Episode #159 – Big Jason Henderson On Shortcut Copywriting Secrets Rides Again! The Legacy Of Scott Haines (Plus Email Dogma Holding You Back)

BIG Jason Henderson (He’s a 7 footer) was a professional basketball player down-under. Sensing the limits of that career he hit the internet. From his early days at what would become About.com and learning about email “conversation” … To being “Halbertized” into the fold by Bond Halbert… Since ’96 he’s been writing and testing profit-pulling … Continue reading

Episode #158 – Justin Goff On What The Best Copywriting Clients Want. Lessons From A Former Freelancer Turned 20 Million Dollar Business Owner.

He started selling websites to settle a $1000 gambling debt. Then he became a “just-skating-by” freelance copywriter. The real turning point was what he termed “3 Days Of Hell”. His freelance consulting client fired him – erasing 90% of his income… He girlfriend of 3 years dumped him… And finally – the coup de gras … Continue reading