
!
Attention Copywriters and Marketers:
Don't Blow Your Black Friday Budget On 1-2 Copywriting Products...
Get 16 Copywriting Products For The Price Of One (Save $8,326)

Bill Mueller

Daniel Throssell

Derek Johanson

Drayton Bird

Ian Stanley

Jacob McMillen

John McIntyre

Jon Buchan

Kim Krause Schwalm

Lorrie Morgan

Lukas Resheske

Matt Bockenstette

Chanti Zak

Rob Allen

Rob Marsh

Roy Furr
Questions? Confused? Overwhelmed? Watch The Official Bundle Livestream Recording...
👇 Here's What You Get From Each Expert:
(experts listed in alphabetical order)

Bill Mueller's
The Story Sales Machine
This digital course + email template pack shows you how to create your Story Sales Machine and start using power of story in your business.
You’ll get email-by-email breakdowns, dozens of examples, templates, a 10-email welcome sequence strategy, 212 subject lines, 141 story idea starters, and much more.
Use the Story Sales Machine to write story-based emails in minutes. Plan out and write entire email sequences in the time it currently takes you to write just one email!
Here's what The Story Sales Machine will do for you:
What's included:
What people are saying:
Almost single handedly, Bill Mueller took my annual business revenue from $153K to $1MM with a single email strategy executed over the course of one week, and then maintained that level of sales with his copywriting genius and an evergreen strategy that still works to this day, nearly on autopilot. He also created $264,849.00 of ‘found’ revenue for us with a direct mail campaign we never even knew existed. Bill's knowledge of internet marketing and his continual ideas for growing businesses has been a huge boon to me and my companies. I recommend you use Bill without question.
Tim Gilberg ● CEO of Guitar Jamz
Usually Sold For: $37.00
✓Included In The Bundle!

Chanti Zak's
The Path to a Profitable Offer
An offer whose very existence does most of the selling for you isn’t a myth.
It’s a possibility, and it’s waiting for you on the other side of Chanti Zak's The Path To A Profitable Offer.
A LIVE 3-part workshop where you won’t just learn how to intentionally engineer an offer that inspires buyers — you’ll create it. From ideation to validation to optimization, it’s all happening…
Have you ever wondered why the very foundation of your clients' success — their offers — are often the most overlooked part of the online business conversation?
Your offer is your foundation.
Everything else — content, lead gen, sales, team, scaling, ads, etc. comes AFTER your well-thought out offer.
So why do so few teachers TALK about this?!
Here’s WHY most people teaching online marketing ignore the offer part and focus on other things…
Because crafting an offer people want is kinda hard.
I mean… if it were easy everyone would do it.
You’re not a mind reader, and unfortunately assumptions and best guesses don’t work with offers. You have to know what people want (keyword: WANT, not need).
To craft a really great offer you have to step outside of your own lane and into the shoes of your ideal buyers.
You have to try on their struggles, their objections, their lived experience, their bank account, their setbacks, and their dreams.
And then you have to return to your lane with the mindset of making this a no brainer for them — the kicker, you have to be able to deliver on the promises you make.
Your offer has to stand out. Your promises have to be believable and achievable.
Mastering offer creation and optimization is a hat you’ll need to don over and over again.
That's what The Path To A Profitable Offer is all about.
In this 3-part workshop you’ll learn:
How it's delivered (PSST… pay attention if you want the live experience!):
PART 1:
November 30 @ 11 am PT - 1 pm PT
PART 2:
December 1 @ 11 am PT - 1 pm PT
PART 3:
December 7 @ 10 am PT - 12 pm PT
What people are saying:
There’s nobody quite like Chanti. She brings an amazing energy that has helped the business grow. She has the gift of being able to get inside people’s heads– then write copy that reaches them.
Working with Chanti has opened new doors for my business– she’s helped us generate tens of thousands of leads and hundreds of thousands in revenue. More importantly, she’s helped us better connect with the people we serve.
Kayse Morris ● Founder of The CEO Teacher School & Academy, kaysemorris.com
Chanti has created quizzes that have brought in tens of thousands of leads, helped us generate millions in revenue from our launches, and written hundreds of pieces of copy.
We don't want to recommend her to anybody else because we’d love to keep her to ourselves! But, in all seriousness, we’d recommend her 100%.
Amy Porterfield ● Founder, amyporterfield.com
Usually Sold For: $497.00
✓Included In The Bundle!

