Episode #40: AJ Roberts On How To HACK Into Your Prospect’s Brain (and make him buy more stuff)

by John McIntyre

AJ Roberts works behind the scenes for some of the world’s most powerful marketing geniuses.

His expertise has made him the go-to guy for some of the biggest sales and marketing events in the world….

…but even someone with decades of experience could afford break out of their habits sometimes.

One specific email that AJ sent recently certainly caught my eye and drew some huge results.

By interrupting his patterns, AJ managed to generate an tremendous amount of interest.

These techniques he’s perfected can absolutely unlock the secrets to engaging your list.

And… in this episode of the McMethod Email Marketing Podcast, AJ Roberts will teach his incredible strategies to email marketing superstardom.

In this episode, you’ll discover:

  • how to be successful at getting into your readers’ heads and breaking their habits
  • why it is imperative to investigate every possible approach to a sale.
  • how to increase conversions by walking the reader through each phase of the email
  • how AJ achieved a 100% conversion rate on an email with only two sentences.
  • the power of CONTROVERSY and how pissing your audience off can often pay off in dividends.
  • how to treat your audience with respect without kissing their ass.
  • the importance of a conversational tone when communicating with your readers.
  • how small changes to the angle of your pitch can leverage sales in a BIG way.
  • the value of interrupting patterns and how you can make your email stand out from the rest.

Email Marketing Podcast Episode 1


Intro and outro backing music: Forever More by CREO

This podcast is edited and produced by Authority Engine. Learn more at AuthorityEngine.com.

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