In 8th grade she made her intentions known.
She told her father she wanted to leave India and go to America.
Her father became more confused later why she didn’t focus on one discipline.
Reekita though knew the link between psychology and advertising, so she studied both.
When she couldn’t stay in the U.S.A. any longer, she longed for a way to get back.
She wished she could “teleport” back there.
It was then she learned of Microsoft HoloLens.
This began her climb down the extended reality rabbit hole.
She has been waiting for a long time for 2018 to come and these technologies are now in full emergence.
Now she’s helping business owners use these amazing tools for their business.
In this episode, you’ll discover:
- Why augmented reality is the first step for your business into extended reality.
- An intriguing presentation of virtual reality from a magician’s conference.
- Why extended reality is the perfect medium if you know why people REALLY buy.
- The fastest known way to use this techniology in your business now.
- The “hidden” benefit augmented reality provides to your customers. This will make your business addictive.
Mentioned:
Intro and outro backing music: Forever More by CREO
David Allan: Hey, everybody we’re back with another
edition of the podcast I’m David Allan from makewrodspay.com and we’re here with a very special guest today I’ve been talking with her a lot recently before we did this podcast and she’s got some very interesting things that she’s into which are rapidly exploding onto the scene – Reekita Gala welcome to the
show!
Reekita Gala: Thank you so much hello everybody.
David Allan: Now this is gonna be a very interesting podcast I think because these are some new technologies but they’re sort of they’ve been around for a while but now they’re finally, sort of getting into the hands of “regular people” right it’s getting past the stage of creation and development and stuff and it’s getting to actually start making an impact in the real world for real people’s businesses but let’s go back when you were slightly younger tell us how you got into all this virtual reality extended reality type technology stuff.
Reekita Gala: I think when I was in eighth grade I had told my father that I I belong
from India by the way so when I was in
eighth grade I do not father I do not
want to stay in India
I want to go when settled in America
what do you know what America is like I
want to go and settle in America I
didn’t know anything to be honest okay
we’ll see when you grew up what you want
to do went on so and I was very sure
that I want to settle in America that’s
it and what I wanted to do and all those
things were not such but I always wanted
to do a business and do something
different than what everybody is been
doing
eventually I took my masters I mean I
took my bachelor’s in psychology and I
also took another bachelor’s in
commercial arts and advertising okay so
my father’s like why are you doing two
things like just focus on one thing I
was like I know what I am doing because
I always believed psychology and
tink goes hand-in-hand so I was like I
am going to do this so he’s like fine go
ahead and do it and I was also working
with all the different businesses doing
my internships and also that was like
you know at a stretch eight years of
full to colleges and work and I didn’t
have any time so then one fine day my
father he asked me okay so we are
starting to look for guys for you do you
have anybody in mind like I don’t have
anybody you go ahead and find whomever
you want to find but I’m not settling in
India like how you serious like why like
I were to go and settle in u.s. you
still have that dream well I guess I so
he itv found me somebody in u.s. and I
am settled in Boston now that was a
major change in my life because I came
on dependent visa and at that time in
fact now also we all know on dependent
visa an immigration visa
you cannot work and that was a big
change because when I came here after
three months my grandmother she had
cancer my father she called me like a
hawk grandmother has cancer and I could
not go back at all like there was
something which really frustrated me
like I wanted to go back so badly I say
looking for me is how I can go back and
started reading about you know the laws
and oil and one fine day I just randomly
type how can i telephone and I still
remember that day and microsoft hololens
pigeon came up reading like okay what is
it all about like how could you teleport
[Laughter]
teleport into Google and oh my god is it
possible like there are patents so
reading reading reading out of curiosity
and I got so much deeper into it so
there I took my masters in project
management but I still kept reading all
about mixed reality because microsoft
hololens is about mixed reality where
you can virtually teleport
and you know you can have your life
holograms in some other place wherever
you are P at three different places at
one time
Wow so that was really amazing and that
curiosity helped me get the point to
this field and I started reading all
about mixed reality virtual reality here
again today and that time there were no
articles or you know some courses around
