Perry Marshall Returns. If you listened to Episode #53… then you already know about Perry Marshall and his book 80/20 Sales & Marketing. He’s back again, with updates in hand. It is an 80/20 world no longer. Frictionless systems ( a la the Internet) have driven a new paradigm. Giving the Wal-Marts, Amazons and Googles … Continue reading
Austin Lee is a surfer. He’s also a damn good copywriter. And today, you’re going to discover how he went from broke and depressed and stranded in Europe to on-track for 6-figures as a freelance copywriter. If you’re looking for inspiration, or if you enjoy a “zero to hero” story, you’re gonna love today’s episode. … Continue reading
Tony’s Mom was a first grade teacher who taught thousands to read… including him. Tony’s Dad was a technical writer and before long Tony was editing papers for the likes of Mobil oil. He learned about research long before ever entering the world of copywriting. Tony tried both psychology and business in school but hated … Continue reading
Joe had a hilarious start into entrepreneurship. He would videotape his friends… who played in a band. Then sell those tapes to a very hot market… their parents. He wanted to get into video production so to build a website he learned HTML. Though no one took him up on his offer for video… they … Continue reading
When I was a little kid I enjoyed writing humorous fiction stories. I remember that my grandmother and mother, especially, were very encouraging. They thought I had a bit of talent. But I didn’t know a path for authors to take?? How did John Grisham get to be John Grisham? How did Michael Crichton become … Continue reading
His father was an engineer, so Joel followed in his footsteps. It took him only 8 months to realize he needed to get out of there and find something else. With a sales position available, he jumped at the chance to interview. He knew HVAC… but had no sales experience at all. When they offered … Continue reading
Jon Buchan’s first cold email… a bulleted list of his skills… landed him his first digital marketing job. When word of mouth referrals dried up after a while… he realized he had no way to gain new business. So he did what “every Brit” does in that situation. He got blind drunk and in the … Continue reading
Bruno was in IT when he was 18. At 19, he was freelancing and making an easy $3500 a month. Seeing that the web was the next frontier, he dove into web design and landed a job with a big agency. In 2004, he opened his own company in the UK. He had taken on … Continue reading
In India, it is customary to work 12 or 13 hours a day. A year and a half in, he knew he couldn’t sustain that. Wanting to make some quick cash, he became acquainted with the world of… gambling. Six months later he was in deep debt and had lost his entire savings. He even … Continue reading
*** Vomit Sounds *** I know, I know. You read the title and said to yourself, “Uggh. How many times can I read one of these marketing articles telling the story of rags to riches? So played out!” You know what I have to say to you? *** Fart Sounds *** I don’t care if … Continue reading