decided to express them in a way that didn’t break the bank.
By making tiny worlds.
She threw up a few of her creations on Etsy and when people snapped them up it surprised her.
Pretty soon her hometown newspaper was clamoring to get a story.
Then she woke up to find out she was in the New York Times.
She hit the “circuit”, meeting other miniature conventioneers ad customers purchasing her creations.
Her love for research and reproducing authentic historical documents and other pieces…
…extended to helping with an Escape Room.
She has a keen designer’s eye and her work is nothing short of exquisite.
Listen for yourself as her and I delve into some of the products she offers.
Explore the ways she is selling to her awesome fans.
I’m sure your creativity will jump into high gear too!

In this episode, you’ll discover:

* How one “mix-up” lead to even more intrigue and mystery amongst her customers.
* Can you offer your products and services in similar creative ways? (The haunted dollhouse is GOLD.)
* The clever way Lauren’s “persona” is facilitating all her products.
* Story-telling ideas abound in this episode. Can you take one and put it in place right now in your business?
* Listen to her discuss design and now take a look at your logo…your graphics…your products.


Mentioned:

* Lady Delaney’s “Letters From Dead People”
* Lady Delaney’s Instagram
* Lady Delaney’s Etsy shop
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody, we’re back for another edition of the podcast and today I have Lauren Delaney George on the show a longtime friend of mine I haven’t seen in like a couple years…
Lauren Delaney George: way too long
David Allan: I met you through another magician friend
of mine right and you actually took a picture of us that’s still floating around if ypou remember and you are… would you
call yourself a miniaturist? Is that
Lauren Delaney George: That’s pretty good
David Allan: I was thinking about that on the way over… she makes miniatures that are miniatures…
Lauren Delaney George: I guess so yeah it’s always hard to explain to people what it is that I do. I get some interesting looks…
David Allan: Yeah and I’ll put the Instagram in the links and stuff to people to check it out but you have some of the most
fascinating little scenarios and scenes set up in your Instagram and your Facebook posts and stuff which you know these tiny little well it’s dollhouse furniture yeah but you create these
magnificent worlds I would say that feel…because the quality of your work they feel real it’s you know I got grew up in
Canada and I don’t know if Americans can will relate to this but like Friendly Giant was a big show in in Canada I think it’s like a British show or something but he would come in the giant this one called regular-sized person who’s playing a giant...]]>
The McMethod Email Marketing Podcast 31:10 Email Marketing Podcast Episode 194
Episode #193 – Dennis Demori On Digital Nomad-ism Beyond The Hype https://www.dropdeadcopy.com/episode-193-dennis-demori-on-digital-nomad-ism-beyond-the-hype/ Tue, 10 Apr 2018 12:04:20 +0000 https://www.dropdeadcopy.com/?p=4502 https://www.dropdeadcopy.com/episode-193-dennis-demori-on-digital-nomad-ism-beyond-the-hype/#respond https://www.dropdeadcopy.com/episode-193-dennis-demori-on-digital-nomad-ism-beyond-the-hype/feed/ 0 <p>Dennis found himself in advertising a few years ago. Working on marketing strategy and branding for Fortune 500’s and Non-Profits. His first foray into business was a web design business which went belly-up. Another web designer suggested “copywriting” might better suit his skillset. Once revealed… …he dove into the deep end with everything direct-response. Then […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-193-dennis-demori-on-digital-nomad-ism-beyond-the-hype/">Episode #193 – Dennis Demori On Digital Nomad-ism Beyond The Hype</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
Dennis found himself in advertising a few years ago.

Working on marketing strategy and branding for Fortune 500’s and Non-Profits.

His first foray into business was a web design business which went belly-up.

Another web designer suggested “copywriting” might better suit his skillset.

Once revealed…

…he dove into the deep end with everything direct-response.

Then he began searching for a mentor.

Years ago he had a martial arts mentor and understood the life-changing value.

He’s pretty new to the whole world of freelancing and the digital nomad lifestyle…

…and his fresh eyes will reveal the truth, dispel some myths, and give you perspective…

…from someone experiencing it in real time.

He’s only been a freelance copywriter for a year but he learns fast and has plenty of opinions on what you need to do…

…to make it in this marketing game.

Dive into this episode now!

In this episode, you’ll discover:

  • How to avoid being a sucker while finding and vetting a mentor.
  • Two quick-start reasons you need a mentor now. (Or spend years flailing away in freelance purgatory!)
  • 3 “No-brainer” problems every freelancer (of any kind) is trying to answer every…single…day. (Here are Dennis’ solutions).
  • Why most “digital nomads” are focusing on a completely wrong factor. Change how you decipher true success from mediocrity.
  • A golden nugget of advice about content creation to start luring in the right clients. (Dennis shares 4 mentors he worked with…or continues to work with)

Email Marketing Podcast Episode 193

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody we’re back with another edition of the podcast, I’m David Allan from makewordspay.com and we have a fellow copywriter on the show today he is a digital nomad he’s relatively new to the lifestyle so he’s gonna be demystifying some of the aspects of what you may think about being a digital nomad here and talk heavily about that Dennis Demori welcome to the show

Dennis Demori: What’s happening David, thanks for having me.

David Allan: Yeah man, it’s a real pleasure. I’ve sort of just become aware of you in the last maybe six months or so you know we belong to various face group – I’m just gonna merge those words together – Facebook groups together and so forth and you seem to have…be of like mind and you’re relatively new to this whole digital nomad lifestyle so it’s interesting to see some thingsyou’re sharing maybe let’s start like we normally like to do we go back to your origin story where you were before how you found your way into this Machiavellian world of digital marketing and travel and so forth…

Dennis Demori: Yeah sure so briefly I grew up in New York and lived all over the US throughout the ears and about five, six years ago I ended up in advertising okay and I work with a number of different clients region could not provost a fortune 500 and in my role at that time I was a brand strategist and it has the comedy cuz they’re pretty creative about the names in the advertising field like and maybe my focus was market research and strategy for our clients but I got kind of sick of it after a while I did it for a few years and then thought okay what’s next
and after a a brief failure as a web designer because you gotta feel your first business right sorry laughter after doing that very badly I I found out about copywriting I found out about it from a fellow web designer we mentioned that she had worked with several copywriters and design projects and I was like you know what that is probably a better fit for my skill set and I think there’s better opportunities with that and actually did write some copy when I when I started doing web design because my first client and was my brother versus are with your family nice
so I had to read the copy for his website because he sure as hell isn’t gonna do it I just went down the rabbit hole and I found out about direct-response copy a few months later and completely immerse myself in the books and the courses and working with mentors and all that thing so I haven’t been a copywriter for that long it’s only been a little bit over a year mm-hmm when I’ve gone through that initial learning curve very quickly because I just do it right in right the style should took real action yeah that’s been my focus of the full-time copywriter freelance copywriter for the past year and I’ve worked with a lot of different clients from financial publishers KP commerce stores to fitness coaches a little bit of everything…

David Allan: okay okay so those first steps you found out about it you started okay that direct-response is the thing what is that about you’d open to some of those classic texts we’ve heard about so many times
you also access to mentors maybe talk

about that like it was that something

that you were just like aware of in your

life in general or was that suggested to

you or how did that work yeah actually I

didn’t have access to an incredible

mentor years ago in back in college was

in that situation I got into martial

arts which is wondering like I wanted to

do since I was a kid I think a lot of us

guys too right

so I did it in college and he was

incredible

anyone who’s done martial arts no it’s

not yeah you get into it

learn how to kick somebody’s ass that

they do learn about things like

discipline and dealing with adversity

and challenges learning how to learn

like all these types of things that are

really important to us so that was my

first exposure to it and then

fast-forward to this past year or so as

I was getting my feet wet and direct

response copywriting I keep thinking in

terms of time and opportunity costs so

you know who’s the best person that I

can learn from and that can help me

really accelerate my career growth right

because if you look at for example

professional athletes

they’ve always got coaches right does it

matter my boudoir doesn’t matter if you

work bran or Kobe or whoever even even

presidents I know like for example Bill

Clinton had had received advice or

coaching from Tony Robbins mm-hmm you

know so it’s really it doesn’t matter

what what profession you’re in or what

level you’re at there’s always somebody

who knows more than you do can help you

we can see things from a different

perspective

right and and also help you save time

because right you’re not going to make

any more time and that’s more valuable

than money you know that saving the time

is the most important thing and getting

on the right track as fast as possible

so you so the copywriting mentors he’s

sought out would how did you vet these

people did you like sort of this

person’s always talked about or what

sort of steps to take well I was a

little sneaky about it you know everyone

everyone offering coaching or mentoring

or consulting today well I would hope

has testimonials right Shirley so the

video case studies so I can go to their

website and find out why I look at who

is doing the testimonials and then I

just look them up on Facebook and send a

message right and say hey I’m thinking

about doing this what’s your experience

been I think that’s the best way to do

it because once you’ve talked to

least a handful of people right we start

hearing the same thing over and over

again like this was good this was not or

you know I’d you written it do you

recommend it right if you have five

people or 10 people who all recommend it

that for me is a good sign to move ahead

right so that’s what I would do if

anyone else was is thinking about

working with a mentor or a coach off to

the students know and and the mentor

should also be transparent about having

you talk to the students if they’re kind

of like NDA or other people you can talk

to them that would be a red flag to me

so I give that some extra consideration

right

was there any mentors in particular you

want to give a shout-out to yeah yeah

absolutely

so the the first one well actually I

worked with a few natan all of them

unless I forget anybody but I work with

Jenny Burress kind of be ER es gens

fantastic actually met her alone in LA

and she’s a copywriter but she’s shifted

I don’t know how her business is split

off right now but she does a lot of

coaching and horses for freelancers okay

she’s great to help you get in to

understand how to pitch clients right

very good for that so not for copy but

for freelance broad ones lying that

client acquisition very good and and I

also work with Lucas for Chesky right

she’s an awesome copywriter and I work

with him really to to just get like the

the one-on-one on direct response copy

Brett to understand that and he’s great

then I was also in the trafficking

Fellows Program okay welcome Chris Evans

they’re very good at the mindset of

business right and and and client

acquisition and paid traffic and all

that mm-hmm

and finally I’m work with Jake awkward

right now who run

reading an academy I’m moving in that

direction now that I’ve been praying for

the past year and working different

clients his whole thing is financial

copy working the big financial

publishers of Agora right so that is

another type of the skillset and angle

and copy ready that a lot of people

don’t don’t know about so I’m looking to

Jake now he’s great he’s no BS he’s he’s

through what he’s done things also good

teacher

awesome awesome that’s great those if

it’s a great lineup of people that’s and

that’s something I think a lot people we

have on the show had in common they had

some great mentors and accessed you know

to cut that learning curve down it makes

a huge difference and I would say if I

could pay two things that are really

really important to any not just sake

writers but freelancers one is or your

mentors you know have you never have you

never work with a mentor why not because

if you can find a good mentor coach

they’re gonna save you a ton of time and

they’re gonna help you avoid the

mistakes and get on the right track and

then number two is the environment

number two and we’ve talked about it in

the beginning of this and this interview

with ace groups yes Facebook groups yep

but your environment

yeah who are you hangin out with you

hanging out with go-getters and

ambitious people or not so I try to

surround myself with the absolutely best

people possible right yeah absolutely

absolutely is that old saw about your

the average of the five people you hang

around with the most or whatever however

it goes yeah it’s fully true that’s a

very powerful idea unto itself all right

so you started into the mentorship you

were cutting down your learning curve

you knew that it was copywriting you

wanted to freelance with what were some

of these mentors teaching you how to get

clients did you try it on your own

first how was the what steps did you

take there yeah

I mentioned four different mentors and

or I am working with each one for a

specific reason

okay so I think that’s the first thing

to think about is why do I want to work

with this person like I wouldn’t really

look for a general coach unless that’s

that’s really what you need but I think

what happens with most people is that

you run into a sticking point right

something is not working the way you

want it to so that could be like i like

i did this proper reading mentorship I

needed my focus there was still that

position right you know what can I learn

here that I’m not gonna learn in or in

books or this just gonna help me learn

it much faster sure because that’s my

primary skill set in my business or with

someone else I was working with it was

it was pitching like how do you pinch

fly it’s old right but that’s something

that a lot of people struggle with and a

lot of people do but they just don’t

know how to do it right we’re in it in a

way that’s gonna help them land clients

different I mean it’s way too much to

cover yeah today when I picked a lot of

things from different people so I think

with with really any type of freelance

business you’re gonna struggle with the

same things it’s gonna be one getting

better at your craft whether you’re a

copywriter or graphic designer what

designer whatever right who is client

acquisition how do you find clients you

know do you do that through Facebook do

you use cold emails what do you do and

then three is how do you convert them

do you have an organized sales process

from A to Z that takes somebody from

cold and not only anything about you to

hang you to work together right and I

think that those are probably that I

could think three areas that everyone

struggles with at one point or another

and

especially with client acquisition I’ll

give you one a good point right now

which I picked up from from the traffic

and funnels and which i don’t

following which is to focus on one

platform at a time and I give the same

advice for my clients when I’m kind of

in a consultative role is I see them

trying to do too much and I talked about

this on Facebook in my post is

everyone’s trying to do a million things

at once and you’re looking at Gary Vee

and Grant Cardone and all these guys who

are huge and okay yeah and they got

books podcasts video live streams posts

on Facebook event all this you know

public speaking events all this stuff

right last if you’re new or if maybe

you’re in your first year or if you’re

not at six figures of revenue I mean

whatever it is if you’re still kind of

just in the early stage however you

define it I think it would be to your

benefit to focus on one maybe two

platforms at a time so you could you

could do for example Facebook and an

email list right or maybe Facebook or

LinkedIn and then repurpose that content

on your blog right just just pick one or

two and go deep instead of like wide and

shallow right because as I would buy to

my clients you want to get famous in

your niche mm-hmm right if people don’t

know who you are they’re not going to

work with you and it seems like it’s

such an obvious thing but I can I mean

you and I know you’re in the same kind

of groups in circle but I guarantee you

can probably count the copywriter

there’s produced consistent content on

Facebook on two hands

maybe you name ten people yeah and

that’s it I can’t think of that many

more and I know a lot of them sure of

the ones who are actually out there

producing content it’s not many

and the reason is I think is because it

is a grind it takes time and it takes

work to do that and also I think people

are lacking confidence yeah it’s really

it doesn’t feel good does it feel good

when you post something and you get no

likes or you know a couple times but for

the most part I’ve been fortunate that

my stuff has got tons of engagement and

there’s a good sign yes so what I’ve

dealt with the same type of issues where

you’re like I just don’t know people are

gonna like this or if they’re gonna read

it or am I am I gonna look stupid so I

think a lot of people deal with that and

just kind of self sabotage themselves

and end up doing nothing right just gets

stalled oh it is yeah so just gonna read

that at that point I think people need

to do it do a better job of focusing I

think one or two platforms and dominate

the hell out of them and get known and

that is because finding acquisition is

just a big part of it that people

struggle with it with with it is why I

mention it I focus on one or two areas

that you can get really famous in I mean

just within the people that could be

your customers and that would that’s

kind of a key 8020 rule right where

should I fill this most Bannerjee you

know that is a really helpful tip this

does help me quite a bit yeah that is a

great tip actually is a great tip so now

your your remote you’re able to work off

your laptop you’re traveling you’re

experiencing this newly created and last

year digital lifestyle let’s delve into

some 1x I know our audience is you know

really interested in that and John of

course who started the podcast he

himself and myself are both digital

nomads let’s delve into that lifestyle

start demystify maybe some of the things

that people think are true or they have

a certain perspective that they haven’t

been open up to the other perspectives

and you’re fresh at this so you have the

best it’s all it’s all new to you let’s

just jump in and start telling us some

of the things that you

you may be thought and have been the

demystified in your own excursion I’m

just living the dream just retreats it’s

not like that at all it’s not in my

experience that’s the difference between

it for real and how it’s sold yeah well

here’s the thing first of all let me let

me take a step back doing the phrase

digital nomad is very popular and we use

it and when we say we we know what we’re

talking about like what the other person

sure we’re talking about someone who

travels and works online basically right

right but I don’t like that term and the

reason I don’t like it is that with

digital nomads I kind of don’t like the

nomad part of it and I love travel just

as much as anybody else but the problem

is when you’re living this kind of

nomadic lifestyle you’re not grounded

right no it’s really difficult to grow

up business when you’re constantly

moving every two or three weeks or even

every month mm-hmm because you need time

to get grounded you need time to be

familiar with a city right and just find

out basic things that sounds stupid but

I’m dealing with it right now is like

where’s the grocery store is it like

these little things that you don’t think

of as issues until they become an issue

like filters and so I don’t like that

part of it I also don’t like and this is

how you and I started talking on

Facebook the other day was I’m totally

pissed people off by saying this but

the digital nomads people in that scene

are really just focusing like where’s

the cheapest place possible that I can

live outside the US that has good Wi-Fi

what is mean and that is just a total

scarcity mindset because I see nothing

to brag about if you’re living somewhere

that’s cheap and a dumpy apartment

mm-hmm maybe with with roommates I mean

yeah we all start everywhere our

businesses have to start somewhere and

that’s from zero right I think that’s

because maybe fine for your period but

the goal for everyone should be to grow

right to grow personally even grow your

business and to get to a point where you

don’t have to be in the cheapest place

as possible like right now I was just

talking to friend last night about

visiting him in May and visiting him

somewhere that is absolutely not

considered a digital Nomad destination

and you would never guess what it is

mmm I’m thinking of going out to New

York that’s nice and working out there

working remotely for a month and you

never yeah in the different Nomad scene

you hear about Chiang Mai you hear about

a medi yeah maybe I’ve been hearing

about Mexico City and the amount and

yeah Vietnam I’ve got a good friend

there right now actually and I’m gonna

try to visiting this year but I think

people just need to take the longer-term

view of how can I really maximize my

life and how can I set myself up and and

I talked about environment before how

can I send myself an environment where I

can grow my business

because if your business is doing its

same revenue twelve months later

something’s wrong right or if you’re

just not hitting your goals something’s

wrong or you go like the Chiang Mai if

you drop shipping or whatever like you

learn by here doing and it’s really

going anywhere I mean what the heck are

you doing you can’t honestly tell me

that you’re leaving that much better

in Southeast Asia or in Latin America

than you are in your middle-class

neighborhood and Dallas or Chicago right

because it’s not evil I don’t think you

can prepare middle class the u.s. middle

class in Latin America or or off East

Asia there’s just this is a bit much

bigger divide and like SD right now in

Mexico see I don’t see too much of what

I would call a comfortable comfortable

to middle class of us right I see kind

of more like working-class for Mexicans

here you also have like the very

high-end red neighborhood which is

really just like choice for many so it’s

really it’s an enormous City it’s about

nine million people I think which is

about twice the size of the way better

than that mm-hmm like I would say that

there’s maybe three nice neighborhoods

there where there’s somebody from the

from the West in the US for Australia or

UK would would probably consider living

and living comfortably right that’s

excellent that’s excellent I mean it

awesome if people want to get a hold of

you Dennis how do they go about it yeah

a couple ways one you can check out my

website Dennis the more you calm and if

you want to connect you’re totally

welcome to reach out on Facebook just

look me up Dennis the more te mo RI and

I’m I was seeing on Facebook at least

once a week so I’m pretty easy to find

awesome awesome well I think you gave a

lot of great information a lot of value

was you’re very easy to talk to and

interestingly and have a lot of common

I’m sure and it’s just uh I think our

audience will get a lot of value out of

this because I know those people out

there and I get daily if not weekly

emails from people asking these very

questions so here it is folks you know

don’t just take it from me take it from

someone who’s living it and it’s fresh

into it and it seems some of the

challenges and some of the rewards and

hopefully you know I give you something

to think about before you and I wouldn’t

agree I mean if this is something you

think you want to do you gotta just do

it

yeah I I’ve always had this this this

way of thinking because I’ve lived in

several cities around the u.s. you know

I don’t know exactly how it’s gonna be

your house gonna turn out but if it

turns out I don’t like it

I can always get go back to go back home

the last place other lives and that I

found that the more you travel the more

you under understand what you want

because you’re just to get a little

philosophical we’re all kind of a

journey of self-discovery right try to

figure now what do we want out of life

what do we enjoy what do we not want so

we can find those things that we really

they make us happy as possible and being

here like I’ve said this pros and cons

at the same time is maybe if we

appreciate my life in the u.s. more

because you kind of especially was

listening to people in the digital nomad

community that are a lot of kind of like

anti us mm-hmm

is that you know the grass is not always

greener there there are going to be some

things you like but definitely things

you don’t know this trip has has kind of

opened up my world a bit but at the same

time maybe think you know what I do have

a pretty good we’re a ran United States

and it’s it’s better than I thought so

that it tell me with that appreciation

awesome awesome man I really want to

thank you for coming on the show a lot

of fun and for everybody else would back

again with another edition of the

podcast next week hopefully with

somebody as entertaining and delivering

as much value it

The post Episode #193 – Dennis Demori On Digital Nomad-ism Beyond The Hype appeared first on Drop Dead Copy.

]]>
Dennis found himself in advertising a few years ago. Working on marketing strategy and branding for Fortune 500’s and Non-Profits. His first foray into business was a web design business which went belly-up. Dennis found himself in advertising a few years ago.
Working on marketing strategy and branding for Fortune 500’s and Non-Profits.
His first foray into business was a web design business which went belly-up.
Another web designer suggested “copywriting” might better suit his skillset.
Once revealed…
…he dove into the deep end with everything direct-response.
Then he began searching for a mentor.
Years ago he had a martial arts mentor and understood the life-changing value.
He’s pretty new to the whole world of freelancing and the digital nomad lifestyle…
…and his fresh eyes will reveal the truth, dispel some myths, and give you perspective…
…from someone experiencing it in real time.
He’s only been a freelance copywriter for a year but he learns fast and has plenty of opinions on what you need to do…
…to make it in this marketing game.
Dive into this episode now!

In this episode, you’ll discover:

* How to avoid being a sucker while finding and vetting a mentor.
* Two quick-start reasons you need a mentor now. (Or spend years flailing away in freelance purgatory!)
* 3 “No-brainer” problems every freelancer (of any kind) is trying to answer every…single…day. (Here are Dennis’ solutions).
* Why most “digital nomads” are focusing on a completely wrong factor. Change how you decipher true success from mediocrity.
* A golden nugget of advice about content creation to start luring in the right clients. (Dennis shares 4 mentors he worked with…or continues to work with)


Mentioned:

* Dennis Demori’s website
* Dennis Demori on Facebook
* Traffic & Funnels
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody we’re back with another edition of the podcast, I’m David Allan from makewordspay.com and we have a fellow copywriter on the show today he is a digital nomad he’s relatively new to the lifestyle so he’s gonna be demystifying some of the aspects of what you may think about being a digital nomad here and talk heavily about that Dennis Demori welcome to the show
Dennis Demori: What’s happening David, thanks for having me.
David Allan: Yeah man, it’s a real pleasure. I’ve sort of just become aware of you in the last maybe six months or so you know we belong to various face group – I’m just gonna merge those words together – Facebook groups together and so forth and you seem to have…be of like mind and you’re relatively new to this whole digital nomad lifestyle so it’s interesting to see some thingsyou’re sharing maybe let’s start like we normally like to do we go back to your origin story where you were before how you found your way into this Machiavellian world of digital marketing and travel and so forth…
Dennis Demori: Yeah sure so briefly I grew up in New York and lived all over the US throughout the ears and about five, six years ago I ended up in advertising okay and I work with a number of different clients region could not provost a fortune 500 and in my role at that time I was a brand strategist and it has the comedy cuz they’re pretty creative about the names in the advertising field like and maybe my focus was market research ...]]>
The McMethod Email Marketing Podcast 27:21 Email Marketing Podcast Episode 193
Episode #192 – Courtney Blair On Business Building Secrets From A Podcast Queen https://www.dropdeadcopy.com/episode-192-courtney-blair-on-business-building-secrets-from-a-podcast-queen/ Tue, 27 Mar 2018 16:25:26 +0000 https://www.dropdeadcopy.com/?p=4497 https://www.dropdeadcopy.com/episode-192-courtney-blair-on-business-building-secrets-from-a-podcast-queen/#respond https://www.dropdeadcopy.com/episode-192-courtney-blair-on-business-building-secrets-from-a-podcast-queen/feed/ 0 <p>She was pregnant and needed work. Her father wanted to get on podcasts and tasked her with the outreach. One day, he suggested she could offer this as a service. Ever since she’s been a fast-rising star in the podcasting world… …and a real life-saver for myself (David Allan). She helps clients get their house […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-192-courtney-blair-on-business-building-secrets-from-a-podcast-queen/">Episode #192 – Courtney Blair On Business Building Secrets From A Podcast Queen</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
She was pregnant and needed work.

Her father wanted to get on podcasts and tasked her with the outreach.

One day, he suggested she could offer this as a service.

Ever since she’s been a fast-rising star in the podcasting world…

…and a real life-saver for myself (David Allan).

She helps clients get their house in order so they put their best foot forward.

When Ryan Stewman exposed her to his network – things took off.

If you’re looking for a fast way to build authority and notoriety in your niche.

Find new clients and new opportunities.

Expose people to your personality, style and how you think about business…

…few channels are better than podcasting.

Are you ready for primetime?

Check out this episode now.

In this episode, you’ll discover:

  • The “damaging admission” she turned into new clients and opportunities.
  • The number one thing Courtney vets so she’s sure a new client is ready to appear on podcasts.
  • One incredible value of podcasts shouldn’t work. (Yet it builds your business faster than anything.)
  • The amazing way Courtney is using her own livestreaming to attract clients.
  • The single most important aspect of Courtney’s success. This one takeaway can change your life today.

Email Marketing Podcast Episode 192

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody welcome to another edition of the podcast – I am David Allan from makewordspay.com and we have a very unique guest on today’s show because I can’t remember exactly how I came in contact with her but I’m pretty sure it
was because she sent me an email and tried to get somebody else on this show so we’re gonna welcome Courtney Blair onto the show Courtney, how are you?

Courtney Blair: I’m good how are you thanks for having me.

David Allan: Not a problem not a problem I’ve been looking forward to this one especially now I’m pretty sure that’s how we
probably first found out about each other’s Courtney isn’t it you know she’s an expert on getting people on podcasts
and I would have to say that you are have been a lifesaver for me in many ways almost unintentionally I would say probably because you know that’s a business that has evolved for you and as a result it’s made my life a whole lot easier because this is one of the podcasts you solicit to get people on and it makes my job a lot easier as someone who solicits people to come on as well so you know people don’t know anything about you you can have a rising star in this world take us back to where you
were before podcasting…

Courtney Blair: So before podcasting I started doing what I’m
doing I started finding podcast interviews about four years ago so before I did that I bounced around new jobs you know I didn’t really know what I wanted to do I just knew that I wanted to work for myself my both my parents are entrepreneurs so I worked for them a bunch and I helped my mom open a couple companies and you know I did some stuff for my dad so I kind of just bounced
around I couldn’t really keep a job in the real world because I just you know so I was just Minh to be there I would leave you know and so it’s just one of those things where I kind of always knew that I I needed to be able to run my own schedule and just kind of do things how I wanted to do them so I always worked with the customers you know whatever I was doing and that’s kind of how I I was in sales you know so I kind of I always was a people person and so this on my lap and it was just amazing
because I kind of learned that this is like what I’m supposed to be doing you know yeah well and so was it somebody who sort of like we decided podcasting like that sort of erupt like did we
listening to podcasts you know where did four years ago almost exactly actually I was pregnant at the time and I couldn’t
find a job so I hit my dad up and I was doing some computer work for him just for his company you know right I wrote articles for him periodically and you know I would just do some like minor
assistant work it’s so one day he’s like yeah Courtney like I want you to start trying to find me podcast interviews I want I want to I want to go on the podcast to talk about what we’re doing and so I thought it was weird I honestly didn’t listen to podcasts I didn’t I was like what is it a radio show I just had
no idea you know I really didn’t know what what a business tool it was I had no idea what was gonna come of it I mean he was paying me hourly you know so this whole thing started off just by chance you know and it was like really lucky that it did so after a couple of years he me and my dad and I were we’re
talking about it and he’s like you know this is really something that that you could offer people like people would really pay for this you know so he kind of helped me dial it in and you know I learned how to track the interviews and booking them and you know I really just I’ve started building a network you know
of podcasters that I work with and about a year ago I just started reaching out to people asking if they would want to be on podcasts you know so it just sighs just started at the business rather than as an employee you know so in my life
changed from there so it’s just kind of it literally just like the universe said here you go Courtney.

David Allan: Yeah you’re really good obviously because it’s grown really rapidly from what I’ve gathered just

from talking with you here and there and

seeing you on other on your own podcast

and through other avenues on Facebook

and so forth you know was this so you

said you reached back out to people that

you were already soliciting was there

some one person or a couple people that

maybe open that spigot for you where

your network

start to expand you know exponentially

yes you know someone who really just

changed the game for me in terms of

bringing in new clients by being exposed

to his network was Brian’s doom and a

lot of people have heard of him he’s

world and so I met Ryan by the same way

I meet everybody just by emailing him my

services and you know it was it was

really crazy like he just you know he

took it immediately and it was something

he had been looking for and and you know

within the first day of us working

together and I found him a bunch of

interviews you know so he was kind of

shocked and he’s like you know what

Courtney I’m gonna expose you to my

network and from there it was just a

rollercoaster ride like I probably got

easily just from knowing him my various

shows a couple times and is great yeah

yeah it’s yeah you know he does really

have a penchant for turning people onto

his other people yeah definitely it’s

it’s a gift you know and so so there are

people you know it’s just been really

cool to see what comes from from working

with these types of people you know I

had no idea who I was gonna be meeting

and talking to when I started doing this

I just I just started you know and so

people to have these conversations with

you know such high caliber big people

all for my living room is is it’s so

real kind of what you’re talking about

and that’s something that’s interesting

about you because you just you just

stated it there you say you just kind of

just started and although there’s a lot

of people out there and I’ve certainly

been guilty of this myself is that you

know there’s the planning and the

accruing of the information sort of

stage and a lot of people really get

stuck in that stage where they’re you

know they’re almost waiting for a

perfect data like launch this whole

thing or something and you kind of just

started and and sort of the fix that fix

the parachute on the way down is is that

I feel like a lot of people stress out

so much about just starting what they’re

doing as an expert you know what I mean

like

I had no idea what I was doing when I

started doing what I was doing and I

admitted that to people like I’m just

doing this and it’s work you know and so

and I think you know like it’s if

someone told me you know I just started

what doing what I’m doing and you know

I’m still learning but it’s amazing like

that’s majorly respectable and that

makes me want to not only be on board

with them but to like help if they need

it you know and so if you thought so

much about about you know coming coming

up against something that they don’t

know about and it’s like if you come

across something most likely somebody

you know knows about it and can help you

and that’s like the beauty of the

networking aspect of things yeah I think

you are right I mean that’s a really

important thing you said there it’s like

people feel then necessary to like know

everything about it and be like super

proficient before they even start and

like really nobody does it that way

who’s been successful also I mean Ryan

is a good example of that I mean people

go back and listen to Ryan’s episode I

mean he’d been to jail he’d worked at a

car wash and the mortgage company a

bunch of different things and but he was

continuing to persist and then when he

persisted you know doors opened up for a

member ever think was my remember

correctly it was like some lady who saw

him at the carwash that then hired him

for the mortgage companies you know it

opens these doors when you’re actually

doing things yeah definitely it’s it’s

amazing and you know the industry that

we’re in is so amazing because everybody

who’s podcasting most likely they’re not

just a podcaster like they’re doing

other amazing things too and by being

lined up with these people you’re you’re

being lined up with somebody who is

like-minded and you know your services

probably complement each other you know

like there’s just really like it’s

amazing it’s really cool so there’s

obviously people out there that don’t

podcast or that don’t go on podcasts and

maybe let’s jump into a few of those

things that’s like why podcasting like a

book you know it’s been around for a

long time now although it seems to be

and yet new in many ways to people and

and has really taken off in the last few

years for sure

I remember listen to podcasts you know

God maybe as long as eight or nine years

ago maybe now I don’t even remember

but you know it was just one of those

things where it was like a radio show

but you know people are now leveraging

this massively for their business

success and so let’s delve into some of

that you know give some people some real

idea of like why podcasting so I I think

you’re totally right their podcasts

aren’t exactly brand new but as a

business tool they are you know like

people are just realizing all the

benefits that come along with with being

on a podcast it’s not just having a

conversation right like sure it’s great

to have a conversation with somebody who

is like in the same industry as you and

understands what you’re doing but you’re

having this conversation you have

thousands and thousands of people

listening and you’re first and foremost

you get the chance to really establish

expertise and rapport with them without

having to talk to them individually

which is so valuable in itself I mean

you know people who are in sales go

after these people just to establish

rapport like targeting on social media

you don’t mean and all this stuff and so

you go on a podcast and just talk to

somebody for an hour and you know really

get to prove to everybody that you’re an

expert but come along with it are you

know you if say you do five podcast

interviews per month and you each of

these podcasters has anywhere from you

know five thousand to two hundred

having each of these podcasters sharing

your website or your sales funnel or I

mean sales funnels are huge cuz leave

catcher right so you’re having each of

these podcasters share your stuff with

the episode that’s so much so much more

visibility that that wouldn’t have

otherwise been seen just you know just

from again just from having a

conversation you know so it’s really

amazing just those two points alone I

could go on all day and I will one thing

to that people may not understand at

first glance perhaps but certainly as

paid off for me and I know it’s paid off

for you

which is you know for these people that

are stuck we mentioned them earlier

people who get stuck in the planning and

becoming an expert phase podcast is one

of those ways where and this almost

sounds Machiavellian or something I

think but it kind of buys you that

expertise right off the hop even if and

and it may be detrimental in some ways

if you don’t take it that seriously

because you know if you go on a podcast

with someone you’re seen at the same

level and you can sort of borrow if you

don’t have any expertise or any sort of

you know exposure for your expertise

expertise you now seen is the same as

the person that you’re either being

interviewed by or or interviewing sort

of works both ways yeah and as a result

I mean if those people out there who

feel like they need to do all that sort

of you know you can kind of get to that

stays very quickly by appearing on a

bunch of podcasts and I’ve known some

people who’ve done that as like their

main lead generation oh yeah you know

because it’s because it just kind of

pulls you to the forefront where they’re

like oh who is this person and you get

on some of these bigger shows and man a

you know and it’s funny too because when

the people come on your show and this is

I’m almost hesitant to talk about this

because it’s kind of a funny thing but

when people come on the show they

haven’t I’ve interviewed you know might

as my copywriting career is got a long

I’ve interviewed it’s like the best of

the best copywriters extent and when

they come on the show you know even a

couple years ago they would say stuff

like well I don’t know if this happens

when you coach people you know but when

I could you know and it was like they

assumed that you were doing all the same

things that they did and as a result the

audience does too so they like just look

they’re like they’re like giving you the

same level that can backfire because if

you can’t deliver then you know there

can be problems in that regard but yeah

I mean that’s an interesting answer yeah

absolutely and that’s what makes our

jobs like behind the scenes really

important in making sure that the that

it’s all lined up the right way you know

I mean and that the people that people

really are you know maybe it’s

well because we get it really is about

about shared visibility and leveraging

each other’s audiences and expertise

like you said you know it really is it’s

a beautiful machine it works really well

so you know when you’re looking for

podcast you know people come to you they

want to get on podcasts you know and

they’re looking to expand their business

or even just I’m assuming probably

people come to you’re looking just you

know fresh out of the gate looking to

start their business in a way yeah you

know what sort of what sort of vetting

process or what are the things you’re

looking for as to make a person that you

wanna aside from just taking their you

know taking money for your services the

kind of vetting processes that so I I’m

the one I’m in I’m the one that handles

all of the sales and consultations and

everything so everybody comes to me so

when I when I’m talking to somebody and

I we have our call what I’m looking for

is that a they’re they’re doing

something that’s important you know what

I mean and that it’s not just some willy

nilly weird message they’re trying to

get across and I’m I want them to really

be able to benefit from doing podcast

interviews you know what I mean like I

don’t want them I don’t want to work

somebody who just wants to hear

themselves talk like I want somebody who

aimed and who is they themselves are

going to see a change from doing these

interviews you know cuz I what it really

bothers me when I because I’ve worked

with you know there was one point where

I was like yeah sure or whatever I’ll

take anybody and I would try to find

podcast interviews for you know pretty

much anyone that came along and what I

found from doing that was a lot of times

if I just took somebody who just wanted

to talk and I I sold it to them as an

investment which it is that’s what it is

and they didn’t see a room because they

had the wrong motives then I felt like I

wasn’t doing my job properly you know

what I mean when it’s so I make sure of

is that that they’re going to see a

benefit as well and that we don’t end up

in that weird predicament where they’re

like I’m doing these interviews and I’m

not seeing anything from it you know

like if there’s a whole process behind

it oh yeah

that’s kind of what I figured and it’s

and for us I mean when I look at

people’s businesses they come to me for

my expertise and I say to them you know

I can just tell that you’re not ready I

mean even if we were to generate a bunch

of leads for you or we’re gonna punch up

your copy to where it’s good so you know

can you handle any of this stuff you

know can you actually like send a

hundred leads to can you actually

process those leads and turn them into

something and I imagine it’s like you

have a little system set up I mean

you’re not the one grading over the

system that’s something to think

advantage of yeah you know so and yet

yep you’re exactly right that’s exactly

so that’s what I look for when I’m when

I’m bringing someone on for the first

time now as it turns out you’re now sort

of as you are today here appearing on

the show you are now becoming your own

client if you will and you started your

own from what I’ve gathered anyway is it

correct me if I’m wrong I mean you’ve

started your own podcast I’ve seen some

live streaming videos of you being

interviewed interviewing people is that

now the suppose that you sort of taking

your own medicine

yeah I’m actually doing it what I’m

doing is a Facebook live show so as I’m

doing these podcast interviews typically

we couldn’t couldn’t do today because

the Wi-Fi connection but typically I’m

also live at the same time while we’re

recording so people can see the

interview going down so some my my idea

is that the people that I work with my

future clients on social media will see

who I’m working with

and see them interview me and what it’s

like to be on their show and want to be

on their show so that’s really what’s

going on yes so I really you know I want

people to know that like what were the

people that were working with are

amazing and it’s also cool because I get

to have conversations with each of the

podcasters and thanked them personally

and you know really just get to know

them a little bit so it’s really I’m

kind of hitting it from both sides

I think that’s very smart because you

are you forging it I mean aside from the

outreach that you’re become so good at

and pitching various people you have his

clients to the various podcasts you know

when you do do something like that and

you’re opening up that visual aspect as

well to which you don’t get a lot from

podcasting it indeed is a relationship

for you with with the person you’re

marketing people to and also really get

to see maybe they’re maybe if they

haven’t considered podcast before now

they now not only can hear about it but

they can actually see the way it goes

down exactly and you know it is the

other half of it is that I am taking my

own medicine too and you know what I

mean this goes from here you know

because I do believe so so much in my

and what we’re doing in the podcasting

industry and using it as a marketing

tool and so I’m so excited that I

actually get to do this for myself now

oh and because I wasn’t ready for the

exposure back when I you know ate this

over this last year like my team and I

were so so so dialing in the just the

internal operations you know that if I

had tried to pursue the visibility side

back then I would you know I didn’t know

if we would have made it if we would

have imploded you know because we were

growing so much organically just from

working with Ryan Suman and him making a

couple posts about me and just other

people sending me their clients and you

know what I mean so there was so much

organic growth right I was truly afraid

in place that can really be a big

problem that can brew in your reputation

or you know you word gets out that you

can handle it or you know just a lot of

problems that are unnecessary if you’re

ready to accept it exactly what my team

we’re all we’ve got this thing just

rocking and rolling now so we’re just

ready we’re scaling scaling scaling

we’re ready to go yeah one of the things

that I’ve and I don’t know if you guys

do this now or not because I sort of had

this relationship you with you for a

while now I contacting

get on the email marketing podcast and

so maybe this is something you guys do

but I’m you know just because the way

it’s sort of done now for my end since

the start I’ve sort of seen it grow but

like one of the big things for me when

people you know haven’t used your

service but pitch themselves to us after

John and I at the at the email marketing

podcast ah you know there if we go back

I shudder remember the guys name off the

top of my head because they must Kurt

Elster if people go back and look at

that Kurt Elster’s episode of the

podcast they’ll see at the very

beginning I think I mentioned that he

had come like uber prepared like he had

this one sheet you know for that he’d

sent me where it was laid out I really

was just a link to his website where he

had the one she posted and sort of laid

out possible questions I could have

asked all his bio the way he wanted it

said which is really important if you’re

a person going you know all those kind

of things so is that something you offer

people now to get their houses that’s

something that we do right off the bat

you know so when I when I bring somebody

in I send them an intake form right away

and that kind of gathers all the

information that I need that I mean

would be on a one sheet and we put it

into a really pretty email template you

know what I mean so I don’t like to make

it um super frou-frou and you know what

I mean I like to keep it short and

simple

I think people you know there’s there’s

a really important you have to really

think about things in terms of

psychology with who you’re emailing you

know I don’t want I don’t want to you

know bog somebody’s email down with it

with a five paragraph bio and you know

and all their stuff searched through all

these links and you know what I mean so

that’s something we do right away is

just make it to where it’s really user

friendly and readable to the podcaster

yes I think it’s important too because

it’s like you know if I have to talk

about them and I got to do my own

research with somebody who’s hosting a

podcast and I have to bone out on these

people you know it makes it so much

easier if there’s just something you

know quick and easy and well-written so

I can talk about them in the way

it’s important to talk about them in the

way they want to be talked about like

perhaps they want to be referred to in a

certain way you know maybe you know it’s

for the classic example is you know

nobody wants to be called a janitor they

wanna be called a sanitation engineer or

something you know and so this is the

same idea and yeah I really appreciate

has been people since and your company

now that hits me up and gives me those

type of things so that’s another reason

why I think people out there who are

podcasting they’re just listing right

now maybe they’re considering it that’s

another thing that really is awesome is

like you get to work on exactly how

you’re presented so yeah that really

helps with your branding mm-hmm we’ve

booked an appointment we can talk we’ll

get this figured out that is awesome

that is awesome I think you’re doing

something fantastic I mean this is a

very much an outside-the-box type

service it seems very simple and obvious

once you sort of think about it but it’s

see if but nobody really I mean there’s

probably other people out there doing

this I guess but I’d never come in

contact with them and you’re certainly a

pioneer of sorts I think in this regard

because you’ve turned this into a

business and yet everyone who does

podcast is kind of staring you staring

them in the face you know I appreciate

that so much that definitely means a lot

there there are so there are other

people out there doing this not many but

yeah it feels great to be on the ground

floor and to get to know so many people

and you know it’s you thank you you’re

amazing I appreciate you accepting so

many of our guest suggestions I mean we

wouldn’t be able to do it without having

such a such a sturdy rock-solid network

you know so where we will do without you

well it’s you know such a pleasure to

work with people who get it obviously

and bring to you I mean you just make it

easy you know anyone out there who’s

gonna listen to this and is thinking

working with Corey and her people to get

onto this podcast I will say this you

know unabashedly she is fantastic

the way they approach you they’re very

you know it’s a very easy thing to get

involved with they bring the type of

people you want on your podcast right to

your door it’s made my life on Hawaii I

feel like I’m almost cheating the system

because he brought so many people to

make that and but she’s just so much fun

to work with she’s prompt she’s

professional and I would give her you

know eleven out of ten for what she’s

doing and I think it’s a big big things

thank you so much that means so when

you’re making future working with you

yes thank you so much for taking the

time to come out do this and you know

share your insights and your and your

path your journey with our audience I

think a lot to be learned especially

about just taking some fucking action

basically thank you so much for having

me just wonderful I appreciate it

awesome and for everybody else we’ll be

back again with another edition of the

podcast next week we’ll hopefully

somebody who is as as motivated and

professional as Courtney

The post Episode #192 – Courtney Blair On Business Building Secrets From A Podcast Queen appeared first on Drop Dead Copy.