I kept reading patents patents patents
and when I came to patents then slowly I
started understanding the concept of all
these technologies and at that time it
was bored at early stage it’s like six
years back so it was more on the
earliest stage and eventually the market
started developing like you know people
started you know
launching their products and hardware’s
and so that was 2016 when oculus they
had launched their own device we are
device right and that was around the
same time when I was doing my master and
I had a kid and again that same process
so I kept reading reading reading for
two three years till the time like that
product was launched so when the
hardware was launched I decided that I
don’t want to take up a job and I want
to develop a software or a platform
where users will be able to use you know
or that not cat form to integrate it for
their business or marketing so that’s
how I got into this entire technology
and I am still working on my platform
and as of now I am working also as a
consulting and trainer and helping
businesses to integrate marketing and I
mean integrate augmented reality into
their marketing and businesses because
this is something which you can start
implementing now and you you just need a
mobile phone to use a our experience you
don’t need any and if we are device
anything so I mean that’s very yeah
that’s a great I mean that’s a great
story that’s a pretty pretty unique
thing to have happen to tell type in you
know to be frustrated with the
immigration process to type in how can i
teleport to the USA
give a hug to my grandmother yeah
literally type like how can I just
teleport and that patron oh my god
totally it changed your whole life right
just that and that’s a power of ideas
you know you’re looking for something
maybe a little fantastical but then you
know it leads you down a path you never
and that urge of you know going to us I
don’t know like it was destiny of what
because like the way things suck I
started following you like flowing from
eighth grade I wanted to go to us and I
came to you I said I could not go back
and then it was like I want to teleport
and I had something new so I started
focusing on creating all together
something you wish nobody has done no
yeah and that’s what the rest of this
podcast is going to be about so you’re
currently consulting and helping people
build out some AR and VR stuff for their
for their businesses and this is you
know this is what’s coming I mean if
people are listening to this I know John
and I have talked about this off the air
too you know about how this is gonna
impact the world he’s into this as well
and what’s strange about this is like
this has been brewing for a while a guy
I mentioned to you last week or
something that you know I attended a
conference people who listen to the show
know of course that I’m in addition to
being a freelance marketing consultant
also a professional magician and I
attended a magic conference here a
couple of years ago where they had this
company demonstrate the development of
one of their virtual reality it was like
almost like a box that you got into they
were creating like a whole world inside
like a telephone booth essentially and
they were just changing the walls around
and stuff inside so that it would you
know as the person went and it was
something that they hoped as and I mean
they were developing developing it for
entertainment they were hoping to put it
like on street corners or something you
know like out in the public as you could
access it and it was so cool because I
remember that the power of the
demonstration that
the guy telling us that they had an
elevator a virtual elevator in this
simulator and they were wondering if
this was gonna work and the guy that
they had wearing the goggles and
everything going through the the virtual
reality he got into the elevator and
pressed down and he you know supposedly
went down but he was just standing you
know a couple feet from the creators and
then when they said to him you know over
the intercom or whatever you know what
do you think he like look they still and
it was such a funny moment I remember
because it was like I mean and he put
his hands like he was gonna yell you
know like he’s yelling up a shot you
know
so yeah you had tricked your brain into
believing it was real yeah I mean in
reality you actually feel you actually
somewhere else and that’s the power of
virtual reality and in augmented reality
you you can actually overlay digital
information into your real environment
and mixed reality is all about totally
immersive and have Holograms so you
cannot see around like you know things
around you but you can see the hologram
of I mean you can obviously see things
around you it depends how he wanted but
you can see like Holograms overlaid so
that’s totally different experience and
I had read once people buy three things
they don’t buy your goods or services
but they buy your magic your stories and
your relationships and these
technologies are all about that it’s
magic it’s about building the
relationship and creating story no
that’s something that’s really amazing
yeah one of my favorite quotes
personally is I believe it’s attributed
