Here’s an example of what persuasive copywriting does NOT look like: “And…um…you know…I know you guys like dogs…I really think you should do a show about dogs…or something…” It was after stumbling through this sentence, more than a decade ago, that I was presented what became a massively unfair advantage when starting my business. (Related: […]
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This is a guest post on The Boron Letters from Austin Lee, a former real estate broker turned direct response copywriter (and a BIG Gary Halbert fan). Austin helps businesses grow online conversions and sales by dialing in their message-to-market match. Learn more about Austin here. Gary Halbert, one of marketing’s most legendary men was paid 11 cents an […]
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In today’s post, you’ll discover exactly how to write a good case study… even if you’re a lousy writer. This is a guest post by Ty Brown. Here’s a little secret when it comes to writing case studies that many marketers don’t know. Your average client is a smart person. But he or she has […]
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Do you ever wonder where all those ‘Billion $$$’ markets hiring writers ‘right now’ vanish to when you set out to find work? Or … what happens to the companies that were (apparently) just waiting to hire you once you learned the writing skills they needed? Well … I certainly did. For a long, long […]
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This guest post on how to write an about page is by Tavleen. Tavleen is a Positioning Strategist over at TheYouEngine.com. Grab her Wordsmith’s Secret Swipe File to swap weak frail words/phrases in your copy with power-packed punches. Have you tweaked your ‘About Page’ a gazillion times? But you’re still not sure if it forms […]
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You’re about to discover copywriting’s definition and purpose in marketing and business. What does a copywriter do and what skills do they need? Read on to find out… First of all, congratulations! Since you’ve arrived on this page, you obviously want to know about the weird and wonderful world of writing words for profit. Well […]
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When I was 16 years old I worked at Kentucky Fried Chicken with my best friend, Andy. Andy was a fun kid, but he was the type that your parents would groan when you would hang out with him. It seemed like he was always into mischief and trouble. Or maybe it was me that […]
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Are you tired of spending thousands in tools and ads with nothing to show for it? Do you worry that your website is missing the mark… but aren’t sure what to say differently? Would you like to know exactly what to say that will make your buyers rush to hiring you? The answer is copywriting. […]
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If you want to know how to write a newsletter that brings in truckloads of customers (and cash!), you’ve come to the right place. In this article, you’ll also discover how an ordinary guy went from $0 to $13,000 in ONE short month, thanks to an email newsletter that used a cheeky little story. Imagine […]
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If you want to know how to get more clients and make more money, this page is for you. One uphill battle that many copywriters seem to always face is the struggle to get new clients. And not just any clients, but high-paying ones. Well, fear no more. In this post, you’ll discover how to […]
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