]]>
She was pregnant and needed work. Her father wanted to get on podcasts and tasked her with the outreach. One day, he suggested she could offer this as a service. Ever since she’s been a fast-rising star in the podcasting world… …and a real life-saver f... She was pregnant and needed work.
Her father wanted to get on podcasts and tasked her with the outreach.
One day, he suggested she could offer this as a service.
Ever since she’s been a fast-rising star in the podcasting world…
…and a real life-saver for myself (David Allan).
She helps clients get their house in order so they put their best foot forward.
When Ryan Stewman exposed her to his network – things took off.
If you’re looking for a fast way to build authority and notoriety in your niche.
Find new clients and new opportunities.
Expose people to your personality, style and how you think about business…
…few channels are better than podcasting.
Are you ready for primetime?
Check out this episode now.

In this episode, you’ll discover:

* The “damaging admission” she turned into new clients and opportunities.
* The number one thing Courtney vets so she’s sure a new client is ready to appear on podcasts.
* One incredible value of podcasts shouldn’t work. (Yet it builds your business faster than anything.)
* The amazing way Courtney is using her own livestreaming to attract clients.
* The single most important aspect of Courtney’s success. This one takeaway can change your life today.


Mentioned:

* Zippy Content
* Courtney Blair on Facebook
* Ryan Stewman
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody welcome to another edition of the podcast – I am David Allan from makewordspay.com and we have a very unique guest on today’s show because I can’t remember exactly how I came in contact with her but I’m pretty sure it
was because she sent me an email and tried to get somebody else on this show so we’re gonna welcome Courtney Blair onto the show Courtney, how are you?
Courtney Blair: I’m good how are you thanks for having me.
David Allan: Not a problem not a problem I’ve been looking forward to this one especially now I’m pretty sure that’s how we
probably first found out about each other’s Courtney isn’t it you know she’s an expert on getting people on podcasts
and I would have to say that you are have been a lifesaver for me in many ways almost unintentionally I would say probably because you know that’s a business that has evolved for you and as a result it’s made my life a whole lot easier because this is one of the podcasts you solicit to get people on and it makes my job a lot easier as someone who solicits people to come on as well so you know people don’t know anything about you you can have a rising star in this world take us back to where you
were before podcasting…
Courtney Blair: So before podcasting I started doing what I’m
doing I started finding podcast interviews about four years ago so before I did that I bounced around new jobs you know I didn’t really know what I wanted to do I just knew that I wanted to work for myself my both my parents are entrepreneurs so I worked for them a bunch and I helped my mom open a couple companies and you know I did some stuff for my dad so I kind of just bounced
around I couldn’t really keep a job in the real world because I just you know so I was just Minh to be there I would leave...]]>
The McMethod Email Marketing Podcast 27:14 Email Marketing Podcast Episode 192
Episode #191 – Kevin Rogers On Your Path To Freelance Success. Simple Ideas To Get Out Of Your Own Way https://www.dropdeadcopy.com/episode-191-kevin-rogers-on-your-path-to-freelance-success-simple-ideas-to-get-out-of-your-own-way/ Tue, 20 Mar 2018 12:13:56 +0000 https://www.dropdeadcopy.com/?p=4486 https://www.dropdeadcopy.com/episode-191-kevin-rogers-on-your-path-to-freelance-success-simple-ideas-to-get-out-of-your-own-way/#respond https://www.dropdeadcopy.com/episode-191-kevin-rogers-on-your-path-to-freelance-success-simple-ideas-to-get-out-of-your-own-way/feed/ 0 <p>Kevin Rogers is a fellow performer. For the better part of 10 years, he was a hardcore standup comedian making his living on the road. Looking into the future, he saw older comedians who hadn’t “made it” and decided to shift gears. With the help of a close friend, he found the world of copywriting. […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-191-kevin-rogers-on-your-path-to-freelance-success-simple-ideas-to-get-out-of-your-own-way/">Episode #191 – Kevin Rogers On Your Path To Freelance Success. Simple Ideas To Get Out Of Your Own Way</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
Kevin Rogers is a fellow performer.

For the better part of 10 years, he was a hardcore standup comedian making his living on the road.

Looking into the future, he saw older comedians who hadn’t “made it” and decided to shift gears.

With the help of a close friend, he found the world of copywriting.

Another comedian friend was also a little ahead of him on the very same path.

His first “sales letter” was a mocking treatise for a self-pleasuring device.

His friend told him it was better than 70% of the copy he came across.

From finding his first clients to advice he received from copywriting legends…

…this episode delivers the goods and may re-shape the way you’re molding your copy career

Dive in and listen now.

In this episode, you’ll discover:

  • What are the top mistakes Kevin hears from the client side of the copywriting business.
  • Kevin’s best piece of advice for every copywriter entering the field. (The two-part process for standing out.)
  • The “slippery banana syndrome” of the early stages of your copy career. How Kevin brought his focus in tight and his copy done.
  • HThe number one mistake people considering a copy career make. (It has nothing to do with getting good at copy.)
  • Kevin learned faster and escaped impostor syndrome with THIS advice from two legends.

Email Marketing Podcast Episode 191

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, we’re back for another edition of the podcast I’m David Allan from makewordspay.com – we have a very
special guest today on the show, someone I’ve been looking forward to talking to for a long time he is a copywriter or a freelancer – you know mentors other copywriters he has a
wildly successful forum and stuff for copywriters that you may already be guessing who I’m talking about he’s also a
stand-up comedian… Kevin Rogers welcome to the show.

Kevin Rogers: Thanks for having me brother, I’m looking forward to the conversation

David Allan: Yeah it’s been good I’ve we have some
interesting things in common including when I started my own podcasts that I did called Takeover Tuesday and you
started the Truth in Marketing podcast I believe we were using the same music – by some weird we’ve been gone looking
for the same royalty-free music

Kevin Rogers: Right, exactly funny they think one of us is that’s a cool they picture us in there like conducting the band

David Allan: So let’s let’s go back maybe you know I’m sure a lot of people you know know maybe a little few things about you for those who are completely brand-new let’s go back to your sort of superhero origin story you know how did you get into all this marketing stuff.

Kevin Rogers: Yeah well it’s a pretty long and sordid tale so I’ll I’ll give you the highlight reel it’s you know I was a confused young teenagers I think we’re all supposed to be but you know 17 my kids 14 now and like other parents of kids his age are mapping out their entire professional lives you know it’s this all this pressure to know exactly what they want to do with the rest is crazy so yeah 18 and to win like deadbeat jobs

and not really you know know what to do

but love comedy and so I ended up on on

stage and an open mic night and

Wow is he a hooked man within five

minutes it’s funny Dave you know like

you’re a performer when people tell me

they you know I’ve been thinking about

doing stand-up I’m like well you have to

now like you you’re obligated to

yourself and potentially the world of

comedy and entertainment to go find out

if there’s something there right because

it’s not a normal thing for somebody to

want to do this actually right it’s been

fear in the world just any public

speaking let alone gun everybody I’m

hilarious you’re not gonna believe what

I’m about to say you know you gotta be a

weirdo and so it’s if it’s for you

though it’s like this you know you

change on a cellular level the second

you you walk off stage and can breathe

again

the first time and that’s what happened

to me and yeah so that was it man you

know ended up figuring out how to get

rode gigs and spent almost ten years on

the road probably seven like hardcore

traveling that was how I made my living

took a shot at ya sitcom riding out in

LA and some different stuff that I

didn’t end up loving like I thought I

would and and then you know decided I

had to get off there I really just

burned out man I just couldn’t couldn’t

stand up in front of you know 24 you

know southern southerners there Warner

Robins Georgia you’re going yes it was

pretty good be funny not feeling the

inspiration here so uh I you know what

do you do then it’s like I didn’t also

didn’t want to become god bless them you

know there’s there’s there’s guys that

scared me for my future when I back then

you know cuz cuz I’m seeing them in

their 50s and right I mean it can kill

the room and they’re solid club

headliners but you’re like I don’t know

if you’re ever gonna get that break you

know and I was like I man if I hit like

if I’m approaching 30 and nothing’s

happening I gotta think this over you

know and

it’s kind of what happened it’s like I

tried some different avenues and I’m

like I don’t know how this works like

how do I get how do I get in control of

this I couldn’t see that right because I

didn’t understand business certainly

didn’t know anything about marketing so

did a bunch of like no resume jobs

bartending and in in Belle hopping and

through some miraculous you know kismet

found this copywriting thing and

discovered Wow hey a lot of those

instincts that serve to me as a comic

can work here as well and fumbled my way

through the process of getting those

early clients and you know made a go of

it and it’s been amazing yeah you know

when you’re looking back at the you know

when’s the first time you really heard

about copywriting when somebody actually

said that word or you he thought what is

that her totally yeah I remember clearly

because I thought it was the dumbest

thing I’d ever seen right like a friend

of mine named Chris Tomasulo he’s kind

of known in the industry yeah

yeah yo doc sulo a really brilliant guy

and that was sort of the amazing thing

that happened was I was working for an

old comic friend of mine who was running

you know timeshare resale company you

know basically a shady as it sounds

although he was trying to do it right

until the crack took over but that was

another story but so he hired Chris came

in to consult and Chris’s a master of

inbound telephone sales you know but I

was learning a lot from Chris and really

liked him and he knew I loved to write

and so he’s like you know you should try

you should look at copywriting the hell

does that mean and he showed me a sales

letter and I was like it was one of

those like you know nineties you know

early 2000 sales that is where it was

like purposely really ugly and and I’m

just like honestly I was like if

somebody sent me this I would

immediately mark it as spam you know

like it but but then he started

explaining the the persuasion behind it

and why it was ugly and and how it and I

was like I started getting really

interested then he turned me on to so

it’s a Halbert and Carlton and I started

reading there

their blogs and I was like now it was

like electricity at that point it’s the

hope so as I studied it then it was the

big problem of how do I get someone to

pay me for this find out if I’m good

enough to get paid right right that

becomes the next problem absolutely so

what were those first steps like did was

Chris giving you you know ideas or were

you looking around or out of yeah Chris

was helping me discover that I might

actually have some I’ll tell you what’s

funny is the first thing I ever wrote

was I was mocking copy because I I was

just kind of being a smartass and I

wrote this and I read a few letters in

thought I get this whole thing and my

instinct is as I guess a comedic thinker

was to write satire right right right

and so I wrote like half of sales letter

about the in my mind the product was I

don’t know mature audience is like I

don’t know how to even say this without

no go for it being disgusting but the

big joke was going to be the product was

you know a device that helps you blow

yourself okay you might want to edit

that in some way or am I not

but to me it was just funny like like

how do you build up to this right and it

was all about you know it was discovered

this ancient art of self-gratification

was discovered in in a in a cave atching

you know and and I’m just like cracking

myself up writing this thing right and I

show it to Chris and he goes look he

goes he goes I know you’re being a

smartass but this is actually pretty

good he’s like this is probably better

than like 70% of the copy I sees I’ve

seen it you need to maybe like seriously

think about you know yeah that’s good so

yeah so then the other amazing I guess

you know if you look back it’s like

amazing things happen when you’re

supposed to be on a certain path right

right so then I found out through a

weird email chain letter among cold

comedy friends that of comic

my name VIN montello was studying that

Masterson course okay and I was like why

you know what are the chances so I start

talking a VIN and VIN was like just

starting to get his first clients and so

he was actually really instrumental in

me figuring out how to you know respond

to certain you know job requests there

was a forum back then called the

copywriting board or the copywriters

board okay

written by a run by Michel Fortin and

that was a great board that’s kind of

the inspiration one of the inspirations

for copy chief hey cuz that went away

and then there was just like the warrior

forum and all these cesspools you know

yeah so then my very first gig was the

guy post that he wanted an autoresponder

series and I was still really new to the

whole marketing side of it you know and

especially like digital marketing and so

guys like I need an autoresponder series

and if you’ve you know you send me some

samples so I so VIN goes here’s what to

do he’s like he’s like tell the guy

write to him and tell him you’ll eat

normally it’s a hundred an email but

you’ll do all five for 300 as a package

deal I go okay great I’ll do it I go by

the way what’s an autoresponder what

does that even mean to me so the guy and

that had to write one you know mm-hmm so

I literally sat on my kitchen table and

in wrote one about a golf product and

the funny thing is did I don’t golf

you know I’ve gone flike twice in my

life I don’t like it I’m not interested

in it but I don’t maybe cuz I was

studying Carlton and I know Carlton

wrote like golf ads no I got that seems

interesting enough to write about so I

sent it to the guy and I get the gig you

know and it was funny was he wrote to me

he said you know some other people were

had lower prices than you he’s like but

I can tell you know what you’re doing

so I learned a lot of that like one is

like just go for it even if you really

don’t know what you’re doing it you know

if you care about doing good work it’ll

probably work out okay and the other

thing is like have somebody watching

your back you know like I you know if I

wouldn’t have known that I then could

check my work I don’t think I would have

had the confidence to even put myself

out for the gig right right so you know

it’s it’s a tricky thing with

freelancing it’s like you don’t need to

wait around forever for some magic power

to anoint you that you’re ready you also

don’t want to promise something you know

you can’t deliver so but you know if you

have a mentor and you have some backup

in some people around you who can help

guide you then you can definitely get a

head start a lot faster absolutely

that’s very good very good advice so now

you are a mentor for copy writers and

copy chief has taken off and become a

real valuable and favorite resource from

many up-and-coming copywriters let’s

delve into some of the pitfalls and

stuff of the freelancer like you said

you just listed off stuff like maybe

imposter syndrome where oh yeah you know

getting here getting your first clients

and stuff like whatever yeah I’m sure

much like when I take a look at people’s

copy and critique it and stuff this is

usually the same mistakes that are being

made over and over again is that the

case with relaxed copywriters and and

what do they what do they screw up huh

you meet from the writing from the

getting into it part and then yeah well

I guess on the writing part we can we

keep going forever you know with some of

the beginner mistakes but I think yeah

some of it is like I think well let’s

just let me just say what I know helps

right because I guess I’ve coached a lot

of freelancers now I would say the the

best thing you can do for yourself when

you’re starting out is just saw–

specialize and I know people say this

but not just in a certain niche but

decide like what do you want to write

what’s you enjoy writing what do you

feel particularly good at write so well

I’ll tell you one mistake I see is

people will come to me sometimes and say

okay hey

you help me figure out how to get some

clients and I’m like sure so let’s talk

about what do you like to write and

who’s been your best client or and

they’re like oh now I haven’t written

anything yet I just you know I read this

book and they’re my man and I come on

like so the number one thing is the

copywriting will not solve your

financial conundrum right they forget

that you’ll you’ll ruin your reputation

you’ll screw over some clients even if

you you don’t mean to like your number

one goal is not how do I make a living

at this your number one goal is how do I

get damn good at this right and again I

I see some people who are already good

floundering with their confidence and

not getting paid what they’re worth and

and those things too

but that’s better and certainly more

fixable

than the other problem which is I don’t

never have no idea what I’m doing and

I’m just out trying to hustle money for

for it you know so and I’ll tell you

that that is the biggest problem I hear

from the client side too is it’s really

hard for them to know who to trust and

even simple things like you know just

because they talk a good game on the

phone like you know vet their samples

make sure they’re actually their samples

like make you know and talk to some of

their past clients and make sure they

didn’t flake on the gig and you know so

those are the biggest problems I hear is

like they get the voice all wrong they

they miss deadlines or they ghost

completely right just terrible stuff

where it makes it so much harder for the

people who are are talented and want to

do good work so you know like – yeah

definitely don’t look at a copywriting

as the the quick fix to your money

troubles I tell people if they’re like

you know like I’m launching my my course

right now fit for the fur it used to be

just private one-on-one and it was

really expensive now it’s 10% of that

price just for the curriculum which I

still do live right but even now people

come to me and they’re like hey if I

take your course can I can I be getting

how much do you think I can be getting

next month and I’m like don’t take the

course I don’t you know you’re just

you’re looking at this all wrong

it’s a foundation on which you can build

a

career but you got to be committed to

the long haul of this I’ve seen it

happen in three months for people I’ve

seen it take three years you know it

absolutely is not a I don’t know what to

do go figure out Facebook AdWords or

something like that don’t don’t try to

you know put people’s whole career in

your hands for how you’re gonna

represent them in a sales letter it’s

you’re not ready so what should be

what’s what a you know maybe top two or

three things that people should be doing

everyday if they’re there so they’re

gonna play the long game if they’re

gonna get better at this what what are

the top things they should be doing

every day they should be yeah breaking

down ads you know like really studying

like like hand copying is cool for me

not for the reason it is good to the

whole rote learning thing of you know

I’ll move my hand in this way and it’ll

see her into my brain what could copy

looks and feels like however I wrote to

Gary Pennsylvania when I was new in this

business and shockingly he wrote back

and I’ve basically asked him I was like

look you you and you’re on Carlton are

the only people who I literally had a

visceral reaction to your copy you know

and and I said I just have to I so

desperately want to understand how

you’re doing that is I said to him is

like is it an LP like what am i what am

i experiencing that would make me feel

that way you know yeah and he said the

truth is you you have to really believe

in the product

right if you really believe in what

you’re writing about then it’s it’s not

hard all you’re feeling is my enthusiasm

channeled you know obviously there’s

there’s some persuasion things in place

but it’s not trickery you know it’s it’s

genuine enthusiasm he said and he said

the if you want to get good my best

advice is read of control at every day

in and he said don’t just read it he

said but then ask yourself what is one

thing I might change about this ad that

I think would make it convert even

better and that was so huge to me

because I realized and then the John

Carlton who became a friend and mentor

later really solidified this to me it’s

like really what you’re getting paid for

is the ability to is jumping is calls it

critical think about the offer about the

avatar

well you know the relationship the

emotions it’s the thinking where we

really earn our money in and so if you

start developing that early that’s the

thing that’s gonna set you apart right

right look here’s what makes a

copywriter great it’s it’s not that we

all have access to the same case studies

and information and formulas and all

those things right it’s what is that

thing you’re gonna bring to it that

nobody else on the planet could because

you happen to be interested in in this

part this particular science or human

evolution or you know like you know ten

different writers can all have the exact

same product research but they’re all

gonna come up with different big ideas

and hooks because they all have this

unique DNA and the set of experiences

and it’s the combining of those two

factors that create the magic right so

you know think critically you know get

to get really good at research but don’t

ignore your other interest and your

freaky little habits and fetishes that

you know bring those other elements into

it and you combine those two and that’s

where the great ideas happen because

honestly you know if you’re good at

nothing but coming up with great big

ideas and understanding how to sell

those and in a sales letter even if

you’re not the greatest writer you’ll

have a great career in this business

they they will they will put other

writers around you you know what I’m

saying

it’s the ideas that are that the rare

commodity in this business right that’s

very very good advice for a good advice

and now you mentioned of course that

John Carlton became a mentor and a

friend to you did you reach out to him

and forge that relationship or how did

that works I know a lot of people out

there are probably also afraid to reach

out to some of these people who share a

hold in high esteem yeah yeah it’s

interesting it is scary especially when

you’re not sure what you want from them

right and so the reason John and I is

relationship if all the way it did I

think is because first of all something

about John just really resonated with me

and I had this weird problem

early in my career and it got it must be

so much worse for freelancers now which

is you know I had I had information

overwhelmed but there’s a certain like

patch of development in a freelance

copywriters career where you’re you’re

good enough to get paid and get gigs but

you’re also learning so much and when

you’re actually doing the work when you

read something that opens up your mind

in a new way you really want to

implement it like immediately right and

so a few times I was being in the middle

of a sales letter and I’d read something

on like clay make pieces blog back when

it was active or on the that forum or

somewhere and it would be so

revolutionary to me I go man if I don’t

stop Fred I have to start this letter

over or I’m not giving the client

everything I’ve got you know and but

then eventually I was like I gotta I

gotta quit this like this is

overwhelming so I said here’s what I’m

gonna do I’m gonna I’m gonna only follow

one one great you know because my my

thing was if I could get as good as one

of the grades I mean like even a half as

good we take me probably years but that

would be good enough to have a great

career right and feel in control of this

thing and so I said I’m gonna choose one

and I’m shutting out everything else off

like I’m just um because I want to get

to know their thinking and their process

so well that it would literally like

they’re sitting next to me at the

computer and when I come to a crossroads

and the copy I could turn to them and

say what would you do right here and

literally know exactly what they would

advise me right and so for me I chose

Carleton it was an easy choice because

again he was he was my guy he just I

loved how he wrote and how he talked

about the subject matter he chose and so

I just studied the guy to death and I

was so obsessed with with him in his

work in his wisdom I used to drive

around back and forth to my job

listening to his kick-ass comedy

kick-ass copywriting his secrets you

know audio over and over and over and so

when I actually finally got in front of

him and reached out to him

I felt like I had earned his attention

not not just because I put that that

obsessed on him but the one other thing

I did was I waited for an opportunity to

earn his attention and so he had a form

and he used to do critiques and he was

gonna be out of town and he said hey

what why don’t you one of you hotshots

take over the critique for me this week

and you know show us your stuff and I

was like ah this is what I’ve been

waiting for right

I took the critique and I you know III

think I did a screen cap I must have

done it like three times you know like

just I can get it better better really

put a lot of work into it

and posted it up because I knew that

John would have to watch this to make

sure I’m not giving crazy ass advice you

know right and so John wrote to me

privately and he’s like hey I just wanna

I wanted to thank you you know you did a

really good job and I critique and he’s

like you know let me know how I can

return the favor I was like finally so I

said I said your honor I just want one

thing from you I could you look at my

some of my copy cuz I totally had

impostor syndrome at this point you know

I was exactly at that place where it’s

like am I even should I even be taking

this money like do I know what I’m doing

and it’s so he read my stuff and he said

you know yeah clearly you’re still kind

of new but you’ve got great instincts

your writings good and he said you know

overall I can tell you you’ve got the

goods and once I heard that I was like

good night everybody you know no more

imposter sin come from yeah I just felt

and uh and then from there we we just

kept talking and developed a friendship

that’s lasted jeez 10 years now so it’s

been amazing awesome if people want to

get a hold of you they won’t get

involved with you you have copy chief

and your coaching program and stuff

where should people go after they get

involved yeah just go to copy chief

dot-com and you know if your first visit

there you’ll probably see an offer to

get on the waitlist that means that we

open to new members about once a month

and you know until then you can enjoy

the you know the podcast are there on

the site and you know tons of great

articles we focus a lot on story and and

all that kind of stuff and copy so yeah

I’d appreciate you coming by and I think

you’ll dig it awesome I really want to

thank you for coming on the show Kevin

it’s long overdue I think and it’s been

this hours just flown by and I just want

to extend my gratitude for taking the

time out for our audience thanks man I

really enjoyed it and for everybody else

hopefully we’ll be back again and we

will be back again with another edition

of the podcast next week hopefully with

someone as insightful as Kevin

The post Episode #191 – Kevin Rogers On Your Path To Freelance Success. Simple Ideas To Get Out Of Your Own Way appeared first on Drop Dead Copy.

]]>
Kevin Rogers is a fellow performer. For the better part of 10 years, he was a hardcore standup comedian making his living on the road. Looking into the future, he saw older comedians who hadn’t “made it” and decided to shift gears. Kevin Rogers is a fellow performer.
For the better part of 10 years, he was a hardcore standup comedian making his living on the road.
Looking into the future, he saw older comedians who hadn’t “made it” and decided to shift gears.
With the help of a close friend, he found the world of copywriting.
Another comedian friend was also a little ahead of him on the very same path.
His first “sales letter” was a mocking treatise for a self-pleasuring device.
His friend told him it was better than 70% of the copy he came across.
From finding his first clients to advice he received from copywriting legends…
…this episode delivers the goods and may re-shape the way you’re molding your copy career
Dive in and listen now.

In this episode, you’ll discover:

* What are the top mistakes Kevin hears from the client side of the copywriting business.
* Kevin’s best piece of advice for every copywriter entering the field. (The two-part process for standing out.)
* The “slippery banana syndrome” of the early stages of your copy career. How Kevin brought his focus in tight and his copy done.
* HThe number one mistake people considering a copy career make. (It has nothing to do with getting good at copy.)
* Kevin learned faster and escaped impostor syndrome with THIS advice from two legends.


Mentioned:

* Copy Cheif Community
* Kevin’s Podcasts
* John Carlton
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, we’re back for another edition of the podcast I’m David Allan from makewordspay.com – we have a very
special guest today on the show, someone I’ve been looking forward to talking to for a long time he is a copywriter or a freelancer – you know mentors other copywriters he has a
wildly successful forum and stuff for copywriters that you may already be guessing who I’m talking about he’s also a
stand-up comedian… Kevin Rogers welcome to the show.
Kevin Rogers: Thanks for having me brother, I’m looking forward to the conversation
David Allan: Yeah it’s been good I’ve we have some
interesting things in common including when I started my own podcasts that I did called Takeover Tuesday and you
started the Truth in Marketing podcast I believe we were using the same music – by some weird we’ve been gone looking
for the same royalty-free music
Kevin Rogers: Right, exactly funny they think one of us is that’s a cool they picture us in there like conducting the band
David Allan: So let’s let’s go back maybe you know I’m sure a lot of people you know know maybe a little few things about you for those who are completely brand-new let’s go back to your sort of superhero origin story you know how did you get into all this marketing stuff.
Kevin Rogers: Yeah well it’s a pretty long and sordid tale so I’ll I’ll give you the highlight reel it’s you know I was a confused young teenagers I think we’re all supposed to be but you know 17 my kids 14 now and like other parents of kids his age are mapping out their entire professional lives you know it’s this all this pressure to know exactly what they want to do with the rest is crazy so yeah 18 and to win like deadbeat jo...]]>
The McMethod Email Marketing Podcast 26:56 Email Marketing Podcast Episode 191
Episode #190 – John Anghelache On 3 Steps To Supercharge Your Copywriting Career In The Next 30 Days https://www.dropdeadcopy.com/episode-190-john-anghelache-on-3-steps-to-supercharge-your-copywriting-career-in-the-next-30-days/ Tue, 06 Mar 2018 13:23:22 +0000 https://www.dropdeadcopy.com/?p=4482 https://www.dropdeadcopy.com/episode-190-john-anghelache-on-3-steps-to-supercharge-your-copywriting-career-in-the-next-30-days/#respond https://www.dropdeadcopy.com/episode-190-john-anghelache-on-3-steps-to-supercharge-your-copywriting-career-in-the-next-30-days/feed/ 0 <p>John started in real estate. Unfortunately, they were no longer doing in-house sales training. In the end, he felt he didn’t have the personality for face-to-face sales… ..so he found a different way to make an impact. Writing lead generating direct response ads. When hundreds of leads flowed in… …so many they almost couldn’t handle […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-190-john-anghelache-on-3-steps-to-supercharge-your-copywriting-career-in-the-next-30-days/">Episode #190 – John Anghelache On 3 Steps To Supercharge Your Copywriting Career In The Next 30 Days</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
John started in real estate.

Unfortunately, they were no longer doing in-house sales training.

In the end, he felt he didn’t have the personality for face-to-face sales…

..so he found a different way to make an impact.

Writing lead generating direct response ads.

When hundreds of leads flowed in…

…so many they almost couldn’t handle them…

…he knew this was the life for him.

At Gary Halbert’s urging, John put out his shingle.

His simple and effective methods for getting copywriting clients kickstarted his career.

They will kickstart yours, too.

Or revive a copy career on life support!

Listen as he details some of the most straightforward ideas you will ever stumble across.

Now take action.

In this episode, you’ll discover:

  • The one thing you should do before trying to secure your first client.
  • Were he to go back in time, he’d use this technique to guard against the down years and prevent the roller-coaster!
  • If you know this one fact about direct response businesses, you’ll never go hungry again. (Nor will your kids!)
  • The “newsletter” technique John used before he had a swipe file.
  • One daily practice which will have have your client calendar bursting at the seams. (It only takes a few minutes!)

Email Marketing Podcast Episode 190

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody, welcome to another edition of the podcast- I’m David Allan from makewordspay.com – We’re back with another exciting guest – today’s guest I’ve heard about for many years…took one of his courses four or five years ago and was one of the things that opened my eyes to some very specific skill sets and he’s going to talk aboiut that today and he’s going to talk about some client getting strategies…John Anghelache welcome to the show…

John Anghelache: Hey, Dave, thank you, I appreciate it.

David Allan: You’re a person I’ve heard about – years ago – I guess beacause I got into it through Gary Halbert, John Carlton, people like that, your name was sort of always floating around…I heard David Garfinkel talk about you a bit and then I haven’t heatrd much, you know, for a few years – perhaps you’ve been keeping a low profile, at least from me…so maybe take us back and how you got into copywriting and your super hero origin story as we like to call it.

The post Episode #190 – John Anghelache On 3 Steps To Supercharge Your Copywriting Career In The Next 30 Days appeared first on Drop Dead Copy.

]]>
John started in real estate. Unfortunately, they were no longer doing in-house sales training. In the end, he felt he didn’t have the personality for face-to-face sales… ..so he found a different way to make an impact. John started in real estate.
Unfortunately, they were no longer doing in-house sales training.
In the end, he felt he didn’t have the personality for face-to-face sales…
..so he found a different way to make an impact.
Writing lead generating direct response ads.
When hundreds of leads flowed in…
…so many they almost couldn’t handle them…
…he knew this was the life for him.
At Gary Halbert’s urging, John put out his shingle.
His simple and effective methods for getting copywriting clients kickstarted his career.
They will kickstart yours, too.
Or revive a copy career on life support!
Listen as he details some of the most straightforward ideas you will ever stumble across.
Now take action.

In this episode, you’ll discover:

* The one thing you should do before trying to secure your first client.
* Were he to go back in time, he’d use this technique to guard against the down years and prevent the roller-coaster!
* If you know this one fact about direct response businesses, you’ll never go hungry again. (Nor will your kids!)
* The “newsletter” technique John used before he had a swipe file.
* One daily practice which will have have your client calendar bursting at the seams. (It only takes a few minutes!)


Mentioned:

* John “Angel” Copywriting
* John took THIS Gary Halbert advice
* The best copy course John ever took!
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody, welcome to another edition of the podcast- I’m David Allan from makewordspay.com – We’re back with another exciting guest – today’s guest I’ve heard about for many years…took one of his courses four or five years ago and was one of the things that opened my eyes to some very specific skill sets and he’s going to talk aboiut that today and he’s going to talk about some client getting strategies…John Anghelache welcome to the show…
John Anghelache: Hey, Dave, thank you, I appreciate it.
David Allan: You’re a person I’ve heard about – years ago – I guess beacause I got into it through Gary Halbert, John Carlton, people like that, your name was sort of always floating around…I heard David Garfinkel talk about you a bit and then I haven’t heatrd much, you know, for a few years – perhaps you’ve been keeping a low profile, at least from me…so maybe take us back and how you got into copywriting and your super hero origin story as we like to call it.

]]>
The McMethod Email Marketing Podcast 27:49 Email Marketing Podcast Episode 190
Episode #189 – Jesse Elder On Find Your Frequency For Success https://www.dropdeadcopy.com/episode-189-jesse-elder-on-find-your-frequency-for-success/ Tue, 27 Feb 2018 13:21:27 +0000 https://www.dropdeadcopy.com/?p=4478 https://www.dropdeadcopy.com/episode-189-jesse-elder-on-find-your-frequency-for-success/#respond https://www.dropdeadcopy.com/episode-189-jesse-elder-on-find-your-frequency-for-success/feed/ 0 <p>Jesse Elder was a martial arts practitioner and gym owner. When he was a part of underground no-rules “fight-clubs”… …he saw Mike Tyson’s quote come to life. “Everybody has a plan until they get punched in the mouth.” Theory fell away and only the result-producing strategies survived. Anyone that started watching the Ultimate Fighting Championship […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-189-jesse-elder-on-find-your-frequency-for-success/">Episode #189 – Jesse Elder On Find Your Frequency For Success</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
Jesse Elder was a martial arts practitioner and gym owner.

When he was a part of underground no-rules “fight-clubs”…

…he saw Mike Tyson’s quote come to life.

“Everybody has a plan until they get punched in the mouth.”

Theory fell away and only the result-producing strategies survived.

Anyone that started watching the Ultimate Fighting Championship in its infancy…

…saw this same scenario play out with gruesome results.

Mystical martial art practitioners dispatched in short order.

Jesse talks about the “5 Freedoms” and how to live into them.

His year of living a nomadic lifestyle running his business and life with 3 simple things.

He never spent more than 8 days in a single place for over 95% of 2017.

He details the difference between your business and life goals and who you are.

Why you need to live life on your own terms and how to deal with what other people say to you.

I know you will love this episode because we talked about issues that have affected everyone.

Saddle up.

In this episode, you’ll discover:

  • Jesse’s open and simple “WIFI” approach to life.
  • The “can’t lose” secrets of the real laws of attraction. (No woo-woo here!)
  • Do you feel like an impostor? Jesse’s detailed strategies will knock it out.
  • How to spot misleading “borrowed objectives.”
  • How to avoid the most common and costly success mistakes and find your own “frequency.”

Email Marketing Podcast Episode 189

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody, we’re back with another
edition of the podcast. I’m David Allan
from makewordspay.com and we’re here
with another exciting guest today. He
likes to be called an action philosopher
he’s gonna have a lot of great ideas for
all you freelancers – freelance
copywriters, maybe freelance web
designers I know there’s a bunch of
different people who listen to the show
who also want to get nomadic – they want
to get out there and this is the perfect
guest for that stuff because like
myself he’s been a nomad for a long time
he’s been all over the place and he’s
primarily concentrated on you know
the thinking aspect they’re getting into
the right mindset… Jesse Elder welcome to
the show.

Jesse Elder: Thanks, Dave good to be here man.

David Allan: Great to have you man you know I’ve
heard your name in passing you know now
and again here and there and I’ve read
you know some your stuff listen to a few
the other podcasts you’ve been on I
really like what you’re doing I really
like your philosophy and you mentioned
it off the air before we started which
is to take some fucking action let’s
start with your own that’s something I
really don’t know let’s go back to the
beginning where were you and how did you
get into all this?

Jesse Elder: Completely
accidentally and something that just
blows my mind to this day, like I
literally wake up now and I’m like how
did this happen like how did this
lifestyle emerge and I’m just so
appreciative of all you know the

mentors and the coaches and just the

influences that I’ve had in my life and

I’m almost a five I grew up in South

Texas I was home-schooled so I didn’t

really have much of a of a you know

traditional social life traditional

upbringing when I was nine nine years

old I got into martial arts and man that

changed everything and just gave me an

outlet it gave me a challenge and then

that formed a lot of my early

experiences you know I started you know

I was one of those kids helping out in

class when I was 13 14 years old and by

the time I was 15 I was teaching class

and then when I was 17 I told my parents

this is what I want to do for the rest

of my life and they’re like thumbs up

we’re sure you can do it so yeah I mean

I just I’ve never taken a test you know

like I’m like a school test I got my

driver’s license that was the extent of

my state-sponsored education it just

it’s just been an interesting path you

know I open

my my really opened my eyes to to

helping people and and how that was just

such a vehicle for helping me through

some tough times you know emotionally

and mentally and financially and

physically and you know just teaching

was always the thing that there seemed

to at times is the only thing that made

me feel better you know was just kind of

sharing some things that I’ve learned

and and and so going through that

martial arts experience and when I was

you know my early 20s I was doing these

underground like Fight Club type things

where there’s no rules no weight limit

no safety equipment no time limit is two

two guys get in there and just fight and

it was very formative experience because

it really taught me the difference

between theory and results and I just

watched so many guys who are like you

know these guys are classically trained

very intelligent martial artists but

they step into the chaos of the ring and

that theory goes away super fast like

within six seconds right and and it

really taught me a lesson

and it stuck with me you know that and

any Theory sounds great any philosophy

whether it’s you know illogical and

spiritual or whether it’s relating to

your body and biohacking and all theory

sounds awesome what’s the actual result

and unless it moves the needle in a way

that I can measure in a way that

actually changes your life

is it worth exploring anymore so I’ve

just been I’ve just been split testing

paradigms aggressively since I was 18 or

ways to rapidly calibrate and just surf

the changes that we’re going through on

the planet right now awesome man that’s

early that’s a real cool story I know

exactly what you’re talking about

because those people who listen to the

show regularly they know I also perform

magic and I Street perform mm-hmm you

just said so resonates with me

personally because in that arena much

like the Fight Club style things you

just mentioned I mean that’s where the

it’s where the rubber meets the road you

know it’s just like actually work and

you know in my case are people in your

case maybe are people actually knocked

out or whatever in my case are people

entertained and yeah you know

become new friends of yours and and and

hopefully be funny or whatever the end

result this right yeah right it’s a

fascinating thing how those things sort

of just all these things that people

talk about often just sort of fall away

and you start to get a real education

completely man I just got chills when

you said that like that it is it is that

that binary reality that only performers

understand you know the comedian gets

onstage people either laugh or they are

there crickets

you know the entrepreneur either creates

value that’s rewarded in the marketplace

or they don’t in in relationships you

know you’re either deepening the

intimacy in connection with the love of

your life or loves of your life whoever

and however that plays out or your

warrior you’ve got this inertia going

you’re just kind of you know like

settling in there is nothing in life

standstill so I love what you said that

about being a performer and getting

feedback and it’s a very exciting way to

live it’s not for everybody because it

requires 100% personal responsibility a

lot of people don’t don’t seem to enjoy

yeah that is that is so true now for the

people out here they’re listening to

this that I interact with on a daily

basis and listen to the show I know we

have a lot of people who would like to

get mobile or let’s be patient earlier

and you know it’s just it’s such this is

a yet another one of these type things

where you know for me personally and

perhaps you could speak to this more in

a second to like I almost had like an

epiphany you know I made the jump I

remember sitting back on a friend of

mine I rented a cabin out in the woods

and in Canada and I was sitting on the

beach you know with friends and the lake

was still you know and we were just

drinking there was like a moment they

were almost like like you know it sounds

kind of woowoo but almost like in the

matrix or somewhat everything slowed

down yeah I’m done with this chapter you

know I could I can almost picture them

that book closing at that very moment

and you know for you did you have with

those types periences over this more of

a gradual thing I think they were well

they were definitely experiences for

every for every chapter of the journey

I’ve just been really and I’ll use the

word blast man I’ve just been really

really gifted by having people around me

who were doing things that I never

thought I could do but really wanted to

and and I just learned to embrace that

and so you know that the as far as that

whole getting you know getting free

thing I just we just dropped a video on

this a couple of a couple weeks ago on

on my youtube channel about these five

freedoms and and freedom it’s just a

word man it’s but living into these

freedoms is a skill set and I think

that’s the distinction anybody can talk

about the word but in my travels in my

teaching and I because it we relate it

to our artwork in our life so it’s you

know freedom of money you know knowing

that you can create value and you can

receive value at any time and not be

shackled by financial lack or not be

subject to the whims of an uncaring

marketplace so developing competence

developing a reputation where people are

seeking you out and that allows you to

set your fees and allows you to defy

what the marketplace is determined is is

you know your fees are worth and you say

your fee is not the marketplace and so I

think developing financial freedom is is

huge and then that opens up the space

for the other four freedoms freedom of

location the ability to literally I mean

I just came off with a year of being

nomadic I almost as a test I wanted to

see if I can run everything in my life

business-wise and contribution and

teaching and making money I wanted to

see if I could do it with a passport a

credit card and my my iPhone and and I

did for better a part of 2017 ironically

my phone the options you get with the

financial freedom that buys you the rest

of the options place it really is man it

really is and so you know developing a

location freedom and operating with no I

call it this this Wi-Fi philosophy Wi-Fi

wherever I’m feeling inspired and and

and that’s it like if you don’t

the place you’re in get up and leave so

for 2017 I there was only I think two

weeks in 2017 that I was in one spot for

more than seven or eight days one was at

Burning Man and one was it was at Jamie

wheels flow camp for rust healing fire

everything else was every two three days

I literally would just take my bag and

get a one-way ticket somewhere else

anywhere that felt inspiring and you

know there was you know they I wanted to

go see architecture and so I got on a

plane and went to London I wanted to go

to a party in your visa so I flew there

and I mean it just it’s a very nice

thing but it comes back it comes from

that first freedom that comes from

knowing that you’ve got value to the

marketplace and that value is not tied

to a geographic location right right so

true so true I mean that’s what a lot of

our audience is desirous of or is in the

process of acquiring themselves and I

know one of the things that you and I

think I’ll sort a list of no matter what

field you’re in there’s varies of this

is something called an imposter syndrome

where you feel like that’s a fucking

disease man it really holds people back

at one of the soul-crushing

resistances if you will to past to get

to getting that freedom to to finally

perhaps charging what you’re worth or

jumping off like you said to take a

one-way ticket to somewhere that

inspires you what do you have to say

about imposter syndrome yeah first of

all it’s a real thing like that that

feeling if anybody’s felt that don’t

don’t doubt it like it is a real feeling

and and anybody who says oh just ignore

it just do it like now they don’t really

understand it can be crippling it can

freeze you for months years in some

cases it can freeze somebody long enough

for them to relinquish their vision that

got them inspired in the first place and

I’ve seen a lot of sadly a lot of people

who have given up on the dream because

they just don’t think they can do it so

I think it is to be taken seriously

that being said once it’s identified

it’s also very very easily dealt with

and I’ve used in my own life and I’ve

and I teach this and work with clients

on this a two-pronged approach to

basically wipe out this thing called

impostor syndrome and one is an inner

philosophy an inner strategy and the

other one is an external communication

how your how you’re communicating and it

doesn’t take long I mean we can we can

Buster it right now the inner peace

really comes from this we are taught in

in society we’re taught through Kol sure

and we’re taught through work even in

school people are taught that your worth

is your your external value in other

words your worth is a human being it’s

tied to your ability to make money to

get good grades etc and then that’s

absolutely s there’s nothing tied to the

ones intrinsic value with regards to

marketplace value and yet we don’t if we

don’t acknowledge that and take steps to

separate our own sense of self-worth

from our money then it men will be swept

up in societies sort of hypnosis so the

first thing that really helps is to

literally just out loud or write it on

an index card where you can say it I

have money but I am not my money and to

externalize that and by the way that

little phrase works really well for

anything now I have a relationship but

I’m not my relationship I have a job but

I’m not my job I have an education but

I’m not my education even I have

thoughts but I’m not my thoughts and if

you want to get super meta I have a body

but I’m not my body and there’s there’s

a lot of freedom in that so just

separating ones money from from their

sense of self-worth and then you start

to look at well what are they all the

other things in my life that actually

make me feel like me that have nothing

to do with the money and maybe it’s

going for a trail run maybe it’s going

and meditating which is something that I

can’t recommend highly enough and 20

minutes a day changes everything so

looking at all these areas of one’s life

that have nothing to do with the money

actually Ari harmonizes someone’s sense

of self-worth and their sense of

self-esteem so that there’s less

resistance less need for the money you

know you can go and quote again

you can go and submit a proposal that

might feel like a larger monetary value

than you put in before but you just

don’t have your ego tied up in it

because that morning you went for a

great run no maybe you you made love

maybe you went for TRO trail run maybe

you went inside the Sun maybe you wrote

some poetry maybe you composed some

music if you’re into that maybe you

connected with some family and friends

maybe you want to go volunteer oh yeah

and in the middle of this amazing day

you submitted a proposal those proposals

sent from an ad space of fullness

actually are far they’re accepted at a

much higher rate because there’s no need

that’s attached to it and nothing

nothing dries up abundance like like

need yeah I you know that’s it’s a funny

it’s a way you put that is so true and

I’ve experienced that personally in

several different areas of my life and

it’s kind of one of those things where

ya hesitate to almost bring this up but

it’s such a good example years ago a

friend of mine she gave me the book Neil

Strauss is book the game sure yeah and

in that book amongst a bunch of other

controversial topics he talks about how

the best way he went about meeting women

that he was interested in was having

other things of better things to do

you know I’m fuller richer life that was

doing the you know that was casting the

tractor beam for lack of a better term

out into the world and attracting those

people and then this back case women in

this case perhaps clients or new friends

or however you want you know towards him

because because of this kind of stuff

because where you’re not sitting there

submitting the proposal you know waiting

by the phone you know makes you and say

that’s a great day that’s a great

analogy man I mean the the the rules of

attraction whether its chemical

chemistry or sexual or financial or

anything the rules are the same yes and

the fastest way to lose something is to

meet it the fastest way to attract

something not to get all woo but

fastest way to to bring things into our

lives is through an active appreciation

and and that’s just so simple but it’s

very subtle and it’s not quite as you

know hard charging and and you know all

that all the pretend alphas out there

like no you can do you look pretty

stressed so I’ll take my I’ll take my

reality thank you yeah yeah yeah and

it’s true I’m you know I’ve you know

even in that in that book I remember at

the very end he basically cast you know

tells people I had one of the last lines

or what I remember you just told me

people like all the rest of stuff that

I’ve just told you about these

techniques and tactics and stuff and all

those kind of stuff I told you about

it’s all kind of BS you know because you

just got to become like a better person

you know at the very end of the book of

people often like just didn’t even

didn’t read that far or whatever

mischaracterized it you know and so this

is you know the same idea now one of the

things I think I’ve seen in my own life

and I certainly seen friends suffer this

is like the other people in their lives

whether that’s the family members the

other friends there’s this of course

judgement and going on whenever you’re

on they know you one way kind of that

old hack mean saying of it you can never

go home again kind of thing or whatever

we’re right you can’t be the okay you

can’t be a new person in your in your

old stomping grounds and you know the

challenge it’s yeah it’s very it’s not

like you can’t it’s just as very

challenging and people tend to try to

hold you like you said to who they also

believe you are not just either holding

you’re stuck in yourself with what you

were tying your identity to your work or

whatever it is you’re doing

but yeah it’s this the rest of the

people and it’s almost like they’re just

by telling you what to do or what you

should be doing or what you’re doing

wrong in many ways they’re just

justifying their own internal stuff but

it but in many ways but the things they

say is what is what’s holding that

person back to those those words that

they’re casting onto that person but you

know you experienced that in your own

life as well Jesse yeah I’ve experienced

the the presence of it I can’t can’t say

that I’ve chosen chosen to be affected

by it I’ve experienced the presence of

it for sure and you bring up a great

point about the you know like like you

know the parallel saying it’s you can’t

be famous in your own hometown right and

I remember hearing it at years ago even

when I was like you know 19 20 years old

and I was teaching I just had this

innate sense that if I’m gonna be an

effective influencer if I’m gonna be a

leader or teacher and I can’t be I can’t

be one of the gang like I can’t hang out

with my students and I can’t you know

these you know students or families of

these kids that I’m teaching when they

invite me to their house for a barbecue

I just had this immediate sense that now

I can’t like young I’m your instructor

I’m not your buddy

and that just that distinction served me

really really well it also later on in

life created tremendous isolation

tremendous loneliness which then you

know I got to work through but this this

idea of other people projecting their

their assumptions onto us

I think it really comes down to this

because people treat us the way we teach

them to treat us and so if someone

assumes you know like right back in you

know in San Antonio where I’m where I

now reside again I had eight martial

arts schools you know we had we had all

the five in San Antonio and we’re

affecting hundreds and hundreds of

people in the community he and I would

go into restaurants and I would I would

have you know people greet me and I

would always get the best seats and I

would go to the car dealership and well

mr. elder hi and I always get you know

tickets to the Spurs courtside seats and

I had a country club membership and it

was like a little local celebrity thing

going on

but then I realized that you know this

is just as in my life anymore when I

came back when I moved back here is so

interesting because I started connecting

with people who saw me as that old

person and they’re saying oh so you’re

gonna open another karate school oh

there’s all this stuff and I’m just

looking at me saying you know freakin

clothes how much how much life I’ve

lived and I’m not even the same person I

mean I

like four lifetimes since I’ve seen you

mother trucker and they’re just they’re

just like so what do you do now

I just looking at missing about what

about what what do you do I said

whatever I feel inspired to do what’s

your point

[Laughter]

