Says Mary Kate:

"Today I am a marketing consultant, so copywriting is part of what I do. 

I mostly work with educational institutions, nonprofits and political campaigns and initiatives. Not exactly big money makers, but its good work. 

One particular school I work with (the one I raised $15k in 25 days) we’re seen an increase in school applications and enrollment (I can get you more specific numbers if needed. At the moment I don’t have the most recent numbers). We’ve had an increase in donations, in fact this year we are 60% towards the yearly goal - ahead of where we were last year. 

This last Giving Tuesday we raised a little over $17k in 24 hours. All of this was due to email marketing and social media. 

In the political world, I ran communications for 3 campaigns in 2 years - two of those were successful. We heavily used direct mail, email marketing and social media. 

In 2018 I am expanding my consulting into an agency and plan on having employees by the year end. 

All of this and other stories were possible out of the foundation work I did - from CopyHour to McMasters. Words are currency. And none of those successes would’ve happened if I didn’t know how to communicate well. I am am constantly learning and improving."

Go Mary Kate!

. . .

Mary Kate Feeney was recently interviewed on The McMethod Email Marketing Podcast.

Click here to listen to Mary Kate's interview.

You'll discover:

• how Mary Kate generated $15k in 25 days for a school client using storytelling in emails
• how Mary Kate generated $17k in 24 hours using email marketing
• how Mary Kate uses story-telling to fundraise in the political and education spheres
• how Mary Kate finds email copywriting clients
• how Mary Kate used copywriting to turn a Massachusetts governor into the 5th most popular governor on Twitter
• why marketers should forget the “marketing speak” and write in a way that normal, ordinary people can actually understand them
• Mary Kate’s tips for women on how to succeed in the copywriting industry

Once you’ve listened to this interview with Mary Kate Feeney, be sure to take a look at the McIntyre Method Masterclass here.