Daniel Throssell's
Email Copywriting Compendium
Daniel Throssell’s Email Copywriting Compendium is his answer to the following question:
“If I could send ONE letter to my past self, condensing everything I know NOW about email copywriting … and it had to bring me as close as possible to my current skill level, as quickly as possible … what would I say?”
The entire course is delivered inside one chunky pdf which you can print out and read over coffee.
There’s no complex fluff … no pointless stories … no ‘intro’ videos … or anything.
Every single rule is written to ‘get in … deliver the lesson … and get out’.
You don’t have to follow it in order. You can start wherever you like. You can read them a few at a time, or all at once. It’s extremely easy to read.
Here’s a selection of the 101 rules you will find inside the Compendium:
How it's delivered:
What people are saying:
It's worth getting JUST to keep reminding yourself of Rule #3. I think everyone should have that tattoo'd on their eyes!
David ● Copywriter
It's smokin' hot! Rule #28 rocks! With your 'triforce' idea and studying the leads you've written, I now actually get how you pull me into your stories. Great stuff!
Eric ● Copywriter
Usually Sold For: $101.00
✓Included In The Bundle!

Derek Johanson's
Daily Email Income
Daily Email Income is designed to take you from Reluctant Writer, afraid to get behind the keyboard, to a Highly Capable and Confident Email Copywriter...
...all in the space of 8 weeks.
After this course, you’ll have the skill to fearlessly write emails quickly and consistently.
And you’ll know with certainty that you’re producing content your (or your client’s) audience will happily anticipate receiving in their inbox.
Ties in perfectly with Daniel’s Compendium (see above).
In Derek's Daily Email Income:
How it's delivered:
What people are saying:
Daily Email Income has been one of my best investments into copywriting ever! I've seen drastic changes in the way I craft emails after DEI. I love the variety of emails and breakdowns of each clearly explained in the program.
Vadiraja P ● Copywriter
Usually Sold For: $500.00
✓Included In The Bundle!

Drayton Bird's
Book Bundle + Drayton and Andy at Churchill’s War Rooms
Do you want to make more money – a LOT more - face to face or at a distance?
Then this is made for you.
It includes 5 books and a seminar Drayton did called Drayton and Andy at Churchill’s War Rooms.
Andy Bounds is one of the world’s greatest salesmen. He once helped Barclay’s Bank close a deal worth £2.6 billion.
He was once Drayton’s client. He says Drayton has been his greatest influence. But Drayton learnt more from him than anyone else about presenting and selling.
Now you can profit from both their secrets as they reveal all you need to know before you see people – and when you see them. People paid £999 to attend this one-day seminar.
In addition to the seminar, you'll also receive the following 5 books:
How it's delivered:
What people are saying:
Drayton Bird knows more about marketing than anyone in the world.
David Ogilvy ● Founder, Ogilvy & Mather
Drayton Bird is a wise and wily direct marketer. People all over the world have been lucky enough to learn from him.
Sir Martin Sorrell ● Founder, WPP
Usually Sold For: $399.80
✓Included In The Bundle!

Ian Stanley's
8020 Email Copy Advanced
What do you learn from writing, sending, and testing hundreds upon hundreds of emails to a list of 1.2 million subscribers?
A LOT.
And that's what Ian wants to share with you today. He’s condensed 18 months of full-time writing and learning into a 4 week email crash course.
Using the 80/20 Principle I've focused only on the type of emails that truly matter. Meaning you don't have to wade through all the bullshit trying to figure out what works and what doesn't.
He’s done all the leg work for you and knows EXACTLY what kind of emails bring in the money and how to write them in just 10 to 20 minutes.
Here's just some of what you'll learn in 8020 Email Copy Advanced:
Here's what you get and how it's delivered:
Usually Sold For: $497.00
✓Included In The Bundle!