yeah you know it’s like it’s out but the

thing is when we’re solid in ourselves

when we know who we are

we’re just immune to other people’s

assumptions we’re immune to other

people’s projections because you just

recognize that that’s you know they’re

not trying to hurt you they’re not

trying to harm you they’re just trying

to you know do their own thing and and

that’s a very freeing thing yeah it

certainly is I mean and you’re so t so

right wait you said I mean it’s you

really decide like earlier in the

podcast he said you know you you

couldn’t remember a time where you let

those things affect you but you were

like aware of them yeah it’s so true you

can just choose not though I have those

things affect you it’s it can be that

simple

it’s not easy perhaps but it can be very

simple well it is very simple and and I

what I found it and I love making

distinction between simple and easy it

is simple you know it’s it’s um just a

phrase or I don’t let it affect you

but to make it easy what I found is that

creating something that’s bigger or or

creating a new set of references for

yourself doing something different

actually eliminates the those little

chatters those little voices you know

when I when I when I started traveling

and when I became nomadic and then I

circled back around and people would say

oh you know how’s Austin I’m like I’m

not I’m not living in Austin anymore Oh

what are you doing well last week I was

in Ibiza and the week before that I was

in London and week before that I was in

LA and then you know the week before

that I was in New York well I mean

there’s just something new that’s

happening and and it’s impossible for

people to put you into a box when you’re

growing so quickly yeah

I think it’s so true and and really what

you know the people are listening to

this and they and they’re thinking about

in their own lives you know these people

around you perhaps may because I’m

experienced this may be saying things

that you interpret given your current

perspective you interpret as you know

they’re not a they’re not approving of

whatever you’re doing but largely that’s

because they’re afraid or they never

think that they could do it so they’re

like like you said they’re projecting

these ideas onto you and if you let

those hold you let’s go look at it as

like their that’s their shit and

absolutely yeah move past it boom just

like that

yep yeah absolutely and just that’s a

great distinction man because when

somebody said you can do that you know

it might be true you might not know how

to do it exactly right now but isn’t

that part of the fun and that’s part of

the fun is figuring out how and what

somebody says you shouldn’t do that you

can’t do that or whatever they’re really

just talking about themselves and maybe

they’re coming from a place of concern

and to care but I just man I just get

bored easily I think you and I are

probably the same way like that it’s

like life is an adventure let’s find out

where the edge is and then you realize

oh there’s no edge because the faster I

run the more ground gets built in front

of me but I’ll never run out it’s so

true that’s such a great way of putting

it it’s it’s a weird universe man but

it’s extremely predictable and it

operates according to very very specific

laws and you know if we metaphorically

if we tiptoe through life it’s like you

know get all these quantum particles

that are sensing somehow our approach

and if we tiptoe they turn into

quicksand because they’re gonna be as

weak as we are and if we just decide

we’re gonna march forward then those

little quantum particles turn into

concrete and they meet yes with the

strength that we’re moving forward it’s

a very responsive place in the women how

do people get in contact with you Jesse

what’s the best way to access you know

what it is you offer people and where do

they go

yeah the easiest places on on the

website Jesse elder calm at the time of

this particular recording we’re

finishing a pretty sizable overhaul so

depending on when somebody jumps on a

team height they might get redirected

but that

in in literally like two days from this

particular conversation so should it be

up for folks

Jessie alder calm also Facebook and tons

and tons of free content and engagement

on Facebook my personal page is

facebook.com forward slash Jessie elder

lives we’ve there’s also an author page

that they can go to instagrams Jessie

elder lives and they can also look

Jessie elder on YouTube

awesome awesome stuff man now is there

to sort of round out this show which I

think has been absolutely fantastic is

there any last sort of parting advice

maybe a question I failed to ask that I

should over or something we didn’t get

to yet or you know just something you

want to leave people with something to

ponder what is the last thing you want

to communicate to people on this

wonderful show that you’ve you know

afforded us here today I mean I’ve had

to get time and I think you’ve done a

masterful job at just rolling with the

flow and I really appreciate it

I think it really comes down to this

most of those most of what we’re doing

is borrowed objectives we’ve we’ve we’re

chasing things or we’re seeking things

that we’ve been taught are important and

that may not necessarily be the what the

resonance of your spirit and your soul

is here for and so I think that it’s

very useful to take some time out for

oneself and turn off your phone close

your browsers turn off your computer you

know have a few hours away from the

screen and just go for a walk just you

just go for a walk no music no no you

know binaural beats you don’t need to

measure your brain waves just go for a

walk just go for a walk and and notice

what you’re thinking notice what you’re

feeling and then question how many of

those thoughts are yours and how many of

those thoughts are inherited from the

environment and and just beginning to

question those thoughts is that my

thought or is that something that I

picked up from someone else that’s the

really the beginnings of freedom that’s

the beginnings of self-actualization and

as you begin to think your own thoughts

and feel your own feelings you’ll be

able to separate the noise from the

signal and you’ll start to find your own

free

see and as one finds their own frequency

and honors that and acknowledges it

first in the privacy of your own silent

sanctuary your own walk your own

meditation as you acknowledge that

frequency that frequency will amplify

and pretty soon that frequency will

become a series of thoughts and feelings

that you know are absolutely yours or

maybe they’re coming from something

bigger than you but they’re coming

through you as a conduit of sorts those

signals are unmistakable

and that’s when amazing shit starts to

shake loose that’s when people leave

jobs that that are actually stuck in

their soul and they begin a work that

produces 5x the income and infinitely

more more happiness

but it comes from the silence it comes

from from seeking their own signal and

and finding and following their own

frequency Wow that is so powerful that

it’s such a such a great way to put it

man people should listen back to this

this whole episode many time though I’m

going to this is just so many little

nuggets any other you’ve dropped over

the last bit here and it’s especially

this last little segment amazing ideas

that will take some time to think and a

lot of people I think but it’ll empower

you to go out and get on your own path

and get the end out of this life and

help others get the things they want

over their lives that people understand

yourself yeah it’s been a pleasure man

it’s been oh this is fantastic this is a

great way to kick off a morning and I

really appreciate you taking the time to

come on the show likewise Dave thank you

for setting this up and for having me on

as a guest and look forward to seeing

you soon yeah man absolutely and for

everybody else we’ll be back with

another exciting guest next week tune in

then because it’ll be hopefully just a

special of what jesse has given us

The post Episode #189 – Jesse Elder On Find Your Frequency For Success appeared first on Drop Dead Copy.

]]>
Jesse Elder was a martial arts practitioner and gym owner. When he was a part of underground no-rules “fight-clubs”… …he saw Mike Tyson’s quote come to life. “Everybody has a plan until they get punched in the mouth. Jesse Elder was a martial arts practitioner and gym owner.
When he was a part of underground no-rules “fight-clubs”…
…he saw Mike Tyson’s quote come to life.
“Everybody has a plan until they get punched in the mouth.”
Theory fell away and only the result-producing strategies survived.
Anyone that started watching the Ultimate Fighting Championship in its infancy…
…saw this same scenario play out with gruesome results.
Mystical martial art practitioners dispatched in short order.
Jesse talks about the “5 Freedoms” and how to live into them.
His year of living a nomadic lifestyle running his business and life with 3 simple things.
He never spent more than 8 days in a single place for over 95% of 2017.
He details the difference between your business and life goals and who you are.
Why you need to live life on your own terms and how to deal with what other people say to you.
I know you will love this episode because we talked about issues that have affected everyone.
Saddle up.

In this episode, you’ll discover:

* Jesse’s open and simple “WIFI” approach to life.
* The “can’t lose” secrets of the real laws of attraction. (No woo-woo here!)
* Do you feel like an impostor? Jesse’s detailed strategies will knock it out.
* How to spot misleading “borrowed objectives.”
* How to avoid the most common and costly success mistakes and find your own “frequency.”


Mentioned:

* Jesse’s website
* Jesse’s Facebook
* Jesse’s YouTube channel
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody, we’re back with another
edition of the podcast. I’m David Allan
from makewordspay.com and we’re here
with another exciting guest today. He
likes to be called an action philosopher
he’s gonna have a lot of great ideas for
all you freelancers – freelance
copywriters, maybe freelance web
designers I know there’s a bunch of
different people who listen to the show
who also want to get nomadic – they want
to get out there and this is the perfect
guest for that stuff because like
myself he’s been a nomad for a long time
he’s been all over the place and he’s
primarily concentrated on you know
the thinking aspect they’re getting into
the right mindset… Jesse Elder welcome to
the show.
Jesse Elder: Thanks, Dave good to be here man.
David Allan: Great to have you man you know I’ve
heard your name in passing you know now
and again here and there and I’ve read
you know some your stuff listen to a few
the other podcasts you’ve been on I
really like what you’re doing I really
like your philosophy and you mentioned
it off the air before we started which
is to take some fucking action let’s
start with your own that’s something I
really don’t know let’s go back to the
beginning where were you and how did you
get into all this?
Jesse Elder: Completely
accidentally and something that just
blows my mind to this day, like I
]]>
The McMethod Email Marketing Podcast 30:35 Email Marketing Podcast Episode 189
MK Feeney On How To Use Email Copywriting As A Force For Good https://www.dropdeadcopy.com/mk-feeney-on-how-to-use-email-copywriting-as-a-force-for-good/ Fri, 16 Feb 2018 03:51:05 +0000 https://www.dropdeadcopy.com/?p=4472 https://www.dropdeadcopy.com/mk-feeney-on-how-to-use-email-copywriting-as-a-force-for-good/#respond https://www.dropdeadcopy.com/mk-feeney-on-how-to-use-email-copywriting-as-a-force-for-good/feed/ 0 <p>Mary Kate Feeney is not your typical copywriter and marketing consultant. Instead of taking the well-trodden copywriting path, Mary Kate took “the road less traveled”. In lieu of the clichéd internet marketing product launch, or writing long-form direct response sales letters for publishing giants like Agora, she applied the skills she learned in the McIntyre […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/mk-feeney-on-how-to-use-email-copywriting-as-a-force-for-good/">MK Feeney On How To Use Email Copywriting As A Force For Good</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p> Mary Kate Feeney is not your typical copywriter and marketing consultant.

Instead of taking the well-trodden copywriting path, Mary Kate took “the road less traveled”.

In lieu of the clichéd internet marketing product launch, or writing long-form direct response sales letters for publishing giants like Agora, she applied the skills she learned in the McIntyre Method Masterclass (previously called ‘McMasters’) to the political and education spheres, helping schools and political campaigns to thrive (among others).

She’s been part of 3 political campaigns (2 of which were successful). She’s raised $15k in 25 days for a school that really needed it, and then, as if that wasn’t enough, she raised another $17k in 24 hours… all using the email copywriting strategies she learned from The McMethod.

In this interview, you’ll find out how she developed her copywriting and marketing chops, how she got involved in the political and education spheres, and how she writes emails that open wallets for political campaigns and schools.

Plus, Mary Kate’s best tips and tricks for women who want to succeed in the copywriting industry.

Now, according to Mary Kate…

..all of this is due to the foundational work she did in the McIntyre Method Masterclass and others.

So once you’ve listened to this interview with Mary Kate Feeney, be sure to take a look at the McIntyre Method Masterclass here.

In this incredible interview with MK, you’ll discover:

  • how Mary Kate generated $15k in 25 days for a school client using storytelling in emails
  • how Mary Kate generated $17k in 24 hours using email marketing
  • how Mary Kate uses story-telling to fundraise in the political and education spheres
  • how Mary Kate finds email copywriting clients
  • how Mary Kate used copywriting to turn a Massachusetts governor into the 5th most popular governor on Twitter
  • why marketers should forget the “marketing speak” and write in a way that normal, ordinary people can actually understand them
  • Mary Kate’s tips for women on how to succeed in the copywriting industry

Email Marketing Podcast Episode 1

Mentioned:

Intro and outro backing music: Forever More by CREO

John McIntyre: It’s John McIntyre here, The Autoresponding Guy, I am here with MK Feeney. Now, MK came to me, it must been a few years ago, three, four years ago, a while ago now and to do McMasters, sort of a community I had back then, which was all about email marketing and email copywriting.
And anyway, she’s just gone through some really really amazing things, I think she’s got a fascinating story and the reason for that is that she … instead of going down a launch route and sort of the classical internet marketing and copywriting road, she’s been involved with the political world and the education world in using her copywriting skills, and marketing skills to actually sort of … it’s almost glamorous but to actually maybe help people more out, depending on how you look at it. So, just a really interesting story and I thought it’d be fun to get her on this show and learn a bit more about what she’s done.
And I’ve got some numbers here, I thought it would be cool to read out some of these numbers that she mentioned in the email. So, one particular school, she mentioned that she’d raised $15,000 in 25 days, they’ve seen an increase in school applications and enrollment. And [inaudible 00:01:09] million dollar launches here, but I think it’s really cool to be able to use these skills. It’s a really good example how you can use these skills for not just making millions and millions of dollars.
They’ve had an increase in donations and also at the last giving Tuesday, they raised $17,000 in 24 hours and all of this is due to email marketing and social media. There’s lots of stuff here, I think if I just keep rattling up, it might get a little bit monotonous, so, I’m gonna wrap it up and say hello MK, how are you?

MK Feeney: Hello? I’m well, how are you?

John McIntyre: Fantastic. It’s great to have you on the show.

MK Feeney: Oh, thank you, I’m honored to be on. I’ve been a long time listener, so this is a great moment.

John McIntyre: Great stuff. So before we sort of go back into the story, is there anything else you wanna mention, like what are some of the best things that’s going on right now? And we use that to set the stage before we sort of roll back into the past.

MK Feeney: What’s going on right now? Well, I mean, I’m still … I’m kind of in that mode of what’s next? Dealing with different schools and different political things, but we have very … I had a successful election last year, I also had a non successful election, but that’s okay. We really pushed the boundaries in our local community about social media and email marketing.
And the schools that I do work with, we did get that 17 grand in one day, which is a huge thing for them. So it’s kind of just pushing the boundaries of where email marketing and social media, where it works and where it doesn’t work in these fields, which for a lot of people they don’t … it’s never something that’s on the forefront of people’s minds. Like, “Oh, well, I guess there could be huge benefits for schools at least using these tactics.” So it’s always experimenting and especially with Facebook changing their algorithms every five seconds, it’s finding one of the other tools that we can use and email has been a key thing for a lot of these initiatives.

John McIntyre: It’s really cool ’cause I’ve been speaking a lot of people lately about how to get clients ’cause I’ve been doing a lot of webinars and everyone’s getting on and saying, “Well, how do I get clients? Why would anyone even pay for a email?” It’s especially when you’re new to the game, people think “Why would anyone pay for some …” And this is what I thought back when I was getting started, why would anyone pay money for this?
And then next step is, well businesses will pay for it, but what about schools or what about … you can say like the schools and political campaigns and things like that. And so, I think it’s just a great … it’s actually really inspiring, it’s interesting for me to see as well that you can take this stuff and really use it for anything.

MK Feeney: Yeah, it’s true and I’m finding with especially with fundraising for schools, email marketing is far more successful than on Facebook. I know just from experimenting, that if I make a post say on Facebook about, “Hey, we’re trying to raise X amount of money for such and such,” not everyone’s gonna see it and it might die a very slow and painful death. Even if you can keep plugging it, but if you do it through email and you plan out your emails and what your stories are, you’re gonna see far more return, because you are right in their email box, you’re gonna see a bigger return that way than you are through social media. That’s what I’ve seen today.

John McIntyre: Right, that’s fascinating, that’s so cool. Fascinating and also not that surprising as well, knowing what we know about email, right? So, cool, all right, well, let’s just step back a bit, I’d love to know a bit more ’cause we haven’t really spoken that much. We’ve had a few emails back and forth, and that was the community in the forum back then, but I’m curious to know a bit more about, before all of this, before you sort of found CopyHour and the McMasters and some of these courses, what was going on? Did you have any sort of marketing background? Did you have a job? Where were you at before all of this?

MK Feeney: I did have a job after I graduated from university in 2005. I begun working for the then Massachusetts Governor, Mitt Romney and I worked in his Constituents Services office as a writer. So basically I wrote like greeting letters and other ceremonial documents like proclamations that were declared, Breast Cancer Awareness month and stuff like that. I was kept on for the next governor, which was Governor Deval Patrick. And I spent the majority of my carrier, political career with him in which I continued doing writing and I did some constituent case work.
And from there about 2008, he got on Twitter, which if you think back on 2008, Twitter was like totally the Wild West at that time. He was one of the first politicians to get on and I started to monitor it from a constituent perspective. So, if someone had a problem with healthcare or something, then I could handle that, I eventually became his director of online media. And as I liked to joke, I played him on the internet, I was the person who tweeted as him, I would monitor it, I managed his website and just kept everything in his online world on message, and again pushing those boundaries of what is appropriate for a politician on the internet.
By the time I left, he was I believe the fifth most popular governor on Twitter and that’s behind other big politicians like Arnold Schwarzenegger and then Jerry Brown, Chris Christie, like all these ones that we know nationally. So, I thought that was pretty good that my guy from Massachusetts was up in the top 10.

John McIntyre: That’s amazing.

MK Feeney: So, that’s what I was doing.

John McIntyre: Interesting, okay so, basically doing writing, so still your background is very creative by the sound of it, you’ve been doing writing for a while.

MK Feeney: Yes.

John McIntyre: How did you get from that to discovering copywriting, like where did that transition happen?

MK Feeney: Well, it happened when I was in the governor’s office ’cause I’m trying to remember when CopyHour begun, but I was in the first round and there was … I’ve always been attracted to writing a majority … as in majority of my career has been writing based. When I was in university, I was Editor in Chief of the campus newspaper, so, that was not … this is not a big jump, but I knew that I needed to work on writing in the online space.
And what attracted me to CopyHour, was learning the tricks and how to write better headlines and leadlines, ’cause I knew especially from Twitter, when you only have 140 characters, how can I say the most in the brief space that I have? And that’s what attracted me to it, was just learning these different techniques and tricks and how to outline sales pages, because there is an element of … and people don’t think of it but you are selling things in politics, whether it’s an idea, a policy, a person and copy is very important to all of that.

John McIntyre: Right. So I’m curious, when in the … maybe it’s wasn’t really an issue, a lot of people become interested in copywriting because of the potential freedom they can have. Like the classic cliché of the … going to a little cubical and a dreary gray office with halogen lights and all that sort of stuff, like that’s a real think through. Was that part of your experience or where you just?

MK Feeney: Yes.

John McIntyre: It was okay.

MK Feeney: Yeah, that was the other thing. I mean, at the end of my government career, I was having other people come up to me and ask me for help or different things on the side and so I thought I did want to leave, embark on my own … start my own agency. So, that was very much part what I was looking for. It was a two fold thing, one I wanted to make my job easier and learn and work on my writing ’cause I’m constantly learning, constantly trying to figure out what are the trends. And then the second one was I knew eventually I was gonna go off on my own and I saw that this was a good way to get there.

John McIntyre: Right okay. So you’ve kind of said it was a bit premeditated in a sense that you had to let go or had that feeling of where you wanted to go, okay. So it’s interesting you mentioned CopyHour, ’cause I think CopyHour came … it was 2012 when I was in a four person mastermind with Derrick. Derrick’s the guy who set it up, right?
We were all sort of working on a little business type of thing, this is before I’d even started copywriting I think ’cause that was partly what got me into it. This little four person mastermind and Derrick came out with this idea he found from Gary Halbert of handwriting sales letters. And so we did together and then at the end he said, “Oh, I’m gonna set up this thing, I’m gonna call it CopyHour I think, and I’ll put it up online and we can get some people in there and we’ll see what happens.”
And so that was the first … it would have been around June, or July or I don’t know, somewhere like mid 2012 when he would have put that out at for the very first time. So you were in there on the first round?

MK Feeney: I was there in the first round and I would … before I’d go to work, I’d try to get some of it done or I would sit in my office during my lunch break and just write, just endless amounts of coffee and coffee, coffee and coffee too, just to learn it just every single day, just sitting there and writing it.
And in fact, the CopyHour is still going on and Derrick has opened it up to the people who’ve done it before, so I’m doing it again, I haven’t done it in years. So it’s kind of fun to just sit down for your 30, your class of 33 minutes writing out copy and just remembering things or looking at things differently. If anyone wants to learn copy is … people might be like, “Wait, you are just sitting here copying out something that someone’s already else written?” Yes, but you can learn so much, even for someone who’s been doing this for a while, I’m still learning.

John McIntyre: Right. I think you kind of forget things too, I haven’t actually done it in a while, but I know that if I ever sat down to do it, it’s … like even after you’ve been writing copy for two, three or four, I don’t know, maybe 10 or 20 years as well, it’s something that you kind of remember some stuff. You develop your own style and you get somethings done, the subtle little things that just fall through the cracks. So, when you go and do it again, and brings it all back, but totally whenever someone says, “How do I learn copy, I don’t know what to do, do I need to spend any money?” It’s like, “Not really, you need to work hard, but if you could do that, you don’t really need much at all to actually start learning.”

MK Feeney: No, you don’t and you can really find anything and there are sites that have these letters on them or if there’s somebody who you really like their work, you could sit down and copy it and there are a few books to read. I think it’s important to learn about persuasion and influence, which are two books to read that are important, but it’s not the barrier of … getting into this world is not really that high. Anyone can learn it, you just have to put in the work like anything.

John McIntyre: Right, absolutely. So if you were in the first one and ’cause I think that’s when I started copywriting as well, McMasters really didn’t probably come together for another year or two. So what happened between Copy Hour, like what did you … when did you quit your job at that stage? How did you even quit, what happened?

MK Feeney: No, I hadn’t quit. I left the governor’s office in … let me try to remember here, in February of 2013 and I went to go work for the Massachusetts Office of Travel and Tourism, but I had left government by December 2013, I didn’t stay there long ’cause I was ready to go off and do my own thing. So I officially started Darkside Media, which is the company I have today in February 2014.

John McIntyre: Okay, so you quit your job and that was when you were officially freelance or?

MK Feeney: Mm-hmm (affirmative). I was yes, I had already actually started working for the school that I work for today, which is actually my former high school. I’d already started working for them and then started picking up some other projects as well, so right out of the gate, I was busy.

John McIntyre: Right interesting. All right, we’ll come back to that actually that whole with your clients … I’m curious where did … so, after that you mentioned, you did end up inside McMasters, which sort of started as a sort of four week copywriting master classes I suppose you call it, and then turned that into a membership community, there was a few other bonuses and as a forum, we could talk about stuff. Where did that fit in the picture for you, was that sometime that year?

MK Feeney: Probably yeah. ‘Cause I feel like I was early on that one too, I wanted to learn more about email ’cause what was the structure, what was different, how can I use that? Because I could see that was … I wasn’t really doing much email marketing until I’d say, within the last couple of years after McMasters, because I didn’t know how it was different. So, then once I went through McMasters and about storytelling, that kind of opened a whole new thought process for me though to.
Because so much of what I do or what I tell clients is a story, what is your story? And so if you could do that in different ways through email and so, that’s what I learned through McMasters and that was what I was hoping to get out of it, what was I missing and the email was it.

John McIntyre: Right, that’s really amazing thing too, is I think back when I was getting started, you think it’s just, “I just write anything,” you can just … if you are writing off like fancy bullets and headlines, you can sell anything, but then you realize like you can said, like stories and it’s really subtle like it’s not … beside you have stories being the way they sell stuff, it doesn’t mean you say, “Once upon a time, so and so happened to so and so.”
It can be as simple as saying, you’d wanna sell a car, you could talk about, “Oh, it’s got a 300 horsepower engine and leather seats and AC and a nice steer.” The sort of facts about what the car is or a really quick story would be like, “Hey, did you know Brad Pitt drove this car to his wedding or something?” Like one sentence would convey a whole picture, a whole … basically a mini story that someone’s gonna imagine in their when you tell them that.

MK Feeney: Right, one of the favorite emails that I have written was for the school that I worked for, and where I went and we were doing a Giving Tuesday and for anyone who doesn’t know what Giving Tuesday is, but it’s the first Tuesday after Thanksgiving here in America, after Black Friday and Cyber Monday, it’s a way to give to charities.
And we’ve been doing this for probably three years now. One of the years, I wrote this email about my father’s favorite story from my time in high school. Now this high school is an all girls school, just outside of Boston and we have this thing where we are teaching young women to be confident, competent young women. And so I wrote this story about, Friday was pizza day, so we ordered pizza from a local shop and have it brought it on Friday for pizza.
And when I was a student, the lines used to be so long to buy your pizza. And a friend of mine was like, “Well, what if we pull our money together and I just go off, I’ll buy a whole pie and bring it back,” So it showed in initiative and all of that so I wrote that as an email, as a way to like, if you give your money, this is what it’s going towards. Young women who can think ahead, work together. The amount of people who I got an email back from being like, “Oh my God, I remember that. Yes, this was our experience, and then they was give money,” it was perfect.
And that’s what I talk about with telling stories. It’s like, what does your audience remember, what is the emotional piece that you could tap into that’s then gonna give them the reason to fork over their money to whatever it is, to a school, to your non profit. You’ve got to touch them emotionally, otherwise, there’s no reason for them to give.

John McIntyre: Right, interesting. I like that story, that’s good. What are some of the other stories you’ve used to basically sell stuff and persuade people to do stuff with school or with political-

MK Feeney: So like with the school you talk about a beloved teacher. We had a Catholic school, so we had a sister, a nun who used to teach Latin. So any time you bring her up, she’s no longer with us, people then remember, “Oh, I remember what that class was like. Oh, that’s right. Oh, I should really … if I give, then other girls get to have the same opportunity that I had.”
So if you talk about teachers or certain traditions or experiences, something that especially with the school [inaudible 00:18:40] remembers, that will bring memories back and that will cause them to help them out. Because they think of the people who came before them who gave money or supported the school in some sort of way and they’re continuing that legacy. So, if you talk about legacy a lot people also get into that.
For political stuff, stories that we’ve used, so, one of the big campaigns I was just recently involved in was changing the structure of our government. Now this I won’t get too much into the weeds about this but the town that I … because it can get a little complicated, but the town that I lived in was a town form of government. We wanted to change it to a city form of government and it’s so wonky, “How can I get anyone interested in this?” Well, the stories that you tell, “Well, if we switch this form of government, your taxes may not go up as much. We can give more money for schools.”
So if you talk about the kids and how this will benefit them and the future or environmental causes, “Well, we’d have more money,” or, “Someone who can be dedicated to making sure that we are keeping our parks safe or cleaning up contaminated sites.” The persons who’s reading it, what is their emotional connection, what do they care about? So if you spell it out in those ways taking very wonky subjects such as the structure of government can make it more accessible and digestible for them to understand and hopefully to motivate them to make that change.

John McIntyre: Right. This is actually an issue I’ve seen with a lot of people. You might find this too when they ask you for feedback on their website or feedback on their funnel. Especially when people are sort of more technical than the engineers or something, they think they’re explaining something in a really simple way. And it’s either incredibly vague, so, you just got no idea of what they’re talking about, it doesn’t mean anything, it is just words that are like a pure fluff or it’s so complicated that it’s just like, “It sounds good, but I don’t get. It’s just like cool but it doesn’t connect for me.”

MK Feeney: Right. Yeah, and that’s why when I sit down to write or when I’m talking to people I try to say, “Who is it that you’re writing to, who is the one person that you’re trying to explain whatever it is to? And write towards them, write to them, how is it easy for them to understand, not for you but for them.” And I find that that takes town … that makes it easier because it’s like having a conversation.

John McIntyre: Right, ’cause you’re actually talking with them.

MK Feeney: Right. So I mean that it is part of that whole avatar thing, like who is your target audience and you should be writing to them but for regular people, you do want to say, don’t get into the marketing speak, I hate marketing speak, but just say who is that person, name that person, write to them.

John McIntyre: That’s good. So, where did you go next? You did CopyHour, you did McMasters and got the storytelling stuff done part, that was when you mentioned I think with McMasters, that was where you did the 15K in 25 days with the school. What I’m curious about, what was that campaign? Was that like two or three or five emails over 25 days? How do you make 15 grand, is that just donations? How does it work?

MK Feeney: It was all donations, and there were different elements to it, it was mostly email, but we did have a direct mail piece that was at the beginning of the campaign. And then we had some social media pieces but it was mostly driven by email, and that would be the first email kicking off about, I believe that’s where we talked about where we were today and talking about the sister who was the teacher and why you should give.
And here’s our challenge. We were looking for … I think we were looking for 125 donors in 25 days, and we just so happened then, 125 donor equaled $15,000. And at that time, we had never raised anywhere close to that in that short amount of time. So, it would be like, I think we would email twice a week, which is not every day, because we weren’t sure. It was a very cold audience. So, emailing every day was probably not gonna work.
So, about twice a week, we would have a little story about what was going on in the school, and then the followup email would be like, “Oh okay, so, we’ve reached 15 donors this week and we’ve earned this much,” so we would keep a tally so people could follow a long.

John McIntyre: That’s good. It’s really cool to see. It is really interesting to see how you’ve taken some of the stuff from CopyHour and McMasters as well and then taken it and applied it to schools, I think it’s really exciting to see. So wat happened the next … that was 2014 I think we’re talking … now, it’s 2018 so what’s happened since then? Has it just been school, school, school or what have you spent the last four years doing? Just doing more of this-

MK Feeney: More of this, so, I’ve been having the schools, I had three campaigns that I was involved in. And working with a couple of … I have worked with a couple of small businesses like a friend’s of mine, nothing big. Right now I’m involved with doing some more local things for the business association, working on their website, copy on their site and where they wanna go and tell their story.
So, I’m involved with that and just a couple of other local things that I’m currently in the process of signing contracts for and stuff like that, but it’s more of just continuing of working with these non profits and organizations who need the help and who need to tell their story better. I think that they are … because they’re not … I think some non profits are stuck on the technical aspects of it. And if they break down to that you have to just tell your story, I think everyone understands the basics of storytelling.
And that’s all it is, it’s the technology is just the medium, I think you can get there, but if you don’t have the story and if you haven’t figured out who you are, and what you’re trying to achieve and telling that, then it doesn’t matter if you’ve got a Facebook page, an email list, a Twitter account ’cause it won’t be effective.

John McIntyre: Absolutely, love it. And so now you’ve bundled that into all … that’s sort of all become dark side media, which you mentioned that this is what you’re focusing on this year growing and you said you were expanding your consulting. It sounds like you’re planning taking on some employees, so, getting a lot busier.

MK Feeney: I hope so. Yes, I am getting busier and it’s … we’re reaching the point where I can’t just be a one woman shop, which is really exciting, ’cause I think these groups are learning that the world is changing and it’s moving fast and that they have to keep up. And it’s true, there are some phenomenal non profits doing some really great work online like Charity: Water is one that I love to talk about because they are great. Pencils of Promise, they’re great and they’re doing a great job online.
And so, I think even local little non profits who are just as important can take a page out of their book too.

John McIntyre: Interesting. Okay, so, on that note, this note of being busy, I’m curious, the number one question I get in emails, on the webinars I’m doing is how to get clients. And so especially for something like this, I mean it’s hard enough getting any client at all, especially in the beginning or that sort of feels like … feels very difficult. How do you go about getting the school clients, did this start with … you mentioned the high school that you went to as a girl, is that and so many referrals since then, how are you getting all these clients?

MK Feeney: It’s been referrals to be honest. The school staff has just been … if they’ve seen what I’ve done with the school that I do most of the school work for, they’ve seen that, they’ve had me in. I would do maybe one-off consults with them and then it’s just mostly word of mouth. The political stuff was, I literally just showed up one day to one of their meetings. They had a public meeting and I introduced myself and I said who I was, I gave them my business card and three years later, I’ve done three elections for them and we’ve had success.
So, it’s just like it’s showing up, it’s talking, it’s networking but it’s been mostly referrals, so, through the political work, I’ve met all sorts of people who wanted services. And that’s what it is, it’s just really … I haven’t called, emailed anyone, which at some point I may have to, but it’s been mostly referrals and I guess the work speaks for itself, I don’t know.

John McIntyre: It sounds like it does, you’re doing a great job. And I mean it’s funny too, if it’s all referrals, you’ve probably got so many case studies now and examples that if you wanted to throw up a case study package or some sort of Ad campaign, like, “Oh, here’s what I did with the three schools, here’s the money we raised. So, give me a call if you want the same thing,” it’s a very easy pitch now.

MK Feeney: Absolutely.

John McIntyre: So, I mean it’s kind of interesting, what would be your advice now that you’ve sort of been doing this for four or five years now? What would you say to someone who’s like, “Look, I don’t really have any experience, I’m basically like you were but five years ago, no copywriting experiencing yet, how do I get started? How do I get into this industry? How do I become like you and write emails or write copy and have that life?”

MK Feeney: I wouldn’t be shy, I mean, while I did have clients out of the game when I left my job, there was a period of time where I really didn’t at the same time and I was afraid to tell people or I was a little ashamed of what I did I don’t know why, but if you want this life, and if you want to have work and if you want to be in this industry, you can’t be shy about it.
If people ask what you do, you tell them what you do. And you show how you can help them. I know it’s easier said than done and I’m not necessarily perfect at this, but getting out there and talking to people is really one of the best ways to do it. I mean you can hide behind your computer all you want, but you’re not gonna get the success that you would have face-to-face.

John McIntyre: Right. I mean my go-to point of advice for people who are just getting started is, “Go meet people in person, go to [crosstalk 00:29:46] co-working conference.” It’s a hundred times easier if you go in person and shake someone’s hand and look them in the eye, you can get clients online.
I get a lot of clients online now with podcast and things like that. You can go for guest posts, but it always hard especially in the beginning when you’ve never had a sales call, you don’t know what the pitch is, you don’t even understand who you’re talking to or how it even works yet. The best thing you do is just go and meet a bunch of people and have some conversations and see where it leads.

MK Feeney: Right, absolutely. I mean when I showed up to this local political group three years ago, I didn’t expect anything really. I was watching them for a couple of month and I was like, “Oh their online stuff really is not good,” but I didn’t expect to be in the position that I am in today, but I wouldn’t be in this position if I didn’t go up to them and say, “Hi, I’m MK Feeney.” And talk to them about what they were looking for and how I could help them.

John McIntyre: Yeah, absolutely. And one last thing and then we will wrap it up. I was wondering, since you kind of taken a different path, you’re doing sort of more of the non profit, the schools or that sort of stuff, I’m curious if maybe there’s a piece of advice that you feel no one talks about, but that’s actually really important or maybe there is something that you actually hate about this whole internet marketing industry that no one talks about. So, anyhow I’m curious if there’s anything that you think about that no one really mentions on podcast and courses and books whatever that you found to be true or not true, just something surprising about this whole world.

MK Feeney: Oh man, that’s a good question. I do find it a little frustrating, there’s two things that I find a little frustrating that not everyone operates this way is, I don’t like marketing speak. I find that we like to make things unaccessible for people or inaccessible for people by being crowded in marketing speak of avatars and all that. We have to talk like regular people so that people can understand. And if they need that … excuse me, that they could seek out our help and our services and that we are partners for them. I look at myself as a partner of all my clients. I am just as interested in their success as they are, there is that.
And two, I find that in the internet marketing world, you don’t see as many women who make it to the forefront who are really talking about themselves and what they do, but we’re out there. And I just would encourage other women to go out there and say, “Hey, this is what I do.” It’s not just all guys, no offense John. But we are there, I find that it could be a little bit of a bro-ish field.

John McIntyre: It’s definitely [crosstalk 00:32:42].

MK Feeney: Yeah, no, but we are there and I would just encourage women to speak out more and to share their successes because we’re having them.

John McIntyre: That’s great. I was gonna ask you about that actually, I just wrote that down. Also in the webinars I’m running lately, every now and then there’s woman gets on there and she’s like, “Where are all the …” I’ll share a few case studies or success stories and they usually go out and it’s just ’cause I’ve got more guys emailing me and stuff like that. I’m always like, “I wish there was more women, they’re harder to find.” They’re out there like you said, but maybe they keep to themselves or what I don’t know.

MK Feeney: Well I think when I said earlier, “You can’t be shy,” I think I’m mostly speaking to my fellow women out there, but you can’t be shy. If you want to get ahead in this industry and if you want to actually have work, you have to be out there. And I think … I don’t know if this is my call to arms to women but, “Ladies, lets show up, I would love to meet more of you so we could band together.”

John McIntyre: Me too, I wanna tell more stories like this so I could … like there’s more women out there.

MK Feeney: Yes, come on.

John McIntyre: Listen, okay, well let’s wrap it up. Before we go though, if people wanna learn more about you, I know you’ve got Darkside Media, what’s the best way for people to get in touch with you, all the women out there if they’re inspired, if they wanna reach out?

MK Feeney: Yeah, they can email Me at mk@darksidemedia.co or they could find me on Twitter @mkfeeney or Instagram on mkfeeney as well, that’s where I am.

John McIntyre: Awesome, and you said you’re putting together a website, is that gonna ready pretty soon or?

MK Feeney: I certainly hope so, that’s the rest of today’s project.

John McIntyre: So maybe go to darksidemedia.co and there maybe a website there, otherwise do the email, the Twitters or the Instagrams.

MK Feeney: Yeah, email’s the best.

John McIntyre: Cool, all right. I’ll have links to listen to show notes at the bottom on themcmethod.com, otherwise thank you for coming on show MK, it’s been really good meeting you finally and hearing your story.

MK Feeney: Yes, it’s been a pleasure thank you.

John McIntyre: Fantastic.

The post MK Feeney On How To Use Email Copywriting As A Force For Good appeared first on Drop Dead Copy.

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Mary Kate Feeney is not your typical copywriter and marketing consultant. Instead of taking the well-trodden copywriting path, Mary Kate took “the road less traveled”. In lieu of the clichéd internet marketing product launch, Instead of taking the well-trodden copywriting path, Mary Kate took “the road less traveled”.
In lieu of the clichéd internet marketing product launch, or writing long-form direct response sales letters for publishing giants like Agora, she applied the skills she learned in the McIntyre Method Masterclass (previously called ‘McMasters’) to the political and education spheres, helping schools and political campaigns to thrive (among others).
She’s been part of 3 political campaigns (2 of which were successful). She’s raised $15k in 25 days for a school that really needed it, and then, as if that wasn’t enough, she raised another $17k in 24 hours… all using the email copywriting strategies she learned from The McMethod.
In this interview, you’ll find out how she developed her copywriting and marketing chops, how she got involved in the political and education spheres, and how she writes emails that open wallets for political campaigns and schools.
Plus, Mary Kate’s best tips and tricks for women who want to succeed in the copywriting industry.
Now, according to Mary Kate…
..all of this is due to the foundational work she did in the McIntyre Method Masterclass and others.
So once you’ve listened to this interview with Mary Kate Feeney, be sure to take a look at the McIntyre Method Masterclass here.
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The McMethod Email Marketing Podcast 36:20 Email Marketing Podcast Episode 1
Episode #188 – David Deutsch On How An A-List Copywriter Gets Inside Your Mind And Persuades You https://www.dropdeadcopy.com/episode-188-david-deutsch-list-copywriter-gets-inside-mind-persuades/ Tue, 06 Feb 2018 14:12:56 +0000 https://www.dropdeadcopy.com/?p=4466 https://www.dropdeadcopy.com/episode-188-david-deutsch-list-copywriter-gets-inside-mind-persuades/#respond https://www.dropdeadcopy.com/episode-188-david-deutsch-list-copywriter-gets-inside-mind-persuades/feed/ 0 <p>A copywriting living legend returns to the podcast. If you go back to Episode #44, David gave great advice on “Hot Button” Emotional copy. He’s on the copywriting Mount Rushmore… he worked for the legendary David Ogilvy… and he holds several current controls with big publishers. How does he get into the mind of the […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-188-david-deutsch-list-copywriter-gets-inside-mind-persuades/">Episode #188 – David Deutsch On How An A-List Copywriter Gets Inside Your Mind And Persuades You</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
A copywriting living legend returns to the podcast.