to Maya Angelou where she said you know
people never remember what you said or
what you did only how you made them feel
and this and this applies to doing magic
and it applies to you know virtual
reality extended reality because it is a
form of magic I mean you watch some of
the videos and we’ll conclude these in
the show notes you watch some of the
videos and like I
you can go now and shop like you were
showing me on Amazon where you’re just
like taking a lamp and you’re actually
putting it in your house to see what it
looks like you need to leave the house
and the companies like Amazon I care
Wayfarer lorry and Mabley yeah I mean
there are so many brands who started
like you know they’ve already integrated
augmented reality into their websites
and apps and if you don’t even need to
leave the house anymore you just do
whatever you have to shop online and
there it is in front of you you can try
the product before buying so yeah I
imagine I imagine eventually we’ll get
to a point very quickly since this is
already being done where not only you
take that let’s say it’s a lamp you take
a lamp you put it on your table
virtually – let’s see what it looks like
with the rest of your furniture or
whatever people do and then you know you
if you create something in 3d and you
like that thing you go ahead and do 3d
printing in fact now there are 40 prints
it’s very fast
I saw a 3d printer the other day where
they were printing houses for land for
your way on top of this stuff then
you’re you’re you’re all you’re all in
so let’s let’s let’s cover some of the
ways in which you think you know small
businesses medium-sized businesses
businesses that perhaps our audience
either owns or the freelancers that
listen to this show interact with some
of the you know the direct applications
the uses of this that people can plug
into their business immediately and
start seeing results right so for small
businesses like let’s start with
augmented reality because I think
everybody has a phone right now in their
hands like oh they may be having two
phones – I mean you don’t need any other
additional device like you know we are
plus when I said before so AR is
something which you can easily integrate
like immediately and that
as sewers will also be willing to use
that so the benefit of augmented reality
is let’s say they have their e-commerce
Tilghman or you know they are into some
kind of retail or real estate business
yes let’s say they have an online store
their retail business but they also have
online right so what happens is when you
are online you see some product which is
like you know that you see like
different 50 different products when you
are online but in augmented reality what
happens is people have used I mean it’s
something that once you scan or you know
you see a picture you scan that picture
or you want to show something in
augmented reality you will be able to
just see those products what you want to
show like let’s say you have four
different products and you want to show
them just three three products like
let’s say you have a shirt you have
jeans you have some kind of caps or XYZ
product and the customer is looking for
only t-shirts so when you are online you
will see all the four categories let’s
say but you want to just find t-shirt
and show only t-shirt so in augmented
reality you can actually show them a
shirt and let them try that t-shirt with
all the different colors or you know
different types of t-shirt so they are
not going to be seeing all those other
tee I mean pants and all those kind of
things so it helps them to make up their
mind when they try the product also when
they have visually seen something it’s
very it helps them to make up their
decision whether they want to buy or
they don’t want to buy the product like
obviously then you go to a retail store
you will try like 50 different t-shirts
and you will land up not buying the
product right yeah so when you have
tried something and you like you know in
augmented reality or when you try
something and experience something you
will have a larger impact on your brain
and you will remember that for longer
time let’s say let’s say you’ve tried
that product in augmented reality and
you’ve just gone on another website and
you’ve tried you just see in random
product so the one that you’ve tried you
will actually go ahead and buy that
because you you’ve tried you see how it
looks and you like the feel of it so you
will just go ahead and okay fine let it
went by so the it helps for retaining
the
and recalling what you have seen before
and try other than that it also helps
the users to visualize and you know it
helps them to understand how look like
you know what is the final output so if
you are into e-commerce there are many
times that you know we buy something but
then we don’t like it so we want to
return it back right so then again it’s
an additional cost on the e-commerce
store oh it’s a long supply on to again
get back the product and send a new
product but if the users have already
tried the product before they buy so it
helps them to reduce the cost of refunds
and returns because they know exactly
what they’re going to buy and what is