Jacob McMillen's
Longform & SEO Masterclass
Do you want to earn $1,000+ every time you write an article?
In this recorded 3-hour training, Jacob walks you step-by-step through his process for creating longform blog posts that he sells for up to $4,000 and have ranked #1 in search for nationally competitive terms like “copywriter”, “consulting”, “AB testing guide”, and even “how to be popular”.
You'll discover:
If you’re a writer, this is going to instantly add several hundred dollars to what you’re able to charge per blog post. If you’re a blogger or content marketer, you’ll be able to quickly adjust some of your existing content to hit those big rankings you’ve been looking for.
What's included:
What people are saying:
I thought I’d share a quick update on the post you helped me with. I’ve had over 150 leads download the PDF. I’ve closed several high-end monthly retainers, so within the next year, this content piece will be responsible for over $100k in sales.
Matt Lee ● Lead Generation Experts
Thank you! We had our first client find us via a Google search! A construction firm. We’re finalizing the deal this week, but it looks like it’ll be about 25k worth of work!!! I’m all in on content marketing and SEO.
Michael Draper ● Two Wolves Creative
Usually Sold For: $97.00
✓Included In The Bundle!

John McIntyre's
What’s Working Now In Copywriting?
Some of the best opportunities you'll ever see (maybe in your entire life) are right in front of you at this very moment...
You just need to know where to look.
That’s where this bundle of interviews comes in.
It's 15 interviews with some of the world's top copywriters and marketers - all on the topic of what's working now in copywriting:
The interviews were recorded in May or June 2021 so it’s probably one of the most up-to-date training in the world on what’s working now in copywriting (as of this writing).
In these 15 interviews, you’ll discover:
How it's delivered:
What people say about the experts in these interviews:
More Concrete, Actionable Steps Than 90% Of The Experts Have In Their Materials. You’ve Made All Of This Information Direct, To The Point, No B.S.
Kay H ● Freelance Writer, referring to Jacob McMillen
I’ve Been Able To Work With Some Really Big People Who I Never Thought I Would Even Be In Communication With.
Cameron ● Email Copywriter, Referring to Jon Buchan
Joanna Is The Best Copywriter I’ve Ever Met, Hands Down. One Of The Things That Makes Her So Freakin’ Good Is Her Unique Ability To Combine Finely-Tuned Intuition From Years Of Experience With Solid Research.
Michael Aagaard ● CRO Expert (Formerly @ Unbounce)
I've Gone From Struggling To Break $1k/Month... To Hitting A Consistent $8k/Month.
Michael Diggins ● Freelance Copywriter, Referring to Shiv Shetti
Usually Sold For: $497.00
✓Included In The Bundle!

Jon Buchan's
Convert Like A Charm
The Charm Offensive copywriting style began its life as a way to get responses from cold emails and other cold pitches.
This context is very different from writing pitches to an existing opted-in email list or by posting a pitch on social media.
In the last year or so, Jon's blended his disarming humorous style with rhetorical devices and the persuasive concepts of direct response copywriting to great effect.
He's developed a style which stands out, entertains, and most importantly, converts.
He's never released a training that specifically talks about this potent blend of charm and persuasion.
Until, as you may have guessed, now…
How it's delivered:
What people are saying:
I await your baffled response with great interest 😂
Converts Like A Charm rocks.
I'm reading the ebooks for an hour now, and the content feels not only fresh but innovative.
Thank you Jon Buchan. You've got a new fan.
Jonathan Peykar
Watched 2 modules so far at 2x speed... While I'd say it's worth far more than every dollar I've given you, I'm quite delighted I didn't have to (see, putting it to use already!)
Carlos Rosario
Usually Sold For: $1,409.00
✓Included In The Bundle!

Kim Krause Schwalm's
Virtual LA Boot Camp Intensive
Top Copywriters Failed to Defeat Parris Lampropoulus’ “Unbeatable” 7-Year Control.
Here’s How Kim Krause Schwalm Beat It…and Went On to Produce Many More Multi-Year, Million-Dollar Controls.
Here's what you'll discover in Kim's Virtual LA Boot Camp Intensive:
What's included:
What people are saying:
Kim's boot camp was well worth the time and money. The big value was in learning her system for writing winning sales copy — and seeing sample after sample that brought her system to life.… Whether you’re a newbie who dreams of writing sales copy for a living or a savvy old pro looking for some new ideas and new approaches, you need to get yourself to Kim’s next boot camp, or get the next best thing: her Virtual LA Boot Camp Intensive.
Brad Petersen
This is one of the best days I've ever spent since I've started copywriting. I learned a ton...going through [your] controls and [your] thought process...all of [your] ideas for your guarantees, headlines, and bullets--it's given me so many ideas and made me feel so inspired. It's easy to learn; her book is amazing! It's such a good resource to have!
Lindsay Sacks
Usually Sold For: $249.00
✓Included In The Bundle!