If you go back to Episode #44, David gave great advice on “Hot Button” Emotional copy.

He’s on the copywriting Mount Rushmore…

he worked for the legendary David Ogilvy…

and he holds several current controls with big publishers.

How does he get into the mind of the prospect and learn what makes them tick?

David lays out several simple and easy ways to gain that insight.

His lifetime of experience makes learning from him straightforward and clear.

This episode is one to come back to again and again.

In this episode, you’ll discover:

  • The “method acting” way to slip into your prospect’s shoes. (How to get into the deeper issues which make persuasion easy).
  • The one mistake copywriters make that kills the sale right from the start. (Make sure your copy stays in THIS form).
  • How to sharpen and tighten your copy today by creating this one thing over and over.
  • Shocking confessions of presidents and top salesmen. Get your copy sizzling from the start.
  • The often-overlooked strategy that has become the secret weapon of the smartest marketers.

Email Marketing Podcast Episode 152

Mentioned:

Intro and outro backing music: Forever More by CREO

Hey everybody, welcome back to the podcast and today we have a very special guest I’ve been looking forward to for awhile
he is a legend and copywriting circles. Brian Kurtz, who we had on the show previously, refers to him as one of the Mount Rushmore of Boardroom copywriters. David Deutsch welcome to the show.

David Deutsch: Well thanks, it’s great to be here.

David Allan: Yeah, it’s really exciting to have you on the
show. This is a real pleasure and an honor.

David Deutsch: I appreciate that. I appreciate
that nice introduction.

David Allan: Well, you are a legend amongst copywriters and everyone who listens to the show a lot we have a lot of copywriters, of course we’ve had a lot of copywriters on
the show and some some famous ones as well but you’re seen as sort of that top A-list pinnacle so maybe let’s go back
to the very beginning and start with your superhero origin story. How did you get into this?

David Deutsch: well I got into it just I found myself working at an ad agency in New York Ogilvy and Mather – yeah the big one today one but I was just working there as a temp okay and I
just thought hey as long as I’m here or this advertising stuff looks pretty interesting maybe I could try my hand at
writing so I persisted a little bit and got a chance to do some copy got into you know full-time doing copy and that’s, that was the origin it was very unintentional like oh I’m here at Ogilvy
I guess…

David Allan: what was the culture like

working there well you know it’s funny

it’s like when you grow up in New York

City you don’t or you know like a fish

in water doesn’t really think of it as

being in water so you just sort of think

well this is what all advertising

agencies are like they’re founded but

they’re big they’re founded by a genius

you know they have a teaching culture

but it was you know it was very unique

because of that it was very much like a

teaching hospital you know okay it was

very important you know learning and

teaching and it was very

it was very you know you did things in a

certain way you know there were obese

you know rules for doing things and it

was great to have that that kind of

education especially that respect of

course for direct response that oba be

had right and you how did you have much

personal interaction with Ogilvy was he

around at all or were you mostly

interacting with some of the other

people I was mostly interacting with

other people although I did get to react

interact with him

nice that’s that’s excellent because

obviously he is a like yourself now he’s

a legend of copywriting everyone that’s

listened to show hopefully has read his

books and if not shame on you so take us

so who were the top copywriters working

for Ogilvy when you were working there

oh gosh you know at a place like that

you have creative directors you know

like john ray and was there some people

like that that that that oh my god

you’re taking me back many years it’s

just very interesting I think I’ve

always you know and so forth and it’s

sort of like he’s you know watch some of

his very popular video that everyone’s

that probably has seen of him talking

about direct response and so forth but

it’s interesting to hear somebody who’s

actually was you know around at that

time has insight into like what was that

like because we sort of we sort of look

back now and it has so much sort of

legendary status to it but like you said

I’m sure when you’re doing it just seems

perfectly sort of like Mad Men you know

about 10 or 20 years you know with that

you know not not so you know Mad Men was

kind of probably an exaggerated version

certain way anyway but it was kind of

like that you know the the the dynamics

of it oh gosh I was there for a couple

of years before I moved down to Richmond

and started working it you know well any

ad agency would be a smaller at agency

but you know working with small working

with smaller ad agencies which was kind

of fun because I got to do all the cool

stuff you know I got I got well and also

because I wanted to I suppose I could

have just been a writer but I kind of

liked buying media I kind of liked

except for the time I you know thought I

made like a $60,000 mistake on a

newspaper ad that we’re gonna have to

eat but it turned out I didn’t that’s

that sort of was you know it’s like I

don’t know if I want to do media anymore

but you know especially like going after

new business and all that stuff I just

found that a lot of fun so right now a

lot of copywriters it seems like I’ve

heard John Carlton talk about this a bit

and from having people on the show and

so forth it seems to bear out over time

with copywriters by and large seem to be

a rather introverted have a lot of

introverted people involved in

copywriting and would you consider

yourself introverted or you say you like

the media buying and the interaction

stuff what do you think no I’m a

high-functioning introvert okay I guess

it’s the best way to subscribe that I I

do pretty well I you know but then I

have to go and regroup and you know get

my get my energy back right but yeah I

enjoy that I don’t I don’t I I probably

like writing better in fact but I’m not

sitting in a room by myself writing but

when I’m with other people or at least

are other people next door I try to do

that whenever I can and work work more

you know partnering kinds of things

working with other writers or in fact a

lot of what I do now is kind of working

with other writers in terms of training

and creative directing or copy

supervising write things like that so

from the small ad agencies what was the

next step well the next step was

covering Jay Abraham okay that was like

hey I want to do this I want to I want

to be more involved with companies on a

different level so I set out to kind of

be a junior Jay Abraham and and help

people with marketing and you know get

know Gabe Jason was do you get give me

you and you know I try doing that a

little but I soon found myself I soon

found people were far more willing to

pay me money to write copy and that my

skills translated pretty well probably

largely thanks to David Ogilvy into

direct response so

I hooked up with John Finn who was kind

of a copywriters agent in California he

put me in touch with people like Jim

ruts I worked with Jim for a while with

this great great copywriter and got into

the whole world of writing for people

like boardroom and and and the big

publishers very nice so when you sort of

hit that level what was it like to go to

work for people like boardroom I mean

were you aware of them beforehand and so

forth that when you got first got

involved with them or was it’s just yeah

I had never never heard of I never

really heard a boardroom till I started

working with Jim I think nice and he was

working with them at the time yeah yeah

he’d been working with them for a while

Jim practically like invented the maggle

log I mean I think he literally may have

so working for boardroom what year was

that when you started at board remember

oh gosh you know the early 90s yeah I

think first project with Jim yeah and

you’ve gone on to etch quite a like you

said we said at the beginning at a

legendary status at least of Brian Kurtz

is mine for sure and in most people’s

opinion so how did you ascend to the

heights of the world oh that’s an

interesting question you know I think

just this sort of you know drayton bird

calls it this this feeling of never

quite being satisfied you know of always

feeling it could be better I could be

better

you know and as a conjurer learning I

kind of like learning things and

persuasion and copy and and putting

words together so I was pretty diligent

in terms of reading you know I read

Claude Hopkins when I was at Ogilvy cuz

over he said you should read Claude

Hopkins right so I took it out of the

took it out of the library I think I was

the first person to take it out in like

four years or something yes and so I

it’s it’s partly that I think partly a

lot of study and I think partly also

putting myself in a position to learn

from people you know working under Jim

ruts and and and working under Jim punky

and and

you know and people like that I think

because there’s in a way there’s really

no substitute for that you know you can

learn stuff from books and from meeting

people’s copy but to really have someone

look at your copy and tear it apart tell

you to go and do it over and tell you

okay this is you know finally what we’re

looking for and now were you in terms of

the some of the ways these mentors of

yours you know were they directly

teaching you or you know it’s sort of a

hands-on approach and saying like no

this is like you said like destroying

your copy and I mean you rewrite it or

wasn’t more of a company thing where

you’d pass it through and they would

change it so forth and then tell you

after or sort of how did it all work

yeah you know it’s an interesting

question because you know as a lot of

people didn’t really have or articulate

a philosophy right as I would have

expected they would you know it was more

like don’t be boring you know specially

gym but suitable and I think he’s ever

written a boring word of copy so it was

more like that it was more learning

right as you say from from what they did

to my copy because there’s nothing like

trying to solve a problem and then

seeing how someone else solved the

problem like it’s like oh I struck how

do I make this interesting and there

what about this is it no like this oh my

god that’s amazing and then you look at

it you know you deconstruct okay how did

they do this oh they did this you know

they they took it and they found a an

aspect of it I think bullet writing

helps a lot right um I’m a big fan of

that and I love to do bullets and I

think that was great training because

you could really see in a bullet you can

see what the template is yeah you know

what never to do what always to do ten

things to do the thing X that does why

you know what everyone’s doing and not

telling you how to add emotion it was

like a great little little training

round yes it just sharpened copy skills

you know there’s a thing in I don’t want

to go off on a long tangent but there’s

a thing in training in in learning

things which involves the idea of very

isolated learning like when you’re

learning soccer they found one of the

best way

to learn it is to put people in a really

small room and make them play soccer so

you’re like constantly being castable

and you’re constantly having to block

that makes sense yeah

and it’s so kind of like that with

bullets it was like constantly got it

made this clever got to make this work

got to make this interesting got to make

this interesting how do I take this and

make it interesting and so it was a

great you know a great training ground

for that because bullets are kind of

like a microcosm for the rest of the of

the copy you know there’s a fine line

between bullets and regular copy you

know you could say bullet what never to

eat on an airplane you say you know hey

I’d like to tell you a little bit about

something that may surprise you did you

know that there’s something you should

never eat on an airplane you know it’s

true and in this book I’m gonna tell you

what it is as well as many other things

that you should never do that could be a

bullet or it could be body copy or it

could be a headline mm-hmm yeah that’s

so true I think I enjoy writing bullets

myself and trying to figure out ways you

know to make them interesting and to

suck people into the what what could

that be about you know I remember

getting sucked into bullets myself

specifically ones I’m Gary Halbert had

written as I learned later and I just

thought to myself wow what is like I

think because I bought a bodybuilding

course when I was 19 and I like later

learned that Gary wrote the letter for

it right and I and I remember just I can

still feel it waiting for the package to

arrive and I was looking over the

bullets love what I then you know I

think we’re just this is what’s gonna be

in the product oh my goodness what you

know one thing never to do when you walk

into a gym or whatever it was but I

still remember that bullet so there’s

such power and those things and you know

it’s it’s it’s a powerful way to to

learn copy is to see how copy affects

you yeah because that’s that’s you don’t

need someone to look at your copy wait

wait you can feel does it does it

resonate with me and you can feel when

you can feel your own copy does it does

it resonate would it make me want to

want to buy this or want to read the

book that this bullet is from there’s a

famous story I’m I wish i

really knew who the guy was but I think

he was associated with the guy who wrote

The Wall Street Journal letter whose

name escapes me off the top of my head

oh yeah who is another writer who was

associated with him wrote the copy for a

book a product that was a book and when

the guy he gave it to the you know the

prot the owner of the business the owner

was like well this isn’t the book I I

wrote you know he’s like no this is the

book you should have wrote and then I

went back it changed it now have you

encountered some of those things and in

your lengthy copywriting career you’re

talking about

fuck you know like changing a product

yeah like when people come to you with

stuff I mean a lot of copying you’re

like and you do the obviously the

research aspect to find out all the

different details about it and so forth

then you think okay I wrote this cup

this is what it should be you know and

then I’ve gone back and changed the

product sorry that happened to me also

don’t forget you’re talking about offers

to so the the book may stay the same but

hey what about let’s add these bonuses

right you know and then that may be

something you can or the angle of the

copy itself you know the book is titled

a certain way or right now in terms of

what you’re doing nowadays now you don’t

have many controls yeah yeah how many

controls you currently have with the

that’s basically what you’re known for

though having these long-standing

controls yeah yeah if we include the

things I’ve kind of helped creative

direct or helped on then this probably

quite a few there’s maybe six or so Wow

you know that our mailing right now

that’s awesome and that’s sort of you’ve

course come from that Direct Mail world

and now we’re in the Internet age we’re

right directly else seems to be I mean

people still do it obviously but it

seems to have sort of it doesn’t have

that the sizzle or the or the sexiness

perhaps that had in the past where it

was the only option or one of the

options what’s your yeah that makes it a

good well that makes a good weapon I

think and you know Brian Kurtz probably

talked about this a little bit you know

the power of direct mail and

right how scalable it is you know

because when you find the thing that

works to a certain segment right yeah

you can find other names you know like

that whereas you try to scale something

on the internet it doesn’t quite work

because I don’t know the traffic costs

start to get up and up and costs more to

get keywords and etc etc yeah and and

also because people aren’t mailing

there’s a big potential right you know

it’s not so hard to stand out in the

mailbox all right it’s a can untap it’s

become an untapped resource for many

yeah so God’s sake don’t tell people so

now since you’ve been on both sides of

that you’ve been in the sort of Direct

Mail thing and now you’re in the

Internet age what have you noticed about

some of the copy you see you know

nowadays as opposed to when you I mean

basically when he was doing direct mail

you have to have a lot of skin in the

game almost to even send that copy out

yeah at least spend some money you know

and a good chunk chance or to get the

names or however you were doing it yeah

but nowadays you can throw something up

pretty quickly for copy out there being

tested and driving traffic to it what

have you noticed about how this whole

thing is involved well I mean there’s a

lot of aspects to that obviously just

because something’s on the Internet as

you say it’s not something that

someone’s willing this is really to put

a lot of money behind so you’ve

certainly a lot more junk right out

there on the other hand you doing it

right you also have a tremendous ability

to test very quickly and very rapidly so

there’s a certain copy evolve then you

know among smart people very very

rapidly right you put something up it

works you know this this much you make

some tweaks you try a new headline try

some new copy some new pictures new

graphic format and gradually you’ve

turned a single into a home run right

and you’ve let the market almost tell

you what the copy should be I mean you

got to be small enough obviously to know

what copy to write so they can choose

this one or this one but it is sort of

this Darwinian you know survival of the

fittest that’s that’s like speeding up

‘evil it speeds up evolution you know

like controls of oven direct mail and

get better and better but on the

internet they can evolve you know like

really fast

yeah the iterations are super fast

mm-hmm nowadays you said you’re mostly

involved as sort of you know copy

cheeping being sort of overseeing things

and so forth and working with other

writers now when it comes to getting the

best out of let’s say my own copy if

you’re the writer or if you’re hiring

writers because we have course business

people a listen to this show hopefully

it will get a copywriter to write their

their copy what are some of the ways I

know this is sort of stuff you’re into

nowadays what are some of the ways to

get the best copy out or at least start

with something that has potential I

think it sounds a little bit cliche but

it’s that it starts with an

understanding of the market you know and

and really on a deep level you know on a

level of what are these people want that

goes beyond you know someone wants to

make more money or someone wants to get

rid of their arthritis you know what

does it really like to have arthritis

what is it like to every time you go to

open a jar – like hesitate because it’s

gonna hurt to do that you know what does

it like not be able to pick up your

grandkids you know if you’re talking to

doctors you know what do they really

want you know what doctors want is

dividend from John Carlton really you

have to give him some credit you know

doctors are different from chiropractors

you can’t like if you’re doing practice

management

you can’t talk the same way to doctors

as you can to chiropractors can’t you

say make more money in your practice you

know doctors you know have a different

image of themselves not as not being

money-grubbing you know and they may

want more sanity in their life because

doctors are constantly pulled in 20

directions chiropractors I think think a

little more broadly than maybe about

retirement and they also they also

there’s a certain they want to have more

respect because they’re not considered

doctors so there’s that element of you

know how do you know how do you address

that you know in the copy that you’re

you’re writing to them and

all markets you know have that but you

know do you do the work of really

digging down there talking to people and

and and and looking you know it’s almost

like you got to just see beneath the

surface and some people are really good

at that like Chris Haddad and you know

John Carlton and if you read their copy

you can see how they’re talking to that

level beneath the surface right it’s

like pulling back the curtain and seeing

the wizard yeah yeah yeah it’s what

people they’re talking to what people

you know really want because they know

that somehow now what sort of things

could people do for those people who are

either aspiring copywriters just getting

started or people who are in the early

throes of a copywriting career what sort

of you know what sort of the best angles

to take on research where do you go you

know who do you who do you want to talk

to what are some of the steps that you

personally take when you’re starting

with something yeah gosh it’s many

things you know one of the best ways is

to get like the company’s best salesman

to sell you on the product right what’s

their sales pitch write it down

transcribe it um get the president of

the company to sell you on it you know

if there’s no salesperson or or someone

to really sell you directly like what do

they do what have they found talk to

customers talk to prospects what’s going

through their heads what kind of things

do they think about are they glad why

are they glad they they bought the

product what’s the how do they talk

about the problem how do they talk about

product you know people talk about

things in different ways you know to

people with diabetes talk about

themselves as diabetes sufferers do they

talk about high blood sugar do they talk

about their glycemic index do they talk

about you know what are they how do you

if you went on a forum and tried to talk

and you weren’t a you didn’t really have

whatever disease it was like they would

know pretty quickly by the way you talk

one so you don’t want to be that yeah

you want to be the person that could

talk about it in a way that that you

would fit in there so oh you know the

other thing too is you know the answers

are in

you you know you can you can it’s called

method acting in acting you know you sit

down get the chair close your eyes and

really pretend to be a person that has

whatever problem it is right pretend to

be a person with arthritis what would

that be like to go through the day like

that what would it be like to you know

be someone if you’re selling a business

opportunity well would you like to be

someone that’s making you know forty

thousand a year and trying to feed their

family and and feels like they want

something more but they don’t know quite

know how to get it you know what does

that feel like what sort of things do

they see around them you know do they

see a television that’s you know not a

big-screen TV because they can’t afford

that you know do they do they see a home

that’s not as big as they would like it

to be what are they feeling are they

feeling like they’re not as good a

provider or a husband not as good a

father as they could be because of that

some of the deeper issues that surface

level like you’re saying and what’s

keeping me from buying this product you

know if you really think about yourself

buying the product right why did you not

buy it you know it’s like I’m gonna look

stupid if I buy this and it doesn’t work

and my wife’s gonna say why did you pay

$200 for this product you know like

another product you’ve bought so many

products so you know and yes I know that

it works but would it work for me you

know a lot of times people leave out

that aspect of things right it’s like

this really works really works with all

these people that work for yes but

you’ve never addressed the issue of well

it works for me because I’ve tried all

these things and they haven’t worked it

I don’t know that I’m as smart as these

other people it’s worked for I don’t

know if I have the skills that these

other people had so and your copy has to

kind of talk about those things that’s

that’s great now with your current sort

of work with other writers what are some

of the most common things you see people

doing you know for lack of a better term

doing wrong leaving out you mentioned a

few of them there and what you just said

what are some of the other main yeah

because it’s usually over and over it’s

usually the same sort of stuff that

people are yeah

or missing it is you know it’s people

think of themselves as writers and they

sit down to write and they become

writers and they don’t realize that

they’re not writers they’re just trying

to

I hesitate giving you the word sell

they’re just trying to convince someone

to do something you know and instead

they go into this write early you know

it’s like what’s a way to get their

attention I got to tell them it’s a

killer you know thing to do and and when

in reality the answer to what they

should write is just what would you say

to someone that was sitting across from

you in a bar you know but you wouldn’t

say kinds of things people write and

copy these days kill their opportunity

to make you know you know you would be

more look Joe I know you’ve tried a lot

of stuff I you know this is you know

this is different it’s different because

it’s the first thing that you know gives

you this but it also does it in this way

you know a little bit of a hint of

mechanism to it you know that’s really

the biggest thing is just that read the

copy you wrote as if you’re reading it

to someone to the prospect and did you

feel ridiculous when you’re reading it

or do you feel like you’re really

talking to that conversation yeah yeah

so David what’s our projects do you have

of your own going on what are you into

like right now like if people want to

get a hold of you maybe they want some

information from you what do you got

going on and where should they go

well my website is David L Deutsch comm

d-a-v-i-d L and then de UT SCH calm and

you know mainly what I do these days is

I work with you know companies or

individuals helping them be better

writers you know either directly with

writers or with with a company that uses

either outside writers or they have

their own staff writers and I’ll do

training or I’ll do kind of copy

supervising or create you know creative

directing whatever you want to call it

right just kind of getting it up to the

next level and you know I just really

enjoy doing

that really like making other people’s

copy I’d rather work on 10 pieces of

copy with other people then do one piece

of copy on my own right very good

so yeah that’s great well you’ve really

really really delivered here today I

mean it’s awesome and thanks for coming

on the show by the way it’s been a real

pleasure again an honor to have you on

the show so glad we can we’re able to

arrange this my favorite subject now for

people who listen to the show I’ve

talked to everybody next week hopefully

someone even half as insightful and

entertaining as

The post Episode #188 – David Deutsch On How An A-List Copywriter Gets Inside Your Mind And Persuades You appeared first on Drop Dead Copy.

]]> A copywriting living legend returns to the podcast. If you go back to Episode #44, David gave great advice on “Hot Button” Emotional copy. He’s on the copywriting Mount Rushmore… he worked for the legendary David Ogilvy… and he holds several current co... A copywriting living legend returns to the podcast.
If you go back to Episode #44, David gave great advice on “Hot Button” Emotional copy.
He’s on the copywriting Mount Rushmore…
he worked for the legendary David Ogilvy…
and he holds several current controls with big publishers.
How does he get into the mind of the prospect and learn what makes them tick?
David lays out several simple and easy ways to gain that insight.
His lifetime of experience makes learning from him straightforward and clear.
This episode is one to come back to again and again.

In this episode, you’ll discover:

* The “method acting” way to slip into your prospect’s shoes. (How to get into the deeper issues which make persuasion easy).
* The one mistake copywriters make that kills the sale right from the start. (Make sure your copy stays in THIS form).
* How to sharpen and tighten your copy today by creating this one thing over and over.
* Shocking confessions of presidents and top salesmen. Get your copy sizzling from the start.
* The often-overlooked strategy that has become the secret weapon of the smartest marketers.


Mentioned:

* David’s website
* Ogilvy & Mather
* John Carlton
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

Hey everybody, welcome back to the podcast and today we have a very special guest I’ve been looking forward to for awhile
he is a legend and copywriting circles. Brian Kurtz, who we had on the show previously, refers to him as one of the Mount Rushmore of Boardroom copywriters. David Deutsch welcome to the show.
David Deutsch: Well thanks, it’s great to be here.
David Allan: Yeah, it’s really exciting to have you on the
show. This is a real pleasure and an honor.
David Deutsch: I appreciate that. I appreciate
that nice introduction.
David Allan: Well, you are a legend amongst copywriters and everyone who listens to the show a lot we have a lot of copywriters, of course we’ve had a lot of copywriters on
the show and some some famous ones as well but you’re seen as sort of that top A-list pinnacle so maybe let’s go back
to the very beginning and start with your superhero origin story. How did you get into this?
David Deutsch: well I got into it just I found myself working at an ad agency in New York Ogilvy and Mather – yeah the big one today one but I was just working there as a temp okay and I
just thought hey as long as I’m here or this advertising stuff looks pretty interesting maybe I could try my hand at
writing so I persisted a little bit and got a chance to do some copy got into you know full-time doing copy and that’s, that was the origin it was very unintentional like oh I’m here at Ogilvy
I guess…
David Allan: what was the culture like
working there well you know it’s funny
it’s like when you grow up in New York
City you don’t or you know like a fish
in water doesn’t really think of it as
being in water so you just sort of think
well this is what all advertising
agencies are like they’re founded but
they’re big they’re founded by a genius
you know they have a teaching culture
but it was you know it was very unique
]]>
The McMethod Email Marketing Podcast 29:43 Email Marketing Podcast Episode 152 Episode #187 – Sean Mysel On Keep It Simple, Human. Direct Sales In 3 Easy Steps https://www.dropdeadcopy.com/episode-187-sean-mysel-keep-simple-human-direct-sales-3-easy-steps/ Tue, 23 Jan 2018 13:00:11 +0000 https://www.dropdeadcopy.com/?p=4430 https://www.dropdeadcopy.com/episode-187-sean-mysel-keep-simple-human-direct-sales-3-easy-steps/#respond https://www.dropdeadcopy.com/episode-187-sean-mysel-keep-simple-human-direct-sales-3-easy-steps/feed/ 0 <p>I interviewed Sean over a year ago (originally for my Takeover Tuesday Podcast). Although he has moved on to other pastures… the information he gives is evergreen. Do you feel overwhelmed by sales funnels? Do they seem like the trying to decipher the bracket of the NCAA “March Madness” tournament? Sean likes to keep it […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-187-sean-mysel-keep-simple-human-direct-sales-3-easy-steps/">Episode #187 – Sean Mysel On Keep It Simple, Human. Direct Sales In 3 Easy Steps</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
I interviewed Sean over a year ago (originally for my Takeover Tuesday Podcast).

Although he has moved on to other pastures…

the information he gives is evergreen.

Do you feel overwhelmed by sales funnels?

Do they seem like the trying to decipher the bracket of the NCAA “March Madness” tournament?

Sean likes to keep it simple and direct.

He started writing copy for his own projects and then had an opportunity to write some radio and TV ads.

It opened up a whole new world away from the shiny-objects of social media sites and web pages.

As Sean himself says, it’s like new “old skool”.

So listen as he lays out a simple way to start killing it in your business…

and how to return to the tried and true.

You may re-think what you’re doing or consider new possibilities…

when you listen to this episode of the Email Marketing Podcast.

In this episode, you’ll discover:

  • Is it possible to have A 90% conversion rate on your upsells?
  • What kind of list-building are you doing? Sean prefers to build one kind of list above all others.
  • The simple way Sean competed head-to-head with the big online players.
  • How to know when the time is right to “Spinal Tap” your business (and how to do it with ease).
  • Is offline marketing more expensive? The answer may surprise you.

Email Marketing Podcast Episode 187

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody, it’s David Allan
and we’re back again with another exciting guest
and as we are wont to do we have another
copywriter on the show today Sean Mysel how are you?

Sean Mysel: Good, good thanks for
having me

David Allan: Yeah it’s been looking forward
to this for a bit since we set this up
you were actually referred by two of our
previous guests for people who we should
talk to and so maybe for people who
don’t know much about you I think you
fly a little under the radar you know

from my perspective anyways maybe the

other people know more about you sort of

give us the you know the superhero

origin story from the very beginning how

did you get into copywriting marketing

and so forth oh sure well actually yeah

I started my career really managing

sports stadiums and arenas and it you

know went for my own baseball to a

running on housekeeping unit at in New

Jersey the place called the Prudential

Center you know the New Jersey Devils

played for a while between us played

until they moved to Brooklyn and a big

part of my job was to actually monitor

humans behavior like what did they do

when they’re drunk sober you know when

the game is going well not well cuz you

know you had to adapt how you were gonna

run your building in accordance to how

they would behave right so what happened

is my wife was is a geologist and she

got transferred the Bay Area so I had to

leave that job okay I wanted to pursue

teaching golf it’s a really good golfer

I talked about during the summer times I

was slow for that for those types of

jobs are pretty slow in the summer time

and I had to start writing my own ads

and I had no I was a writer and you know

I could sell but I I you know I could

solve $50,000 well you know boxing job

but I wasn’t selling my own stuff so I

just started picking up some books and

just learning how to do it and I figured

I didn’t have to be great I just had to

just figure it out right and so what

happened is I got on the radar a company

that did marketing for golf products and

so it was a really good fit I started

writing ads and then it developed it

took an interesting turn because late

last year I actually am having clients

and I was okay with that first a little

bit of course you know is not a lot of

cash flow and I got an offer to work

with a company that does some online

marketing but they do a lot of radio TV

and direct mail and I had not yeah all

the copyright had done for the clients

was all online and I was kind of getting

bored with it and so this was a great

opportunity but I had never done any of

that stuff before you know fast-forward

this is in February when I started

working with these people

and starting you know fast forward to

now those ads have sold just in initial

sales just a little over four million

dollars yeah yeah and so the biggest

part of it that I started really putting

together was just how you could

implement the human element into these

operations very inexpensively in turn

you know like a lot of people if they

were to run online campaign from cold

traffic if they were to get a 10% say

conversion rate to be thrilled but I’ve

been putting up on average seventy nine

percent conversion rates I’ve been kind

of a sort of preaching tour about you

know getting people back involved in

your business you know because it’s the

numbers just you know they’re just so

radically different

that’s sort of what everyone’s doing

nowadays but then the sort of classic

direct response and stuff all comes from

Direct Mail of course yeah Madison

Avenue type stuff so it sort of went

reverse and that’s very exciting I don’t

think you know you hear it preached on

occasion if you go to you know

conferences and stuff no one’s doing

direct mail you should be in direct mail

it’s kind of like this secret that

nobody does you know because they just

forgot about it and everything is so

again all everyone’s moving towards the

hot new shiny object if you will yeah so

you know that’s interesting that you’ve

got that opportunity to work with a

company who was focused on sort of the

classic ways of going about things yeah

it’s exciting

well that’s the thing like when I talk

to people who are like I am guys about

doing ads on radio and TV they look at

you like you’re some sort of alien I

hear some foreign life you know like

you’re it’s Mork & Mindy right you’re

this just that comes out of an egg or

something like that and so but it’s it’s

for me it’s a source of pride because

you know you

I mean to get someone who’s not who’s

just listening the radio to stop what

they’re doing write down something call

and order it and not just order it but

then you end up up something of doubling

their order it’s it take so you know

it’s it’s very doable it’s very

replicable it’s just it’s just not being

done now you know the hot sort of thing

in the last couple years has been like

funnel this funnel that funnel this

which of course have been around forever

but now it’s sort of a catch phrase and

the flashy new thing yeah what I like

about you and some of the people that I

you know I have learned a lot from is

they kept it very simple like I’m a big

follower of Ben settle and people like

this we’ve kept the you know their

funnels if you will quote unquote very

direct very simple and of course you and

I talking before you set this up you

sort of adopted that model to of

something very direct very simple and

just old-school I guess but but very

very well the thing is is like this it

comes from one basic principle and it’s

not dealing with freeloaders okay so the

so just to give you you know your

audience an idea we as a company you

know we do some lead gen but it’s it’s

really half-hearted it’s just throwing a

pop-up on the website if people get on

great but the the core customer has been

a first-time buyer before they got on an

email list right and so because I hear

because I see this a lot and and listen

everyone’s got their own way of doing

thing anything so you know I don’t want

to you know trash someone’s methods but

it used to be when you would go for

anything if you went to a restaurant you

expected to pay you didn’t go up there

and say hey can I try my stakeout free

and maybe I’ll pay for it later it

wasn’t like that like I get the whole to

see people talk about giving out value

well the value that you should be giving

out is fixing their problem I just ain’t

sure monetary you know compensation so

the thing is is that this company and

others that I’ve done work for in this

fashion just say listen I’ve got

something I can solve your problem with

if it’s worth it to you you should pay

for it but it will solve your problem

and that’s just how trade and commerce

is done then we kind of ran in this

thing David where it’s like all the

sudden well we have to start giving out

a bunch of free stuff which you know

costs even if it’s online its cost

wanting to get these people into your

funnel yeah and then hope that they buy

and I just I would rather deal with

people want to solve a problem today not

you know we for now yeah I think you’re

I think you’re really onto something

there because that is sort of the the

preaching in the I mean I am industry as

sort of you get your list together and

then you hammer away on your list you

know to some degree like I have taught

clients of mine email tactics and stuff

so that I didn’t have to do it myself

basically yeah you know sometimes twice

a day and so forth you’d see these

people unsubscribe who were these

freeloaders a better term and then he

whittled it down to the real core

audience eventually and those other

people are buying your stuff anyway so

yeah you’re attempting to to skip that

process that middleman process of the

weaning down to the people by having

people raise their hand to begin with

yeah we’re not even attempting and we’re

doing it all right you know like here’s

the thing that it’s really critical to

understand is that and I know that you

know your audience I think will really

really enjoy you know this whole idea is

if you work hard to put something

together that’s gonna solve a problem

you have every right to get compensated

for that you know and the idea you know

but there’s there it goes deeper I mean

because there’s a certain mindset like

you know you saw this polar if eration

of web sites like Groupon and and those

types and you know that that attracted a

certain type of buyer they were just

bargain shoppers and you know these

follow-up studies showed that they

didn’t come back and buy again so the

people that you’re trying to get is the

people that pay for about and they’ll

say hey listen you know I’m willing to

pay this money to fix this problem and

those buyers tend to stay around very

very for a long time as long as they

take care of them that’s notice other

things I’ve been involved with outside

of you know copywriting and marketing is

to when you when you have that initial

buy something and person to put up their

hand like I I’m a magician I gotta I’m

professional magician I do Street magic

and I do gigs on occasion I used to only

do private gigs but there was a level

where you were doing these gigs and then

you raised your prices and you’re no

longer dealing with the sort of tire

kicker freeloader people yep you know

you’re

people that were serious and as a result

like you said you took care of them they

kept coming back and there was never any

problems but if you were sort of still

dealing with those like crappy gigs for

lack of a better term right then the

people would try to you know what I now

would call scope creep or they’re gonna

add things on to what they wanted done

and at the show or whatever copywriting

project or if you you know just those

things would just be it this endless

hassle yeah exactly so that’s the thing

it’s it’s sort of like I make this joke

it’s the new old-school way of you know

selling your product and it’s not I mean

what I’m telling people to do is not new

but what what I have helped them do is

the one thing that I’ve not seen I am

guys generally you succeed at is you

know being able to take a customer who

comes in and buys you know your trip

wire for example and turn that $10 item

into a hundred and twenty dollar sale

you know and that’s where you know the

human element really really helps a ton

is it does a couple things you know it

adds credibility to your business

because people like to talk with people

they like to know that there’s another

person even Facebook with all their

billions of dollars really it’s hard to

get ahold of anybody yeah you know when

people write about it and you know and

ironically as much money as Facebook has

they could make more they just had that

element there the second thing is that a

lot of this stuff with people can

actually be outsourced it automated to

the point where you can have this court

evergreen funnel about and still have it

look like something that’s living and

breathing at the same time and I I could

you know I could tell you numbers were

that one day were you know on these

radio ads that we were closing ninety

one percent of the initial sales one

calls center closed ninety-six percent

but what I was really most proud of is

they were taking you know it’s a $10

item so you know that really was okay

fine

but they were turning these orders they

were more than 10x in these orders Wow

and that’s now think about that as a

business person I mean if you can get

somebody on the phone without ever

having to send them necessarily a

follow-up letter or email or any of that

stuff and you can capture that upsell

and that extra revenue right there on

the phone when they’re ready to do it

you’re you’re saving not only saving a

huge amount of money

but your cost-per-acquisition goes way

down and your lifetime customer value

goes way up yeah absolutely

now when you have these because once you

have the people buying these products

and hit the upsell opportunity because

it sounds like you’re closing so many of

them it’s basically that is the basic

packages they get they get everything

you’re selling yeah move them into a

follow up thing with future stuff or

yeah yeah exactly here’s the thing like

there’s an old saying when I was selling

cell phones and it was just said it was

called you know strike while the iron is

hot so it’s like if you watch sports you

know you see a team that starts getting

momentum and you just know they’re gonna

make a move because you can see things

building right it’s the same thing with

with people buying things like if they

buy a you know if they’re putting their

hand up saying I’m willing to buy this

next this item at price to X dollars and

you and you can give them a compelling

reason to do y you know the Y product

for that you know Y amount of dollars

yeah you know you can you can walk them

right up the ladder so a perfect example

of this is like we will take it someone

will buy just a very small package you

know an item and we’ll say something to

the effect of okay David this is great

you know we are going you know we’re

gonna go and put this order in and

something you might want to consider

doing as many of our customers find out

once they get this or excited about it

but then they want to do more they want

more or faster better bigger or whatever

and so you use a little bit of you know

your your experience with social proof

with your own customers to solve those

customers on what they should be doing

next and the big thing is is that well

I’ve listened the call after call where

the responses oh yeah that makes sense

yeah I’ll go ahead and do that and then

you just they just you know they

basically yeah

exactly that’s exactly what it is so the

thing is is like you see all these

funnels and they’re just I mean you know

you see they look like I swear to God

like you’ll see these funnels and

they’ll have the whiteboard now look

like you know the NCAA men’s basketball

right you know where President Obama’s

like showing you his pics and everything

and our funnel is real simple it’s add

call sale upsell and that’s it and you

do your follow-ups you know what

is that you want to try yeah and it does

it doesn’t need to get I mean I think

any business can pretty much implement

that and even they can even implement

having people call in I can give you an

example I mean a buddy you launched a

stress relief okay and we just paid

about forty nine bucks got an eight

hundred-number well you know I had

extensions they could hit you know there

weren’t too many and they weren’t that

annoying amount that people get crazy

with and what we did is we just sent

them you know sent them to my buddy who

knew all about the the product and we

closed them you know a bunch of

pre-sales on the phone nice yeah it was

that simple

see those people actually took auto bill

auto-ship so we gave a nice little offer

there and there was no need to write us

you know necessarily sales letter or any

of that stuff it was just straight to

the phone your sales letter is a human

being right because I mentioned to you

personally but about about a month ago

when I was in Nashville I was watching

old internet marketing DVDs from

Australia an Australian yeah camera of

the guy’s name now but big a big event

we had a bunch of speakers in this one

guy and I asked my friend tow cracker

who we had on the show ten episodes ago

who’s a copywriter he knew who this guy

was but this guy was doing exactly what

you’re saying he was basically running

he he would run small tiny classified

ads for like a mount to a tripwire

nowadays and then he would actually put

his into the metaphysical religious yeah

well its here’s the thing that I think a

lot of people you know should really get

excited about now there’s this argument

with what he was doing on that well it’s

so expensive and it’s this it’s not

actually more expensive than actually

marketing on lines more expensive

because for a couple reasons

a you’re dealing you’re depending on

your niche you’re going up against big

big players

got deep deep pockets okay yeah I like

give me an example when I was doing work

for baseball bat company I mean they

were going against companies that were

around for 150 years and with

billion-dollar companies including like

the east and Louisville Slugger it was

just ridiculous I mean we’re getting

slaughtered you know because we couldn’t

we just could not keep up spending wise

but when we sent them a letter

they I mean their phones were ringing

off the hook and these are letters they

weren’t like high high flashy impact

yeah yeah sales are on a piece of paper

I mean I was it but the thing was is

that people if you go if people were to

check their in mailboxes compared to

their inboxes there’s a lot less

fighting going on in your mailbox than

it than there is in your inbox yeah and

then yeah hardly at all and people still

you know attuned to going to their

mailbox and checking whereas their inbox

are kind of like on you know there’s a

terminator right there just trying to

kill everything they can you know not

kill the innocent you know they need so

you know that’s the whole that’s the

whole thing it’s it’s not to say don’t

do any online marketing it’s just what I

do see of people get stuck in is they

get stuck in this pattern where you know

like I have a group where people they’re

just so Facebook centric in terms of

their mark yeah and a lot of them are

fitness professionals I kind of sit

there and go wrong you know Facebook is

kind of you know touchy with these types

of ads that you got and you know I don’t

know if that’s the best place for you to

be I don’t know because I don’t you know

I I see a lot of these guys trying it

but I don’t seal I don’t hear a lot of

having that’s on a success with it so

it’s just you know that you talk about

bright shiny objects it’s a great place

to add you know advertise but it just

depends if it works for your crowd for

our stress level in it sucks

because you know these people were

trying to reach are busy they don’t have

time to sit there and watch cat videos

just not what they’re doing that’s but

you catch them on a radio ad or you know

a newspaper if they sit down to read a

newspaper which is a lot of them do then

that’s a different story you’ve got

their attention

stuff people are in with who they’re

writing for what they’re doing

personally with their personal products

yeah because a lot of people – you know

I have a friend right now he’s not very

technically he’s 39 he’s not very

technically savvy he still reads the

paper and does sort of like old school

type and to reach him you’d have to go

through those channels he’s not really

technology of course the baby boomers

are probably still constitute the

largest demographic well so they’re

still in those modes so yeah it’s it’s

something that’s been pushed to the

wayside by the what’s hot exactly yeah

it’s again it’s not not a real against

Facebook if your people are on Facebook

great you should go there but if they’re

not I don’t see one you know no there’s

nothing saying you have to be on there

to you know get customers there’s no

rule that says you have to I don’t care

what anyone says there’s nothing written

that you have to do it that way right

well I think that’s one thing I liked

about you and having you on the show is

that you are contrary yeah you’re not

afraid to say things you know people say

oh you know this may not be the best

situation in fact we’ve found for us

it’s not the best situation yeah so

don’t drink the kool-aid necessarily

there’s still lots of quote unquote that

work yeah yeah and actually you know

studies show they work better right

results pour that out yeah exactly

now if people because we have a lot of

sort of people who are listening to show

who are newer business owners and or

newer you know a lot of solopreneurs

a lot of copywriters were in their first

a second year of getting into their own

freelance business and so forth now when

you started out of course like you said

earlier in your origin story you were

writing ads for yourself so this is like

a system that somebody I think would fit

perfectly for somebody who’s maybe

doesn’t have a ton of clients that seems

like a perfect fit yeah yeah I mean it’s

for me it’s like this like I

I think when I started I just picked

something that I would spend money on

which is you know uh you know sports

training

well golf is kind of an iffy sport but

you know I spent money on hockey you

know learning how to play hockey you

know I’ve spent money learning how to

play tennis so I I for me was a you know

if you if you do something you spend

money on it’s it’s great because other

people probably do as well you know and

if you’re willing to reach in your

pocket pull out money and give some cash

and exchange or something you know

that’s a pretty viable market so like

when we did the supplements quo benign

cold again yeah we we know that people

buy supplements I mean you just no siree

search will show you that and they’ll

show you that they’re buying the types

that we’re trying to sell and the reason

why I was so into it is because I take I

took them I actually used them so I

believe in the product I would say this

like you know for people like they’re

just starting businesses I I really

think that that you can’t under sell

that I mean I know a lot of people want

to get into like that make money on

teach people how to make money online

right but I will tell you that I think

that would be the last place I want to

go because it’s just a lot of the people

you encounter are really they’re just

trying to look for the magic bullet and

they’re not you know they’re not like

the stuff I teach people do like setting

up little mini call centers and stuff a

lot of people think that’s just too much

work you know it’s actually easy it’s

just a couple phone calls and script

that’s it you know but it’s just it

sounds really bad so I yeah I don’t like

I don’t promote it it’s funny I was

selling a report and the people bought

it were the first bit of feedback that

came back he’s like I didn’t realize it

could be that easy I’m like you got to

read it but that’s why I sold it instead

of giving it out for free yeah so yeah

but I I am but the but that would be the

first thing the second thing is make

sure you have a human connection like it

when I first start selling golf lessons

I took my own calls and I took my own

appointments cuz I want you a you know

what you can get really good feedback

from people yeah you know it’s not this

survey thing it’s like you can actually

just have a real human conversation like

they’ll ask you things and you just if

you’re paying attention taking some

notes you can I mean you there next dad

it’s gonna be better than the one you

just wrote

there’s the survey right there yeah

exactly the survey is like I want to buy

something this is what

you know that’s the thing that counts

the second thing is is that it just

really impresses people when they can

call somebody and they know that there’s

gonna be someone there to answer their

call yeah not like 24/7 just you know

during business hours well you know and

then the next thing you do is just

outsource stuff so like I start

outsourcing some things like proofing

you know editing the copy you know it

happened another person looking at it

you know taking phone calls you know for

like some of the products right so and

you know the stuff that I I reserve the

you know my attention to is the bigger

the bigger ticket stuff I think it for a

lot of people who maybe are in the

internet age grew up in the Internet age

it sounds sort of updated and yeah hard

to get started but like you said you

were you put together a report sort of

details the very simplistic nature of

how to set these things up and how so

that you don’t have to take the calls

yourself and so forth yeah you know I

mean I always advise people to do it

just in the very beginning right you

know when it’s slow and then as you know

once you want to you know kind of do the

spinal tap thing and turn the dial to 11

you know then you can then outsource it

because you’ll know exactly what you

know like we like a lot of call centers

you can get a call center agent that’s

not dedicated meaning they’ll take other

types of calls but you can get one these

people for 50 cents to a dollar a minute

which you know if your average sales

call lasts like five minutes and you’re

selling you know like a $50 item and

assuming they take 12 calls an hour I

mean you can do the math I mean but it’s

the bigger thing is not only are making

the money while you’re not working at

that thing that that activity it’s just

it just saves you you know

saves a lot of reserves to do bigger you

know bolder things or making more money

but the thing that I’ve really what I’ve

come to learn is that when I listen to

these calls and I listen to you know

we’ve done them ourselves

the biggest thing you get back is people

are just so grateful to talk to somebody

we’ve become so it’s like Skynet

you know machines have taken over and

you know humans are trying to claw their

way back into the picture and that’s

where I’ve kind of you know ran afoul of

just you know all these insane funnels

that people do online yeah it’s like

they’re trying to just cut themselves

this solves out of it as much as they

can they just there’s not yeah you know

they’re gonna have to be involved at

some level so

if people want to get a hold of you they

want to you have a great Facebook group

and they can said you have a monthly

paid membership yep deal

the easiest way to get a hold of me

there’s there’s basically two ways you

can just reach me on Facebook my first

name is SCA and last names my is Al you

can just friend me on there it’s fine

just say you know just tell me you know

you listen the podcast will be happy to

connect them I’m a little greedy with

who I connect with just because you know

I don’t want to see a bunch of nonsense

but the other way is you know I can is

you can go to my website

Sean myself calm and there’s contact

forms on there you know I don’t do any

email I don’t do any email right now for

the most part I just because I’m focused

on this other stuff but Facebook’s good

Facebook’s a good way to reach me and if

they’re interested in learning you know

how to do a lot of the techniques you

know like set up a little call center

and you know how to get these conversion

rates they’re more you know they can

they can just apply you know with being

a knight Tom what’s up yeah yeah I have

I have you know I can put the URL you

know I can give you the URL

I appreciate yeah I was it was a lot of

fun and I really appreciate the invite

so Sean I just want to thank you for

coming on today it’s been a real

pleasure know people will listen over

and over again I guess it’s really

demystify the whole process for everyone

else we’ll have another exciting guest

on next week I never know who it is

because I never have my calendar up here

to look at but hopefully they’ll deliver

[Music]

The post Episode #187 – Sean Mysel On Keep It Simple, Human. Direct Sales In 3 Easy Steps appeared first on Drop Dead Copy.

