Empathy In Marketing

by John McIntyre

In today’s Drop Dead Copy video session:

00:13 – Empathy is the single most important part of marketing.
00:25 – To create good marketing, copy, autoresponder, you need to have empathy – plain and simple.
00:40 – The law of the autoresponder guy… “your marketing will succeed to the extent that you have empathy”.
01:04 – The key to empathy is taking the time to understand your prospect.
01:24 – The greatest human need is to be understood. Seek to understand and then write.

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