Lorrie Morgan's
Guide to the Nuts and Bolts of Running a Successful Copywriting Business (with Dan Kennedy)
Imagine sitting at lunch with one of the most expensive, in-demand freelance copywriters in the world.
He is a self-made millionaire.
You are a copywriter.
You know there are secrets he could share, guaranteed to explode your profits.
You get to ask ANY business question that's on your mind.
No interruptions.
No distractions.
What would you ask?
Well, Lorrie Morgan had that opportunity.
Dan Kennedy is probably the HIGHEST paid copywriter alive.
So when he offered to consult with two copywriters (Lorrie and another copywriter) over lunch while at his $10,000 a head Sales Letter Workshop in icy Cleveland, Ohio, Lorrie jumped at it!
Now she's been making a darn good living as a copywriter since 2002.
But sitting at that lunch table listening to Dan, she quickly realized what a rookie she had been when it comes to the business side of copywriting.
Here is just some of what Dan covers:
How it's delivered:
What people say about Dan Kennedy:
140,000.00 in business in 4 days, and a big chunk of that was extra revenue I'd have never seen without the one suggestion you gave me. If I'd been using that one since the first of the year, I'd be at least $100,000.00 farther ahead.
Joe Polish ● Copywriter
I have been using your materials and advice for two years, as Vice-President of Sales and Marketing for a mortgage company. I am directing a direct-mail campaign that sends over 75,000 pieces a month to homeowners all over the United States. Our direct-mail program has resulted in a 300% to 400% increase in sales and profit.
Dave Bellizi ● Director of The Silva Method for Sales Professionals, New Jersey
Usually Sold For: $697.00
✓Included In The Bundle!

Lukas Resheske's
New Email Masters
This is an elite Training + Coaching program. You’ll learn exactly how to write emails that sell, and you’ll learn how to find high paying clients for your services.
Then, you’ll participate in The Gauntlet, which is a ‘trial by fire’ where you’ll get Personalized, unique feedback on your copy, your client getting emails, and your applications for gigs.
Then, once you complete the Gauntlet and are cleared by Lukas and his trainers…
You’ll get the opportunity to write for his own personal clients, LIVE, so you can see your emails in action.
There isn’t a single program on the planet that is offering this to anyone right now.
Everyone else is offering information and coaching.
Lukas is offering In The Trenches, Real World Experience AND Personalized Feedback.
What's included:
What people are saying:
Lukas Resheske's workshop in Marina del Rey was amazing! I immediately put everything to work. Lukas really knows what he is doing. This is a no fluff- leave with results kind of workshop.
Oren Klaff ● Raised over $1B in Capital
Lukas' coaching is the first copywriting training that we literally listen to over and over again.... and actually keep getting new insights from!
Lizzie Mills ● 10¢ Per Word Copywriter -> 6-figure Agency Owner
Usually Sold For: $2,000.00
✓Included In The Bundle!

Matt Bockenstette's
All 20 "Original Copy Legend" Ad Collections (ie. Swipe Files)
The better your swipe file, the better your copy.
Well, your copy is going to get an atomic boost with Matt Bockenstette's swipe files.
He makes some of the best swipe files in the business, and he’s here to give you 20 of his favorite collections:
That’s 20 Collections and 1,447 ads in total - one HELL of a swipe file.
How it's delivered:
What people are saying:
Thanks Matt. Yeah, your offer was practically pornographic for anyone who is serious about their copy craft. I couldn’t resist 😉 Stoked as hell to be on board.
Craig Perrine ● Inspired Marketing
Your collection is savage. I don’t even know what to say. 99.9% of the world will never understand the power of this swipe file. I do. Thank you.
Caleb
Usually Sold For: $513.00
✓Included In The Bundle!