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I interviewed Sean over a year ago (originally for my Takeover Tuesday Podcast). Although he has moved on to other pastures… the information he gives is evergreen. Do you feel overwhelmed by sales funnels? Do they seem like the trying to decipher the b... I interviewed Sean over a year ago (originally for my Takeover Tuesday Podcast).
Although he has moved on to other pastures…
the information he gives is evergreen.
Do you feel overwhelmed by sales funnels?
Do they seem like the trying to decipher the bracket of the NCAA “March Madness” tournament?
Sean likes to keep it simple and direct.
He started writing copy for his own projects and then had an opportunity to write some radio and TV ads.
It opened up a whole new world away from the shiny-objects of social media sites and web pages.
As Sean himself says, it’s like new “old skool”.
So listen as he lays out a simple way to start killing it in your business…
and how to return to the tried and true.
You may re-think what you’re doing or consider new possibilities…
when you listen to this episode of the Email Marketing Podcast.

In this episode, you’ll discover:

* Is it possible to have A 90% conversion rate on your upsells?
* What kind of list-building are you doing? Sean prefers to build one kind of list above all others.
* The simple way Sean competed head-to-head with the big online players.
* How to know when the time is right to “Spinal Tap” your business (and how to do it with ease).
* Is offline marketing more expensive? The answer may surprise you.


Mentioned:

* Sean Mysel on Facebook
* Takeover Tuesday
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody, it’s David Allan
and we’re back again with another exciting guest
and as we are wont to do we have another
copywriter on the show today Sean Mysel how are you?
Sean Mysel: Good, good thanks for
having me
David Allan: Yeah it’s been looking forward
to this for a bit since we set this up
you were actually referred by two of our
previous guests for people who we should
talk to and so maybe for people who
don’t know much about you I think you
fly a little under the radar you know
from my perspective anyways maybe the
other people know more about you sort of
give us the you know the superhero
origin story from the very beginning how
did you get into copywriting marketing
and so forth oh sure well actually yeah
I started my career really managing
sports stadiums and arenas and it you
know went for my own baseball to a
running on housekeeping unit at in New
Jersey the place called the Prudential
Center you know the New Jersey Devils
played for a while between us played
until they moved to Brooklyn and a big
part of my job was to actually monitor
humans behavior like what did they do
when they’re drunk sober you know when
the game is going well not well cuz you
know you had to adapt how you were gonna
run your building in accordance to how
they would behave right so what happened
is my wife was is a geologist and she
got transferred the Bay Area so I had to
leave that job okay I wanted to pursue
teaching golf it’s a really good golfer
I talked about during the summer times I
was slow for that for those types of
jobs are pretty slow in the summer time
and I had to start writing my own ads
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The McMethod Email Marketing Podcast 28:30 Email Marketing Podcast Episode 187
Episode #186 – Bond Halbert On Legendary Marketing Lessons The Halbert Way (Part 2) https://www.dropdeadcopy.com/episode-186-bond-halbert-legendary-marketing-lessons-halbert-way-part-2/ Wed, 10 Jan 2018 13:00:16 +0000 https://www.dropdeadcopy.com/?p=4420 https://www.dropdeadcopy.com/episode-186-bond-halbert-legendary-marketing-lessons-halbert-way-part-2/#respond https://www.dropdeadcopy.com/episode-186-bond-halbert-legendary-marketing-lessons-halbert-way-part-2/feed/ 0 <p>We’re back with Part 2 of my interview with Bond Halbert. If you enjoyed Part 1 we’re going to step it up a notch for Part 2. Bond continues by extending his ideas on email. Open rates… the spam folder… and what “training your list” means in Halbert-speak. He jumps into sales copy… giving away […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-186-bond-halbert-legendary-marketing-lessons-halbert-way-part-2/">Episode #186 – Bond Halbert On Legendary Marketing Lessons The Halbert Way (Part 2)</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
We’re back with Part 2 of my interview with Bond Halbert.

If you enjoyed Part 1 we’re going to step it up a notch for Part 2.

Bond continues by extending his ideas on email.

Open rates…

the spam folder…

and what “training your list” means in Halbert-speak.

He jumps into sales copy…

giving away some of the ideas he and his father used to crank out winners.

Then he jumps into more of the secrets used in the marketing his book.

Answering some of the questions readers of his excellent editing tome may have had (like me).

So Happy New Year to you…

the listeners who love and support the McMethod Email Marketing Podcast.

Disfrutar.

In this episode, you’ll discover:

  • Which email had the highest open rate of any sent from The Gary Halbert Letter ( and what it means to your emails!).
  • The contrast between Gary and Bond’s approach to writing and editing sales copy.
  • How much time should you spend on each step of your promotion? Bond spells out what separates the A-Listers.
  • The “Surf Nazi” secret Bond used to compel readers of his book.
  • The Halbert twist on a classic copy idea that will supercharge your sales writing.

Email Marketing Podcast Episode 186

Mentioned:

Intro and outro backing music: Forever More by CREO

Bond Halbert: …so I did it again I went back to our list and I said what are the classic
marketing books I want to tie this to and I chose scientific advertising and the Robert Collier letter book right
because those are the books my dad recommended all the time first and so I wrote this email and it was pretty
successful because it was called you know it got the highest open rate of any of any email ever sent from the Gary
Halbert letter – in fact it was at 52 but the last time I checked it was a 54 percent open rate and that’s huge that’s open right yeah absolutely has been unscrubbed right it’s a big list that’s unscrubbed and then built over
decades yeah you know it’s easy to get a email and then you what you do is then send another email to only the people who opened your last email you know you can you can play tricks and those

numbers this was this was an

honest-to-god fifty-four percent open

rate on a list that was that’s that it

had no filtering no enhancements and

just absolutely the opposite of what you

would do to boost your in your openness

anyway so I sent it and I promoted them

I promoted it with those other books and

all three of those books made it into

the top four of Amazon again right and

now when you go and you look at these

other books that are classically being

sold you get told you know to go buy

them now there’s a lot of stuff that I

left out about how I did this or how I

did that you know and things like you

know that to make that all happen but

the lesson in that story was to

experiment and see if it works and then

try and replicate your results and if

you can replicate your results then you

have something that you can do and take

to other people you can take it to other

people and the you know I you know this

next book that I’m going to be doing

that I put out I haven’t really started

marketing it yet I just made one quick

announcement on Facebook because I saw

some people I kind of talked a little

bit about other people who they slightly

I think you were the first one really

because I think you said talks about

that it is new book so what happened was

I was like oh crap well this is just

gonna go off like the borin letters did

so I was like okay I’m gonna announce

this and I only announced the eBook

version because the print version is

coming out a little bit next week I

think I’m just you know I was collecting

blurbs for the back cover nice anyway so

this one’s gonna hang out this one has a

whole new set of I’m gonna use all the

things that I did when the first one to

to do all the marketing tricks that they

did to make it not only a success but a

continued success but I have a whole

list of other things that I’m

experimenting with in this launch which

is different from the pre you know which

is different from the previous launch

and have never been done before and it

may work or it may not but one of the

you know some of the early results of

some of the stuff is already working and

some of the stuff has not been tested

yet at all but the thing that my dad

taught me was find out you know there’s

another thing lesson that he taught me

and I’ll explain it when I explain this

the book that it you know as you know

that I put out is about editing and I

what I love about that is nobody’s ever

really covered editing in depth and if

you look through my checklist and the

things that I teach in the book that

even some of the standards same old

stuff that you’ve heard about for 10 20

years which there’s not a lot of because

people don’t really cover editing for

sales they you know they’re people some

covered editing for writing but this is

editing specifically for making more

money with your sales messages so what I

did was you know but there are some

things in and people will talk about and

it’s different from the way that

everybody else taught and including my

father like when you talk about power

words and insert you know punching up

your language and inserting power words

I teach you how to do it with your own

power words and not just take a list

that was given to you by Gary Halbert or

you know John Carlton or other people

because you see being kind you’re you’re

kind of in there forced and you end up

trying to it sounds for us because

you’re trying to imitate somebody that

you’re not

that’s so I teach you tricks and stuff

even with standard stuff but there’s a

lot of stuff in

that was you know I’ve never seen taught

by anywhere else in any case so what I

did was I said you know I’m gonna do is

I’m going to one of the things I hated

about the Amazon the way they work is

you can never really get the names of

your buyers

you know they don’t get they don’t share

it with you so I had this idea they said

you know what I want to give them my

checklist but what would make them what

the checklist so I grabbed I called

these places that make those long

notepads that are for realtors you know

the realtors will give him your shopping

list and you know drop it off at your

home and you’ll put it in the kitchen

and use it for your shopping list it’s a

long thin notepad and I called and I

said you know how much would it be to

you know dude one of these notepads with

the checklist printed on every page and

it wasn’t too expensive so what I’m

doing is I’m offering everybody who buys

a copy of the book and sends signs up at

my website and sends me a copy they

received her proof that they bought the

book I send them one of these notepads

for free okay so that means if he’s

sending you the notepad yeah I can Chi

can afford it because it’s coming out of

you know I know it’s it doesn’t take the

whole profit of the book away right so

but what you do and this is Gary Halbert

thinking is you know you sign up I’ve

got your email address and I’m going to

send you back you’re now on my blog

which you’re gonna want to be on anyway

because I do not send you no sentence I

don’t send you offer every single day

and well you know I don’t send you an

offer every single day and what I do

it’s it’s rare and it’s usually

something that’s really worth sharing

and I try to be more unique than

everybody else and they usually you know

it’s if I send you an affiliate offer

it’s something that’s really been vetted

to make sure that you know it’s not

hurting the Halbert name and that’s so

that’s even extremely rare but I’ll let

you know about things like that and so

in this case I’m hashing out the funnel

but the thing is I got your email

address and so I can send you something

but you also got to give me a snail mail

address right right you know see how way

for me to send it and when you get the

checklist that actually comes with

another letter you know and this is

classic Gary Halbert thinking this is

there you know it’s experimenting and

solving the problem that other people

are doing

and you know the the thing is if you

know when you’re promoting and you’re

doing stuff with books like Amazon and

stuff like that you see a lot of people

going you know here’s my ten dollar book

you know my book is a dollar actually

they’ll say my book is a dollar and it

comes with ten thousand dollars worth of

bonus material you know which is a bunch

of PDFs and everything else that you

know Under the Sun that they’ve gotten a

lot of marketers who are trying to get

make nature themselves so I’ll throw it

in there and that’s not very how we’re

thinking the reason it’s not hearing

helper thinking is because now your

brain is going on I’ve got all this

material to go through and because it’s

all this material to go through you

rarely nobody ever cracks it open you

know these these bonus loaded stuff I

mean the you know then you’d have

serious yeah you’d have to have a

serious obsessive compulsive disorder to

actually you know start cracking and

getting into all the bonuses that are

bought so and you know the other thing

is that’s kind of in in a slight way if

you know if I bombard you with emails

everything that would be annoying so I

won’t do it in fact most of the stuff I

do is very kind of time-sensitive in the

VN I do that on purpose and I filed by

the way I follow through with that

because one of the other things I

learned from my dad is your behavior and

how you operate and do everything even

if you’re you know not on the ball with

everything like I am I’m much more

creative and logistical so I I’m like my

father I’d be a lousy manager just

because one day I’m gonna want to get up

and go to the beach instead of handling

my mail well one of the things I realize

is that you you know one of the things

you know you can break trust and lose

trust and quite away and it’s not

because oh you know this took a little

while to get to you that that can happen

but it’s more or less because you know

they just know it’s it’s not true with

you so you know sometimes you call it

training the list and what you’re doing

is it’s really shouldn’t be called that

it should be called proving that you

mean what you say so if we tell you hey

this does not you know this is on sale

for a little while then it’s no longer

on sitio and you’ve got to take it off

of sale how many times has a webinar

been you know the only time we’re gonna

have this webinar and there will

probably be no replay hey and then the

replays out 30 minutes later

or they sell you a product that’s $500

and then six months later they’re giving

it to everybody for free yeah right what

you’re doing is you’re training your

list to understand that six months later

your product is gonna be free just wait

you know you’re training them hey you

know unless you know unless you think

you’re really busy on this or you know

you need the shiny object right now so

the thing is you know what I do is I

want people I figured out a long time

ago one of the first things that I put

out and I didn’t even really put it out

I taught somebody else and they recorded

me teaching them and they put it out is

you know some things on how to get

really good open rates and really write

really salacious and irresistible

subject lines to get emails open and it

worked works so well that people were

tripling their email open rates and

people were and I was getting you know

people I didn’t even know we’re giving

me these great testimonials and talking

about how you know awesome this was and

doing YouTube videos and things like

that on it and I went even further and

there because people you know I called

up Aweber and I have get response as

well and they both said man your open

rates are just like through the roof and

I you know and I got to admit I did ask

him like how did mine compare to others

I thought they were okay but I just

didn’t know and you know for sure and

they’re like no no you got really good

open rates and so the reason that was is

because I thought like my father I was

like you know I did I basically applied

his a pile B file speech principles to

getting your mail open to getting your

email open and one of the keys to doing

that is getting people to give you a

real email address I mean a non-spam

email address because what happens is

you you know you have a problem stage

fright so you go looking for online and

some slick marketer says I have to care

for that I’ll give send you my PDF give

me your email address and you say okay

mr. slick marketer give me I’ll give you

here’s my spam email address because I’m

not falling into that trap then you go

to your spam email address and you look

in there there’s 50 to 500 messages

since the last time you’ve been there

right and you looking at the top and you

find the PDF and he’s either done one of

two things

he’s either delivery

and you’re off practicing what he’s

taught you or he is not delivered and

you’re all back at the Internet

thank you God that you can give me

really not to notice and you are back at

your you’re back on the net looking for

your solution either way you ignore

those five hundred to a thousand emails

right yeah but what happens if you know

then you go to close out your email

account but you better check your mail

and your primary email address but you

see in the spam filter there’s ten

messages do you just delete them no you

check them see the crab I didn’t slip

through the cracks

you know you scan them real quick okay

yeah and so the moral of that story is

it would be better for your emails to

land into the spam box of a primary

email address than into the primary box

of a spam email drive address right yeah

and so what I was saying so I started

developing all these techniques to make

sure that you got a primary email

address right yeah and and I developed

these plans and these techniques and you

know and I was thinking who do you

really want in your primary email box

and they’re people who deliver you value

they’re people who don’t you know whose

messages don’t come exactly every Monday

on Monday you know every Monday at 10:00

a.m. and now there are some exceptions

to rules again I don’t believe in

absolutes but they are all kinds of

things to do with timing to do with the

promotions is to to changing their view

and their outlook of why they are

signing up and all of these other things

that would get you a primary email

address now that’s not as important as

it was when I did that because now you

have 50% of the people are checking

emails on their phones right right yeah

and most people are not some people can

again I don’t believe in absolutes but

some people but most people do not

operate to email addresses on their

phones you know for the majority of them

they have a primary so they’re more

hesitant to give out that email address

you need to do more to make them want to

give you that email address but one of

the tricks I would teach him is to

create stuff that they would want to

consume on their phone I say so I would

say things like do the Gary Halbert

on-the-go program will we format at the

newsletters so that they’re easy to read

on your phones so when you’re on the go

and you’re

you know in a train or in line or you

know the bank of waiting you can it you

can make that a productive time by

consuming some classic Gary Halbert

material that’ll help you know make you

become a better marketer and that you

know so when you do that you go yeah I

want that on my phone so that when you

make the decision of which email adjusts

to give you give a primary email address

and it’s set you know some of the stuff

I’m explaining sounds like manipulation

but it’s not it really it’s about

providing what people actually want so

like when you come to my email address

okay and you want to give you know you

you want to get something from it let’s

say the notepads or whatever thing is

all most of the you know I’ve gotta

polish this cuz I’m like my father I’m

like I’ll test this it works and then

you know I’ll leave I am NOT yeah what I

need is one of those managers that you

know that finishes off no I I’m good at

hosing off the car and figuring out a

quick way to get the dirt off but what I

need is somebody who’s gonna take the

time with the toothbrush and get in the

vents and you know and you know do the

detail so do you so never expect detail

out of me I’ll tell you that up front

and honestly I just not yeah but but

I’ll experiment with things and then I

will you know and I will do stuff but

what I want to also do is I want to be

the the thing that I promise so if I

tell you which is true I make very

time-sensitive announcements there was a

one things I did with the boron letters

to celebrate my dad’s birthday is I

created a smaller travel sized edition

okay and I said you know I don’t want

this to compete with the larger one

which is better for because it’s got

margins for taking notes people love to

take notes in them yeah but I’ve always

wanted one to you know to for travel

size because I hear I have bags and it’s

easier to fit into some of the smaller

bags if it was a little thicker but a

smaller size so I resized it and created

what I called the Road Dogg Edition

because my dad had what he called Road

Dogg buddies and I’m one of them where

he would cruise around and hit talk shop

with go around and experience it with

and he called them his road dogs and so

I created the Gary and since you can

carry this around with you I call the

Gary Halbert Road dog edition it’s

his birthday I only printed 100 copies

of it and I numbered them all and I

signed them off and then I had found the

the corporate seal that for the Gary

Halbert letter and you know you squeeze

it and it makes an impression on a piece

of paper okay it’s not stamping it’s it

will you are I guess technically

stamping it but it’s not an ink stamp

it’s an impression stamp and so I sealed

each one with the with the with that so

you know I announced on my blog that

these you know the for the first shot

getting means and they you know so many

of them were gobbled up so quick I

didn’t make another announcement right

right there and there are people to this

day and asking me hey can I get one you

know and the thing is what people are

really finding out is when I said tell

you I said when I tell you I said the

time-sensitive offer what after a while

this offer is gone or the price it’s for

you know a lot of people saying this is

you know that’s another thing people

will say you know this is this price is

is going to double it’s the same thing

it’s the same math instead of a hundred

dollar product that’s all 50% off for 50

for $50 I’m saying it’s knitted you know

get into it now because the price is

going to double

oh wait a minute that’s that’s a little

stronger urge right now so when I tell

people to go and sign up on my email

addresses or whatever you know and I

tell them that there’s time-sensitive

there will be people who are like you

know hey man I missed that offer and I

know the reason they missed that offer

is they signed up with a spammy and it

is too late I don’t turn around and find

you know an excuse to come back and give

it to you yet you know I say you know

you know and if something is super super

highly in demand maybe I’ll find a way

to bring something similar out again or

do something but I’ll always be

considering the first buyers and what

what’s gonna continue to make them

special so for example I’m not going to

do this and I don’t have any plans to I

really am NOT but if I were to do

another Road Dogg Edition I would make

it like version 2 or something cuz the

people who because those people holding

version 1 we go I still got the original

you know I’m I’m not going to you know I

don’t want to make the people who spent

five hundred dollars on my core

go man I spent $500 on it in two months

later you gave it away for free

now after a certain amount of time now

Gary Halbert process was you know charge

a lot of money then discount it then

maybe give it away for free and then uh

you know upsell something else but

there’s a way to do that to get the best

of both worlds you know and I always

find that to make sure that you know the

pieces that you’re getting you know what

you had to do was you you’ve had to wait

so long you know like I could teach you

about getting emails opened a lot you

know more now like what I just taught

you that the the trick about doing the

phone thing right the people the getting

the the people who had learned from me

how to get primary you know or not just

primary but to get really high open

rates and write great subject lines and

stuff like that had it for a long time

and had an advantage for a long time you

know and so then and then it’s a little

different so I’m just saying you know

again when it comes to marketing know

your know your prospects make them happy

make them want to come back for more and

not and and the best way to do that is

to understand what they want and strive

to give them what they want you know and

what they need to it’s not just what

they want sometimes you got to give them

what they need and they don’t know what

they need and stuff like that so but

anyway that’s so yeah they you know one

of those things that I learned from my

father are you know learning how to

think and the great the great part about

that and is we you know my dad and I

will can be in a in a roomful of

marketers and they’ll be talking about

discussing a problem and we we and let’s

suppose you in a room with a hundred

marketers and they’re veteran marketers

we will know there’s always gonna be 20

people who know the real answer that the

tried and true tested answer to a

marketing problem or to a marketing

question and my dad will always be and

so will I will always be know the exact

answer that that those 20 shark cats are

going to actually give you but my dad

and I were also the only people in the

room that will go okay here’s a unique

way to do this and it’s a different that

nobody in thought of it’s like to

notepad yeah yeah it’s it’s like the

notepad thing we’re gonna like okay no

here’s a unique

a to make sure that you’re getting this

so well you know everybody is you know

you know while everybody is thinking

about well I’m gonna offer 1400 bonuses

in the description page of my book you

know we’re gonna do you know I got

people who are trying to prove that they

bought the book to get the notepad

before they say you know I actually when

I do something like that stimulus II my

dad was like you know my dad would go

out of way there you know and my dad

would do what he possibly did which is

remember everything you do really well

and write get credit for and everything

you screw up I had nothing to do with I

say we I mean that’s the hints and the

tips and stuff you’ve just dropped here

over the last well look about an hour

and that’s just flown by are some of the

some of the best marketing little tweaks

I’ve heard in a long long time and and

you’re editing book and so forth is

something every person listening to the

show if you’re in the copier you write

copy and we have a lot of copywriters

they should be purchasing that book now

that book is book number it’s label as

book number three if I remember

correctly I don’t process so that means

there I mean as the boron letters

considered part of that series or is it

gonna be two more books in that series

or how is that gonna work well okay

here’s the way it works the born letters

has nothing to do with that in fact the

description of the book warns you that

this is not a complete copywriting

course and that this is not an extension

in the moment and what it is is mark in

good combating and marketing can be

broken up to into what you would call

three or four phases okay the first one

is the power and all your copy comes in

knowing your prospects the power and

everything every tip I gave you power in

the Domino’s 30 minutes pizza campaign

is knowing that the customers absolutely

are sick and tired of not knowing when

their pizzas gonna arrive yeah okay the

power and knowing the power in that the

tips I gave you about mobile is an

understanding your customer

you know reading you know that they’re

operating to email addresses on their

phone yeah why do I know that because I

have a phone you know app when you hear

that good that’s just common sense right

but the truth is it’s really it’s really

big I actually developed that before I

got my first smartphone by the way but

the well because I knew Bisons the thing

is I knew myself so well that as soon as

I got my first smartphone my head would

be everybody be looking at the top of my

head during dinner right yes I’m doing

with God you know tell there with my

finger scrolling this guy but anyway

it’s about calm it’s about knowing your

customers so well but at any point you

can trigger their impulse to by knowing

what to what to provide for them that

really are gonna want to buy and they’re

gonna eat up and they’re gonna love and

how to present it and stuff like that

but it’s but it’s it’s research it’s and

all your power is in research and

knowing your customers okay and I’m

gonna give you some tips here in a

second about this stuff the second phase

after doing all of this the second phase

is really about it’s about taking all of

these ideas that you have and what to

offer and the knowledge you got from the

research you need create come up with

your big idea and your big idea can be a

unique hook it can be a unique offer or

a unique solution so unique hook who’s

let’s say you know Hertz is number two

which makes us try more right that’s not

really an office special offer or a

special solution it’s a unique cook a

unique solution is we’ve got a unique

solution to your problem and that can be

in the in the in the in the whatever the

product of a service that you’re that

you’re providing or it can be actually

in the form of a marketing solution like

you have a solution for getting to p2 to

getting to your customers cheaper than

your competition does so that you can

send them more sales messages or get

your you know or in a way that they

don’t it can be a marketing solution as

well as just a solution for the customer

and a unique offer a unique opera’s you

know 30 minutes or it’s free obviously

but you come up from the research you

usually are gonna come up with that

unique hook

for a solution the Big Ideas my dad

would call it and from there now what

you have to do is you know at the end

and I put these lump these together

because they come around the same time

now you’re like okay that’s it I can’t

wait to tell everybody and you know you

start to vomit up on the page the words

on the page you start to put down that

first draft okay the actual sitting

there copywriting the first draft is the

shortest part of this entire process if

my dad spent 30 days writing you an ad

he only spent about hour and a half

writing the actual copy and that was by

hand right right okay then the third

phase is to is an editing is taking that

message and polishing it now my dad did

a little differently than I did he once

he had that big idea he then spent

several days polishing that imaginary

conversation explaining the unique offer

and or you know hook off our solution to

the prospect in his head he was

perfecting that and that’s because he

comes from back in the day when you they

had typewriters and once she wrote

something out to make any changes we’re

time consuming and expensive now what he

would then do is that his so his first

drafts look closer to to the end product

of any good copywriters first drafts

dude that I see today because what most

like me most people when they put that

first draft on paper and then when I go

walk around and think about it I have

another good idea to add to and they

come back and I put that into the copy

and then I come up with another solution

or another thing and then I start

polishing it and the way that I polish

it is going over it more or less making

changes in moving copy around now my dad

still did you know a bunch of edits but

what he did was he made very small

changes and he would read people the

copy that he has written and he would

read them over and over and then catch

make small changes and he would try and

monitor your excitement or desire for

the product and/or service and he would

do that over and over again now what you

want to do is you want to spend a third

of your time if you don’t have a

deadline right you need to create one if

you’re like me and you get to write your

own let’s suppose you’re gonna figure

even if you have three hours to put out

an email

now we’re doing the research out of that

you’ll get an hour to do the first draft

and then do an hour worth of editing if

you have three if you have 30 day it’s

do 10 days of research 10 days of dogs

and hook offers solution giving yourself

that time it may just come immediately

it may take a while where you’ve got all

that any research but cruising in the

back of your head but you need to take a

walk or start doing laundry or doing

something that keeps the front of your

brain slightly busy long enough for the

back year brain to actually work on the

problem and spit out that answer that’s

what the these people you know they’re

shower aha moments come in yeah right

and then they spend that is the last 10

days editing the formula so I’m not

saying you edit you know forever and

ever and ever but you should spend about

a third of the time because what you’re

doing then is you’re just polishing that

message and in the things that I did

differently in this book that being

there’s stuff in there nobody’s ever

heard before I you know I hear people

say you know oh I’ve heard there were

several people who are serious seasoned

professional copywriters and they’re

like man some of this stuff is new and

I’m using I’m using this in my copy now

I just improved my sales page and stuff

like that I will see people who just

skip to like the checklist and they’ll

say oh well you know it’s basically it’s

a good reminder of some fundamentals

it’s not it goes way beyond it and even

the stuff that you think is fundamental

I give you a new twist on it a new way

of doing now not in every case there are

some things that are basically

fundamental like you know reading for

your type of but but here’s the thing if

you get one new thing out of the book

let’s suppose I teach you one trick that

you did not know and I guarantee if you

actually read the book you learn more

than but if I teach you one new trick

it keeps 1 percent of people reading one

percent of your customers who watch your

your your video your BS cells or read

your sales copy and it keeps 1 percent

more people actually finish your

listening to your sales message is it

worth the addition you know is it worth

the $10 that you’re adding to your

bottle you know that you spent adding to

your bottom line especially over your

career so the you know the the

minun is insanely low and ridiculous and

the thing is there are there’s a guy he

learned some things from me

through the through the book and he is

one of the best copywriters I have ever

seen he was actually trained by my

father name is Caleb he’s he’s that he’s

the one of the best copywriters I have

ever seen I edit professional

copywriters stuff all the time and give

them oh you I would change this move

this answer it’s and change this

suggestion or make suggested changes and

everything he one time to throw out this

piece of copy and I was like man that’s

really great there’s only two small

changes that I would make and that was

the smallest number of changes I’ve ever

seen in anybody’s copy that I’ve read

right and he did make those two small

changes he was like wow that’s really

good that is that you know he was

looking for you know they go to that

level of perfection the great

copywriters do and he did that adhere

air and it did six times add cost it was

it just blew everything way and I didn’t

result I didn’t know the results I said

you know there were no results before

when I first read it I was just saying

you know man that is superbly great copy

one of the things in his funnel I had

actually given him one of those

marketing solutions ok you know because

it you know at the beginning what I was

known else and you get known for

something a beginning I got known for

open rates right now I’m gonna be known

as the editing guy for a little while

and then I’m gonna be you know but the

real truth is I’m more of an idea guy

I’m one of the few people who will give

you a unique idea that’s that other

people you know that you know people

haven’t thought of I’m back to answering

your question so I’m working on products

that they actually fulfill you know

showing you how to do the research and

showing you shortcuts to get over your

writer’s block and inspire you to come

up with good uniques hot offers and

solution but the editing process was

done first okay and it was the easiest

to done first and I could have just made

it a book on editing but I made it part

three on purpose and I saw one person

actually say they say you know what I

got to say I got part three and I was

reading the B in the introduction and

everything and I don’t know if this was

done on purpose or not but it really

made me want to get part 2 yeah so it

absolutely does and it was done on

purpose yeah I remember one time my dad

knew this guy who had produced this

low-budget movie I think it was surf

Nazis terrible terrible movie when they

think he released it his surf Nazis part

everybody made the assumption that it

had to be relatively decent because

there must have been a first one you

know made this worth seeing the sequel

and everything and of course they were

in that there was no surf Nazis part one

I am working on part two I am working on

part one because again I’m not out to

fool people into doing it it’s just that

this portion of the formula was written

first and it was the easy it was the

easiest one to complete you know to

compile all the information and show it

and the other thing I liked about it

that I’m particularly proud of is

nobody’s ever covered the subject in

depth my dad’s portion of the editing

formula is five steps okay that’s all it

was and his editing advice and my dad

gave everybody more copies than anybody

on earth is you know and what I wanted

to do was I would take patterns and

things that he you know that I would see

in his great copy and I and I learned to

do this when I was helping other

professional copywriters with their copy

and I would end up creating formulas

that would teach them and show them how

to do it and to improve their copier and

make it better and I’ll give you I’ll

give you one tip out of the book that’s

a perfect example of a very traditional

thing taught in a better way there is a

classic you – I – you formula that

everybody talks about and they spend

that you know for every time you use the

word I you want to use the word you like

it should be to 20% to 80% so if you use

the word I twice you should be using the

word you 80% you were you’re okay

because it’s about making it about your

prospect that’s right

that’s not in reality the way that I saw

and all the great copy I read so when

you see the magic IDU formula everybody

think oh you know I know about that

right what I teach you that’s different

is this my dad’s copy all the I took on

the negative

and the you got the benefit so I was

sleeping in my car and down and down on

my luck and struggling to make sales

you’re still telling their story but

they’re in their mind they’re going hey

that’s my problem too right you know I

still you know every time I got on the

plane I was I had so much fear that I

felt crippled in my chest woods you know

I I found it hard to breathe and it felt

like I was being compressed and you know

I said claustrophobia started to feel

felt like claustrophobic and you’re

describing their story but that’s when

doctor gave me something which which

will make all of that go away for you

and you’ll never have to you know never

feel fear feeling the fear of flying

ever again and you’ll be able to be a

world traveler and feel you know and

feel the sweet release and get rid of

half the anxiety of booking plane

airplane tickets so all the benefit was

on you right he took all the pain on the

eye so it was now you know I never see

you know and I noticed that and I’m like

it’s a better way to say instead of

saying oh I found two eyes I need to

write eight you and yours right so

instead what it is is ice I play your

song but I put it on me because I’m not

saying you know you know are you know

you have a problem and you are you

always finding typos in your work is

your type is your editing process is

your is your coffee so wonky people

won’t continue reading it you know

that’s first of all it’s more of like

putting you on the spot and you’re want

to defend yourself right that’s right

hey and you say of course well yeah it’s

wonky but I gotta put it out I’d rather

make moves and motion over meditation

and I’d rather you know you start

defending yourself if I tell you my

copies always want and then I say you

know with the this editing formula your

copy will start sounding you have the

smooth professionalism that you’ll see

and copy written by masters like Gary

Benz again Gary Halbert right right and

so then you’re like okay yeah that’s

what I want you know it’s the whole the

dynamic changes there and so it’s better

than just counting eyes and using yours

okay so that’s that’s a classic example

that’s in the book that explains to you

this is what you think is a classic

example of sort of an

editing technique but it’s actually

taught to you a little bit better than

I’ve seen other people teach it.

The post Episode #186 – Bond Halbert On Legendary Marketing Lessons The Halbert Way (Part 2) appeared first on Drop Dead Copy.

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We’re back with Part 2 of my interview with Bond Halbert. If you enjoyed Part 1 we’re going to step it up a notch for Part 2. Bond continues by extending his ideas on email. Open rates… the spam folder… and what “training your list” means in Halbert-sp... We’re back with Part 2 of my interview with Bond Halbert.
If you enjoyed Part 1 we’re going to step it up a notch for Part 2.
Bond continues by extending his ideas on email.
Open rates…
the spam folder…
and what “training your list” means in Halbert-speak.
He jumps into sales copy…
giving away some of the ideas he and his father used to crank out winners.
Then he jumps into more of the secrets used in the marketing his book.
Answering some of the questions readers of his excellent editing tome may have had (like me).
So Happy New Year to you…
the listeners who love and support the McMethod Email Marketing Podcast.
Disfrutar.

In this episode, you’ll discover:

* Which email had the highest open rate of any sent from The Gary Halbert Letter ( and what it means to your emails!).
* The contrast between Gary and Bond’s approach to writing and editing sales copy.
* How much time should you spend on each step of your promotion? Bond spells out what separates the A-Listers.
* The “Surf Nazi” secret Bond used to compel readers of his book.
* The Halbert twist on a classic copy idea that will supercharge your sales writing.


Mentioned:

* Carlos’ Bond’s website
* The Gary Halbert Letter
* Bond Halbert’s books
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

Bond Halbert: …so I did it again I went back to our list and I said what are the classic
marketing books I want to tie this to and I chose scientific advertising and the Robert Collier letter book right
because those are the books my dad recommended all the time first and so I wrote this email and it was pretty
successful because it was called you know it got the highest open rate of any of any email ever sent from the Gary
Halbert letter – in fact it was at 52 but the last time I checked it was a 54 percent open rate and that’s huge that’s open right yeah absolutely has been unscrubbed right it’s a big list that’s unscrubbed and then built over
decades yeah you know it’s easy to get a email and then you what you do is then send another email to only the people who opened your last email you know you can you can play tricks and those
numbers this was this was an
honest-to-god fifty-four percent open
rate on a list that was that’s that it
had no filtering no enhancements and
just absolutely the opposite of what you
would do to boost your in your openness
anyway so I sent it and I promoted them
I promoted it with those other books and
all three of those books made it into
the top four of Amazon again right and
now when you go and you look at these
other books that are classically being
sold you get told you know to go buy
them now there’s a lot of stuff that I
left out about how I did this or how I
did that you know and things like you
know that to make that all happen but
the lesson in that story was to
experiment and see if it works and then
try and replicate your results and if
you can replicate your results then you
have something that you can do and take
to other people you can take it to other
]]>
The McMethod Email Marketing Podcast 38:04 Email Marketing Podcast Episode 186
Episode #185 – Bond Halbert On Life Lessons From A Legend. The Gary Halbert Way To Success. (Part 1) https://www.dropdeadcopy.com/episode-185-bond-halbert-life-lessons-legend-gary-halbert-way-success-part-1/ Tue, 19 Dec 2017 17:01:20 +0000 https://www.dropdeadcopy.com/?p=4405 https://www.dropdeadcopy.com/episode-185-bond-halbert-life-lessons-legend-gary-halbert-way-success-part-1/#respond https://www.dropdeadcopy.com/episode-185-bond-halbert-life-lessons-legend-gary-halbert-way-success-part-1/feed/ 0 <p>This is a different kind of episode. You could say it is about family. More than a year and a half ago I (Dave) recorded an almost three-hour interview with Bond Halbert. He told great stories about his legendary father, Gary. Cautionary tales? Life lessons? They’re fun and hopefully will bring a smile to your […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-185-bond-halbert-life-lessons-legend-gary-halbert-way-success-part-1/">Episode #185 – Bond Halbert On Life Lessons From A Legend. The Gary Halbert Way To Success. (Part 1)</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
This is a different kind of episode.

You could say it is about family.

More than a year and a half ago I (Dave) recorded an almost three-hour interview with Bond Halbert.

He told great stories about his legendary father, Gary.

Cautionary tales?

Life lessons?

They’re fun and hopefully will bring a smile to your face…

while giving you some ideas to reflect on as you follow your own path.

Bond was very gracious with his time and this is part one of two I will be releasing here.

So Merry Christmas to you…

the listeners who love and support the McMethod Email Marketing Podcast.

Enjoy.

In this episode, you’ll discover:

  • The Gary Halbert secret to success. Once he found it…he never looked back.
  • How did Gary get into direct mail? A semi-weird job is only the start.
  • Gary didn’t enjoy building a business…it wasn’t writing ads…THIS is what Gary was all about.
  • Cautionary tales Bond reveals about Halbert family life.
  • How Bond pulled off having Amazon sell his book for him.

Email Marketing Podcast Episode 185

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Bond Halbert on the show today, Bond how are you?

Bond Halbert: I’m good thanks for having me

David Allan: Yeah, I think it was Pauline Longdon who connected us if I remember correctly may
have originally I mean I’ve listened to your dad’s stuff and read your dad’s stuff for many years it’s actually why I got into copywriting which I’m sure is apretty common story from the peoplwe’ve had oh yeah but you actually lived it…

Bond Halbert: Yeah, started his career the day I was born. yeahDavid Allan: Wow something I didn’t know. Since then of course now I never got to meet your father because I got into this
long after he had passed away unfortunately and you know I don’t want to turn this into a show by your father but maybe you
know take us back to those sort of halcyon days if you will when you weregrowing up for people who haven’t read maybe some of the books that been put out about it you know your of your dad’s
life and his connection with you and and your brother and sort of give us sort of the maybe see you know a few insights
into how crazy a time that was that. Did people realize this was really crazytime or was it just you know I seem like normal business stuff going on?

Bond Halbert: Well tell you what – first I never mind talking about my father that’s I love talking about him so that’s not an issue and I don’t mind if you ask me any question to do with my father the other thing is you know I’m gonna give you some answers that I don’t typically give so that you’re not hearing just the same old story of you know him and my relationship from you know the get-go and stuff like that.