the final outcome yeah so this is like
it just being like way more immersive so
yeah you know one of the things you said
to me before we did this podcast was
that one of the advantages of having
this is like people going directly into
your store directly into your stuff and
it’s it’s more immersive and it’s like
also to the exclusion of other options
yeah it just cuts all the noise around
your audience or your customer like you
know there is nobody in that augmented
reality world except except for you your
brand and your products and your
customer so you build a personal
relationship kind of personal
relationship too because then there is
nobody it’s something that is very
personal
yes and that and that’s all about
building a brand I mean that’s creating
that relationship you could do so much
now with of course with videos and stuff
I mean all that stuff can now be
integrated altogether I’m there with you
like you know in your house that’s the
personal thing like you know wherever I
am right in front of you in the same
environment it’s something really
personal I mean imagine how like if you
go to a website you will see different
things on the website but it’s on your
phone but when you have that product
right in front of you in your house it’s
personal yeah yeah because you’re
literally trying it all
and it’s yeah and there and that’s
enough that’s an interesting thing
you’re saying there because it’s also if
you take that let’s say we go back to
the lamp example and you’re putting that
lamp on your table not only can you see
what it looks like with the rest of your
stuff but also in some way you’ve
already purchased it in a way it’s
already part of your environment yeah
that may sound a little Machiavellian to
a few people out there until you don’t
try what is augmented reality you will
never know what it is my first dinner
yeah my first encounter with it I think
was probably I guess Pokemon yeah it was
the first time I was even aware that
people I never played Pokemon I don’t I
don’t know anything about it but I
happen to be traveling at the time that
that thing went live and people were
walking around you know bumping into
things looking at their phone and you
know looking at this augmented reality
of collecting these poking these
creatures so you know but but just the
just that experience of watching people
do that I mean it was so big like I was
in a very small town at the time and I
and people like all the people downtown
were doing it and I was like million
downloads in just about three days yeah
that’s what I had heard about they
ending in fact were number one app in
the entire US and they created a record
like you know record yeah I believe it
because like everyone and I was in
Wichita Kansas the day that it landed
which is like and part of me for people
that live in Wichita but I mean it’s a
middle of nowhere people everyone
downtown was like I’m not I’m not
talking about children I’m talking about
husbands wives children like everybody
was on people were like you know in the
age group of 50s to 60s we’re also using
it so yeah it had a big impact yeah
that’s sort of one of the first sort of
really big
you know public that made its way into
the public you know it’s like this is
something now people want to get hold of
you
kita what are some of the places that
can best contact you they can actually
connect with me on Facebook or and they
can find Ricki Tarr Galah or they can
actually or try to find my group that is
augmented reality marketing so that’s
that’s the best way to connect with me
and I also train people in fact there is
nobody in the industry whose training on
this program like how you can integrate
AR for your business and marketing so if
that’s something they would be
interested they can always find me and
yeah you can help them learn how to use
it and integrate it into their in fact
you’re gonna come out you have a course
you’ve been putting together that is
going to teach people I use it for their
business many people have been telling
me oh my god there is nobody whose truth
teaching us how can we do that I would
like okay fine let me just create a
course and from it can help you get
started with like you know how to get
started on your yeah absolutely well
it’s really been a pleasure having you
on the show I mean you hear very
knowledgeable about this you’ve been
waiting for this you know this time in
history to arrive you know like I said
it’s a tsunami of different realities
are upon us and I really want to thank
you for for coming on the show and
explaining this to our audience thank
you so much for having me and I really
hope that it helps your audience to
understand the difference and why they
need to adapt now because it’s really
important for them to me adapt now and
be heard of competition yes absolutely
and by the time this goes live we’ll
probably have some sort of way you can
get some immediate assistance through
Rokita and myself and take on the future
immediately I would love to help your
audience so if you have anything for me
you can always ask awesome awesome and
for everybody else hopefully we’ll be
back again next week with another guest
as exciting as Reekita Gala.