Rob Allen's
Become Ridiculously Good with Klaviyo in 5 Days
In 2017, Rob signed into his first Klaviyo account and felt like he'd walked into the matrix.
He knew it was a powerful tool, but had no idea how to use it.
So he threw himself into learning everything there was to know about it.
He spent hundreds of hours attending free workshops, building flows, sending campaigns, and (most importantly) testing EVERYTHING.
Eventually, he became so good that Klaviyo even featured his work on their site ... as a stunning example of what's possible when you push the limits of their tool.
Today, when he takes over an account, he knows exactly what needs to be done to grow email revenue rapidly.
In fact, it's common for his clients to see a 3x-10x increase in email performance ... almost instantly. And millions added over the course of a year.
And for the first time ever, he's going to teach you everything I know about Klaviyo.
Here's some of what you'll discover:
How it's delivered:
What people are saying:
The course was GREAT. I already told copywriter about it as soon as I finished. I WISH I knew the stuff you shared in here last year. You gave me some advanced strategies I'll use going forward. AND the call with your former coworker was VERY insightful as well.
Conrad
Usually Sold For: $198.00
✓Included In The Bundle!

Rob Marsh and Kira Hug's
The Copywriter Club Conference Recordings
Make the move from ‘good’ to ‘GREAT’ copywriter so you can get paid the big bucks and stop second-guessing yourself every step of the way.
If you want to build a profitable copywriting business that stands for something, this is the (virtual) event for you…
When you watch the TCC(N)IRL recordings, you’ll bump (virtual) funny bones AND exchange brainy-bits with these top experts…
And get answers to questions like these…
How it's delivered:
What people said about Rob and Kira's previous events:
It was *SO* worth it. The things I learned, people I met, and changes it made in my biz trajectory rewarded that last minute decision ten times over. It cemented online friendships with two Aussie copywriters who I’m now inviting to my wedding. It gave me the confidence to justify my copy and raise my prices. In fact, the month after TCC IRL was the first time ever I brought in $8K.
Kirsty Fanton ● Copywriter
Now that I’m back home (and yes, slightly jet lagged!), I want to thank Rob Marsh + Kira Hug for putting on one of the BEST conferences I’ve been to!! There were SO many copywriters in one room and all that one could see was the camaraderie and transparency. LOVED it. The sessions were beyond excellent and I have pages and pages of notes!
Prerna Malik ● Copywriter
Usually Sold For: $550.00
✓Included In The Bundle!

Roy Furr's
6 months of BTMS Insiders
BTMSinsiders is Roy Furr’s membership community, where you get access to ALL his courses and trainings at once.
"It's like Netflix, but for copywriting and marketing training!"
Pick one title from his catalog, or all of them (they’re all included). Go through the training. Use it to its fullest. Even put it to work immediately.
Here’s some of what he covers:
How it's delivered:
What people are saying:
I now earn more, from better clients who want to work with me, because of Roy and his teachings.
Chris Wright ● Financial Copywriter & Marketing Consultant
Roy cuts to the chase and tells the real truth about what it takes to succeed as a copywriter. His advice may not be what you want to hear but it sure is what everyone who considers writing professionally should hear...if you want to succeed.
Keith Duncan
Usually Sold For: $582.00
✓Included In The Bundle!
Here's What You Can Expect From This Copywriting Mega Bundle:
Go from this...
To this...
How To Make Dramatically More Money In The Next 30 Days With This Mega Bundle

Step 1: Access Your Courses and Bonus Resources
Get instant access to everything in this bundle. Some parts you’ll download. Other parts you’ll access through a membership platform. And for some parts, you’ll need to contact the expert to start the course (Ian Stanley and Derek Johanson).

Step 2: Enjoy Stress-Free Learning And Working
You get lifetime access to everything in this bundle (Other than the 6 months of Roy’s BTMSInsiders). That means you can go at your own pace. No pressure, comfortable learning. When you’re ready, get out there and put it all into practice.