My dad was a very strange character and one of the things that I always separate his life in two phases the way that I think

about it because he he radically changed

his existence in the way he thought and

the way he operated at different parts

in his little life and I think a lot of

people do that I just don’t think they

do that to the extreme with which he did

it so to give you an idea you know my

dad was born in a very small town and he

lived it he lived in Barberton Ohio and

that’s where he grew up and he was a guy

who you know according to my grandmother

was always walked out of the house with

a pocketful of vegetables and a bunch of

books to read this he always had his

head in books I think that was his

escape instead oh I think that you know

a lot of the stuff when I tell you kind

of led up to him being a master of

persuasion things and these aren’t

things that I really shared very much

before with I’m giving sort of an

exclusive well because I get given

everybody the same old answer about how

he picked me to start you know mentoring

so so much but the one of the so that

was one thing that was going on and I

found that I that I learned a lot of

stuff about my father in retrospect that

I think you know that I don’t think he

really recognized about himself there’s

two things and mainly in particular one

is I find that most people having a

relationship with money and it’s based

on emotions and you know what they what

they are attachment to it when they feel

like when they’re growing up so like you

ever wonder why somebody’s got three

billion dollars yet they still keep

working really hard and you know they

don’t take time off and it’s because

they for the most part I’m not saying

this is everybody I don’t believe in

absolutes but for the most part what

they were is kind of emotionally scarred

about money about being poor when they

were kids you know they remember these

issues and so they swear to themselves

if I’m never gonna be poor again you

know and or they or they have a

different you know my dad had a very

unique relationship with money which was

he loved to make it but he also loved to

blow it it was really strange he did and

I think when he was growing up what he

did what it had nothing to do with the

money I think well I think a very first

thing that happened with him was my dad

wasn’t an ugly person at all but he

wasn’t you know he wasn’t classically

handsome you know what I’m saying he

wasn’t you know he wasn’t gonna show ya

what just wasn’t gonna be discovered at

Schwab’s pharmacy and thrown into the

movies all of a sudden you know and he

had glasses and back then when you had

glasses especially thick coke bottle

type glasses you know it was a you know

it was more of a killer but he also

didn’t have money you know his parents

you know they were they were working

very working-class but they weren’t they

weren’t vacationing in Paris or anything

like that and I think the and he was

very smart and he was very well-read and

I think what he learned to do was hone

his skills of persuasion because that

was his power you know people get their

power from being cute or to get their

power from being you know having wealth

or being popular with stuff like that I

think he got his power from learning to

be a really persuasive guy and being

pretty intelligent and so I think that

led later on you know in the story of

his life to becoming a great copy yeah

then the next phase of his life is he

wanted to get out of his small town so

he went and joined the military as most

men did in mid small Midwestern towns

who you know had no chances really going

to college isn’t what’s gonna be paid

for and stuff so he became a military

policeman and on a base in Germany after

World War two and so he went and joined

that not realizing I guess well maybe he

didn’t do it at the time but he just was

not built for the military you know

Perry how it wasn’t a guy to really take

orders from stuff like that and I think

that yeah well the funny thing is I

think there’s I think that’s where he

learned to be learned to hustle I mean

he talks about hustling pool sometimes

when he was younger than that in between

you know you know late teens and going

into the military but he would you know

that’s he did little things like loan

sharking and he would he was not really

built for the military in fact he told

me this is also something else I think

it’s an exclusive he told me he said you

know there was this one guy who was his

sergeant was in charge of going around

and talking to these guys and getting

them to re-up to re-enlist in the

military and you know they got some you

know they were incentivized to do this

but he did they didn’t even bother

asking just they just knew he was you

know he was not a fit and was not going

to stay or anything like that so now he

comes back to Ohio after that and he had

married his first wife in in in Germany

cut came back to Ohio where he had sent

it while he was finishing his stint he

had sent first wife back and they had

three children together and then what

and was you know he was just right now

he’s just a typical guy he’s you know

he’d be cooped falls into sales he does

a lot of doggy bows was the people who

they were the people who sold you

postage machine and they worked with so

that was kind of critical in making this

jump from working in face-to-face sales

into working to remote-control sales via

direct mail and he got ahold of these

guides called the Direct Mail guides and

he just instantly knew what he wanted to

do the rest of his life and he said he

wanted to go into direct into into

marketing this all happened right around

into an argument with his boss it was

like the day before I was born before

wearing or about wearing orange socks to

wear and I had that really pissed them

off and my dad sitting there talking to

my mom and he said you know by this time

he had divorced his first wife and he’d

marry my mother and they had already had

my Kevin and he turned to her and he

said you know I just you know I life

doesn’t get better than this I just hate

it I don’t want to do it and she goes

well why don’t you do what you want to

do and follow dream and he’s like well

you know I guess will you support stand

by me when you you know when you do this

and she said sure so then they started

doing G started following his dream of

being in direct mail he started reading

all of the books I’m you know running

test mailings and making offers and

stuff like and they would even some I

remember they tell me story that they’re

sitting in the dark because they’d used

the electric money for the electricity

bill on postage to do a test mail so

that’s another insight into my father my

father was an all in kind of guy if it

weren’t for my mother would be wouldn’t

have had any stability growing up and

anyway so that then he’s you know

testing and making issue problems and he

comes and he stumbles upon a

breakthrough edits go on for an hour

explain why all the things that made

this a breakthrough because he it wasn’t

just one but he ended up writing what

turned out to be one of the most widely

mailed sales letters in history selling

coats-of-arms people’s family histories

and reports and stuff and then you know

that’s how you report and then they

would sell you a fancy you know that you

could

fancy report that you could frame and

then they would sell you coat of arms

and other heraldic items and then he

goes from being you know an average you

know I’m gonna lower middle class guy to

being like the richest guy in town and I

remember all maybe touch yeah I was

gonna say maybe touch on that because we

when I found out about your father it

was because I had purchased a product

which he had written a sales letter for

according to what I know anyways and I

can still remember being the feeling of

waiting for that package to come and

reading the sales material you know

which to me at the time as a 19 year old

was just like here’s what its gonna

contain and I was reading the bullets

and stuff which I didn’t even know we’re

called bullets then and I say man this

is gonna be so cool you know the one

thing not to do when you step into a gym

or whatever and I thought it was your

father years later probably a good ten

years later maybe close to 10 years I

was like that guy must know something

because I could still to this day even

talking right now feel the anticipation

of that package arriving and what it was

gonna contain and so maybe you know I

did the research and your father of

course I heard about the coat of arms

letter and then purchasing you know a

floor and then a whole building and all

this stuff to catch to go through the

checks that were coming in so I’m eager

to hear from your perspective sort of

what that particular period was like and

how crazy it was I was hectic you know

my dad’s ego kind of exploded but my dad

had this epiphany which was he needs to

stop listening to everybody because the

way that that worked is you know he was

going through and trying all these

things and you’ll hear people talk about

gun to the head marketing is afraid a

lot of people don’t understand that was

my father is the one who kind of even

coined the phrase for that because what

he did was he sat down after getting no

results and he said you know okay Gary

imagine somebody’s got a gun to your

head and he’s gonna pull that trigger if

you don’t make this work what would you

do differently and so he started great

that’s when he started breaking the

rules of Direct Mail he said okay I

wouldn’t rail it bulk-rate because that

tells everybody it’s just a piece of

junk now and I would use an actual

honest-to-god stamp and I wouldn’t you

know I’m not gonna put in teaser copy

other than maybe first class or personal

on it and he started making these

changes

based on his own thinking and it worked

and because of that my dad learned to

never do things the way that other

people did it again and it was

everything in his life like the George

Costanza school of living yeah you know

all of a sudden he’d give his children

unique names back when nobody did that

now if now everybody’s misspelling and

name to make your name unique on purpose

and doing all that when I was growing up

I was the only kid with a unique name

that you couldn’t translate into

something else you know people would

come over from Russia and then they

would say okay I got an American I said

no all the sudden they become apps right

I was the only one who had this

completely unique name that nobody could

you know I mean there was no nickname

for it anyway but it was everything

everything he did and thought he thought

about doing his own way or you know

doing it in a different way and many

times he would experiment and things

would get all fubar sometimes it would

all work but he started you know that

changed the way that he thought about

everything because he’s now got massive

success lots of money and he got it by

not listening or giving the crap what

anybody else thought and he continued

with that for the rest of his life and

so he was a fully committed guy and then

what he would do is you know he ended up

with having like no respect for money

and the fact that he never took money

and invested it and you know would buy

properties and he always felt that you

know if you don’t spend it somebody’s

gonna come and take it away from you

anyway and so one of the things that he

would do and I really didn’t realize

this till later in life is he blew all

of this money on purpose because the

biggest rush my dad got wasn’t from

writing good copy or making something

that would work and build the business

it was from being almost dead broke to

making a huge winner that’s what he

would really do all the time it was like

a gambler you know doesn’t just you know

doesn’t feel excited because they got

one blackjack hand a gambler feels

excited when they’re really down and

then they come back big okay that’s

where the that’s where all the

endorphins and everything started

rushing well unfortunately for your

children because we were on this

rollercoaster ride I mean we would go

from being the richest people in town to

seeing my dad scrounge for change in the

in the cushions to look you know get gas

to put gas in the car to be back on top

and rich again

six months to being you know to blowing

it all I mean in no I mean he really

knew how to blow money and have nothing

to show for it

it was amazing my favorite example is he

but one time he bought in nineteen or I

think you know it’s like a

twenty-something foot houseboat and he

bought it from some astronaut for like I

don’t know like 11 to 19 grand I forget

the exact amount I remember I was

cutting the check for it but he bought

this houseboat and then I added it up

he ended up would make changes and say

you know what that would pull that out

put in linoleum I don’t like the

linoleum a put in wood and he would hire

people to paint it and people would

painted it like $60 an hour because they

were just both mechanics right and he

spent a quarter of a million dollars

refurbishing that stupid boat several

times and it’s sank twice I think you

know from fresh water line the filled

with fresh water and the boat would the

boat went down in the dock that was it

he would pick up and move all the time

my dad we moved yeah under at one time

this is another example of all in I

called him one time I was here in LA and

I said hey what you doing he says Oh or

actually I think he called me and I said

what are you doing he says oh I’m down

in Florida and I go oh what are you

doing down there he said I moved I said

white he told me he’d moved he said you

want to come down and we’re gonna take a

trip down the keys you want to come down

and go scuba diving how’re your lessons

and I said okay and I went down there

and then we took her tripped out of the

keys and on a whim we met up with his

uncle Jack my grandfather’s brother and

he managed properties down the piste and

we found this great little place that

had a little house and a dock right on

the Gulf of Mexico we moved to the keys

and then even in the key he’d go keep s

the back city marathon and we were down

there for like five years and then I

came back to LA to I went back to finish

school to do other things with you know

my life and then he would just go back

and forth between the keys in Miami all

the time you know I mean moving not like

you know I’m gonna keep the place here

and keep a place there he just say you

know I would need to be you know Miami

sucks and hustle and bustle and you go

down to the keys and then keys you’d be

like oh man everybody’s really you know

it’s slow down here pace and nobody’s

you know

this isn’t my kind of people and

everything they go back to Miami you

know I mean he just go back to him for

he’s never really happy that way but so

you know it was rocky it was a rocky up

and down the thing but the great thing

is is I learned to take benefit from the

way that my mom lived and thought in the

way that my dad did and the way that my

father did was you know he taught me to

not accept everybody standard answers

for things just because people say you

can’t do it or it’s never been done

doesn’t mean it can’t be done and he

taught me to experiment and the one

thing that all of this really did show

me and teach me is that you know the

quality of your life is based on how you

spend it and how we are and how you

spend your life and how you think you do

need enough money to you know see your

children aren’t in need of medical

attention food you do not need you know

after a certain amount of money you just

swap the stress for you know how to you

know how to invest this without having

to pay a lot of taxes on it and not let

a lot of people know what you’ve got

because you know if you’re gonna be

kidnapped and robbed I mean you know if

we were the targets of a home invasion

robbery and later on with my own success

I was targeted um but fortunately for me

through all the things that my dad went

through I was able to learn from his

mistakes and hold off you know

repeating and he you know it’s cuz he

taught me I give him credit for it but I

give him credit for the reason that I

didn’t have to go do a stint in boron I

give him credit for the reason that

people you know didn’t I didn’t you know

get to be a home invasion robbery

because you know I had learned from what

he had done and I’d learned you know

learn from his mistakes as well as from

his his wins and you know so for the

most part I’m I’m a guy who you know

figures out what I would I like and what

I want to do you know I get invited to

speak in places all the time and for the

most part I don’t enjoy it so I don’t do

it you know and I did do it a lot and I

you know even spoke sometimes when I was

with my father at conferences and stuff

you know he’d be throw me under the bus

to say you know I gotta go the bathroom

go up there and give my a pal beep I’ll

speech I know a lot of my father’s

speeches you know by heart but you know

I figured out you know the

it’s about how I want to spend and live

my life and looking at the more

longer-term overall picture and you know

understanding that I’m gonna change you

know right now I’m at this stage where I

love spending time with my children and

everything but well my kids children are

teenagers they’re gonna be like you know

whatever dad and they’re not gonna want

to hang out with me nearly as much and

so you know that’s the time where I plan

on traveling more absolutely but you

know the thing is most people you know

they think oh you know why my kid he’s

gonna always love and you know want to

spend time with me

I see life as this progress or this

journey and you know try to learn to

have fun at the beginning in the middle

and at the end of the trip sounds like

that’s something you’ve taken from your

father as well because he didn’t never

seem to be a dull moment but he was

clearly and yeah true but he never

prepared for the next phase right that’s

the that’s the only downside I would say

about what even the way that he behaved

is he never prepared for the next phase

do you think now when he passed away I

learned a lot about business cuz I was

lucky enough to meet somebody and we’ll

actually talk a little bit about this in

a little bit because there may be a

connection with your father to this but

from a guy named Arthur Jones who had

started the Nautilus exercise equipment

company who was out of Florida now he

told me and I think it bore out that he

never wanted to leave any money to his

kids whatsoever because he thought it

would destroy his kids if they were just

handed money so I don’t know if your

father had a similar you know similar

reservations about you know leaving

somebody rich who didn’t acquire through

their own means or or whatever you know

what I mean I mean does he have any

hang-ups in that regard or would say

anything in that regard well the only

thing he ever said one time we were

cruising in a car I remember this and

they said well are you gonna fill out

your will and everything he goes no I’m

gonna laugh at watching you know your

your siblings and everybody fight over

everything and he said I’m not gonna

give anybody a profit motive to kill you

know for me for me to die so that was

the I mean that was really it was that

quick it was that cheap it said but he

had once told me he says you know I

never ever

worried about you and I said why is that

and he said because you always get your

way

he goes you know and I did indeed took

some good credit for that he’s like you

know if you want something it doesn’t

make any difference what it is you get

it and you get it from people if you

need something from people or you get

you know you’ve never failed to get your

thing so he was never worried about me

me or any of us being able to get what

we want and the funny thing was is when

he when he listed up and so-and-so is

going to do this and so it says gonna do

this and so it’s gonna do this he was

wrong he got everybody’s got everybody’s

role incorrect when it went he actually

did pass away but the but you know and

I’d said to him you wanted to go but let

me get this straight now Siri she wanted

so-and-so to get this so and so to get

this so-and-so to get this and so forth

and he goes yeah he said yeah but he

never left oh he didn’t he didn’t leave

even official will but it was funny

because everybody knew you know if you

know if you could be with my father for

you couldn’t be with my father more than

a day without hearing from me you know I

mean because he about me because we we

were that close people talk about their

you know being close with their parents

and everybody loves their parents sure

but I knew absolutely everything about

my dad and he knew everything about me

and nothing was left unsaid in fact it’s

funny because when people get mad at me

they try and send me some hate mail and

it’s always like your father would not

be proud Baba like this and it’s

hysterical because it’s like yeah you

who didn’t who never knew him and he

would be very forget the newsletter

where he talks about how I’m the wisest

person he ever knew it’s like somebody

trying to attack you with a nerve right

it’s it’s it’s more humorous now they’ve

still got you no ill-will toward it’s

just that they don’t realize that

they’ve chosen a weapon that just will

not work and they also you know some

things that they don’t realize now I

don’t I let a few people know this but

you know it’s because it’s it you have

to understand I don’t need to explain

this after you understand what an

immense level of respect and credit I

give my father but the truth is you know

he the the most

he ever took home was from a business

that we built together and that was

based on my idea nice yeah and a lot of

people don’t know that because I you

know I don’t you know the thing is when

you were you know Frank Sinatra’s kid

you never you don’t even bother trying

to explain or sing one of his classics

or anything like that because these

people well you know they don’t they

don’t want that you know people read the

the boron letters and like you know I

just imagined he was my father

they basically you know and you don’t

want to take that away from him and it’s

not fair and it’s it’s not kind and it’s

not in any way whatsoever and I don’t

take anything away from my father and so

you have to know that like when he first

passed away everybody came to me and

said you know can we interview and ask

you questions about your dad I said the

same thing it’s at the beginning of this

which is sure I mean I love talking

about my dad we can make this a hundred

percent of them my dad then after a

little while they realized oh wow you

know because I’d answer a question and

explained something like well you really

know what you’re talking about and so

eventually the interview started getting

to be about 50/50 you know about my dad

two years this this particular one is

the longest interview I’ve given about

my father in a few years because they

end up going well how did you do this or

how did you do that because well my dad

taught me to do was tinkering spearmint

and try and create new things and you

know you could write you know my dad

when he wrote an ad if it broke even

other people would go and make a

business off that and he knew how to do

that too he they would break even then

take the names that they got and back in

them and that’s where the profit came my

dad if he broke even would take the ad

and rip it up throw it away and go

strike do something else he didn’t he

never played it’s like playing baseball

he never shot for singles and doubles

that none of that counted to him he

either wanted to strike out or hit a

homer no it was the rush yeah yeah and

he became the home homerun King but so

many of the ads that broke even and so

forth went and lied dormant or nothing

was done with them and he would even say

you know you give this to a guy like

Eric who was a good you know good with

money and management you know he’d make

a million dollars off of this but I you

know you know that’s you know my dad was

not about building businesses neither am

i he was about tinkering and you know

patting himself on the back and then

getting bored and finding something else

out to tinker

right you know and what he would do is

you know a lot of it was like problem

solved like with you know in the new

book that I that I just recently put out

and well I was sitting in there thinking

well let me go back and you know my

first goal when I put out the first book

which was the boring letters now my dad

had already put out the boring

letters in fact there’s digital copy

online for free you can go to the Gary

Halbert common read but what I did was

update the book right and put it out so

that it’s available in Kindle and print

format and stuff like that and it became

wildly successful in fact it was a

surprise to me considering you know the

day and age where everybody likes

something for free and what happened was

I didn’t just put that out and makes you

know that wasn’t the book the success of

that book isn’t based on me what is

though is I got Amazon to actually sell

it for me because when I did this

everybody won like well I want to be a

number one bestseller I’m like well

that’s it that’s easy it’s a small niche

you know we can do that and what else do

you want from this and I said you know I

went to Amazon to sell it for me and so

I went through all of these different

kind of I did these different

promotional strategies somebody seen or

gotten glimpse of but other things I did

that was the first one to see you and I

would and I built a list and I’m gonna

cut to the short I mean I could give you

a long list of things on how to become a

how to get Amazon to help sell your

stuff for you but the first thing I did

was think you know there’s an algorithm

that they determine what book that they

want to put next to another book and

what book they want to sell especially

the physical print book because back

then this was before prime was really

big and what would happened is you would

see you would go to buy a print book and

he realized that if he spent just 20

more dollars or whatever you would get

the shipping free right and the shipping

cost were about the same as the book so

it’s it was like why not choose another

book to buy exactly so I said to myself

one of these one of these people really

want to make that decision because it’s

an algorithm but the algorithm is

written by people human being made the

decision that this is what they wanted

this suit and so what I did was I went

and ice

you know I said they’re probably gonna

see it stay number one for a while so I

set up my promotions so that it would

sell and then it’s instead of being

everything time for a big mad rush I

would just let it go until you hit

number one then I would ease off the

promoting and then when it slipped it

too

I would add some more promotion or

release some or make another

announcement somewhere or give another

incentive for people to buy it and I

would go back and forth and do that so I

would say okay now we’re gonna do a

webinar and if you send in and show me a

copy of your book and then I would have

them give me advertising and I would say

okay if you want in on this next webinar

you have to hold up a copy of the Boren

letters I don’t care what copy it is and

the reason the reason for that is if

you’re into marketing and you’re on

Facebook or Twitter or whatever you have

other friends who are into marketing –

yep and so when they wake up and see

three of their friends with these big

grins on their face a showing up they’re

showing up a bug they said they said go

what’s that book that social proof and

the social clout there is really insane

right and so what I do and so they would

buy it and so what a lot of people did

realize is I was building a list I was

building a list of people and then what

I did was I got you know so Amazon sees

if there’s a lot of organic reviews they

see that this has stayed number one for

a while it’s not a cheap book I never

sold mine for a dollar I know it’s a lot

easier to see because the Amazon ranks

you on number of books downloaded not

sales may not dollar about dollar amount

okay so your number if you’re a number

one best seller you you know in a small

niche you sold you know a certain number

of books but somebody who just you know

got a bunch of people to download it for

can kind of beat you if they have a good

sized list and they’re doing that but I

kept it number one added at the prep the

prime price that they want right which

was $9.99 any case um because I’m

because you know what if you’re gonna

say people who bought this also bought

this book it’s not gonna usually be a

in the me in the short term but not in

the long term and so then what I did was

I told everybody to buy somebody else’s

book and that immediately tied it to it

now this fist it was John Carlton’s book

because John had released his book about

a week after I had released mine okay

and I told everybody to go buy his book

and a bunch of people did and so Amazon

saw that you know people who bought this

watch this and they connected it all

together yeah well John John Carlton

calls me and he says how’d you get

people to how did you get Amazon to send

an email to my book buyer selling your

book I didn’t even know they did this

you know I was just put it trying to get

my book into that people yeah and I said

really and then this is what good

marketing is about that my dad taught me

which most people miss it’s

experimenting and when you hit something

right you try and see if you can

replicate the results of doing that

The post Episode #185 – Bond Halbert On Life Lessons From A Legend. The Gary Halbert Way To Success. (Part 1) appeared first on Drop Dead Copy.

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This is a different kind of episode. You could say it is about family. More than a year and a half ago I (Dave) recorded an almost three-hour interview with Bond Halbert. He told great stories about his legendary father, Gary. Cautionary tales? This is a different kind of episode.
You could say it is about family.
More than a year and a half ago I (Dave) recorded an almost three-hour interview with Bond Halbert.
He told great stories about his legendary father, Gary.
Cautionary tales?
Life lessons?
They’re fun and hopefully will bring a smile to your face…
while giving you some ideas to reflect on as you follow your own path.
Bond was very gracious with his time and this is part one of two I will be releasing here.
So Merry Christmas to you…
the listeners who love and support the McMethod Email Marketing Podcast.
Enjoy.

In this episode, you’ll discover:

* The Gary Halbert secret to success. Once he found it…he never looked back.
* How did Gary get into direct mail? A semi-weird job is only the start.
* Gary didn’t enjoy building a business…it wasn’t writing ads…THIS is what Gary was all about.
* Cautionary tales Bond reveals about Halbert family life.
* How Bond pulled off having Amazon sell his book for him.


Mentioned:

* Bond Halbert’s website
* The Gary Halbert Letter
* Bond Halbert’s books
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Bond Halbert on the show today, Bond how are you?
Bond Halbert: I’m good thanks for having me
David Allan: Yeah, I think it was Pauline Longdon who connected us if I remember correctly may
have originally I mean I’ve listened to your dad’s stuff and read your dad’s stuff for many years it’s actually why I got into copywriting which I’m sure is apretty common story from the peoplwe’ve had oh yeah but you actually lived it…
Bond Halbert: Yeah, started his career the day I was born. yeahDavid Allan: Wow something I didn’t know. Since then of course now I never got to meet your father because I got into this
long after he had passed away unfortunately and you know I don’t want to turn this into a show by your father but maybe you
know take us back to those sort of halcyon days if you will when you weregrowing up for people who haven’t read maybe some of the books that been put out about it you know your of your dad’s
life and his connection with you and and your brother and sort of give us sort of the maybe see you know a few insights
into how crazy a time that was that. Did people realize this was really crazytime or was it just you know I seem like normal business stuff going on?
Bond Halbert: Well tell you what – first I never mind talking about my father that’s I love talking about him so that’s not an issue and I don’t mind if you ask me any question to do with my father the other thing is you know I’m gonna give you some answers that I don’t typically give so that you’re not hearing just the same old story of you know him and my relationship from you know the get-go and stuff like that.
My dad was a very strange character and one of the things that I always separate his life in two phases the way that I think
about it because he he radically changed
his existence in the way he thought and
the way he operated at different parts
in his little life and I think a lot of
people do that I just don’t think they
]]>
The McMethod Email Marketing Podcast 33:07 Email Marketing Podcast Episode 185
Austin Lee on How To Become A 6-Figure Freelance Copywriter https://www.dropdeadcopy.com/austin-lee-how-to-become-a-6-figure-copywriter/ Tue, 05 Dec 2017 13:00:17 +0000 https://www.dropdeadcopy.com/?p=4379 https://www.dropdeadcopy.com/austin-lee-how-to-become-a-6-figure-copywriter/#respond https://www.dropdeadcopy.com/austin-lee-how-to-become-a-6-figure-copywriter/feed/ 0 <p>Austin Lee is a surfer. He’s also a damn good copywriter. And today, you’re going to discover how he went from broke and depressed and stranded in Europe to on-track for 6-figures as a freelance copywriter. If you’re looking for inspiration, or if you enjoy a “zero to hero” story, you’re gonna love today’s episode. […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/austin-lee-how-to-become-a-6-figure-copywriter/">Austin Lee on How To Become A 6-Figure Freelance Copywriter</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p> Austin Lee is a surfer.

He’s also a damn good copywriter.

And today, you’re going to discover how he went from broke and depressed and stranded in Europe to on-track for 6-figures as a freelance copywriter.

If you’re looking for inspiration, or if you enjoy a “zero to hero” story, you’re gonna love today’s episode.

Thanks to copywriting, Austin was able to move to his dream city – San Diego – and can now surf whenever he pleases.

He also likes to take random snowboarding trips and loves that he doesn’t have to ask a boss “please can I have a few days off”.

Such is the tough life of the freelance copywriter.

Let’s dig in…

In this episode, you’ll discover:

  • how Austin is on-track to make 6-figures as a freelance copywriter within the next few months
  • how Austin turned a failed business into a launching pad for his copywriting career
  • how to avoid small-time clients who can only afford to spend pennies on the dollar
  • how to stand out on Upwork and differentiate yourself from all the other “me too” copywriters
  • how to find clients on Facebook (and why this sneaky strategy works BETTER and FASTER than Upwork)

Email Marketing Podcast Episode 1

Mentioned:

Intro and outro backing music: Forever More by CREO

The post Austin Lee on How To Become A 6-Figure Freelance Copywriter appeared first on Drop Dead Copy.

]]>
Austin Lee is a surfer. He’s also a damn good copywriter. And today, you’re going to discover how he went from broke and depressed and stranded in Europe to on-track for 6-figures as a freelance copywriter. If you’re looking for inspiration, He’s also a damn good copywriter.
And today, you’re going to discover how he went from broke and depressed and stranded in Europe to on-track for 6-figures as a freelance copywriter.
If you’re looking for inspiration, or if you enjoy a “zero to hero” story, you’re gonna love today’s episode.
Thanks to copywriting, Austin was able to move to his dream city – San Diego – and can now surf whenever he pleases.
He also likes to take random snowboarding trips and loves that he doesn’t have to ask a boss “please can I have a few days off”.
Such is the tough life of the freelance copywriter.
Let’s dig in…

In this episode, you’ll discover:

* how Austin is on-track to make 6-figures as a freelance copywriter within the next few months
* how Austin turned a failed business into a launching pad for his copywriting career
* how to avoid small-time clients who can only afford to spend pennies on the dollar
* how to stand out on Upwork and differentiate yourself from all the other “me too” copywriters
* how to find clients on Facebook (and why this sneaky strategy works BETTER and FASTER than Upwork)


Mentioned:

* Contact Austin:

* LeeCopy.com
* austin@leecopy.com


* Austin’s EPIC post on The Boron Letters
* Dan Kennedy’s Time Management Book
* Never Split The Difference
* Hardcore Closer
* John Carlton and Kevin Rodgers Podcast
* Profit First
* Freshbooks

Intro and outro backing music: Forever More by CREO
]]>
The McMethod Email Marketing Podcast 51:32 Email Marketing Podcast Episode 1
Episode #183 – Tony Zarembski On Scavenge Opportunities To Land Your Dream Clients https://www.dropdeadcopy.com/episode-183-tony-zarembski-scavenge-opportunities-land-dream-clients/ Tue, 28 Nov 2017 19:19:45 +0000 https://www.dropdeadcopy.com/?p=4373 https://www.dropdeadcopy.com/episode-183-tony-zarembski-scavenge-opportunities-land-dream-clients/#respond https://www.dropdeadcopy.com/episode-183-tony-zarembski-scavenge-opportunities-land-dream-clients/feed/ 0 <p>Tony’s Mom was a first grade teacher who taught thousands to read… including him. Tony’s Dad was a technical writer and before long Tony was editing papers for the likes of Mobil oil. He learned about research long before ever entering the world of copywriting. Tony tried both psychology and business in school but hated […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-183-tony-zarembski-scavenge-opportunities-land-dream-clients/">Episode #183 – Tony Zarembski On Scavenge Opportunities To Land Your Dream Clients</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
Tony’s Mom was a first grade teacher who taught thousands to read…

including him.

Tony’s Dad was a technical writer and before long Tony was editing papers for the likes of Mobil oil.

He learned about research long before ever entering the world of copywriting.

Tony tried both psychology and business in school but hated both and thought he’d never use either…

how wrong can you be?

Instead, he took German classes because he wanted to date a girl in class.

Ya gotta have priorities.

He sold computers for Circuit City…

but couldn’t sell the warranties (they dumped him).

He sold advertising door-to-door but couldn’t find a way to sell even ONE 20 euro ad.

Fast forward and his copy has beaten controls for $8,000 programs.

How did someone without the “copy gene” raise himself up from such meager beginnings?

Tony thinks you can do the same.

That’s the subject of today’s Email Marketing Podcast.

In this episode, you’ll discover:

  • How Tony got his first two clients and the hilarious and valuable results of his work.
  • One proven-effective way Tony lured one of his dream clients into submission.
  • The copywriting book that got him started. Found sitting on the shelf…a gift from his father.
  • The two dream clients Tony targeted right from the outset. He’s now worked with them both.
  • “Kool-Aid” drinking copy secrets to simplify… focus…and become at least twice as productive.

Email Marketing Podcast Episode 183

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, we’re back with another
edition of the podcast my name is David
Allan from makewordspay.com your host as
usual. We’ve got a very exciting guest here
today and I say a very exciting because
he’s a copywriter and he’s been in your
shoes if you’re just starting out
he’s very accomplished now but he’s
gonna tell us exactly how he he got that
that level you know exactly the steps he
took some of the crazy you know awesome
people he’s worked with and Tony Zarembski,
welcome to the show

Tony Zarembski: Thanks for everything

David Allan: I got your name right I
hope?

Tony Zarembski: You actually nailed it which is
it’s impressive.

David Allan: I think of batting pretty much
like a baseball player most names maybe
but I don’t know I have to go back and
look because it’s probably because he
spelled it out when he sent over your
one sheet probably helped me out but
yeah so you’re a copywriter you’re
you’re in the thick of this whole thing
you’re one of the people I think our
audience is gonna adore listening to
because you’ve been where they want to
go you are where they want to go and
you’ve been where they’re at now chances
are

Tony Zarembski: Yeah and recently enough that you
know it’s not like someone who’s you
know absolutely brilliant like Clayton
Makepeace who you know the starting out
is a distant memory for

David Allan: That’s very
important because a lot of people I
think they either don’t really remember
exactly how it all went
or I mean that’s a long time to remember
and also maybe that that’s not in their
best interest sometimes to say exactly
how it went – in some cases for I’ve seen that so
let’s start from the beginning how did
you get into all this tell us your
superhero origin story and then bring us
up to the present…

Tony Zarembski: So looking back it
seems so clear to me that this is where
I was going to be mmm but but I’m still
maybe I would say six years ago even
though he’s doing some of this stuff I
didn’t know it existed so I grew up in a
household where my parents loved
learning and reading and writing I was a
first grade teacher and she taught over
a thousand kids
to read including me so that love was
there from a really young age obviously
as a copywriter is huge so walked into
that my dad is fantastic at public

relations and a technical writing and

walked into that as well so in Middle

School in high school you know while

other kids were going on dates you know

I be copy editing these you know

technical documents of press releases

and you know just different technical

documents for companies like Mobil Oil

and I’ll which for some of those clients

yeah and you know again just luck of

being in that household if I had been

born in any other household that would

not have been a thing you do when you’re

right so straight straight luck pervaded

your early early career yeah exactly and

then I’m you know it’s funny when I went

to college with just what you’re

supposed to do if you take honors

classes for high school you know at

first I want to study psychology I

thought God I’ll never do anything with

that switch to business

and it didn’t talk to a counselor at all

to you know figure out a way to get out

of school in four years plan well you

know switch the business hated that I’ll

never do anything with that I’ve only

had some German classes that were great

yeah one of the teachers in the language

and one of the day to girl in my class

so um you know switch to German it of

course as you do yeah I don’t regret it

for a minute I mean oh the people are

fantastic experiences work you know

looking back I learned from that how did

you research on I mean much more obscure

things that I’ve ever encountered in

copywriting what’s what’s the origin

this word from you know that was used in

other thing you can’t get more in the

weeds than that so it’s it’s been really

helpful around this time you know in

college I sold PCs and other electronics

at Circuit City and it was pretty good

at my job could never I could never

figure out well like I couldn’t really

spell the warranties because by the time

I got there they were just worthless

right so yeah I learned at that point my

first kind of

sort of copywriting which is you know

you have to start with something you

believe in so if I could saw all these

computers and couldn’t sell one warranty

well you know it kind of kind of tells

me something and because I didn’t sell

the warranties I have I I wasn’t let go

from the job but I uh I looked in a

schedule one week there were in the

hours there like I asked yeah I asked

like you know what happened oh you know

what we’re kind of moving the schedule

around next week next week by like a

month and I’m just like should I check

the schedule next week now but you were

terminated on the sly so to speak yeah I

was technically never fired

maybe I’m employee should collect

benefits one day and say hey so you were

unceremoniously dumped from from the

computer sales department yeah and where

did you go from there so you know at

this time with side-story getting a

grocery store which that looking back

was hugely helpful because I had been

shy when I was a little kid but you know

walk to the bus and people would say hi

Tony I didn’t notice them I mean by the

time as clear is over all these kids

probably thought I was an asshole never

once said hi to him so you know the

grocery store that was working at the

time really kind of forced me to have

these conversations with people and

interact in the word how different

people thought and you know at that time

too I had an internship in Hamburg

Germany doing a basically direct sales

so door-to-door sales for advertisements

like basically for business ads for this

english-speaking newspaper hmm yeah so

it was it was interesting well you know

what one thing was this about 100

degrees out and I’m in business attire

you know going door-to-door around

basically the biggest city in Germany so

you know looking back the first thing I

realized was you know this sucks don’t

dododo door-to-door doo doo e-mail doo

doo mail do anything but door-to-door so

you’re a delight you were going to

door-to-door you’re delivering this like

you’re pitching basically yeah and you

know one of the problems I encounter was

it was in German I mean not that my

pitch would have been great in English

but it was

it was not as good in German yeah

exactly

so you know looking back and a couple

things that got out of that one I

thought its first time is probably the

ads were 20 euros I did not sell a

single ad I could not figure out how to

sell a 20-year ad beaten controls

selling $8,000 programs now okay I was

table stakes I couldn’t do that right I

don’t know if there’s like a copywriting

gene but if there is I did not have it

so you’re starting out even at more of a

disadvantage than maybe some people yeah

and really the the only good thing I did

at that point or knew at that point I

realized was they you know you go to

this office

this long defunct company and there’d be

stacks of newspapers on delivered

newspapers because they hadn’t sold

enough ads and you know they’re running

all this capital in it and and it enough

that it would have known a great way to

do this but you know in a meeting with

the company said what if we take this

digital-only and it’s gonna be able to

help us maximize our ad sales because

then people can actually boost their

search engine ranking you know so that

was basically the first good marketing

idea I had they eventually went with

that but then through a series of many

things are no more something befell down

this time yeah exactly so that’s good so

you were know when did you get out of

there that would have been we think

summer of 2006 okay not that long ago no

not too long ago so it seems like a

lifetime now yeah so you leave the

door-to-door non-selling ad vocation and

and what was and where did that take you

from there so began during path still in

school you know mm-hmm I took a couple

classes multiple times to make sure it

supported all the rules yeah exactly so

you know six and half years later after

I started I graduated with my German

degree okay and business minor you’ll

never use psychology never use business

German all the time of course

so one question before you move sir did

you ever date that girl in the in the

class we dated for a few years I’m

looking back I was not nearly mature

enough for a long-term relationship and

it you know it was a great experience at

the time and I’m happy I got the data

and wasn’t you know you took it for the

right reasons it sounds like that yeah a

lot myself too so I’m going processes

self-improvement I can look back in that

time and think like okay you know I

actually made it less one time here are

all the things I could improve and it’s

an all these different areas especially

relationships that’s tell me a lot of my

marriage I think too so you know look

good

win-win all right so you finally get out

of there you know the ad the

door-to-door stuff you got your degree

and when did when did you start getting

it when was the first like did you ever

aside from the I guess the direct sales

door-to-door was sort of your first

inkling of directs you know direct

selling and the sort of direct selling

style businesses but what was the first

time you heard about copywriting sure so

I’ve been writing technical copy for a

long-term client eyes I still do work

with her phenomenal people and basically

a freak set of events let me direct

marketing literally it’s one of those

things where if I hadn’t opened the mail

it never would have happened so when I

was up when I was a kid I had seen I’d

read these Gary Pennsylvanian Clayton

Makepeace ads because my grandma was

really into health care and I would you

know I had no idea what I was reading

but I would think you know ten years old

oh my god it might have clogged arteries

noise no idea how he did that no idea

what’s going on just like oh my god it

really I really think I need this you

know that’s this Phillips letter

[Laughter]

prostate problem yeah yeah they were so

good and but you know I so I was doing

technical writing I had long wanted to

be a basically just edit anything I love

that eating more than writing I still in

a lot of ways due to the steak and I got

this letter from you know just say a

newsletter slash sales pitch Singles

letter from this charity ASAP I donated

to okay and you know I I read it inside

this doesn’t work I mean they’ve already

given them money I went to uh give them

money right and I know they’re a really

good cause so it was a Friday night my

friends were gonna be going out and

partying and I ended up pouring myself a

glass of chocolate milk and taking apart

this entire letter and rewriting it and

I still have to stay and mean to frame

it but I did that and I’m like oh my god

I wonder if this thing had no idea and

meanwhile on my bookshelf I’ve got a

couple bookshelves and I’m one of my

bookshelves my dad had gone blind if

years before that and gifted me just

this incredible library that I mean for

our family that it’s the biggest gift

you could give anyone I mean you know I

could be down to one pair of clothes one

outfit in and have my books and I’d be

okay but not the other way around

and I’m that shelf was tested

advertising methods oh wow and yeah hey

I’m looking through my count how the

hell do I connect this letter I picked

apart with a thesis a thing as you know

this is the thing that pays money can

you do this there was cables and that

was that was when I really started down

the rabbit hole right so you you read

that book you picked it off the shelf

when we’re reading that yep reddit found

out what he read you know I found out

who he worked with also you know of

course it’s I think you know we may

cover this later but that led me to

Hopkins the Bible I read me – you know

Schwartzel any – Collier Schwab you know

a great bird – who you know work with

cables let me – all these brilliant and

wonderful people so you read that book

and you think hey this is a thing yeah

and you know what had happened was I I

think I’ve been in reactive mode for

most of my life and this is the first

time I started you know I stumbled into

these things I guess I was less reactive

and then I ain’t know took German and

dated a girl in my class but it wasn’t

even a plan it was like this is kind of

my plan I guess that’ll work yeah sort

of a half sideways plan kind of thing

exactly I need I started doing something

brother been doing really inspired me

you know you’re doing for so long and

planning in Reverse it was you know who

do I want to work with so I wouldn’t

work at drayton bird because well he’s

brilliant you wrote

and he’s taught me a lot I want to work

with the rates or me TT because abuses

courses and they’ve helped me and my

friends a lot I mean everywhere else

resumes my friends got you know overtime

like $30,000 raises basically just on

the strength of those resumes along like

I need to work with this guy because he

does credible and then it was that

process of you know actually getting

getting my first client free work

getting my second client free worker

then eventually paid work and pay work

with the people I really you know what

was so thrilled and excited to work for

what so who did you offer the free work

to when you first did these things on

for free for people who were who are

your clients so I had to I started with

one was on this productivity blog called

eighties and efficiency owes its nine

dollar product and and I I was you know

I thought oh my god I could beat this

control I just read Jaipur him II know

how to review the system like you know

pinch myself to them basically said hey

I want to make you more money all I

asked me to turn to so you know a

reference testimonial once I meet your

control I was kind of cocky more than I

should have been you know once I meet

your control basically you know they

were super nice about it they sent me a

graph and like I’m the graph showed like

I personally go I beat this I mean look

at the values in the graph and it’s like

so the thing that I thought I would tear

apart not not statistical significance

but like I lost again and that was like

okay I’ve got a crack down here now time

to study a couple hours a day and also

the next one was on fluent in 3 months

Benny Lewis great guy and I know who

that is yeah ok yeah so you know at this

point he had his sales copy was

basically just you know it’s kind of

something he’d written and you know he

does a lot of things well like learning

more languages than I could fathom yeah

but you know somewhere in between

learning and dozen languages didn’t have

time to study copywriting as much so I I

helped him boost conversions and sales

on one of those courses and I also found

that’s what I kind of realize like also

was good at I didn’t know the name for a

type of marketing strategy because you

know he had such a compelling storage

but the way was telling you at that

point was basically you know you you

know everybody wants to learn a foreign

language it’s not that hard I drilled

down with him you know over a couple

hour period of asking just peppering

with questions I spent

like 10 hours writing questions out you

know one of things I asked him was okay

how did you get started and it turns out

he basically I think he got like a C or

a D in a Spanish class in high school

and you know kind of the same thing with

us copywriting work you didn’t have a

knack for it it isn’t you have to start

when your kid door in a language it’s

not you know all these things people

expect

he actually had that story so I

connected those threads and like a while

later I saw him and I don’t want to say

was Good Morning America or something

and it was it clicked because I see him

you know basically using the same ideas

and phrases ayat and I’m like oh my god

that’s one of the things I could do for

my clients right that was kind of a that

was I guess a pivotal moment to write

was saying oh no this is how this is how

you’d get their story out and gonna make

it into connection that’s what people

want

excellent so that was that was the first

two clients yeah I need to work for free

basically exactly just for testimo I’m

not for free you got testimonials yeah

[Laughter]

you know thank you so much for helping

they’re really really genuine guys work

thanks so much for helping you know yeah

we get statistical significance in at

Ava’s haven’t heard back from it yeah

but with Benny you created real value

exactly so your partner how did you

parlay that into something more

significant for your own pocketbook and

career looking at the people I’d wanted

to work with them at the top of the list

were Mead and Drayton right because I

just have so much respect for them and

they’re you know they’re brilliant I

obviously could learn from them and so

in both cases I just I figured out

where’s the connection so with their

meet were meet meets brother is close

friends with Benny Lewis so so you know

you know your brother knows him will

have to work with you and I pitched meet

multiple you know I comment on his blog

I pitched him multiple times and each

time you know I I did her a sponsor but

it was like thanks for setting this or

you know right well keep that a minor

divert um and so you know I kept setting

these suggestions it’s probably a half

year and one day I realized as I’m going

through like the members portal where

you see you know the different courses

that are offered it was basically just

like here’s the name of the course like

oh my god here’s my opportunity so I

just

you know I spent probably I mean it it

was a short email but I probably spent

eight hours on this email you know why

if I then girlfriend now wife was like

what’d you do today I worked on an email

Oh

select you know it’s cool but did you

you know did you take an app that you

you know play video games no no I worked

out an email for the entire day you know

it’s mostly done I’ll set it tomorrow

but I basically rewrote that explain the

logic behind inside you know I figured

here’s something work you know people

who are already members of a course or

program are the people most likely to

buy again yeah and by putting in actual

sales copy in this place like like

literally the weakest link in the entire

company there’s other stuff this play or

like I could have not changed a word

nothing I could you know like the

weakest link and you know I said okay

this is this is really good

I’ll change that came back has changed

in like two days later I got an email

from the copy chief you know saying okay

we have this test for you you know if

this works then you’re in nice like

finally if you go you know if you go

down to something you know you can do

that helps them enough then I fact I

found that that tends to open doors

right and you did it in a way where

you’re kind of you just give you just

adding value yeah constantly and you

know eventually works so you ended up

working for a meet how long did that

continue I want sort of exciting

projects and stuff that you get to work

on so that was about I would say six or

seven months of pretty much full time

with them and you know after that point

I still do project work with them but

you know the the employee thing wasn’t

quite for me right you know great people

the worker throwing so I got to work on

you know some quite a few actually quite

a few upsell pages got to work on a lot

of email autoresponders those campaigns

across cells up cells I got to work a

bit on their fyke ship launch zero to

launch right and that was going in at

the tail and they had this colossal

sales page and you know gave me like an

hour to you know say you go through and

you know make suggestions or changes so

I’m like okay this is eight hours so

yeah

had a day is like that downing caffeine

and going through this copy and we like

okay this is great you know what what

can I actually approve and you’re

finding out there’s a lot of that

excellent so that’s a you’re not one

person off your list you knocked or meet

off your list or you working with them

and continue to work with them and the

guy at the top of the list was Drayton

Burt yeah just you know just interpret

for anybody who doesn’t there’s an s

familiar with Drayton

you know David Ogilvy said he knows more

about direct response advertising than

anyone else in the world right that

alone was enough for me just brilliant

guy and I don’t remember you know now

it’s actually it’s been long enough at

Dover exactly I pitched him but I kept

emailing saying you know I you know in

this point it’s like I take it this John

Carlton course I’ve read all these books

I really want to work with you basically

like I’ll work on anything at you know a

buy my time I didn’t think I said it

that well but at no cost right and just

to work with you and you know finally I

think he just for wented I said you know

okay you you this you know I’ll read it

afterward and that you know for me began

a process of mentoring we worked

together probably I would say maybe 10

ish times was just that the first time

where I’d been I think exposed to that

level of having someone pick apart my

ideas and knowing that the the backstory

on their ability to do that is you know

almost half a century of being really

good at their craft so I was having a

legend pick apart your stuff so what did

you know what is what are some of the

things that you learn from working with

these people like you you’re attracted

some things working from Ramin of course

work for me and obviously working on one

side and having drayton tear apart your

stuff what are some of the things that

you might not have learned maybe if you

hadn’t had these opportunities and

taking advantage of them sure so I think

with that I’ll start with some read

since you mentioned the first a couple

things one and it’s not necessarily in

copywriting but is you always want to

start with the strongest product you

have me when I was on the inside there

you know without giving any any

proprietary details away they would have

like there is a portal and you could see

products are being built and it’s

literally we know three years from now

we’re gonna launch this we’re working on

it we’re researching it we’re testing it

we’re fine tuning it we’re doing a

you know the marketing research were

interviewing people and so you look at

that and it’s a completely different

canvas for me to work with as a

copywriter compared to someone who says

hey made this thing people seem to like

it here are some testimonials you know

right so that was huge and also I you

know I I had weren’t kind of been

indoctrinated to the hard sell thing I

know or meet one of his big critiques at

first was ok I get it you want to sell I

get it you’re a copywriter but we you

know this email we need to you know back

way off and make them laugh and teach

them something and demonstrate more

right and that was huge trade ok so now

it was hard selling and every email

kinda thing yeah and you know I know the

back side of that for me as a business

now was I was a disorganized mess before

I work with I will teach right I would

have I would have notes everywhere I

would have you know some stuff with my

calendar some stuff on a paper calendar

things in a thousand places and they had

systems for everything everything was

streamlined they have working procedures

you know here’s how you do XY and Z and

implementing that made such a huge

change for me as far as being able to

complete projects effectively and

efficiently and not lose my mind drop

the ball for client right

so you set up your own systems going

forward yeah exactly

exactly so what are some of the things

that maybe you I mean obviously you’re

you’re disorganized but it comes to

actually writing the copy and stuff what

sort of system to be implemented so I

right now kind of do all the non

creative stuff inside a sauna and in any

any task management software works but

basically I have a template because a

lot of times especially if it’s you know

for a new client integral you have the

same themes the same questions the same

things you have to do every time so you

know for instance every time you go into

any copywriting project you need to know

where is my research right you know

what’s the league gonna look like when

are these things do what are the pieces

I have and so you know I’ve systematized

that even down to in some cases template

emails of okay this is great here’s my

you know here’s my contract you know

once you sign this and so I can just go

into Google and just like basically

clone this email clone this email and

that frees up my time to focus on you

know going really deep into the product

to offer the campaign strategy you know

mind mapping outlining

all the usual suspects there and then

the writing itself

awesome awesome yeah I think that’s a

probably a problem a lot of copywriters

have is that disorganized chaos and

although it’s capable some people is

even capable thriving than that to some

degree I think it would be though who’ve

them probably to implement more systems

we had a be Woodcock on the show not

terrible yeah work great person right

wait you worked alongside I’m sure yeah

and she was big on systems and stuff as

well obviously from the same resource

yeah you kind of drink the kool-aid it I

knew how does everybody else I have ADHD

so it’s how can you live without the

structure you know mmm

and I think a lot of fields I know right

fur does some I’m sure the majority of

copywriters do so anything you do that

can give you that framework and save you

time and helping your clients where

money is beautiful absolutely so you

incorporated systems and learned a lot

from or meet and the very good advice

very good advice now if people want to

get a hold of you either – you know

inquire about having you work for them

or to get some additional help and some

thoughts and maybe ask you some

questions

how do people best get a hold of you the

best way to get a hold of me as my

website which is at tony’s from skis.com

and i’ll spell that because it’s it’s a

beast

so www dot t– o– NY z as in zebra ar e

M as in Mike B as in boy s k i.com

of bloomer time t ony Z a REM as it

might be as in boy s ki I know it’s not

an easy one and right now I basically

just have a landing page because I spent

you know or the past queer so much my

time doing projects is helping other

people grow a businesses right but I

realize finally I should probably my own

website so I could find me there join

the newsletter I promise I will be

putting out some great tips for people

and also a report on what to look for in

your next cat Prater so expect that in

the next few weeks

awesome awesome well it’s been a real

pleasure having on the show Tony you

really give him a lot of value here

today excellent thank you and

everyone else listening I hope he took

notes and we’re gonna listen back to

this because Tony’s been where you are

now or he’s you know it’s slightly ahead

of maybe where you’re if you’re

intermediate or getting into advanced

and you know you’ve heard it’s ejected I

know the path to take so for everyone

else we’ll be back again next week with

another exciting guest until then

The post Episode #183 – Tony Zarembski On Scavenge Opportunities To Land Your Dream Clients appeared first on Drop Dead Copy.

]]>
Tony’s Mom was a first grade teacher who taught thousands to read… including him. Tony’s Dad was a technical writer and before long Tony was editing papers for the likes of Mobil oil. He learned about research long before ever entering the world of cop... Tony’s Mom was a first grade teacher who taught thousands to read…
including him.
Tony’s Dad was a technical writer and before long Tony was editing papers for the likes of Mobil oil.
He learned about research long before ever entering the world of copywriting.
Tony tried both psychology and business in school but hated both and thought he’d never use either…
how wrong can you be?
Instead, he took German classes because he wanted to date a girl in class.
Ya gotta have priorities.
He sold computers for Circuit City…
but couldn’t sell the warranties (they dumped him).
He sold advertising door-to-door but couldn’t find a way to sell even ONE 20 euro ad.
Fast forward and his copy has beaten controls for $8,000 programs.
How did someone without the “copy gene” raise himself up from such meager beginnings?
Tony thinks you can do the same.
That’s the subject of today’s Email Marketing Podcast.

In this episode, you’ll discover:

* How Tony got his first two clients and the hilarious and valuable results of his work.
* One proven-effective way Tony lured one of his dream clients into submission.
* The copywriting book that got him started. Found sitting on the shelf…a gift from his father.
* The two dream clients Tony targeted right from the outset. He’s now worked with them both.
* “Kool-Aid” drinking copy secrets to simplify… focus…and become at least twice as productive.


Mentioned:

* Tony Zarembski’s website
* I Will Teach You To Be Rich
* Drayton Bird
*
David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody, we’re back with another
edition of the podcast my name is David
Allan from makewordspay.com your host as
usual. We’ve got a very exciting guest here
today and I say a very exciting because
he’s a copywriter and he’s been in your
shoes if you’re just starting out
he’s very accomplished now but he’s
gonna tell us exactly how he he got that
that level you know exactly the steps he
took some of the crazy you know awesome
people he’s worked with and Tony Zarembski,
welcome to the show
Tony Zarembski: Thanks for everything
David Allan: I got your name right I
hope?
Tony Zarembski: You actually nailed it which is
it’s impressive.
David Allan: I think of batting pretty much
like a baseball player most names maybe
but I don’t know I have to go back and
look because it’s probably because he
spelled it out when he sent over your
one sheet probably helped me out but
yeah so you’re a copywriter you’re
you’re in the thick of this whole thing
you’re one of the people I think our
audience is gonna adore listening to
because you’ve been where they want to
go you are where they want to go and
you’ve been where they’re at now chances
are
Tony Zarembski: Yeah and recently enough that you
know it’s not like someone who’s you
know absolutely brilliant like Clayton
Makepeace who you know the starting out
is a distant memory for
]]>
The McMethod Email Marketing Podcast 28:22 Email Marketing Podcast Episode 183
Episode #182 – Joe Kashurba On Charging What You’re Worth. How To Raise The Roof On Your Mind And Your Money. https://www.dropdeadcopy.com/episode-182-joe-kashurba-charging-youre-worth-raise-roof-mind-money/ Tue, 21 Nov 2017 16:12:37 +0000 https://www.dropdeadcopy.com/?p=4353 https://www.dropdeadcopy.com/episode-182-joe-kashurba-charging-youre-worth-raise-roof-mind-money/#respond https://www.dropdeadcopy.com/episode-182-joe-kashurba-charging-youre-worth-raise-roof-mind-money/feed/ 0 <p>Joe had a hilarious start into entrepreneurship. He would videotape his friends… who played in a band. Then sell those tapes to a very hot market… their parents. He wanted to get into video production so to build a website he learned HTML. Though no one took him up on his offer for video… they […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-182-joe-kashurba-charging-youre-worth-raise-roof-mind-money/">Episode #182 – Joe Kashurba On Charging What You’re Worth. How To Raise The Roof On Your Mind And Your Money.</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
Joe had a hilarious start into entrepreneurship.

He would videotape his friends…

who played in a band.

Then sell those tapes to a very hot market…

their parents.

He wanted to get into video production so to build a website he learned HTML.

Though no one took him up on his offer for video…

they did inquire about getting websites built.

So he pivoted.

After a failed start-up and moving back in with his parents, he had to make this web design business work.

So he started an Elance (now Upwork) posting habit.

Split-testing ways he was replying to jobs.

He read Dan Kennedy books.

The single thing that made the greatest impact for him caused such a response that in just four months using it…

he booked himself solid for a whole year.

Discover what Joe used and all his insights any freelancer can use to
raise your rates and get paid what you’re worth…

Then DO IT.

In this episode, you’ll discover:

  • The one basic secret of Joe’s ads that delivered him clients he was dying to work with. (And filtering the ones he didn’t!).
  • How to spot the right potential team members by asking them this one casual question.
  • Why it’s important to change your mindset…and the one book he recommends to do it.
  • The honest, no “bull crap” habit Joe uses every day to keep him on the right path.
  • The real reason you aren’t charging more for your services. A simple way to level-up on your very next project.

Email Marketing Podcast Episode 182

Mentioned:

Intro and outro backing music: Forever More by CREO

The post Episode #182 – Joe Kashurba On Charging What You’re Worth. How To Raise The Roof On Your Mind And Your Money. appeared first on Drop Dead Copy.

]]>
Joe had a hilarious start into entrepreneurship. He would videotape his friends… who played in a band. Then sell those tapes to a very hot market… their parents. He wanted to get into video production so to build a website he learned HTML. Joe had a hilarious start into entrepreneurship.
He would videotape his friends…
who played in a band.
Then sell those tapes to a very hot market…
their parents.
He wanted to get into video production so to build a website he learned HTML.
Though no one took him up on his offer for video…
they did inquire about getting websites built.
So he pivoted.
After a failed start-up and moving back in with his parents, he had to make this web design business work.
So he started an Elance (now Upwork) posting habit.
Split-testing ways he was replying to jobs.
He read Dan Kennedy books.
The single thing that made the greatest impact for him caused such a response that in just four months using it…
he booked himself solid for a whole year.
Discover what Joe used and all his insights any freelancer can use to
raise your rates and get paid what you’re worth…
Then DO IT.

In this episode, you’ll discover:

* The one basic secret of Joe’s ads that delivered him clients he was dying to work with. (And filtering the ones he didn’t!).
* How to spot the right potential team members by asking them this one casual question.
* Why it’s important to change your mindset…and the one book he recommends to do it.
* The honest, no “bull crap” habit Joe uses every day to keep him on the right path.
* The real reason you aren’t charging more for your services. A simple way to level-up on your very next project.


Mentioned:

* Grow Your Web Design/Digital Agency
* Website Design That Works
* Psycho-Cybernetics
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO


]]>
The McMethod Email Marketing Podcast 24:56 Email Marketing Podcast Episode 182
Episode #181 – Joel Erway On 3 Simple Steps To Selling Millions With Webinars https://www.dropdeadcopy.com/episode-181-joel-erway-3-simple-steps-selling-millions-webinars/ Tue, 07 Nov 2017 14:00:31 +0000 https://www.dropdeadcopy.com/?p=4314 https://www.dropdeadcopy.com/episode-181-joel-erway-3-simple-steps-selling-millions-webinars/#respond https://www.dropdeadcopy.com/episode-181-joel-erway-3-simple-steps-selling-millions-webinars/feed/ 0 <p>His father was an engineer, so Joel followed in his footsteps. It took him only 8 months to realize he needed to get out of there and find something else. With a sales position available, he jumped at the chance to interview. He knew HVAC… but had no sales experience at all. When they offered […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-181-joel-erway-3-simple-steps-selling-millions-webinars/">Episode #181 – Joel Erway On 3 Simple Steps To Selling Millions With Webinars</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
His father was an engineer, so Joel followed in his footsteps.

It took him only 8 months to realize he needed to get out of there and find something else.

With a sales position available, he jumped at the chance to interview.

He knew HVAC…

but had no sales experience at all.

When they offered him the job he almost turned it down.

Taking it changed Joel’s ENTIRE life.

He was on 100% commission…

eating what he killed…

yet growth was a very slow crawl.

He noticed that the sales presentations were weak.

In fact, they were putting people to sleep on the regular.

So he recognized an opportunity.

In every airport, he vowed to buy another book on giving better sales presentations.

Before long, he realized why the company presentations didn’t work.

Simple changes led to a 4x explosion in revenue.

What happened next, when he moved out on his own (and finally into wildly successful webinars)…

is the subject of the rest of this episode of the Email Marketing Podcast.

Dig IN!

In this episode, you’ll discover:

  • The truth behind “experts curse”. Rule number one of an exceptional sales presentation.
  • How to avoid the horrible mistake Joel made when he first jumped into I.M. (Even thought the webinars worked!)
  • How Russell Brunson launched Joel’s webinar business by NOT giving him a job.
  • Why the delicate balance between these two factors is the secret to a successful webinar.
  • The number one most important piece of advice Joel has about webinars…and his 3-part sales format.

Email Marketing Podcast Episode 181

Mentioned:

Intro and outro backing music: Forever More by CREO

The post Episode #181 – Joel Erway On 3 Simple Steps To Selling Millions With Webinars appeared first on Drop Dead Copy.

]]>
His father was an engineer, so Joel followed in his footsteps. It took him only 8 months to realize he needed to get out of there and find something else. With a sales position available, he jumped at the chance to interview. His father was an engineer, so Joel followed in his footsteps.
It took him only 8 months to realize he needed to get out of there and find something else.
With a sales position available, he jumped at the chance to interview.
He knew HVAC…
but had no sales experience at all.
When they offered him the job he almost turned it down.
Taking it changed Joel’s ENTIRE life.
He was on 100% commission…
eating what he killed…
yet growth was a very slow crawl.
He noticed that the sales presentations were weak.
In fact, they were putting people to sleep on the regular.
So he recognized an opportunity.
In every airport, he vowed to buy another book on giving better sales presentations.
Before long, he realized why the company presentations didn’t work.
Simple changes led to a 4x explosion in revenue.
What happened next, when he moved out on his own (and finally into wildly successful webinars)…
is the subject of the rest of this episode of the Email Marketing Podcast.
Dig IN!

In this episode, you’ll discover:

* The truth behind “experts curse”. Rule number one of an exceptional sales presentation.
* How to avoid the horrible mistake Joel made when he first jumped into I.M. (Even thought the webinars worked!)
* How Russell Brunson launched Joel’s webinar business by NOT giving him a job.
* Why the delicate balance between these two factors is the secret to a successful webinar.
* The number one most important piece of advice Joel has about webinars…and his 3-part sales format.


Mentioned:

* The Webinar Agency
* Joel’s “Sold With Webinars ” Podcast
* Joel’s “Webinar Accelerator” course
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO


]]>
The McMethod Email Marketing Podcast 25:53 Email Marketing Podcast Episode 181
Episode #180 – Jon Buchan On Cold Emailing Strategies To Make People Open, Read and Reply. (Even Massive Brands) https://www.dropdeadcopy.com/episode-180-jon-buchan-cold-emailing-strategies-make-people-open-read-reply-even-massive-brands/ Tue, 31 Oct 2017 14:09:58 +0000 https://www.dropdeadcopy.com/?p=4310 https://www.dropdeadcopy.com/episode-180-jon-buchan-cold-emailing-strategies-make-people-open-read-reply-even-massive-brands/#respond https://www.dropdeadcopy.com/episode-180-jon-buchan-cold-emailing-strategies-make-people-open-read-reply-even-massive-brands/feed/ 0 <p>Jon Buchan’s first cold email… a bulleted list of his skills… landed him his first digital marketing job. When word of mouth referrals dried up after a while… he realized he had no way to gain new business. So he did what “every Brit” does in that situation. He got blind drunk and in the […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-180-jon-buchan-cold-emailing-strategies-make-people-open-read-reply-even-massive-brands/">Episode #180 – Jon Buchan On Cold Emailing Strategies To Make People Open, Read and Reply. (Even Massive Brands)</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
Jon Buchan’s first cold email…

a bulleted list of his skills…

landed him his first digital marketing job.

When word of mouth referrals dried up
after a while…

he realized he had no way to gain new business.

So he did what “every Brit” does in that situation.

He got blind drunk and in the fog crafted a cold email to send
to prospects.

What happened next was shocking.

Large corporations like Hewlett-Packard, Red Bull, Symantec and more began to respond.

He’d get replies like…

“My client sent me your spam email and we’d like to meet you to discuss opportunities.”

He used the same types of email to land people endless job interviews…

to get himself on podcasts…

and now he’s started a rapidly-growing Facebook community.

Listen to this episode as Jon teaches exactly what he’s writing in his fabulous emails.

B2B doesn’t have to be boring to boring communication any longer.

In this episode, you’ll discover:

  • Use this rapport-building superpower to forge new relationships and create uniqueness.
  • How stories endure…the PR savvy of dead celebrities.
  • 3 foundational formulas to break through and stand out. You’ve fallen “victim” to these yourself…every day…without putting it all together.
  • Weaknesses become towering strengths with a few simple words.
  • How to express yourself and have reams of new clients thank you for it.

Email Marketing Podcast Episode 152

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan:Hey everybody we’re back for another edition of the podcast. I’m David Allan for makewordspay.com – the host as per usual and we have a very exciting guest on here today because I think this guy for lack of a better term really gets it. He is a specialist in cold outreach. He’s really a copywriter in disguise I don’t think he’d really like to be labeled a copywriter and he’s really taken humor and sort of infused that into marketing practices to gain new clientele. And I’m probably going to butcher his name but John Buchan welcome to the show.

Jon Buchan: Thank you very much.

David Allan:Well welcome to the show. I think this is really good because I learned about you very recently and I loved some of the things you had to say. I read some of your read posts and so forth from the past and I think you’re just going to have a very exciting thing too because a lot of freelance copywriters which you know is a big audience. They’re not really sure for for a good chunk of time like how to actually go out and get clients. It seems to be a real big stumbling point. So maybe take us back from the very beginning before you got into all of this what were you doing and how did you end up here.

Jon Buchan: Yes. Let’s see if I said I did come back so I’m always being in business. And I had a lot of business. And after a few years decide how I wanted to move to London and work for digital marketing agency. That was actually probably my first cold email just thinking about it. I’ve not said this before but I just sent I a bullet point list of my skills to the top results in Google for SEO agency London. I think I’m going to be

in a week job I move down and then over the next few years it wasn’t. It was a family cable ish agency. I don’t I see expressionists. So I basically went to my agent CIA agent see over five years quitting my life and after a while the only people any job over me was say you know I thought I’d have I’m going to get me that job type that role. And I also thought it was a lot of tactics and things that were really not in the client’s best interest and I thought I can do this by myself or with my brother who was my business partner. And I got my 90 cents and

we started my agent say and went very well until all of my one of my slides dried up. And then I realized I was crazy too and I didn’t see what you’re just given will warm lace. I didn’t have a business so I was desperate and I dealt with that the only way Brits know how I got blind drunk. And I just remember I can’t remember most about evening but I didn’t remember I wrote this absurd claim. And in the morning I was still tipsy enough to think it was a wise idea to send this to very senior people at Big Brown very city marketing people. And I said like Red Bull and

Pepsi and so on and these you know these types of you know giant corporations and I didn’t you know I don’t know if I thought it would work but I think I did. I just thought I’d try. And to my amazement it worked. So I got these amazing complementary responses. And my favorite one sent me right. My colleague forwarded me an email. And we would like to meet you which is such an oxymoronic sentence. Yeah I know the one saying like I never replied to these but I absolutely give my money. I actually actually have two replies. And I realized every time I sent a same out every time I press send to I get paid

or you know purchase data from Octon directors. I did it I got more of these complementary responses and sounds more intense and I ended up meeting with Greipel cards the Mannatech Cisco Barclays love just countless big brands would reply and I get meetings with and obviously I wouldn’t close all of those but I closed enough that it worked and I didn’t change a word of mouth for about three years. I found a magic trick here. I didn’t do follow up messages. And obviously after a while I kind of reverse engineer why I came out. And one of the things that I recognized is that I remember when I sent it. One of

the things I thought was I need to send something different to what everyone else is sending because even if someone in digital marketing I would get calls e-mails offering me digital marketing so I knew what people were sending and I wanted to make something completely different. So I always I to reverse engineer it. I started experimenting with sending direct my analyst well. And after about five years of getting these complementary responses and bucking all these meetings I realized actually this is the thing on bestor is opening doors and how to. Get calls or meetings with just about anyone. And that’s when I think actually this is what I want to waste on its charm offensive. And when we

did generation through léontine email direct mail and then this year around March the end of March this year I started my facebook group basically on a whim. I did a pilot call with a guy that runs a group called The Cult of coffee and I said you’ve got something unique you know. Then you could start a group that would be successful. And that was basically that’s when I made the decision. I started posting content and to my amazement just six months later I got five thousand and numbers after an email list. Now I’m selling products that basically a whole business. And I never thought my stupid

easy words from a drunken stupidity would lead to a second business. And if I I’m wrong in 2012 my life would be very different. And. I’m just shy people my very way is why I generate new business and it’s working to pay. And it’s a great feeling to bail out people.

Yeah I think. I think it’s very interesting you know story that you have and that you did you know sort of get blind drunk and sort of that allowed you to sort of you know think outside the box express really maybe who you really are. You know as a person and the way you would normally talk to somebody you see so many emails and of course I get these all day long too of you know just these stairs I’ll you know professional speak type emails and it’s just like god awful. You know I want to read the first. I don’t even know what the first thing I read of yours was but I just I laughed I know I laughed and I thought oh this guy is just he’s just expressing himself authentically.

And he actually had an idea just on the spot it would be funny to make a cartoon character. That’s actually the type of person that speaks like you know the mouth of a fairly.

That’s a great idea. You talk like that in his normal life and then he would put on another face. That’s a true market that goes up and is a great idea.

I was yeah I can do it when I looked at my I realized that because I never studied copywriting it might be something only recently I probably studies Southcoast writings. I come to sell products. I was using Kema formulas because I’ve been obsessed with stand up comedy and sitcoms and funny movies. So all of those were built in those like these different formulas. And I recognize that’s that’s what I’ve done right now. It’s I keep tension with these you know. Right now it doesn’t have to be laugh out loud funny but just then all the other emails in someone’s inbox and that’s one of the chiefs and I’m Yeah. So when he shot content myself and I love

it it just keeps getting crazier.

Yeah I think it’s and I think it’s you stumble on something that perhaps is different for everybody but the but for you it’s sort of the same for me. I first years when I first started writing emails what I learned from a guy named Matt fury wrote the legendary internet marketer and he basically would tell you he was forced to write like you talk and then sort of your case like you said you’re a big fan of stand up in movie funny movies and all sorts of sarcasm the stuff being British. You know I’m Canadian so I get a lot of that stuff too. It’s you’re just expressing yourself very authentic. And I think

that really what also is what really comes across not just funny but you’re just not afraid to express yourself.

Yeah. Well for me I am I struggle with the opposite. Like I’m always just find it curious when this courses on how to be more authentic. To me it’s not the default setting. Actually that’s the easiest part. I mean I contadino I read and like I can speak in corporate mind fucking up your job to me get me to write in a tone of voice and voice. I just couldn’t do it. So for me it’s on the other way around. That’s natural to me.

On the corporate set there’s something special to think about like the way you choose express yourself courses humorously. And there really is something there. A of marketing things. Sometimes is actually copyrighting what a sales message is like injecting a little humor. Sometimes it can be a sort of a risky element depending on who you’re talking to. You know from what I do elsewhere. We talked about as much as a magician. It’s really the humor that’s driving the whole performance. Endearing myself and creating rapport with the audience. Not so much the tricks or the you know the medium if you will what I’m using to express myself. I think it’s the same for you. Like there’s some there’s a special

rapport building thing that goes on when humor is shared between people.

Yeah definitely. And if you can make someone smile or make them laugh especially when it doesn’t work then you’re going to be you going to when someone’s attention and actually going to read your message and also then you’re likely to respond positively if you made them like you made or even the office. I think they’re going to hit reply and if you send a you know just a general generic came out and especially the humorist and it yourself or the situation where I just sort of joking about it you know because there’s a lot of e-mails where they kind of hide away from the fact that they said you know that they shouldn’t call him out. Whereas I’m in my

emails I would say I’ve highly on John Greetings. I’m John. Got United from A-list. But hey at least a list where they can do something right. That’s that they’re on a list. And I brought up my last name. I like that man’s name. I’ll start with you have this problem. Obama infomercial. I went right in with Yeah I got it from a list like a Since you say that you know the rules come down like I it and I was like no one else’s message me Libres and refreshing honesty is really effective in silence.

So it is it is because it just cuts through all that sort of like pretending you know that you’re not doing what you’re actually doing.

Yeah. It’s and I’m actually trying this taking it further as well for actually what I’m doing proposals aren’t coming at me thing and I’m going three prices at a price and I’ll go well I this is deliberately inflated because I know you’re going to negotiate me down. So I said to a client I said I just want the normal price and he was like no no no let’s play the game. That’s a completely local you know. If there is this kind of dance that we do that’s doesn’t really need to be there anyway. I kind of just make fun of it and just you know we’re all just paper at the end of the day we don’t have to

have this big pretense. And I think that’s the magic trick is that you don’t have to have to get through that.

Yeah. By calling attention to the elephant in the room kind of thing you supposed it and then it disappears. Exactly. Exactly. So let’s let’s go into more like history. You know elucidated a few sort of Trixie’s And if you will because we have like I said we have large you know audience comprised a lot of freelancers and this is the one thing I hear they get daily emails probably about this is like you know people I’ve heard you know prospecting versus you know positioning himself and all those guys stuff. But I think the best way when you’re starting out and the fact most people I’ve ever heard of doing anything service based starting out is they’re out

there outreaching to people and they don’t like to talk about that part because it came at the very beginning and sort of position themselves as some sort of dude who was like a magnet. But at the beginning you know they reaching out to people. So what are some of the best ways. Like you said you obviously use humor. You had this one e-mail that went for three years running. You know what are some of the elements people should be putting in their e-mails to make that connection with people that are very authentic where they’re only on the first person format.

I’ve used a very similar age now to get people as many job interviews as they want. Like that someone wanted to work in marketing. I had no experience but I got a job at a marketing agency and I got like 13 or 14 interviews and in an email I know there’s lots of tricks Nightbeat you know it’s got some humor in there and stuff. But it was honest of an 11 experience. They asked. Like I didn’t we didn’t pretend that I was these veterans they would be taking that chance. Well you get to mold me into the perfect employee so you can you can take your weakness put it on make it call it the elephant in the room or turn it into an advantage. Right. That’s a

huge thing. And then there’s other things like when you’re making an ask I always sugarcoat it. So one of my lines from the original now is. If you agree to meet with me for coffee or lunch or tequila shots and promise to make sometimes attaining your luck I might even wear a top hat. And you know I look at that is that there’s a formula for a joke that is called a triple and it’s basically obviously coffee that’s sensible. Lunch that sense looks killer shots. That’s completely absurd. No I was up against loads of agencies that I’ve got much fancier offices

ostensibly but I pastries. For. Staff. Being a fan of client lists you know that I had a lot more towards all that stuff as an advantage but then no one else has offered to take them for tequila where I get to night that is all they need to remember me for good or ill mostly for good. So you sugarcoat your requests and if it’s a phone call I’ll often say if you great a seven minute call with me. Just an unusual number. I will certainly do you know by telling you either the lamest joke I know or some random trivia about my hometown that you’ll find

online fascinating and it just makes that request that instead of it’s ending like a hard sell you turned into a low because the channel called e-mail is not to that every feature and benefit of the all is to sell the idea that a call with you are making is not a terrible use of that time and it turns into. And as I say I’ll give you some idea. You’re free to stay up. So with that instead of feeling like I’m going to be hard southcentral it’s like oh this is going to be a fun call and I might get some ideas for free. You know that and he’s made me laugh that at the moment you know you can see how that’s going to be far more enjoyable. And I might say yes to that request but I’m going to be grilled

by a salesman. So it’s been putting your cards on the table. Sugarcoating your requests. And then there are joke formulas that you can use that anyone can use so what is the trick. I just went through. There’s another called the triple reverse and I used this actually to get on the Kevin Rudd just as I started with I want to introduce myself in a way that showed I was interesting was he unclutter. I last I wrote ZEVALIN says and then immediately smile got a laugh and you see just winning people’s attention. So the way it works is you make someone smile and laugh and then you can put your little pitch in let me get down to brass tacks. Talk about your business man you

made him laugh again and you can do it or ask so nicely and you just keep winning someone’s attention with a little. Yes family doesn’t have to be laugh out loud funny it would just smack with the stuff that gets their attention. And I’m one that smiling if you think about it as they’re reading it they’re reading your requests while they’re smiling and laughing. They’re going to the mall. So it’s got a little grace period or for sale that you’ve created. And if people want specifics if you search for find the fairness of the hash tag hash tag send it on Twitter. The people at the stands the letters I used to send will scare the hell out of me. I didn’t want this message getting out. But

now it proves that it didn’t work so I started sending as a direct mail piece of research that I asked to expand the all say the exact copy and replicate it. Sorry if I rambled on a bit.

No no that’s fantastic exactly what we want to know. So you’re basically creating these little like almost patterned interrupts you get getting the norm like most people would say and that without those things in there so they just get this boring email it’s like pitching your services or whatever. But you’ve created these little pattern ups.

Like you said these which are love which smirk were the sort of little bits or does that you’re sprinkling in amongst the to you the important stuff.

Yeah I think that I’ve labeled it so I didn’t know that time an interrupt and tell you this. Yeah and as soon as I had the time I was like I know what I’m doing. That sounds like it was intended to be true. And I coined humor I just wrote I think it’s the best homage drops in science and so on I know staling remotely. And I’ve been asked the best first impression you can make and the other thing about this approach is it looks really personable even if it’s not seen. I don’t know why I’m saying the same mean out of the first name changing for a long time a just looks passable.

It looks like a one to one exchange even though it’s not just a way of writing that’s what that resonates. And the other benefit is he will respond and I’ll try to make you laugh or I’ll respond in the same informal style. So already you’re talking in a different way you’re not talking in business language. You talk a lot you know each other. That’s a huge advantage. People actually look forward to the cold that you’re going to have rather than just a grains.

Yes. Yes. No I think I think that’s yeah that’s a very important thing. It’s like this afternoon I think of the name of the book but there was a book that came out many years ago where the guy advocated being 100 percent honest at all times. Yeah. And he said that while that is incredibly difficult. He said that immediately when he was like that it freed up everyone else to be like that. And so that’s exactly what you’re doing in a way or you’re because you’re incorporating humor and you’re making people laugh and stuff. They’re coming back and it’s just more casual and more real.

They simply I think a lot of that and I use this especially to get in touch with for brands that was my thing I really wanted to work with big brands at the time. And. I think a lot of them I kind of liked that I wasn’t putting them on a pedestal. You know they are people and I guess they must get so many emails that you know scour that linked in profiles and find something that they got in common with them. I think people can sniff that like you know pretending that you know asking.

What I do like I can jog up on it.

I can imagine a scenario where you don’t start at once. I write it all that’s the thing I can talk about that subject line. I actually read some people that I kind of you know just like to be spoken to normally. And there’s like a bit of a slump. And I think panic people kind of like the airline business as well as like it shows a bit of daring and brazen. Yeah. Yeah. Shows some confidence not just in positioning there as well I might be extrapolating a way too much but it is something that. And I just like to say I can say that normally Yeah. It’s completely different to the same people that is really

petrified of putting a smiley face and a name out there. We got to this point where. It’s kind of like double lives on us. Why are we seeing this this way. Why. I think it might be a PR agencies that have in the last few decades taught this kind of double talk. I said that right. I don’t know what it is but I’m hoping one by one we can make this communication more human.

Yeah well I think there’s a lot of parallels to a lot of different sort of fields you know. I mean this is the same thing that I would think occurs in dating you know people are looking for the perfect thing to say to the member of the opposite sex to sort of unlock that conversation and get things started. It’s almost the same thing because they’re looking for look and say something magical where like the music comes on in the background here it goes to the side you know and you sweep a person off their feet or whatever works much better just doing kind of what you’re doing which is just being real and just talking like you would normally talk and just not putting putting it on a pedestal just saying hey what’s up is you know

yeah I’m just confidence.

I think people can detect when you make tentative and hesitant and not enjoying the whole exchange Why is this you know everyone’s going to like it. Like I didn’t get a response once and this was racing I I there’s this just this year where I got a reply saying congratulations this is the worst housing marketing e-mail I’ve ever received. Before I get even a reply a minute we sent a follow up saying but the irony is not lost on me that I replied You know it’s brilliant. See I think people are worried about getting those negative replies and my response to that is well if you sending call emails you are interrupting someone’s

day don’t respond at all. All right. Now what I want you say you’re going to get some replies like if you do. Right now my human mind you are trying you know in some humor and especially the depersonalise a lot more. You have a much higher chance of someone. I’m also. So for me it’s self-selection like I haven’t really silly things in front of me. I photoshopped a basket of kittens had babies. People have said Aren’t you worried that people are going to go. I’m not in it with him he’s playing a professional and for me it’s like now that that’s exactly the point it’s self-selection. It’s not about

opinion. I don’t really want to work with them. I have standards of my detractors I have standards. I just. That’s. And the boring people can come where they are basically boring.

Boring boring. That’s a good way to put it.

John what are some really people want to do want to get some teachable is of humor down. They don’t want to seem like a dog or a milkshake. What work or what should they be reading. We should look into.

Well first and foremost the group on Facebook called charm offensive and I’ve heard they’re good. Yeah yeah yeah they’re not that they’re not entirely I fly by.

And I heard you say a bunch of kids from a burning building so I guess allegedly.

Allegedly so that you can find me on the link. And John Buchan and. Charm Offensive daquiri Hey I’m actually going to start. As of today actually I’ve started writing on my blog Zouabi material on that. And you know something like I hope we are on the outside of my stuff. There is a great book I’m going to butcher the name now called the serious joke Writer’s Guide I think and it’s by someone I think it’s Juday is it is that sinister prices guide. I believe it is called and can get on Amazon. Really really.

Really the best thing is to watch stand up comedy or watch comedy more and it can’t be you know the more and more you watch it the more it creates those sort of you know punchlines. We’ll be calling the formulas. Well we’ll just be calm natural. Combined with you know going to like the charm offensive group and letting the sort of humor formulas just so you know I’m just writing more. I just practice writing. You’ll get better at it. So that book from Amazon joined charm offensive and watch more comedy and you’ll be able to get better writing than this disarming style show. Or just write my letter.

And just rip that up and change the references slightly. That can be a short cut.

Who are some of your biggest comedy influences.

Oh yeah I just it so as far as just like being really good with jokes. Jerry Seinfeld is just a great joke Strassmann. I like Bill Hicks. I like a lot. Bill Daksha pal Chris Rock loves those guys but also the writer Hunter S. Thompson in his book fair and I live in Las Vegas and he also has books of just these letters that he’s written and that kind of style because he was not think about him and so few people like this guy is the same person to everyone. Right. Literally it’s their mother that you know it’s

slightly different but pretty much the same person. And that’s only one that I know of. Like that. So check out his books as well.

Also he is to do one thing about Hunter S. Thompson I heard a friend who was like a Hunter S. Thompson like afficionado and he said that Hunter S. Thompson couldn’t actually hand up the books of like Hemingway Afghanistan.

Yeah. Yeah you say you got fired for typewrite he a copying got a typewriter.

Oh yeah just look at there’s a great video online for people who want to go look. I think I think it’s all a bob and you where are you. I think it’s Conan O’Brien is out there visiting them when he was still alive when they’re shooting off cannons or something.

Or does it actually get a good idea. Great line. I just remember it is a formula where he’s I think he’s one of the universities and he said I hate to recommend alcohol drugs insanity but it’s worked for me. Another two or of us boy go.

That’s awesome. I really want to thank you for coming on the show. John you’ve been a pleasure to talk to you. Was a very funny and you should do some stand up.

I’m going to keep fighting and I’m going to do it again and I want to say I would love to say some stuff from me that talks. Well the magic and how it relates to coffee I’d love to say that.

Yeah I think I think I’m willing to say we both got our homework cut out for us. Yeah yeah. Likewise I was going to see oh I know where you’re performing next John. And yeah real pleasure having you on the show I wish you the best for people you know charm offensive. Of course what was that hash tag people looking for.

And the fire is actually I found the ferret and you’ll see a few people at scanned that last are in and say hello.

Excellent for everybody else. That’s the route for this week. We’re back again with another exciting guest next week. Until then.

The post Episode #180 – Jon Buchan On Cold Emailing Strategies To Make People Open, Read and Reply. (Even Massive Brands) appeared first on Drop Dead Copy.

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Jon Buchan’s first cold email… a bulleted list of his skills… landed him his first digital marketing job. When word of mouth referrals dried up after a while… he realized he had no way to gain new business. Jon Buchan’s first cold email…
a bulleted list of his skills…
landed him his first digital marketing job.
When word of mouth referrals dried up
after a while…
he realized he had no way to gain new business.
So he did what “every Brit” does in that situation.
He got blind drunk and in the fog crafted a cold email to send
to prospects.
What happened next was shocking.
Large corporations like Hewlett-Packard, Red Bull, Symantec and more began to respond.
He’d get replies like…
“My client sent me your spam email and we’d like to meet you to discuss opportunities.”
He used the same types of email to land people endless job interviews…
to get himself on podcasts…
and now he’s started a rapidly-growing Facebook community.
Listen to this episode as Jon teaches exactly what he’s writing in his fabulous emails.
B2B doesn’t have to be boring to boring communication any longer.

In this episode, you’ll discover:

* Use this rapport-building superpower to forge new relationships and create uniqueness.
* How stories endure…the PR savvy of dead celebrities.
* 3 foundational formulas to break through and stand out. You’ve fallen “victim” to these yourself…every day…without putting it all together.
* Weaknesses become towering strengths with a few simple words.
* How to express yourself and have reams of new clients thank you for it.



Mentioned:

* Jon’s “Charm Offensive” Group
* Charm Offensive
* Samples of Jon’s emails on Twitter
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan:Hey everybody we’re back for another edition of the podcast. I’m David Allan for makewordspay.com – the host as per usual and we have a very exciting guest on here today because I think this guy for lack of a better term really gets it. He is a specialist in cold outreach. He’s really a copywriter in disguise I don’t think he’d really like to be labeled a copywriter and he’s really taken humor and sort of infused that into marketing practices to gain new clientele. And I’m probably going to butcher his name but John Buchan welcome to the show.
Jon Buchan: Thank you very much.
David Allan:Well welcome to the show. I think this is really good because I learned about you very recently and I loved some of the things you had to say. I read some of your read posts and so forth from the past and I think you’re just going to have a very exciting thing too because a lot of freelance copywriters which you know is a big audience. They’re not really sure for for a good chunk of time like how to actually go out and get clients. It seems to be a real big stumbling point. So maybe take us back from the very beginning before you got into all of this what were you doing and how did you end up here.
Jon Buchan: Yes. Let’s see if I said I did come back so I’m always being in business. And I had a lot of business. And after a few years decide how I wanted to move to London and work for digital marketing agency. That was actually probably my first cold email just thinking about it. I’ve not said this before but I just sent...]]>
The McMethod Email Marketing Podcast 29:48 Email Marketing Podcast Episode 152
Episode #179 – Bruno Domingues On Using Facebook Groups To Build Your Network. Generate Leads And Sales Now Through Listening. https://www.dropdeadcopy.com/episode-179-bruno-domingues-using-facebook-groups-build-network-generate-leads-sales-now-listening/ Tue, 17 Oct 2017 12:00:16 +0000 https://www.dropdeadcopy.com/?p=4301 https://www.dropdeadcopy.com/episode-179-bruno-domingues-using-facebook-groups-build-network-generate-leads-sales-now-listening/#respond https://www.dropdeadcopy.com/episode-179-bruno-domingues-using-facebook-groups-build-network-generate-leads-sales-now-listening/feed/ 0 <p>Bruno was in IT when he was 18. At 19, he was freelancing and making an easy $3500 a month. Seeing that the web was the next frontier, he dove into web design and landed a job with a big agency. In 2004, he opened his own company in the UK. He had taken on […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-179-bruno-domingues-using-facebook-groups-build-network-generate-leads-sales-now-listening/">Episode #179 – Bruno Domingues On Using Facebook Groups To Build Your Network. Generate Leads And Sales Now Through Listening.</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
Bruno was in IT when he was 18.

At 19, he was freelancing and making an easy $3500 a month.

Seeing that the web was the next frontier, he dove into web design and landed a job with a big agency.

In 2004, he opened his own company in the UK.

He had taken on freelance clients while at the job and parlayed that into a lifestyle many would envy.

He traveled, partied, and relaxed and enjoyed life while continuing to grow…

working a scant few hours a week.

Seriousness again took hold a few years later when he tried to continue to grow but found he was lacking.

He saw other agencies charging huge fees but couldn’t find the path for himself.

He knew he needed some training and though it took a year, he invested.

That was his introduction to Facebook groups.

What Bruno has done and discovered will put real money in your pocket if you follow his lead.

Buckle up.

In this episode, you’ll discover:

  • How to decide on what courses to invest in. Bruno took the simplest, “sure-fire” way.
  • 3 dirty tricks your mind plays on you that prevents you getting the help you need today.
  • Clever ways to know if your Facebook Group efforts are working.
  • How the truth about “pregnancy” is holding you back from success.
  • An ingenious strategy for winning the game of “promotion day”.

Email Marketing Podcast Episode 179

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody We’re back with another edition of the podcast. I’m David your host as usual. We have a very interesting guy on the show today that I’ve been following for a while.

His name is Bruno Domingues I believe and if I’m pronouncing that right. And one of the things I wanted to have Bruno on the show today to talk about this is a very interesting sort of lead generation techniques by hanging out in people’s Facebook groups that have his ideal clients. And on commenting and so forth and generating leads that way he’ll have much more to say about this. Bruno Welcome to the show.

Bruno Domingues: Thank you David. Good to be here.

David Allan: Yeah it’s fantastic you’re in Lithuania. You just told me off the air. Going out living in the Nomad lifestyle. It’s good to be able to travel and work remotely as I do myself it’s fantastic. Now let’s take it back. Where were you born. How did you get into all this. You know online marketing and so forth.

Bruno Domingues: Online marketing? I’d say I went from all my early years I was working in I.T.