Step 3: Write More! Prospect More!
This is the real secret to growing your career and making more money as a copywriter. All of these resources focus on building confidence and copywriting skills so you can get the clients you want and make the money you deserve.
We want Copywriters Who Are Willing To Invest Into Improving Their Career
Copywriters who understand that you should never stop learning, studying and improving.
Copywriters who believe in Gary Bencivenga’s old rule:
Get at least 1% better every week.
The ‘smart’ life-long learners.
I know for a fact that this Black Friday bundle is easily the MOST valuable offer available over this Black Friday / Cyber Monday period.
It has EXACTLY what you need to master the art of copywriting and landing high-paying clients.
Between Us, We’ve Had Tens Of Thousands Of Happy Customers To Prove This!
We’re doing this insane discount because we love copywriting. And we love helping other smart, ambitious copywriters like you.
And to be honest, it’ll also give us all more funds to create better and better courses and training for you.
So it’s a win-win for all of us.
If you purchased these products separately, you'd pay a grand total of $10,203 USD.
But you won’t pay anywhere close to that today...
Right now, you can unlock all of these amazing courses and resources for just $497.
That’s $497 for instant access to 16 different copywriting products with a total value of $10,203. Learn at your own pace. Never get left behind.
BUT -
It’s not financially sustainable to run this offer forever. That’s why it’s ONLY available until 11:59 PM on Monday the 29th of November.
So grab it before the doors close. You’ll be kicking yourself if you miss this opportunity.
So What Are You Waiting For?
Click the add-to-cart button below to grab everything, and master the art of copywriting. I’ll see you on the other side!
Here's What You Get When You Grab the Copywriting Mega Bundle today
Your special discount is only guaranteed until:
11:59 PM on November 29, 2021

Bill Mueller
The Story Sales Machine
Usually $37

Chanti Zak
The Path To A Profitable Offer
Usually $497

Daniel Throssell
The Email Copywriting Compendium
Usually $101

Derek Johanson
Daily Email Income
Usually $500

Drayton Bird
Book Bundle and Churchill War Rooms
Usually $399

Ian Stanley
8020 Email Copy Advanced
Usually $497

Jacob McMillen
Longform & SEO Masterclass
Usually $97

John McIntyre
What’s Working Now In Copywriting?
Usually $497

Jon Buchan
Convert Like A Charm
Usually $1,409

Kim Krause Schwalm
Virtual LA Boot Camp Intensive
Usually $249

Lorrie Morgan
Guide to the Nuts and Bolts of Running a Successful Copywriting Business
Usually $697

Lukas Resheske
New Email Masters
Usually $2,000

Matt Bockenstette
All 20 "Original Copy Legend" Ad Collections (ie. Swipe Files)
Usually $513

Rob Allen
Become Ridiculously Good with Klaviyo in 5 Days
Usually $198

Rob Marsh
The Copywriter Club Conference Recordings
Usually $550

Roy Furr
6 months of BTMS Insiders
Usually $582
If You Purchased These Products Separately, You'd Pay A Total Of:
$8,823 USD
But When You Sign Up TODAY, You Pay Just:
$497
This Offer Has Expired
If you have any questions or concerns, please contact [email protected]
Still scrolling around? Let me guess…
You’re wondering if this bundle is *really* right for you.
I get it. So let me lay out 3 facts:

FACT #1: Most Black Friday copywriting offers pale in comparison to this bundle.
Where else can you get this much value for such a small investment? Why would you spend $500 on 1 or 2 courses when you can spend $500 here and get 16 top-of-the-line copywriting courses?
This is your chance to get all the copywriting training you need for years to come for pennies on the dollar. Don’t miss it.

FACT #2: You’re in great hands! Between us all, we have more than 100 years experience in this industry.
That’s more than 100 years of combined experience behind these products and courses.
In that time, we’ve written for clients and we’ve taught other copywriters. Tens of thousands of copywriters just like you. And if you let us, we’ll help you too.

FACT #3: If you want different outputs, you have to create different inputs.
In other words... if you keep doing what you’ve always done, you’ll keep getting what you’ve always gotten.
If you’re not having as much fun as you’d like, you need to do something different. If you want to make more money as a copywriter, you need to change things up.
That’s what this bundle is for. It will give you the knowledge, confidence and skills you need to write amazing copy for clients who pay you what you deserve... every time in ANY situation.
Don’t procrastinate or hesitate. Fortune favours the bold.
Frequently Asked Questions
No, there is no money-back guarantee. All sales are final.
It depends on the product.
If it's a direct download, you'll get instant access on the post-purchase thank you page.
If it's inside a membership website, you'll need to wait 24-48 hours to be added manually.
Why is it manual and 24-48 hours if it's inside a membership website? Because there's simply no way to integrate 17+ different products/platforms with the same checkout system.
In any case, you'll have access to everything within 24-48 hours.
You get lifetime access to everything in this bundle UNLESS otherwise stated.
For example, Roy Furr's product is 6 months access to BTMSInsiders. That means you get 6 months access from the date of your purchase.