So I started by working when I was about 18 I went freelancing pretty quick by the age of 19 I was making about three in the house thousand a month already. By then I signed this I realized that web was the future rights of Web sites and all that. So I changed from IP to web. I went for four years in the big agency in Holland. So I was living in Holland for four years there. I learned all that in it. And after that I opened my company so that was in 2004 when I started the business I opened in the UK and then went which was where I thought it was the best place to open.

At the time. So when you were doing I.T. were you doing like I was just freelancing kind of stuff too.

Yeah mostly freelancing.

I actually had agency that just called me and say I have a new assignment for you and they will be usually like a three month assignment six hours a day or four hours a day and was really well. Some of them those like quite good and I had my own clients as well. I built computers I stole software it gave technical support. All of those things at the time and that which required me to be physically present there. Right. So I couldn’t actually travel and do it because I couldn’t do it remotely.

So once I realized that was like I loved what I did. Clowns were awesome. And I I found very quickly that people are usually very valuable because everyone gets their computer fixed and they want it fast so they want to keep on good terms to the right people. You know what I mean.

Oh yeah I I can relate to that certainly.

But once I realized I needed to be free I wanted to be free to travel the world around the world from anywhere and that’s where it can be ideal going into web development. So I went into that in 2000 and 2004 and that started the company. Meanwhile at the same time a remarkable online marketing comes along with development Web sites as well as basically are building cells for those rights that you need to send traffic to it. So it all went from there. And that started my digital marketing agency in 2004. I had already clients because I’m like one of those guys who are always busy and I never rely on just one thing or like thinking when I leave my job I’ll start

looking for a. I never think like that. I think like I get plans while I’m on the job and I only leave when I already have so many so much work to do outside. I just can’t handle it and I need to just go on full on. So by the time I started my company within two months or so I had already had enough clients just go on full time getting on the business. And then with that I started doing the line marketing side which was mostly Google on the words at the time. I started traveling as well so I don’t you know I was in lots. I’ve been traveling all over the place and my friends Silex and Berwick’s Switzerland. I’ve been everywhere in Central Europe. The center opened

in Eastern Europe I started to Lithuania Estonia Latvia. So we know this over the years I grow the business slowly but I was mostly traveling and enjoying and working maybe two or three hours a week sometimes and just relaxing enjoying life and learning. So that was that and only recently like in the last few years that’s when I started up as enough of partying and traveling you know. Let me get serious on this and start very seriously. So that it was about maybe two years ago I tried on my own. Initially I thought well I’ll That’s what I can do. But I found that I needed training really on sales sales training right positioning help as well to know how to

position the office because I just thought it was working very well because when I tried to increase my prices and I just couldn’t find a good way to justify I knew other agencies larger agencies were doing like insane prices like 50000 other thousand. But I had no idea how to do that. So this was part of the training I went through to understand how to do it. And once I got through that that’s when I found Facebook groups last year in August that Soval again one of the issues I had in digital marketing is when I go if I want to go out of my area it’s extremely expensive because most of these big brand agencies spend tons of money on

branding which means they take the top positions they pay like 15 15 or 20 dollars a click which is way too expensive for a small agency to afford. So that made really hard and I wasn’t sure how can I market my own area because it’s all fake.

I mean if I go and do as you know all the big agencies spend maybe 100000 someone in marketing will easily beat me because it’s the way I can beat them. And it’s like you know it was really hard and that’s when the first book groups came along and it really solved that problem for me. I mean since then I haven’t had any more problems finding clients because they even come to me now. So it’s like completely changed the whole face of marketing online.

So when you said you went through training you know. Was that. Did you go out and get courses or die.

I invested $9000 in the course and that was the best course I could find. So I did some research found made sure that was really the real deal. No it just took me a year to join before I joined. That’s what I like most of. We are a bit reluctant in investing on training because we’re not sure it’s the right thing. We are afraid we get scammed sits right on. And then we’ll be 100 percent sure it’s really going to solve the problem we have. And I mean it took me. And then again we went to try and do it on our own as well because we think we can get there on my own. So I tried that and it didn’t go that well. So I managed to increase sales by maybe 10

percent in the course of a year and that was like a huge screw up. So I.

I like it is a joke folks. I have to like to think to myself and keep an open mind take a look at this talk to myself like this.

Listen I’m not getting anywhere with this. I mean trying to get it on my own all this time. So it’s time to take a different approach. Right. Right. You keep trying the same thing you always been trying you’ll end up getting the same thing you know but always been getting. If I wasn’t able to grow this for her on my own means I need help finding help I have to really think it’s terrorism the best. So that’s when I decided to do that.

That was a mentorship or was that just a straight course was a coaching program with their ship was altogether Do I give a shout out to anybody.

Well you know who is a wrestler.

Of course he’s a good guy right. Yeah.

So our early on was actually far better than I expected. The training when I initially went for it I thought it would solve my positioning and my self-training had far more than that and they had the introduction of the Facebook groups which I didn’t even know they existed almost. So that was the first place he heard about it. Yeah it was the first place I heard about it. And once I realized I went within the groups initially I like let me see what the hell this thing is. You know like what happens in here. Most people go into groups and they already think let me sell something you know obviously for me it was like a strange creature and I wanted to explore and see what it is what it was how it works and for me

to understand how it works before I actually take action and do some venture because I don’t want to make sure when I do something I do it right. I don’t screw things up. So that’s what I did when I started talking with people participating and answering posts. And because I wasn’t trying to sell anything it’s worked really well. People started think gaging start coming to me I think my best friend send me a PM asking some questions. Some of them came and tried to sell me something and I was so open minded or like really relax like let’s see what’s got what happens. For me it was like a study. I was almost doing to study to understand how it works. And once I started getting fat once I got like a first two clients I started realizing

what how like this is like all these people here a lot of them are like potential clients. And that’s when I realized the potential of it I was like holy crap this is like awesome. And I went on Google sheets I spilled a little Google ship as a template just for me to put in engagements and that all came to me. What did I speak with or were like potentially a client so all that so I don’t forget to follow up because that’s one of the hardest parts is to follow people up. And if you don’t do that then you lose out on opportunities. So I started feeling that I started putting in. Where did I post on what results I got from the post. How many people came to me with that post etc. and with it I started getting

a good feel of work would I find the customers I needed. And then I started following on that. So on the first month I made the ball maybe ten twelve thousand extra. I used to make just from that. And I was still a bit unsure about what to sell Exactly. So I was just offering like the Google ads campaign set up on running Google advertisements for businesses. So I was doing that in the beginning did a few sites as well but mostly people were looking for marketing. Most of them because I wasn’t trying to sell them it may also make it different so they actually approached me and they did a book about their business and I was just interested in listening about what they have to say rather than try to

talk about my own business and actually avoid talking about my own business because I realized that most people just want to talk about their own stuff. Yeah. And the fire is very smart very smart. I’m just another guy who wants a lot of his own stuff. Nobody is going to give a crap because it’s so common. But what I notice is everyone wants to talk about their own stuff. And if I want to get the customer first of all I need to listen I shouldn’t be talking I should be listening. So that’s what my perspective on it. And I just did that. Just listen the people love to talk about their stuff that for me is nice. I met so many interesting people.

I made the joint ventures I did all kinds of business with its my good friends as well. I mean it’s really amazing. It’s a very interesting community. So when you have that open mind and they’re just not trying to sell you understand the full scope of it because zero. Like they say your network is your network. Right. This is a very common phrase and this is very true of the contacts I made are extremely valuable right now because I have contacts now with celebrities with influencers. I have many of them are my Facebook friends and some people I didn’t even imagine that would ever really really mean able to connect to like or be close to their in their circle. And that’s like really at that level people like Robin Sharma I

never thought I would be able to actually up with each other.

I mean that’s like also where you were all that on that level of Gary Vaynerchuk or Ryan Sharma with are the top guys in the world on what they do it’s like your perspective changes it starts to see how that world works. So that’s when it shifted from finding just below inside where are you looking for your ideal clients but where are your ideal kinds are like the small Reiger or normal business you know the small business school nor your ideal clients become like Mastermind on there is influence or celebrities. That is a completely different game. So when you get to that point the common objections you have when you’re selling

which is usually it’s too expensive I don’t have the money. I’m not sure if it’s right but when you’re talking with an influencer or someone on a level they don’t have the kind of objections they’re really smart they know what they’re doing they know what they want and they have the money. So it’s like it’s no problem really assailed that level takes maybe 25 minutes into a phone call and there’s like it’s 4000. OK let’s go.

I said OK let’s go. I had one of 42000. Let’s go to those lights. And I was like whoa is it possible. My head was like this is the fun filled.

How is it possible that before I couldn’t even I would I had to be like three or six months chasing a potential client to get the 4000 sale or 6000 sale. Right now I’m like I’m making sales of that level. So it’s like Fort Bliss number two. So I say so what were you selling. You charge $42000 for him. I don’t have anything at $2000 so my minimum I have is four thousand. So I have different offers which are the first group training is one of the first. So it depends on what the person. So I do recall where it talked about. They tell me about their business what their goals are and then I can see if I can help them on what’s the best option for them in

terms of course to go. How should we address it. And a Facebook group is the right way to go or how exactly will it work with them. So that’s one of the parts. And then you have the ads setting up and managing the campaigns Google Ads managing and setting up and building those funnels.

This might lead to four main things I’m doing right now so that people people are probably listeners to this are probably going to sit there in rapt attention if I don’t ask this next question they’re going to be like why didn’t they ask this question which is what actually what did you charge somebody $42000 for.

Oh that was the whole package was the Web site the Vollmann the other Web site a whole thing a little old man was the ads included. But that person asked me something nobody asked me before which was 12 months support as well. So it was all together in one package. They actually didn’t do the price it just told me to listen I have my budget for a thousand. I want you to know this is how it’s going to be played.

I’m going to play first month this second month this third month this is the payment plan. This is how it’s going to go. This is what I want. I knew exactly what they wanted it was all planned out. So like I said I just had to say yes or no.

It’s a good position to be in.

How is it surprising. I mean that’s the thing. When you get out there and you speak to a lot of people you get things like that happening because it doesn’t happen all the time but it happens like once in a while you get surprised you get sick. I mean I got surprised when I was I just do the posts on my timeline about my program when I launched it and had someone they wanted to promote it to their audience and they did mailing to his audience look up Neal maybe 100 leads although I didn’t know it was going to happen. But if I hadn’t put it out there it wouldn’t have happened right now. So that’s the main point. If you don’t actually go and participate and enjoy with people nothing happens.

It’s true.

Now did that require I mean maybe it’s hard to step out of yourself for a second you know because everything I know for me when things happen that’s kind of like retrospectively you’re kind of like oh yeah this is sort of how it went. But at the time did you realize like when someone’s offered you like you know a deal for a $42000 sort of dictating the terms. Jane you’re kind of like sitting back thinking oh my god this is amazing. Does that require a shift in your in your mindset.

Like where are you ready for that or were you like I can’t believe this is happening or I wasn’t ready because my mind set shifted shifted around in August about August or so I made my mind my preparation was I need to keep an open mind and not make a big deal out of anything right. I mean so it’s like whatever happens chill cooled down then it’s normal. I just think it’s just normal.

You know like I said I don’t make a big deal because I really put a lot of work into making sure my emotions don’t get in the way of business. And it is really critical for me. Like I don’t want to get emotional about anything and I want to be sure that they execute and make sure things happen. So if I’m helping a client sometimes the client makes it complicated and it’s going emotional and I have to put him back in his place like I forget their emotions focus on this is what needs to happen to all the problem and sometimes that helps because people get emotional all the time.

That’s true. That is very true. Now OK let’s go back to where like when you first invested in Russell’s course and he said it took a year you know. And he said you know when you were trying stuff out on your own and then you sort of came to that breaking point where you’re like I need help you know.

So it was an event something that they all just took the call and I spoke with them. And when I took the call I didn’t actually really I decided that that was going to join. I wanted to talk with them and see if what they had was actually going to solve my specific problems or get me what I thought I needed at the time. That was it. During the call that’s when the the the rest of the breakthrough came in I realized like I mean it was time to get the action and do it.

So it was basically before that. Do you think you’re sort of just where you just kind of. You just don’t know quite what direction to go in place.

Yeah I think it was more like you’re always waiting for the right moment to realize is the right moment never really comes over. Right. Right. So that’s kind of what they say about having a baby or something like that there’s not very readily plan it’s very rare that someone plans to have a baby cry like let me plan I’ll have a baby in two years from now on my birthday.

But yeah I mean it just happens and you deal with it then you actually end up realizing it was one of the best things that happen in your life.

And I’ve seen it happen a lot with all kinds of stuff like single moms I’ve seen single moms the same right at the beginning of the leg is the end of the world if they’re going to be a single mom or dad. Turns out it isn’t and they actually love their kid and they’re happy. GM insists things change show when you think of the decision to actually act and change your life after you get used. It’s scary at the beginning so you get a bit scared at the beginning when you do it but once you get used to it it becomes natural and then it ends up if it was a good decision ends up being like the best thing you ever did in your life. And that’s really what happens because we’re surprised.

So was it shocking to you how fast things moved once you sort of got that mentorship.

Yeah it was it’s kind of less explained like scary in a way but I didn’t let my emotions get in the way because just an execution like what needs to happen then. Wow. How and where and just focus on getting things done. And that didn’t leave much space for me to get on the fears even though I still have like the friends everyone has like when something goes wrong or didn’t get in there like second guessing yourself like maybe I’m not that good you know like and they’re pissed off at themselves. But then if you manage to fix something everything’s good again. You know those rollercoaster going happens and every obstacle you get is started the second guessing and then the solve it and everything is fine. So I went through all of that but I tried to

maintain just execution then still offering emotional things or any like making any judgments.

So you just did you seek out any other resources for that in particular.

Or were you just evolving as a person was evolving in all senses so I was improving the level of service level of solutions I offered not to be just something that I sell and that’s about it. It’s more like I have to make sure that my clients get that outcome. This is a question that comes a lot when people want to join my program and ask me how I like. How long is it the program is. Well it’s thing is there is no how long because some people might take longer or there’s less time. Depends how good they are depends on how much time they have depends on all the factors and there’s no way to guess it. So the only thing I can do is like the wind switch it’s my job to make sure you get to your goals. So you define your

goals and then it is until you get to your goals and that’s about it. So I’m there for them until they get to their goals and that’s ends of the story. And that’s basically how I do it because that’s really the only way that makes sense to me. So I’m offering an outcome not a service. Before I used to offer services before I did the training I was more than just selling a service. So now you’re saying the outcome now is more outcome based. Yes.

And had you gone through Gigantes I know Russ offers like sales training and stuff as part of his Thanks. You know have you gone through sales strings and stuff like that before.

No it was my first time ever. Three of us and of course ever was my first paid course. But you went on and you pushed all in. Yeah I mean it just gets better and I just went through it looked like it was the right thing to do. And I thought like if I go for a cheap thing it’s probably not going to work.

So I wanted to go with the proper thing and make sure that I get the support I’m in many of our God like you that it was really good. You know before I joined initially I thought it was just us alone doing everything right.

Right.

And then once I joined I was like all the crap does all these coaches and stuff like this just so I was pretty impressed by that and I thought awesome awesome.

So now you learn about Facebook groups. Are you going in there like he said you are. Because it seems to be your kind of process.

I’d like to research you like to dig in the stuff and know a lot about before you start up. You know go all in you know. So now you’re in these groups just seeing these conversations and I’m starting to realize that there are you know of course you’re going through the course of the same time on what you know are you starting to realize I know that you know these are my clients there all these people and some of these groups and then you know what sort of led to your coming up with a. Was it just sort of organic you decided I know about this. I make a comment and then people started to be you know you exchange ideas.

I tracked everything so I know exactly where I was getting leads from. So it wasn’t like I was guessing or something.

So everything that happened I put it on the Google sheet and I know what was coming from where what their income level was. I know everything about them pretty much. And with that I can see where which groups were the ones who had the best best results. Where did I get the customers from and from there. Then I just you know you take a conclusion so you look at OK most sales coming from this group once this comes from this group. I’m getting it a lot easier to get everything out of this group. So this is where I’m going to put my efforts. Pretty much that’s as. No guessing at all it was just like numbers and the numbers tell me where to go.

So at that point when you were like did you start to think back to the beginning or did you strike it right from maybe the second week it was like this the first week. I remember it very well I had just on the first week I just went on with some comments that I wasn’t expecting anything I just let some comments just to explore a bit.

And I went back to my normal life. And so I started getting like all I think was over the weekend I the comments on Friday or something like that. And then over the weekend there was about Sunday or Monday and then I went to like got all these people come in from that what I did on Friday. I mean this is pretty cool. So I felt like let me just see what happened that night when I read the numbers I looked my on my PMS the My sister had a friend request about like there’s like 20 people already. So I thought this is really very good. So I started to track I thought this is where tracking was the first thing I thought there was this is we’re tracking. I said up Google should put everything in there and every single person of the BME I put it in there their

name they’re linked to Facebook profile and what kind of business they have. So I usually check their insurance or check for that or any links they have when they put the States. Like I talk with them yet. I spoke about it to get back with them or what happened. So did all that tracking. And then I started testing different polls different engagements to see what happened. I was more like one no. See what happens. RAZ I know now that I’m a different level I understand this is actually what happens on the high level as well influenzas do this all the time. They try different things all the time. Things get old really quick. So if you’re doing the same thing that everyone’s doing is not so interesting. So you’ll see a lot of that people trying different things different approaches

different crazy things and they do that a lot that’s come on in social media.

You know if you have advice for people that are out there they’ve never you know gotten any leads on Facebook groups so probably they may hang out in a lot of Facebook groups. But they’ve never really generated any leads. What sort of advice do you have for people who are maybe rethinking this. Listen to this. Nothing black on Facebook groups no one’s ever PM me ask me what the hell I do or whatever. You know what. What sort of advice would you have for them.

The best one is on many of the groups there are promo days where people go and promote their stuff. So what is. So when most people see the promo they do know what they’re thinking they’re thinking I’m going to post the link to my business and talk about my business and what they are. Thing is everybody is doing it so nobody cares so much or so. So it’s that instead of doing that you actually reverse you’re like thinking OK there’s all these people boasting about their business. No look at that. That’s awesome. They’re actually doing your work for yourself right because now you see. Yeah they’re telling

you if they’re a good customer for you or not I’m in fact damn that’s not how we think Bruno.

I love what you do then. What do you do next. You see their promotional post to reply to their post and ask more about their business of course because they get that they’ll be like oh these guys you know maybe a line maybe is interested about something that could be you and then you get to talk about their business. No I mean anything can happen they might have a lead for them you might know someone who knows them that is useful for them whatever. Just keep an open mind and talk with people like people so people buy from people as they say.

Man you’ve given a lot of value today. I have to say apparently you’ve been dropping all sorts of great content from people a lot of actual little tips. If people want to get a hold of you what’s the best place they should go and get a hold the call that can come on my Facebook group for example.

Right. You might want to name that. Missing here. I just get the right name and I’m in the group as well so yeah. So it’s it’s like if all evolution generate leads on Facebook groups without advertising and your Facebook profile Bruno Domingo’s actually have more more of these actionable content on my group as well. I posted a few. I had one several ways I leverage Facebook groups to increase my reach. We’re talking about all these different ways to get it. Awesome awesome.

You’ve really delivered here today and I knew I knew you would I could just tell by the kind of person you were in the way you were making comments and stuff and after following you for a while I’m really glad you made the time to come on the show.

My pleasure. All right man. And everybody else hopefully will have somebody you know as insightful and live delivering as many actionable tips as Bruno did next week on the show. Until then.

The post Episode #179 – Bruno Domingues On Using Facebook Groups To Build Your Network. Generate Leads And Sales Now Through Listening. appeared first on Drop Dead Copy.

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Bruno was in IT when he was 18. At 19, he was freelancing and making an easy $3500 a month. Seeing that the web was the next frontier, he dove into web design and landed a job with a big agency. In 2004, he opened his own company in the UK. Bruno was in IT when he was 18.
At 19, he was freelancing and making an easy $3500 a month.
Seeing that the web was the next frontier, he dove into web design and landed a job with a big agency.
In 2004, he opened his own company in the UK.
He had taken on freelance clients while at the job and parlayed that into a lifestyle many would envy.
He traveled, partied, and relaxed and enjoyed life while continuing to grow…
working a scant few hours a week.
Seriousness again took hold a few years later when he tried to continue to grow but found he was lacking.
He saw other agencies charging huge fees but couldn’t find the path for himself.
He knew he needed some training and though it took a year, he invested.
That was his introduction to Facebook groups.
What Bruno has done and discovered will put real money in your pocket if you follow his lead.
Buckle up.

In this episode, you’ll discover:

* How to decide on what courses to invest in. Bruno took the simplest, “sure-fire” way.
* 3 dirty tricks your mind plays on you that prevents you getting the help you need today.
* Clever ways to know if your Facebook Group efforts are working.
* How the truth about “pregnancy” is holding you back from success.
* An ingenious strategy for winning the game of “promotion day”.


Mentioned:

* Bruno on Facebook
* Bruno’s Facebook Group
* Russ Ruffino’s Clients On Demand
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody We’re back with another edition of the podcast. I’m David your host as usual. We have a very interesting guy on the show today that I’ve been following for a while.
His name is Bruno Domingues I believe and if I’m pronouncing that right. And one of the things I wanted to have Bruno on the show today to talk about this is a very interesting sort of lead generation techniques by hanging out in people’s Facebook groups that have his ideal clients. And on commenting and so forth and generating leads that way he’ll have much more to say about this. Bruno Welcome to the show.
Bruno Domingues: Thank you David. Good to be here.
David Allan: Yeah it’s fantastic you’re in Lithuania. You just told me off the air. Going out living in the Nomad lifestyle. It’s good to be able to travel and work remotely as I do myself it’s fantastic. Now let’s take it back. Where were you born. How did you get into all this. You know online marketing and so forth.
Bruno Domingues: Online marketing? I’d say I went from all my early years I was working in I.T.
So I started by working when I was about 18 I went freelancing pretty quick by the age of 19 I was making about three in the house thousand a month already. By then I signed this I realized that web was the future rights of Web sites and all that. So I changed from IP to web. I went for four years in the big agency in Holland. So I was living in Holland for four years there. I learned all that in it. And after that I opened my company so that was in 2004 when I started the business I opened in the UK and then went which was where I thought it was the best place to open.
At the time. So when you were doing I.T. were you doing like I was just freelancing kind of stuff ...]]>
The McMethod Email Marketing Podcast 28:24 Email Marketing Podcast Episode 179
Episode #178 – Rohan Kale On Building A Company One Relationship At A Time. With Clients And Collaborators https://www.dropdeadcopy.com/episode-178-rohan-kale-building-company-one-relationship-time-clients-collaborators/ Tue, 10 Oct 2017 12:00:58 +0000 https://www.dropdeadcopy.com/?p=4291 https://www.dropdeadcopy.com/episode-178-rohan-kale-building-company-one-relationship-time-clients-collaborators/#respond https://www.dropdeadcopy.com/episode-178-rohan-kale-building-company-one-relationship-time-clients-collaborators/feed/ 0 <p>In India, it is customary to work 12 or 13 hours a day. A year and a half in, he knew he couldn’t sustain that. Wanting to make some quick cash, he became acquainted with the world of… gambling. Six months later he was in deep debt and had lost his entire savings. He even […]</p> <p>The post <a rel="nofollow" href="https://www.dropdeadcopy.com/episode-178-rohan-kale-building-company-one-relationship-time-clients-collaborators/">Episode #178 – Rohan Kale On Building A Company One Relationship At A Time. With Clients And Collaborators</a> appeared first on <a rel="nofollow" href="https://www.dropdeadcopy.com">Drop Dead Copy</a>.</p>
In India, it is customary to work 12 or 13 hours a day.

A year and a half in, he knew he couldn’t sustain that.

Wanting to make some quick cash, he became acquainted with the world of…

gambling.

Six months later he was in deep debt and had lost his entire savings.

He even had to borrow money from his parents.

Deteremined to make his own way he took out a student loan and decided to finish his degree abroad.

In Germany.

It took him three more years to pay off his debt and student loans after he landed a job with Daimler.

Determined to start his own business, he spent two years pondering an online course.

He even talked to past students.

Taking the plunge, it was only 6 months before he quit his job.

In two years, he has built an explainer video company with 15 collaborators…

and freed himself to work and travel wherever he wants.

You could do the same by following his simple process for starting, growing…

and finding the right people.

In this episode, you’ll discover:

  • The real reason Rohan had to get out of the corporate world. Is your work having a direct effect on these?
  • How to make a small fortune by reaching out on these two platforms.
  • A “dignified way” to get started selling your services. (Hint: It’s not “free”).
  • One business-growing secret to ensure you’re working on the right projects.
  • How to weed out 70-80% of job applicants right away and find the superstar “collaborators” fast.

Email Marketing Podcast Episode 152

Mentioned:

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody it’s David Allan for makewordspay.com. I’m your host as usual. And we’re back with another exciting episode this time we have someone which could be very interesting I think because I don’t know if we’ve talked to too many people in this sort of niche and he sounds like he may be across the entire other side of the world and he’s going to talk about animated video work. And that’s one of the things that’s really interesting to me because I have endeavored to look you know it’s well known sort of in marketing that video of course is advancing every year. And also that the animated vs words and webinars and so forth are really have done quite well for people and commercialized. So let’s just jump right into it and welcome Rohan Kale to the show. How are you?

Rohan Kale: I am very well thank you for having me on, it’s a pleasure.

David Allan: Yes pleasure to have you on the show wwhere are you right now exactly?

Roahn Kale: Right now I am in Germany to the south.

David Allan: Nice. Nice. Now you do animated video marketing as I said and maybe we’ll start at the very beginning like we do we’ll all over again. Take us back. Where were you – where did you start where you come from you know and work as Way work worked your way all the way up through your stories we get an idea of like you know all the sort of bumps and bruises you took along the way to get where you are today.

Rohan Kale: All right. So I am originally from India and I came to Germany around seven years ago. So in India I was having a typical cliche I.T. engineering kind of job.

And I was there in one of the biggest companies. So. I realized that I wasn’t happy because it did culture did book culture. I guess it is like this you it’s very normal to work for 13 14 hours a day so looking like that for almost one and a half year I realized that this is not something that I want to do. I mean I was hardly 19 20 that died and I realized that this is definitely something that I cannot sustain over a long time. And I just started looking into ways to make some quick buck and I said OK.

I mean without having any goals. I was like OK let me have some quick money and then I can start something up myself. I don’t know a lot but yeah I was taught something for myself. So I was introduced to the world of gambling and then there’s word that the court I got shit started happening. And the yeah I mean but then I beat it off six months and then it began just as bad. OK let’s let’s go. Well let’s. I’m so glad that that stuff got so serious that six or eight months down the line I just lost all of my savings and I was in debt and I

had to literally borrow money from my parents. And that was that was such a horrible experience and it was a complete rock bottom for me. Then I started looking I just didn’t want to go to that job because I knew that this is not the right thing to do for me. So I started looking at the options. What should I do. One thing I knew for sure that I wanted to do my master’s I wanted to go abroad or be from India just to experience the outside world outside working culture outside culture and gender and that despair I decided to come to Germany. I mean most of the most of the people who wanted to do

masters who were from my batch everyone was going to America. I did want to do that to be honest with you because I was my back was against the wall. I had I did not have any money so I had to do to be a student lot to come to Germany. So when he was little a little cheaper option for us. That was that was one thing. Bless the industry here is pretty cool. They the ME is good. So I said you know what. Let’s go to Germany. Yeah. That was one reason. The second reason my ex-girlfriend she was she was German before me so I read it together and we said let’s let’s think that’s the best thing to do. And I love that

appear. But then when I came here in 2010 October it was all just it was a story I realized that I am like the lost boy in a complete and you would not like the like. Well it’s not like anything. Absolutely not think so that is that is that was like a clean slate I had to start everything from from the beginning. Let’s see. I do love the language. I did my school. I knew I had to put the hard work so I did that. I successfully finished my MBA and then I got a job at diablerie which is one of the best automotive industry automotive company. So I got a job there. I worked there for

three years. I was successfully able to finally pay all my twice student loan everything. So I was like OK I’m. OK. But then during this time I realized that this is not so much satisfying for me because it’s in my mind you have this big corporate culture. There are so many systems and processes and you want to get something through need so many preparations. And I did not see how my work was directly and flattering the customers so to say. And I said you know I just should look at something else. So I

know I said that OK I like the 5:26 now it’s really time to look into it seriously and decide that what I want to do it I should not just jump from here to there and again be unhappy in my next job. So I said you know just take a step back. What do you like. So I realized that something but I thought was animations and graphics so right from the right from childhood I said Is it possible to have a job or a business out of this. Right. Then I realized like wow ok. Like there is a lot of demand for this animation kind of deals. So why not just jump into it just try it. Then I learned a bit about animation of graphic

design. I really started liking it and I said I mean I started it it my my job. I got quite a few clients along at my job. I said you know what. This is definitely something that I can’t scale at. I look forward to. So I quit my job. Yes I am two years down the line with the 50 people working with me so life’s good.

Last year we brought that up rather quickly. Aha.

So when you were you know because a lot of people I think listening to our show they’re freelancers they want to be freelancers most freelance copywriting.

Now when you were at dimer and you started you know delving into animated videos and getting acquainted with stuff was you know any sort of saw that there was potential here. Did you sort of just take it as it comes and slowly build it up or did you decide you know at what point did you decide I have to jump off this and get serious about it.

I leave my job aren’t let’s say do two and a half years inside my job. I kind of had a feeling that OK this is not US I stay and I both think definitely and I should I should find out a way to get out of here.

So this is what I did. I started as I mentioned working Baddeley my eye. So to be honest I did not have any knowledge about online marketing and how to start a business online. So one of my mentors Mark is this name. So I got a course it’s called Secret Society past lives. I love it. I learned a lot about it that could be true. So it’s a very valid step by step course if you will. And this is where I learn about online marketing how to how to market your business your style how to do your Facebook email marketing basically all all the other

online marketing world. And this is how I stop it. I mean I could I could but just that goes because because I was having a job so that definitely supported me. Yeah I mean it started going well and this is this is how it began. More or less no.

Did you hear about that course just because you were exploring online auctions you were looking for something like that.

I was looking at two discours two years before actually and it was just a very random thought. I was not see just die. But then you keep getting these letters. And I thought it was pretty cool. I I definitely saw the potential and that the testimonials were great. I talked to a couple of people who actually did discourse and it really sounded promising and I so I was I was off to my it’s that you know what this is I don’t have anything to lose. I mean I at least learned something because I don’t know and I think so why not just try it. So that’s how it began.

And then two years. When did you do exactly jump into the course.

It was the start of the two years before so to do and a half years ago it started. The course started six months outside the course. I was able to quit my job because I got my first client which was a pretty big big deal. I mean $15000 I guess. I remember that was the first line that I got so I was like it to be that Gore self plus make some profit down the line. I got some clients here and there and it was sustainable.

So I said let’s do it right and sort of what ways were you when you got that initial client. What sort of ways were you. Are you cold calling people were you cold emailing people like what was your outreaching to different people who could be potential clients.

Right. So and actually I used two platforms. One is Google Apps and so cold calling sort of called Coleambally and I used link them. LICHTMAN As an amazing platform I think. OK. So all I had to do was let’s say make my profile of mine. So initially I. So I need to I had to get some credibility so I just offered my work for free. And just an exchange with Steve on the other. Right. So that is how I got some credibility and then I built an isotope site I started with really let’s say Laura deals us all. So look at that slowly scale. Trump there.

Right. You know who were the first people who took you up on those free deals with those like friends of yours were those people know off of LinkedIn who were those first people.

Right. So these were people from LinkedIn I might add. I just I just sent them out and I said hey this is a new company I’m starting. I would love to do a deal for you. Just in all just an accent for a testimonial I would do the vidio at cost. I can give it to you for free because I have my own expenses. They took it took me up on that. And that’s how it began.

Very interesting. Very interesting. And it only took you two and a half years to get to get out of dimer. Right. And so it’s an amazing amazing story. And you have 15 people working under you now.

So I don’t say I love you I say it with me because it’s so great that even if I’d say yeah right with me. So it’s almost like more about the animated nature of the videos.

Like that’s something I know it has done very well verging into sales in some way. Let me talk about a little bit about maybe you know because you didn’t really seem to have any background or graphic design or animation that you said. How hard was it to learn that kind of stuff because people I think of this notion that’s sort of a very involved process.

Couric I as I mentioned I knew a little bit of it but I just got better working with my team to be honest I knew that my expertise was sales and marketing because I just thought I was doing. That is what I started. That is what my job was so I was good at that. I was good at talking to people making a sale for example and then I knew that I had to at least basic about graphic design or animations. And this is what this is what I learned by myself. I let’s say updos my team members I will update do. I don’t know much about that but I would like your guidance as well. So it

was a really friendly kind of friendly nature of business. Let’s see. OK. So I built up my team slowly and I did yeah.

So you went out and sort of found an animator basically right. Right. Right. That’s a good that’s a good way to do it.

Say Yeah you know I mean it’s it’s always a step by step thing. I mean I just I found some I am not a good copywriter or rather I was not a good corporate. I think that I be right. So I got I just like this. I go out and I mean this like this I got graphic design just like this. I got a project manager. So it was all a collaborative effort.

And where were you reaching out to find people like this that you thought were of the quality and stuff to you.

So I started and I shall leave it up to work. That’s a very common platform up work or are freelance all these other platforms that I used at a be.

Right. Yeah I found it to be honest. It’s not that easy to find people that were there who you can actually work with. So you have to have an extensive interview with those guys get to know them. I got out if everything works. I think why is. So. So that was the big challenge. But I like my guy and I’m so happy about that we still like to add on our relationships. Relationship gets stronger and stronger every day.

Well that’s good. So the very first guy that you got who helped you with the animation aspect of it he’s still with you. All right. Excellent.

Maybe you have some some tips and stuff about you know because I think there are some freelancers we have in our audience the stuff I’m sure that are already established and but there’s still a solo you know Premiership and they’re looking to expand. You know maybe have some collaborative team that’s like you said. What are some of the ways. What are some the questions perhaps are some of the ways you noticed that the best people sort of set themselves apart. We knew we had a winner when you were talking to somebody.

All right. So this is what I’m just doing it it was actually taught and the course so many times what happens is. But I will post a brief about a joke for example. Most people just have a standard template that they copy and paste but in order to make sure that you have the let’s say candidate has a let’s say the brief very properly you with a sentence saying that OK if you have read this brief that the right word blue. Any other proposal is just an example.

So it’s really more like a hidden message.

Exactly. Exactly. So that kind of filters not just me on 70 or 80 percent of the people go.

For it yeah nobody reads.

No no no. I’ve been out. Yeah. Out of those 20 percent who are you and Manning you have a few interviews but then just give them a test project that people figure out if it’s working or not. I mean you might spend a lot of money from your pocket but just fine. But if you get the right lesson it is much more valuable in the long run. Definitely.

But yeah I’ve heard some horror stories interviewing other people about people they thought would just seem amazing.

They tested very well in the interview so to speak. But when the actual project was handed to them they just could not complete it. Right. You know so it’s an interesting sort of process of trying to expand the team.

I mean sometimes that happens. Most of the time so I think that people are not bad. But you are just your nature is not a much of it your ideal candidate so you have to say OK fine. Good luck good luck to you and I’ll go find someone else.

Yeah I think like Tim Ferriss you know of the four hour work week for our fame. I heard him talk once. I mean he said I think he called it the beer test. If he could sit down with somebody and have a beer with me you know if you felt like it was a possibility socially then you could probably work with them.

Right. Right. Exactly. So you have to be at the city level and you have to think have to be an artist let’s say doing things that they want. There’s some mistake in there you just out. OK. This is what was told to me I will just do this. So that’s that’s not how it works.

Right. So. Yeah. So you reached out to be a link to him you were called e-mailing people. Did that change at some point where it means you start get referrals or did your employer or their marketing practices to expand your client base.

Yeah absolutely. So again these platforms LinkedIn for example I was I was like a typical educated marketer just sending some spam let’s say. Right. And I realized that this is not the way to go. I just started building a lot of relationships that that kind of was the turning point when I actually had a shift that my aunt might said if you will. And I realized that. I mean you have to you have to lead by giving value and this is how it works.

I mean just think about it if someone comes and give you think that you are much more let’s say this broke it or C broke it is a frustrating process. Exactly so. So you just give something in return. This is how it works. And the more what I realized is the less you expect the better. So for example if I have to reach someone like that. So just just to get you how I work right now as the I decide on a let’s see list of product prospects for example. OK. I just set them up.

So everything has to be personalized and it’s really effective. Right. So you have to start up with my request saying that I really like your work and I think I mean I love your work and if you’re up for it I just got back and see how it could be useful to each other if they accept your set of A-plus as my. Giving them a lot of value. So if somebody is from the let’s see if someone has a SASCO or is you just set a few articles or a couple of articles you’re just anti-d’s at bitches which is let’s say a mistake and really do and just just leave it out and say hey this is what I think is would be

useful to you. Maybe if you want is some more information that I have if I can I can send it to you or we can have a chat if you’re up or it just isn’t on. I think I could actually help you a bit more so that people they respond better to this because it’s the very last thing that you think not the bulk spam that also the people spam. And so this is how it works I mean out of it went out of the text messages it just sent let’s say 50 percent people will accept because generally people do accept US allies. And out of these 50 if you let’s say that people buy from you which is

why people buy from you but the last 45 you are you’re providing the value so that that where there is need for your service or your product they will come back to you because you have Delap that kind of relationship. Moreover there are others that you get just like this plus this. It’s amazing. You can. I mean there are times when you just are sleeping and next day you wake up I have to represent a pretty cool life.

Yeah. It’s a good feeling. Yeah exactly. Exactly.

So you do and then you’re doing all this online. Of course your routine first through e-mail and stuff. Maybe let’s get it and that’s a very interesting process. So that’s the one you started use today. So you still do it that way. Correct.

Now maybe let’s get into some of the reasons why why animated video you know I post to you know live action or you or just word I guess you’d probably do words on the screen too but you know let’s get into some of the reasons why animated videos converge so well because it seems like in my experience at least and some of the guests we tried on they’ve been very beneficial Absolutely.

So as you know that attention our engagement is the currency right now when it comes to online marketing and people are short on time. But I would come to your Web site. They will figure out the shortest way to get a lot of information. And what better way than a 60 second video or saw this video. It’s probably a let’s see explaining the benefits. That’s that’s the that’s the crucial I think better. It’s all about using your service or using your service or product and it should have a clear call to action at all. Management definitely ought to be in. Are you trying to say all

these other things. These are the typical steps that you use for having explained or beat your beat because of but they can go why. I mean the vitality is not the thing that you can decide on. I mean if it goes right at it. But if it’s a means to your customer that they will definitely share with their their colleagues their their let’s say frontside or whoever is CEO is something that is affected by the media as well. And you get let’s say like there are more than 1 billion views on YouTube that people people have like 1 billion views on YouTube every day. So that is so much media

content that people are actually consuming. Right. You can’t use this video is on email like via email marketing you can use you’ll see this letter you can how that movie deals you can have explained Riccio’s that starting October upside down you can have epic kind of videos. You can have videos at each and every spot of marketing people will put to the deal. And that’s why we see that video is sales accelerating too. So if somebody is actually attracted by your video they will go and read the stuff on the site. I keep an analogy all let’s see what we killer. So if a 60 second movie trailer is

very engaging an intriguing idea or prospect maybe local They look at have watched that type movie and I sent him a hall. It’s the same way here. If they like they explain or they will go and ask for a product or a service that will for sure. This is very you got to have like a detail beat you it can’t last like five minutes diabetic’s because the customer or the prospect is already. What he is getting. So you have the attention of all that prospect. This is how that animation video is looking right now.

Well I like to think about it too is like you know if it’s just like a traditional you know it was not a video let’s say it’s just a traditional sales letter and stuff you. You know there’s certain ways that I write sales letters and stuff and cupper to to make sure people tune in to read. But I have no control when it’s in print. You know I have no control over the fact that some people scam you know some people go to the end and day they hit the high points all cost. But in the video generally at least the ones I’ve watched You’re kind of a captive audience. Right you sort of have to watch it from start. And there’s no control buttons usually and so forth so you’re in a person who’s made the video

or at least in other videos about has has full control over the sales process.

Absolutely. You’re right. So visually engaging media is important but as you mentioned that clip art the copy of the video is the most important but that’s the heart of the deal. And both of them combined together and it creates the real magic at the con which are happenstance.

Well I think you’ve given a ton of value here today. You do have a really intriguing story here.

You’re doing very well for yourself. I know your parents are probably happy and you know maybe if people want to get in touch with you what are some of the places they can get in touch with the role.

Sure there are two ways. There’s my website that’s w w w dot our college dot com. So our that’s the better we are Kayla dot com right so it’s arke a duck right. Or you can be in touch with me via LinkedIn. I am there. I check you regularly so it’s link that slide rule. Golly. Are you at a and a and e. By night 8.

OK I had to write a if I. Awesome man. It’s been a real pleasure having you on the show. You’ve dropped some real knowledge it’s interesting to hear your story from another part of the world too.

I think it’s a very interesting one and you’ve done some interesting things to get your grow your company to hire people to find clients. It’s been a pleasure.

It’s my pleasure. Thank you for having me. I hope I helped a few people out there.

Yeah I think you really have. And for everybody else of course next week we’ll be back with another exciting guest. So we’ll talk to you then.

The post Episode #178 – Rohan Kale On Building A Company One Relationship At A Time. With Clients And Collaborators appeared first on Drop Dead Copy.

]]>
In India, it is customary to work 12 or 13 hours a day. A year and a half in, he knew he couldn’t sustain that. Wanting to make some quick cash, he became acquainted with the world of… gambling. Six months later he was in deep debt and had lost his ent... In India, it is customary to work 12 or 13 hours a day.
A year and a half in, he knew he couldn’t sustain that.
Wanting to make some quick cash, he became acquainted with the world of…
gambling.
Six months later he was in deep debt and had lost his entire savings.
He even had to borrow money from his parents.
Deteremined to make his own way he took out a student loan and decided to finish his degree abroad.
In Germany.
It took him three more years to pay off his debt and student loans after he landed a job with Daimler.
Determined to start his own business, he spent two years pondering an online course.
He even talked to past students.
Taking the plunge, it was only 6 months before he quit his job.
In two years, he has built an explainer video company with 15 collaborators…
and freed himself to work and travel wherever he wants.
You could do the same by following his simple process for starting, growing…
and finding the right people.

In this episode, you’ll discover:

* The real reason Rohan had to get out of the corporate world. Is your work having a direct effect on these?
* How to make a small fortune by reaching out on these two platforms.
* A “dignified way” to get started selling your services. (Hint: It’s not “free”).
* One business-growing secret to ensure you’re working on the right projects.
* How to weed out 70-80% of job applicants right away and find the superstar “collaborators” fast.


Mentioned:

* Rohan Kale Animated Explainer Videos
* Rohan Kale on LinkedIn
* Teamwork Project Management Software
* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody it’s David Allan for makewordspay.com. I’m your host as usual. And we’re back with another exciting episode this time we have someone which could be very interesting I think because I don’t know if we’ve talked to too many people in this sort of niche and he sounds like he may be across the entire other side of the world and he’s going to talk about animated video work. And that’s one of the things that’s really interesting to me because I have endeavored to look you know it’s well known sort of in marketing that video of course is advancing every year. And also that the animated vs words and webinars and so forth are really have done quite well for people and commercialized. So let’s just jump right into it and welcome Rohan Kale to the show. How are you?
Rohan Kale: I am very well thank you for having me on, it’s a pleasure.
David Allan: Yes pleasure to have you on the show wwhere ar